Sales & Marketing news

• Domo for Dummies: The startup’s bizarro IPO filing is a sign that companies are chasing dumb money and that hard times are coming

  01-06-2018 23:14 via feedproxy.google.com
  Domo, which filed to go public on Friday, could become a symbol for how tech IPO market has jumped the rails.
  The company is losing more money that its making in revenue and warns that it could hit a cash crunch as soon as August.
  CEO Josh James, who has nearly absolute control over the Domo, has directed business to other firms he owns, including a catering company and an interior design company.
  The prospective IPO comes as the quality of companies filing to go public has declined to lows not
  
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• This is why Microsoft should buy $2 billion startup GitHub and turn it into a weapon against Amazon (MSFT)

  01-06-2018 22:47 via feedproxy.google.com
  Microsoft has held talks to potentially buy GitHub, the $2 billion startup at the center of the software development world. 
  If an acquisition happens, it could give Microsoft a big edge against Amazon Web Services: GitHub has 24 million users, and Microsoft needs all the developer love it can get. 
  More than that, if Microsoft can integrate GitHub with its own Microsoft Azure cloud service, it could make a real difference to its cloud business. 
  Read the full Business Insider rep
  
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• After a dozen employees quit in protest, Google has reportedly decided not to renew its contract for military drone initiative Project Maven (GOOG, GOOGL)

  01-06-2018 22:43 via feedproxy.google.com
  The pressure to stop working with the military appears to have been too much for Google as the company reportedly will not renew a contract to build artificial intelligence tools for the Pentagon.
  According to Gizmodo, company managers notified employees during a meeting Friday.
  Google's relationship with the Department of Defense triggered a civil war inside the company and cast doubt on Google's commitment to its old motto: "Don't be evil." 
  Facing both public pressure and unrest from wit
  
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• Canada is slapping tariffs on $12.8 billion of US goods — here are the states that stand to lose the most

  01-06-2018 21:12 via feedproxy.google.com
  President Donald Trump announced steel and aluminum tariffs on Canada.
  Canada responded with tariffs of their own on billions of dollars worth of US goods.
  Using US exports data, the states hit hardest by the tariffs would be Ohio, Michigan, New York, Pennsylvania, and Illinois.
  Canada isn't taking President Donald Trump's decision to hit the country with steel and aluminum tariffs lying down.
  Prime Minister Justin Trudeau announced that Canada will impose retaliatory tariffs on $12.8 billion wo
  
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• There's growing concern over Tesla's finances — and Wall Street is convinced the company will need to raise money soon (TSLA)

  01-06-2018 20:18 via feedproxy.google.com
  Tesla says it will be profitable by the end of the year and won't need to raise more cash. Many on Wall Street disagree.
  The company lost $3.35 a share in the first three months of the year while burning through $1.1 billion.
  Shares have lost 11% this year amid production delays, a spate of executive departures, and a bizarre conference call.
  Goldman Sachs analysts said last month that they thought Tesla would need to raise $10 billion in the next 18 months. And this week, UBS analysts said they
  
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• Microsoft has been talking about buying GitHub, a startup at the center of the software world last valued at $2 billion

  01-06-2018 19:59 via feedproxy.google.com
  Microsoft has recently held talks to buy GitHub, people close to the companies told Business Insider.
  The companies have had on-and-off conversations over the years, but talks have grown more serious in the past few weeks, these people said.
  It's a change of course from just six months ago, when GitHub, last valued at $2 billion in 2015, appeared fully committed to staying independent and pursuing an initial public offering.
  Since then, GitHub has struggled to land a CEO to replace Chris Wanstra
  
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• Trump's 25% car tariff would be like taking out the 'bazooka' on a global auto trade war — and Germany could be hit the hardest

  01-06-2018 19:18 via feedproxy.google.com
  The Trump administration is investigating whether auto imports threaten national security.
  President Donald Trump reportedly wants a 25% tariff on vehicles imported into the US.
  The German auto industry would be among the biggest losers in that situation.
  The Trump administration pointed to national security risks as it slapped steel and aluminum tariffs on the US's closest allies this week. But some analysts see metal-import taxes as more of a bargaining chip on a path to what the president is&
  
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• There's one piece of good news for Apple underneath weakening iPhone demand (AAPL)

  01-06-2018 19:17 via feedproxy.google.com
  Demand for Apple's priciest phone, the iPhone X, is rising, and it's the model in highest demand.
  Watch Apple trade in real time here. 
  Apple's has had a tough time growing its iPhone business, with sales growth effectively flatlining in recent quarters.
  But in a spot of good news for Apple, demand for the company's priciest phone is rising, and is stronger than any other Apple phone. 
  UBS surveyed 7,000 consumers, and found that "some 44% expect to buy an iPhone X versus 30% in o
  
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• Amazon just hit a record high (AMZN)

  01-06-2018 18:55 via feedproxy.google.com
  Amazon shares hit a record high on Friday. 
  They have erased a drop of more than 16% that occurred between the middle of March and early April after the e-commerce giant was caught up in the fallout of the Cambridge Analytica data scandal and attacked by President Donald Trump.
  A great earnings report turned things around for the stock. 
  Watch Amazon trade in real time here. 
  Amazon hit a record high Friday, touching $1,646.48. 
  Shares are up just under 1% on t
  
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• Domo, a $2 billion Utah startup, filed for an IPO — and warned it will need to 'significantly reduce operating expenses' if it doesn't raise money by August

  01-06-2018 18:34 via feedproxy.google.com
  Domo, a $2.28 billion data analytics startup, has filed to go public.
  It's not profitable, according to the filings: In 2017, it posted an overall loss of $176.6 million on revenues of $108.5 million.
  The filing says that it needs additional cash by August or else it could face a major restructuring — explaining the timing of the IPO.
  Domo, the Utah-based data analytics startup last valued at $2.28 billion, filed for its long-awaited IPO on Friday. 
  The filing reveals that the company
  
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• Ford is rallying after saying truck sales surged in May (F)

  01-06-2018 17:58 via feedproxy.google.com
  Ford truck sales surged more than 9% in May, the company said Friday.Overall sales were up 0.7% year-over-year.
  Car sales continued to slump and the company plans to exit most of the US car market soon
  Follow Ford's stock price in real-time here.
  Ford rose as much as 2% Friday after the US’s second-largest automaker said sales were up 0.7% year-over-year in May, fueled by truck sales growth of 9.4%.
  "F-Series didn’t miss a beat last month," Mark LaNeve, the company’s vice presi
  
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• 'A significant violation of prior norms': Here's how markets reacted after Trump's early tweet on the jobs report

  01-06-2018 16:24 via feedproxy.google.com
  President Donald Trump tweeted early on Friday that he was "looking forward" to the May jobs report, which he had access to the night before.
  This unusual move may have signaled to some traders that the report was good.
  Gold extended its declines, while bond yields moved higher after Trump's tweet.
  President Donald Trump may have given gold and interest-rate traders a clear heads-up on the solid May jobs report, judging from market moves after his early tweet.
  At 7:21 a.m. ET on Friday, Trump sa
  
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• The brands striving to serve today’s connected customer

  01-06-2018 16:02
  The post The brands striving to serve today’s connected customer appeared first on Marketing Week.
  
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• Lululemon still has a 'long runway for growth' after crushing earnings (LULU)

  01-06-2018 15:58 via feedproxy.google.com
  Lululemon beat on earnings Thursday. 
  The athletic-apparel retailer is capturing more of the retail market, in part because of strong digital sales. 
  The stock is soaring Thursday. 
  Watch Lululemon trade in real time here.
  Lululemon's positive earnings report Thursday signifies it could be in for some good times ahead. 
  The hip athletic-wear retailer earned an adjusted $0.55 cents per share, beating the Bloomberg consensus of $0.46. Revenue came in at $649 million, toppi
  
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• Oil slides amid 'lack of clarity' on OPEC and record US production

  01-06-2018 15:38 via feedproxy.google.com
  Oil fell about 1% early Friday.
  The Energy Information Administration reported a surprise drawdown in US stockpiles Thursday. 
  OPEC has offered a "lack of clarity" on the future of supply cuts, one analyst said.
  Follow oil in real time here.
  Oil fell Friday morning as markets mulled the future of OPEC supply cuts and after US crude production continued to climb to record highs. 
  West Texas Intermediate shed 1.09% to $66.39 per barrel at 9:30 a.m. ET. Brent, the international benchmark,
  
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• Trump may have violated a decades-old federal rule by tweeting about the jobs report before its release

  01-06-2018 15:12 via feedproxy.google.com
  President Donald Trump tweeted that he was "looking forward" to Friday's May jobs report an hour before its release.
  As president, Trump receives the jobs report the night before it comes out.
  An Office of Management and Budget rule mandates that executive-branch employees avoid commenting on the report until an hour after its release.
  Former economic officials took Trump to task over the tweet, while members of the Trump administration defended it.
  President Donald Trump may have violated a dec
  
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• Jobs report beats, unemployment rate falls to 18-year low

  01-06-2018 14:30 via feedproxy.google.com
  The US unemployment rate dropped to an 18-year low of 3.8% in May and employers hired more people than economists had forecast, according to the jobs report released Friday.
  Wages also grew faster than expected — a sign the tighter labor market is prompting employers to pay workers more.
  May marked the 92nd straight month of job growth in the US, a record streak.
  US employers added 223,000 nonfarm payrolls in May, more than expected, while the unemployment rate fell to an 18-year low of 3.
  
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• 10 new tech trends that VC investors say will completely change life and business in the next 4 years

  01-06-2018 14:00 via feedproxy.google.com
  Each year, the Churchill Club, a 32-year-old thought-leadership organization based in Silicon Valley, hosts a debate among some of the leading, and most opinionated, tech and business luminaries. This year, five venture capitalists from Sequoia Capital, Greylock Partners, and other top tech firms laid out their predictions for which nonobvious tech trends would emerge with the potential for explosive growth around 2021.
  That's just a few years away, and according to these tech industry insiders
  
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• Reebok, Smirnoff, BrandZ: 5 things that mattered this week and why

  01-06-2018 13:23
  The world’s most valuable brands
  Google, Apple and Amazon – the latter now on one of the fastest trajectories the report has ever seen – top this year’s BrandZ top 100 most valuable brands, with technology and tech-related brands accounting for 92% of the overall ranking.
  It is clear from the results that brands that focus on meeting consumer needs in interesting ways have an advantage over their competitors – particularly when it comes to making people’s live
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, SNAP, IQ, DB)

  01-06-2018 12:37 via feedproxy.google.com
  Here is what you need to know.
  Here comes the jobs report. The US economy is expected to have added 190,000 nonfarm jobs in May, with the unemployment rate holding at 3.9% and average hourly earnings growing 2.6% year-over-year, according to economists surveyed by Bloomberg.
  Trudeau says Trump was on the brink of a big trade deal with Mexico and Canada but one confounding demand blew it up. Canadian Prime Minister Justin Trudeau said the US, Canada, and Mexico were at a "final dealmaking moment"
  
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• 'The winner takes all': A $17 billion investor breaks down the huge opportunities lurking in a corner of the market that has spooked Wall Street

  01-06-2018 12:05 via feedproxy.google.com
  Growth sectors are among the most expensive in the stock market but offer a wider range of returns than those that are more undervalued.This creates better opportunities for stock pickers who can identify the biggest winners, according to Laurence Taylor, who supports approximately $17 billion in equity strategies at T. Rowe Price.Amazon is probably the clearest example of the winner-takes-all scenario, in which one firm's growth crushes its antagonists.
  There are many reasons to worry about the
  
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• Visa shrugs off Russia concerns as it re-records World Cup campaign ads

  01-06-2018 11:42
  Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
  Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
  Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
  
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• Visa shrugs off Russia concerns as it re-records World Cup ads

  01-06-2018 11:42
  Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
  Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
  Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
  
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• Visa shrugs off Russia concerns as it puts World Cup campaign on hold

  01-06-2018 11:42
  Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
  Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
  Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
  
  Read more

• Visa shrugs off Russia concerns as it delays World Cup campaign roll out

  01-06-2018 11:42
  Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
  Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
  Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
  
  Read more

• Visa shrugs off Russia concerns ahead of World Cup campaign roll out

  01-06-2018 11:42
  Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
  Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
  Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
  
  Read more

• Thomas Barta: Watch out for the swing to short-termism

  01-06-2018 08:00
  Which is your favourite Marks & Spencer shirt? Perhaps you don’t know because you don’t own one.
  Retail is detail, and the retail landscape is changing dramatically. Marks & Spencer (M&S), like many peers, is feeling the squeeze from both fast-fashion chains like Zara and online shops. M&S stores aren’t exactly inspirational and are in dire need of an upgrade. A former icon of British style and quality, M&S may do OK as a food brand, but for fashion? Yo
  
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• Why data is a marketing priority

  01-06-2018 02:00 via warc.com
  MILAN: “Data is the beacon that should light up an audience-driven world,” according to Rob Norman – and the insights that can be derived from data can help brands succeed in the current environment of disruption and institution...
  
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• What creative experts can learn from classical rhetoric

  01-06-2018 02:00 via warc.com
  NEW YORK: A deeper appreciation of classical rhetoric could help advertising practitioners and scholars improve their understanding of what makes for strong creative, according a paper in the Journal of Advertising Research (JAR).Alexander Tevi...
  
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• Tarnished brands find saying sorry is expensive

  01-06-2018 02:00 via warc.com
  NEW YORK: It was once the case that a one-off print ad was all that was required for brands needing to apologise for corporate failings, but they now have to do so across multiple channels in the digital age – and it is proving to be...
  
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• Personalisation will revolutionise online shopping

  01-06-2018 02:00 via warc.com
  GLOBAL: Personalisation and artificial intelligence are two elements of the online retail experience that are expected to transform food and grocery shopping over the next five years, according to a new worldwide study.In addition, by 2022, online...
  
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• Diversity is good for business, says HP

  01-06-2018 02:00 via warc.com
  SAN FRANCISCO: HP, the US tech firm, has spent at least two years putting pressure on its agencies to increase the diversity of teams working on HP accounts, and now it appears the initiative is paying off in terms of commercial results.Among a...
  
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• Brands balance global values with local nuances

  01-06-2018 02:00 via warc.com
  ASIA: Global brands must work hard in 2018 to stay relevant in increasingly nationalistic and fragmented markets that have strong local competitors, according to a senior agency executive.What every brand needs is a ‘north star’ that...
  
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• Amazon blocks Aussies from its global websites

  01-06-2018 02:00 via warc.com
  SYDNEY: Australian consumers will be blocked from shopping on Amazon’s international websites from July 1st as the US online retail giant objects to the introduction of a new Goods and Services (GST) tax.It means Australians will...
  
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• Smirnoff wants to ‘trigger conversations’ as it launches nightlife inclusivity campaign

  01-06-2018 01:01
  Smirnoff is looking to promote inclusivity on the bar and club scene, as part of a year-long partnership with publisher LADbible Group.
  ‘Free to Be’ will see the two brands produce a series of hard-hitting documentaries and videos that attempt to make difficult topics around race, disability, LGBT+ and other issues more accessible.
  The first video, ‘Night Shift’, launches today (1 June) and showcases real ‘nightlife heroes’, including a female bouncer, transge
  
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