Sales & Marketing news

• How mattress firm Simba built its brand using Facebook

  31-05-2018 17:30
  The post How mattress firm Simba built its brand using Facebook appeared first on Marketing Week.
  
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• Taking back control: Deutsche Telekom on its journey to create a hybrid media model

  31-05-2018 15:45
  Deutsche Telekom’s hybrid media model created shock waves when it launched. In a “progressive” overhaul of its operations, the German mobile operator took media strategy and steering in-house and divvied up the rest of its media model into four ‘lots’: media analytics, campaign planning and buying, programmatic buying, and search advertising and affiliate marketing.
  The move means one agency no longer has control over Deutsche Telekom’s media budget. Instead,
  
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• Cannabis ad goes live in Japan, Alibaba introduces food delivery drones: International round-up

  31-05-2018 15:34
  First outdoor advert for medicinal cannabis goes live in Japan
  In a landmark move, an outdoor ad for medicinal cannabis has gone live in Japan with the help of an Australian-based health brand Elixinol .
  The launch follows a drawn-out battle with Japanese regulators, therefore marking the first time a company has gained approval to advertise cannabidiol hemp oil – better known as CBD.
  Created in partnership with Japanese agency Tsuge Production and Dentsu Tec, the billb
  
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• Make sure your global marketing isn’t lost in translation

  31-05-2018 11:55
  Translations of product descriptions, publications for social media and promotional campaigns, among other tactics, have to sell, charm and win over your target market. This can only be achieved by a native translator.
  If your business is making strides in advertising your products or services, you should not underestimate the importance of marketing translation. It is vital that you translate and adapt all your marketing material correctly.
  This idea may seem obvious, but many companies end up
  
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• Alderley Park welcomes an extraordinary Sales and Marketing Suite - Wilmslow.co.uk

  31-05-2018 10:56
  Alderley Park welcomes an extraordinary Sales and Marketing Suite
  Wilmslow.co.uk
  Promotional Feature. Given the reputation of PH Homes, Alderley Park would never be anything other than special. And indeed, this residential enclave near fashionable Alderley Edge is just as stunning as anticipated. Three individual developments, The ...
  
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• Perfectly imperfect

  31-05-2018 02:00
  The pursuit of perfection is slowing marketers down and damaging their ability to build and shape brands that people care about, says Gareth Kay. It is often imperfect brands – the ones that show their flaws and have real roles in...
  
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• Formulae for successful advertising

  31-05-2018 02:00
  Ideal ideas are not original but variations of a form, marrying innovation and immediacy to different frameworks. Advertising goes wrong in its search for originality, says Faris Yakob, when it confuses originality of content with originality...
  
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• Controlling the narrative

  31-05-2018 02:00
  When brands come under public scrutiny for getting something wrong, how they act in the aftermath will dictate the narrative going forward. Mike Teasdale offers four tips on how to best handle a scandal.In last month’s...
  
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• All profit is derived from risk

  31-05-2018 02:00
  Brands and agencies must accept that innovation cannot be credibly preached inside their organisations without a better understanding and adoption of risk theory, says Tim Williams.One of the most fundamental dimensions of success...
  
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• Sorrell prepares to 'plant flag'

  31-05-2018 01:29
  MUMBAI: Sir Martin Sorrell believes the advertising and marketing services industry is in a state of flux and that the structural and cyclical disruption currently taking place offers new opportunities for growth.Speaking yesterday at the Zee Melt...
  
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• Roseanne costs ABC $60m

  31-05-2018 01:29
  NEW YORK: Ratings success doesn’t trump racism, as Roseanne Barr has discovered after ABC scrapped a planned second series of her revived show following a “repugnant” comment about a former adviser to President Obama.Barr was...
  
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• New opportunities in $100bn search ad market

  31-05-2018 01:29
  GLOBAL: Mobile and associated opportunities around voice and image are driving growth in search advertising according to a new WARC report.The latest monthly
  
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• Marketing v machines: it's time for disruption

  31-05-2018 01:29
  The Ehrenberg Bass Institute stresses the need for the mental and physical availability of brands, but the coming age of marketing to machines will require mental and physical disruption, according to Phil Sutcliffe of Kantar...
  
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• Keep calm and go on holiday

  31-05-2018 01:29
  LONDON: The cost of living is going up andBritish families are feeling the pinch but it seems they’re not prepared to cut back when it comes to their holidays, new research suggests.The latest edition of the Nationwide Spending, a...
  
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• How Uber is managing user data

  31-05-2018 01:29
  NEW YORK: Uber, the taxi app, has attempted to increase data transparency and user control following revelations about a data breach that posed a major threat to its brand.John Flynn, Uber’s chief information security officer, discussed the...
  
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• Hotstar signals new sports viewing trends

  31-05-2018 01:29
  NEW DELHI: The viewing figures claimed during the just-finished India Premier League by Hotstar, the live streaming platform owned by Star India, signal a significant shift in the media habits of sports fans.“I believe that IPL XI has proved...
  
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• Google launches programmatic audio buy

  31-05-2018 01:29
  MOUNTAIN VIEW, CA: The market for programmatic audio has been given anotherboost with Google’s announcement that marketers can now buy audio ads through its DoubleClick Bid Manager demand-side platform.“About a quarter of user time...
  
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• AIG reveals motivation behind diversity campaign

  31-05-2018 01:29
  TOKYO:Insurance giant AIG considers diversity not to be a flash-in-the-pan marketing trend so much as an area vitally important to the overall success of the business in conservative Japan, according to a leading executive.Matthew Walker, Senior...
  
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• UK economy putting a ‘muzzle on consumer confidence’

  31-05-2018 01:01
  A stronger jobs market, rising real incomes, low interest rates and low levels of headline inflation helped UK consumers feel a little bit more upbeat about the UK economy in May, according to GfK’s Consumer Confidence Index, with confidence rising two points to -7.
  However, the figures reveal an odd mismatch of positive scores for personal finance contrasting with very negative scores for how Brits see the wider economy – which have not entered positive territory for almost two and
  
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