Sales & Marketing news

• Trivago on the value of keeping creative and research in-house

  24-05-2018 16:15
  Having creative and research in-house is a critical part of Trivago’s philosophy and ensures the company remains “agile” in a competitive market, according to the travel firm’s UK boss.
  “It’s our company philosophy to try to get the learning ourselves and we find the best way to do this is keep the creative process and product within the company,” Hannah Wickes, Trivago’s country manager for the UK and Ireland, tells Marketing Week.
  Currently
  
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• Barclaycard prepares for its ‘biggest moment of transformation’

  24-05-2018 16:06
  Barclaycard is preparing for one of the biggest transformations in its history as regulatory change, fintech competition and economic turmoil combine to disrupt the financial services industry.
  Speaking to Marketing Week, Barclaycard’s UK marketing director Alex Naylor, says: “There’s going to be a reinvention of the business model, there needs to be a refreshing of the brand to connect with what people want now and marketing is going through an enormous moment of transformatio
  
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• Coca-Cola addresses sugar reduction, KFC unveils Colonel-shaped pool floats: International round-up

  24-05-2018 14:37
  
  Coca-Cola ‘listens to consumers’ and addresses sugar reduction
  Soft drinks giant Coca-Cola has launched an ad campaign in Australia to address the fact it is reducing sugar across its portfolio.
  The company has pledged to cut down on the amount of sugar in its drinks, prompted by changing consumer preferences and calls for the implementation of a sugar tax.
  Australian health advocates are calling for the nation, which is one of the fattest on earth, to follow in the UK&rsqu
  
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• WARC updates Privacy Policy

  24-05-2018 12:00
  The General Data Protection Regulation (GDPR) came into effect in the European Union on 25 May 2018 - find out more about the personal information we collect, why we collect it and how we use it.The...
  
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• GDPR: From surveillance to marketing ethics

  24-05-2018 12:00
  The General Data Protection Regulation (GDPR) is due to be implemented across the European Union today, 25 May 2018. It heralds a new era in data protection that...
  
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• On Device Research wins at IAB Europe Research Awards

  24-05-2018 09:00
  MILAN: On Device Research was among the winners in the IAB Europe Research Awards announced last night, picking up an award in the Brand Advertising Effectiveness category for its work assessing a campaign promoting the Google Pixel handset in the...
  
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• Meet the $30bn brand trying to ‘consumerise’ B2B

  24-05-2018 08:00
  Still from the 3M Wonder campaign.Have you heard of 3M? It may not be the most familiar name, but the business claims you are never more than three metres away from one of its products. A $30bn business spanning 46 technology platforms with more than 91,000 employees across 200 countries, 3M might just be one of the biggest organisations you’ve never heard of.
  The consumer facing ‘personal life’ group, most famous for Post-Its and Scotch Tape, represents 15% of 3M’s busi
  
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• WARC Awards: Ad Council wins Innovation Grand Prix

  24-05-2018 01:50
  GLOBAL:A campaign by 22squared for the Ad Council has won the Grand Prix in the of the Effective Innovation category of the 2018 WARC Awards, a global search for next-generation marketing effectiveness.Its
  
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• Understanding search behaviour in China

  24-05-2018 01:50
  SHANGHAI: Baidu is by far the most used search engine in China, but eight in ten people use more than one search engine and e-commerce is emerging as a second battlefield for search, according to data from OMD China.The agency’s
  
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• Twitch comes out of the gaming shadows

  24-05-2018 01:50
  GLOBAL: With the news that BuzzFeed has been trialling news broadcasting on the Amazon-owned platform Twitch, the gaming focus for which it became famous is giving way to a significant potential in a broader social video space.Earlier this week,...
  
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• GO-JEK rewrites the rules for high growth

  24-05-2018 01:50
  BALI: GO-JEK, one of Asia’s hottest homegrown brands, has not been afraid to rewrite the rule book on its path to more than 100 million orders every month, according to the company’s CEO.“When you grow at this type of rate, there...
  
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• Europe's digital ad market hits €48bn

  24-05-2018 01:50
  MILAN: Digital advertising expenditure in Europe has doubled over the past five years, according to new data from IAB Europe, whose CEO has warned that the industry is at a crossroads.The annual
  
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• Accenture Interactive edges into media buying

  24-05-2018 01:50
  NEW YORK: Accenture Interactive is launching a Programmatic Services practice which will add the planning, buying and management of programmatic campaigns to its previous offer of advice on bringing programmatic buying in house.The enhanced...
  
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