Sales & Marketing news

• Molly Fleming: Brands must tackle obesity now or be seen as a straggler later

  06-06-2018 18:27
  What do sex, swearing and junk food all have in common? If MPs have their way they will all be subject to a 9pm watershed.
  The government is considering plans to ban high fat, salt and sugar (HFSS) product ads from television before 9pm as part of a crackdown on junk food advertising. Charities, MPs and public figures such as Jamie Oliver argue that the watershed is essential to ending childhood obesity.
  However, the advertising and food and drink industries have condemned the proposal as &ldquo
  
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• The new aesthetics of car radio

  06-06-2018 17:00
  Protecting radio in cars is a top priority for Radioplayer. Managing director Michael Hill explains why.The connected car will soon be the norm, but the radio industry has not talked to car companies in any great detail about...
  
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• Why digital’s growth keeps defying the critics

  06-06-2018 16:37
  The post Why digital’s growth keeps defying the critics appeared first on Marketing Week.
  
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• AB InBev plots strategy to make the company as famous as its brands

  06-06-2018 16:09
  Ask most people if they have heard of AB InBev and you’re likely to get a blank stare. So much so that Tatiana Stadukhina, the company’s marketing director of northern Europe, finds herself saying she works at one of its brands – Budweiser or Stella Artois – rather than the brewing behemoth.
  “At airport security if they ask where I work and I tell them AB InBev I’ll often get a blank stare but if I say Budweiser they get really excited. When people ask wh
  
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• GoCompare hires Zoe Harris as new CMO

  06-06-2018 16:01
  GoCompare Group has appointed Zoe Harris as CMO, making her responsible for the development and delivery of the marketing strategy at its brands, which include GoCompare and MyVoucherCodes.
  Harris replaces Richard Harris, who had been in the role since late 2016 and helped the company during its demerger from its owner in November that year, when it became an independent company listed on the London Stock Market. GoCompare’s marketing is famous for its mascot, Gio Compario, the opera singe
  
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• 'Frenemies' exposes the unsolvable problem of marketing

  06-06-2018 11:21
  Ken Auletta, a writer and media critic for The New Yorker, published a book about the challenges facing the advertising industry on June 5th. Here, Geoffrey Precourt – WARC’s US Editor – discusses what...
  
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• Ogilvy 'refounds' by pulling down the walls

  06-06-2018 02:00
  NEW YORK: Ogilvy, the WPP-owned agency network, has announced a major restructuring as it scraps global sub-brands to reorganize around six “capabilities” with a simplified offering for clients.These capabilities include brand...
  
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• McDonald's wins Social Grand Prix in WARC Awards

  06-06-2018 02:00
  GLOBAL: A campaign by BBDO China for restaurant chain McDonald’s has won the Grand Prix in the Effective Social Strategy category of the 2018 WARC Awards.This category is for marketing initiatives that have successfully linked social...
  
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• Marketers don't get the message

  06-06-2018 02:00
  NEW YORK: Marketers continue to send irrelevant emails to customers and to focus on driving traffic to online properties despite most people doing their shopping in-store, new research shows.A survey of “hundreds” of B2C digital...
  
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• Issues remain for online political advertising

  06-06-2018 02:00
  NEW YORK: With the US midterm elections moving a step closer in the wake of yesterday’s primaries, questions remain about the probity of online political advertising, with the Honest Ads Act representing one possible answer to these problems. ...
  
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• Google goes hyper-local in India

  06-06-2018 02:00
  MUMBAI: Google has quietly released a new app, currently only available in beta in Mumbai, which aims to help people find the answers to their questions about their immediate neighbourhood.The app – called Neighbourly – forms part of...
  
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• Brits want loyalty programmes

  06-06-2018 02:00
  LONDON: A majority of Brits want and expect a brand to reward their loyalty, but their motivations vary and brands need to understand that they may not necessarily be the main attraction – some consumers value partner brands more highly. ...
  
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• Ad land needs to address advertiser trust gap

  06-06-2018 02:00
  BALI: Brand safety is a major concern for advertisers across Asia, with many brands starting to lose trust in digital advertising, new research suggests.According to Niall Hogan, South East Asia managing director at measurement and analytics firm...
  
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