Sales & Marketing news

• Mark Ritson: Luxury brands should take a stand against the grey market

  22-05-2018 18:23
  At first sight it looks very close to insanity: Richemont, the Swiss luxury goods group which owns some of the most prestigious watch brands on the planet, has ‘destroyed’ €481m-worth (£421m) if its own watches. The company, which owns a stable of luxury brands including Cartier, IWC, Jaeger-LeCoultre and Panerai, admitted it has been buying back its watches across Europe and Asia.
  What on earth is going on? Well, it’s a complication built from the strange mix of a C
  
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• Tesco blames high cost of online advertising as it shuts Tesco Direct website

  22-05-2018 17:52
  Tesco is closing its non-food website Tesco Direct following a detailed review that concluded there is “no route to profitability” for the loss-making business, which was launched in 2006 to take on Amazon.
  Tesco says the online operation faced a number of significant challenges, including high costs for fulfilment and online marketing, that have prevented it from delivering a sustainable offer as a standalone non-food business. Its full-year 2018 results shows that while food s
  
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• Marketoonist on being agile

  22-05-2018 16:18
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on being agile appeared first on Marketing Week.
  
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• Nissan on driving ‘deeper engagement’ through its Formula E sponsorship

  22-05-2018 16:16
  Nissan’s Formula E racing car for the new season.Formula E has risen in popularity worldwide ever since the first electric racing cars took to the track in Beijing for the championship’s maiden season in 2014. Over the past four years a host of brands have explored the benefits of getting involved early in this emerging sport including Audi, Virgin Racing, Panasonic and now Nissan.
  Last October, the Japanese car manufacturer said it would be setting up its own team for the fifth sea
  
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• How brands can weave social media into the customer journey

  22-05-2018 13:35
  The post How brands can weave social media into the customer journey appeared first on Marketing Week.
  
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• The changing nature of luxury: How brands are evolving to meet consumers’ demands

  22-05-2018 08:23
  The Bloomsbury Street Hotel by Edwardian Hotels London.Modern luxury brands are evolving their offer to meet the changing tastes of consumers around the world. In some markets the heritage and timelessness of a product represents the ultimate hallmarks of luxury, while in others the focus is on the experience or exclusivity of the service.
  New research reveals that different brands resonate with consumers in different areas of the world, according to which aspects of the luxury experience they
  
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• Ben Davis: Don’t get hung up on ‘writing for the web’

  22-05-2018 08:05
  I’m having one of those weeks. Are all the emails and the meetings really worth my time? Shouldn’t I be getting on with crafting something with my bare hands?
  Sometimes it’s hard to get to the nub of what you do best, and how best you can help your company succeed. If you’re creatively minded, shouldn’t you be doing everything you can to hone your creative instincts, to find new outlets for your creativity?
  This, I think, is central to the argument about creativity
  
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• Will a 'digital tax' hit Australia's advertisers?

  22-05-2018 01:19 via warc.com
  CANBERRA: A levy on digital technology giants, including Google and Facebook, may soon be a reality in Australia, according to multiple media reports, as the Federal Government puts a “digital tax” in play as part of legislative...
  
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• The quiet success story of Amazon Channels

  22-05-2018 01:19 via warc.com
  SAN FRANCISCO: Amazon has become the major player in the sale of subscriptions, new figures show, with the company selling 55% of all a la carte DTC video subscriptions through Amazon Channels.As many as 53% of all consumers not buying HBO through...
  
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• Roseanne puts the broad back in broadcast TV

  22-05-2018 01:19 via warc.com
  LANFORD, ILL: The ratings success of Roseanne, the blue-collar sitcom starting Roseanne Barr revived after 20 years, is partly due to a decision to stick with broadcast television which has ensured the greatest possible reach.The ABC show...
  
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• Ramadan offers unique opportunities

  22-05-2018 01:19 via warc.com
  SE ASIA: Consumer behaviour changes during Ramadan, form what is searched for online (and when) to what is bought,and marketers need to adapt their strategies accordingly.Research consistently shows, for example, thatonline search and browsing...
  
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• Jim Beam's female focus pays off

  22-05-2018 01:19 via warc.com
  DANA POINT, CA: Jim Beam, the whiskey brand, has seen major advantages from breaking with the conventions of its category and reaching out directly to female drinkers.Rebecca Messina, SVP/global CMO for Beam Suntory – the owner of Jim Beam...
  
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• Brands need distinctive assets

  22-05-2018 01:19 via warc.com
  LONDON/ADELAIDE: Brands relying on the quality of their content to get noticed may be neglecting the significant marketing opportunities offered by having a set of distinctive assets, according to Jenni Romaniuk.Writing in the current issue of...
  
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• An anatomy of the modern football fan

  22-05-2018 01:19 via warc.com
  LONDON: Traditional voices of authority are beginning to fall away, as the modern football fan is connected to a wider array of fan-curated and fan-created perspectives on the game, but don’t yet discount the live game, a new report suggests. ...
  
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