Sales & Marketing news

• GDPR, inflation, retail sales: 5 killer stats to start your week

  28-05-2018 10:00
  1. Consumers still don’t understand how brands use their data
  With GDPR now in effect, 48% of consumers still don’t understand where and how organisations use their personal data, up from 31% when the research was last conducted two years ago.
  Just 7% feel they have a good understanding of how companies use their data, with 45% saying they “somewhat understand”. But less than a fifth (18%) believe businesses treat people’s personal data in an honest and transparent
  
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• Most global consumers are data pragmatists

  28-05-2018 02:00
  GLOBAL: The European Union’s General Data Protection Regulation (GDPR) came into force last Friday and, with so much attention focused on how companies make use of personal data, a new global survey has found that most consumers take a...
  
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• How brands should work with artists

  28-05-2018 02:00
  SINGAPORE: Brand collaborations with artists should include focus on creative freedom, shared values and mutual respect, according to marketing experts in Singapore.“Brands are starting to look beyond just selling their product. They are...
  
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• Get ready for the US sports betting gold rush

  28-05-2018 02:00
  With one judgement the US Supreme Court has transformed the global sports sponsorship market. Misha Sher, Worldwide Vice President, Sport & Entertainment at MediaCom, explains.It’s not often that a whole new category of...
  
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• General Motors taps online video research

  28-05-2018 02:00
  CHICAGO: General Motors, the automaker, has enhanced the power of its quantitative market research by using qualitative videos that feature carefully selected consumers that can help bring its findings to life.Ednei Hishida, GM’s global...
  
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• Fabindia taps data to triple growth

  28-05-2018 02:00
  NEW DELHI: Fabindia, a leading craft retailer, is aiming to triple its growth over the next five years by tapping into data, and in particular what consumers are saying about it.In an ESOMAR paper, Karan Kumar and Surabhi Talwar Sekhar of Fabindia...
  
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