Sales & Marketing news

• Spotify's IPO should be very good for these 8 people and investors

  28-02-2018 23:24 via feedproxy.google.com
  Spotify is preparing to become a public company.
  An IPO will be very good for a number of Spotify executives and investors who own a lot of shares.
  Here's a list of the biggest shareholders in Spotify who stand to get rich (or get richer) if the IPO goes well.Global music streaming service Spotify just filed the paperwork for its IPO in which it hopes to raise at least $1 billion for the company.
  The company won't be the only beneficiary. Should its stock fare well, Spotify's founders, executive
  
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• Spotify has spent $10 billion on music royalties since its creation and it's a big part of why its bleeding money

  28-02-2018 22:49 via feedproxy.google.com
  The music streaming service Spotify has operated at a loss since its inception in 2006.
  The company, which filed to go public on Wednesday, said that its losses come from royalties and licensing fees for musical artists. 
  In 2017, Spotify generated $4.99 billion in revenue but posted $1.5 billion in losses. 
  Licensed content and music royalties are keeping the music streaming company Spotify in the red.
  The Swedish company has lost a cumulative €2.4 billion — or $2.9 bi
  
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• BERNSTEIN: These 2 fast-food companies are being overlooked by Wall Street (CMG, YUM)

  28-02-2018 22:49 via feedproxy.google.com
  Chipotle and Yum Brands are undervalued, according to a Bernstein analyst.
  Using a not-so-common valuation metric that measures the enterprise value of a company against its projected growth, Bernstein found that Chipotle and Yum Brands were attractive bargains.
  Watch Chipotle's and Yum Brands' stock prices move in real time. 
  While investors are eager to see turnarounds at Chipotle and Yum Brands, a Bernstein analyst believes they have overlooked the two brands as investment oppo
  
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• Litecoin was the top performing cryptocurrency in February

  28-02-2018 22:29 via feedproxy.google.com
  Litecoin is up 22% for the month of February while other major coins are in the red. 
  You can track the price of litecoin in real-time here>>Barring any last minute meltdowns, litecoin will be one of the few major cryptocurrencies to end February in the green.
  The fifth-largest digital token by market cap is up more than 21% for the month, well outperforming bitcoin’s 4% drop.
  Ethereum and Ripple's XRP, the second- and third-largest coins, are down 20% and 22%, respectively. Mea
  
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• FA hunts for sponsors that don’t see women’s football as an ‘add-on’

  28-02-2018 18:26
  Women’s sport has long been seen as the poor cousin of its male counterpart. Match attendance is significantly lower, less people tune in from home and so sponsors have been slower to get on board.
  In 2016/17, the average attendance for the Women’s Super League 1 (WSL), the top league in women’s football, was just 1,128 (up from 1,076 the season before) compared to 35,822 for the men’s Premier League. On TV, the 500,000 people who regularly tune into the BBC&rsq
  
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• Shaving startup Harry’s attempts to tackle male stereotypes in new campaign

  28-02-2018 18:12
  Shaving subscription startup Harry’s is launching a new campaign that aims to tackle the harmful stereotypes around what it means to be a man.
  The three-minute short film depicts an alien asking a young boy to show him how to be a man. The boy explains that: “men walk with confidence”, “a real man wants to be taken seriously” and “a man has to be strong and shouldn’t be afraid anything.” It transpires the boy’s father has died and as he hands
  
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• Maurice Levy warns brands the Internet of Things could make them ‘irrelevant’

  28-02-2018 14:17
  Maurice Levy, the chair and former CEO of Publicis Groupe, warns the Internet of Things could make brands “irrelevant” in future if they do not master new technology and find more intelligent and creative ways to market to consumers.
  As digital giants such as Amazon and Google continue to roll out increasingly clever tech into the home, Levy says there is a risk consumers will “barricade” themselves behind the Internet of Things and that could cut advertisers out of the
  
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• F1 makes biggest investment in digital to date as it looks to serve fans better

  28-02-2018 11:29
  Formula One is making its biggest investment in digital to date with the launch of an over-the-top live subscription service, as it looks to change brand perceptions and serve its fans better.
  F1 TV will launch across 40 markets – including Germany, France and the USA but not in the UK –  next month, in time for the upcoming Formula One season. It will allow fans to watch ad-free live streams of each race, while on-board cameras will show live content from the driver’
  
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• F1 makes biggest ever investment in digital as it looks to serve fans better

  28-02-2018 11:29
  Formula One is making its biggest investment in digital to date with the launch of an over-the-top live subscription service, as it looks to change brand perceptions and serve its fans better.
  F1 TV will launch across 40 markets – including Germany, France and the USA but not in the UK –  next month, in time for the upcoming Formula One season. It will allow fans to watch ad-free live streams of each race, while on-board cameras will show live content from the driver’
  
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• Five things US marketers should be doing to prepare for the GDPR

  28-02-2018 11:00 via warc.com
  The European Union’s General Data Protection Regulation will affect many businesses located outside of Europe. While the headlines have been dominated by the hefty fines for non-compliance, but there are positives, including getting to...
  
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• Consumers ‘despondent’ over prospects for UK economy

  28-02-2018 01:01
  Consumers are increasingly despondent over the prospects for the UK economy as concerns over Brexit, sluggish household income, rising prices and the prospect of increases to council tax and inflation hit confidence.
  According to GfK’s Consumer Confidence Index, overall confidence fell by one point between January and February to -10 and is down by four points compared to a year ago. That means consumer confidence has been “bouncing” between zero and -13 since February 2016 wit
  
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• Big brands take more collaborative approach to agency contracts

  28-02-2018 01:01
  ISBA is looking to take a more collaborative approach to agency contracts with the release of the second iteration of its ‘Media Services Framework’ after the first version caused a backlash from agencies.
  The trade body, which is backed by marketers at major brands including Coca-Cola, Burberry and Unilever, has updated the framework to reflect a rapidly changing media environment and concerns raised by agencies over some aspects of the previous version.
  Where the first framework wa
  
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• Samsung hopes to win back Chinese consumers

  28-02-2018 01:00 via warc.com
  BEIJING: Samsung, the South Korean electronics giant, remains a leader in the global smartphone market, but it has witnessed a dramatic loss of market share in mainland China.According to
  
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• Platform domination in insight

  28-02-2018 01:00 via warc.com
  The research industry will in future be dominated by a very few platforms able to leverage scale in the same way that Amazon and Uber do in their industries, according to Stephen Phillips of ZappiStore.The future of market...
  
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• Johnnie Walker reaches out to female whisky fans

  28-02-2018 01:00 via warc.com
  NEW YORK: Johnnie Walker, the most popular blended Scotch whisky in the world, plans to launch a rebranded version in the US that features a stylised woman on the label in place of its famous “striding man” logo.Called Jane Walker, the...
  
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• From daypart to personal prime time

  28-02-2018 01:00 via warc.com
  NEW YORK/BARCELONA: The practice of targeting consumers by daypart needs to evolve beyond a focus on reach and look at the “need state” that drives them to turn to content at any given time, according to a new report.The Interactive...
  
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• Formula milk marketing under spotlight again

  28-02-2018 01:00 via warc.com
  MANILA: Formula milk brands are once again under the spotlight as a new report claims manufacturers are frequently in breach of a decades-old UN code on the marketing of such products.Thirty seven years after the
  
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• Financial analysts recognise advertising industry pressures

  28-02-2018 01:00 via warc.com
  LONDON: The City of  London and the financial markets are facing some of the same pressures from technological innovation as advertising, with both pushed towards prioritising short-term metrics, but the need for long-term brand growth is...
  
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• Building brands with in-store marketing

  28-02-2018 01:00 via warc.com
  GLOBAL:In-store marketing is commonly viewed as an activity that drives short-term sales, but used properly it can also build brand image and deliver a win-win for both shoppers and retailers, an industry figure maintains.In a WARC Best Practice...
  
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• Brands must reach homes, heads and hearts

  28-02-2018 01:00 via warc.com
  PALM DESERT, CA: Marketers should work out how they will reach the “homes” of consumers, as well as their “heads” and “hearts”, according to Randall Rothenberg, President/CEO of the Interactive Advertising Bureau...
  
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• How Touch Menus Can Help Enhance Your In-Store Customer Experience

  28-02-2018 00:36 via retailpro.com
    Welcome to another All Things Retail webcast with Retail Pro! With each webcast we focus on a specific topic all of us in retail need to address in our day-to-day business operations. Together, we will look at how we …
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