Sales & Marketing news

• Cutting-edge digital experiences: the new generation of native ads and AI

  19-02-2018 16:48
  2018 promises to be an exciting year for the development and use of cutting-edge marketing technologies, with artificial intelligence (AI) and native advertising adoption only set to rise as more businesses embrace digital experiences and recognise their value.
  Dale Lovell, chief digital officer at AdYouLike and author of Native Advertising, says: “In an ad marketplace where context is increasingly the criteria for success, the more data – and learnings from that data garnered in rea
  
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• Richard Shotton: Uncertain rewards are the answer to enhancing loyalty schemes

  19-02-2018 16:24
  BF Skinner was, according to the Review of General Psychology, the most influential psychologist of the 20th century. His ideas have shaped modern society, from the design of social media to slot machines.
  However, one area where his ideas could be applied more is marketing. Perhaps his most relevant experiment to the profession involves his 1930 invention, the Skinner box; a simple contraption – just a wooden container with a lever inside, which dispensed pellets of food when the lever w
  
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• Oxfam sets out to limit brand damage from Haiti scandal

  19-02-2018 16:16
  Oxfam has begun a push to limit and repair brand damage sustained in the wake of allegations about sexual misconduct by its staff in Haiti eight years ago.
  The charity used a full-page advert in national newspapers on Saturday (17 February) to apologise to its supporters for the current scandal, in which The Times exposed allegations that a number of Oxfam employee’s hired sex workers in Haiti while helping the country recover from the 2010 earthquake.
  The ad took the form of a letter
  
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• Renault looking to boost brand awareness in China with new Alibaba deal

  19-02-2018 15:56
  Renault Sport Formula One Team and Alibaba’s Tmall have partnered for the 2018 FIA Formula One Championship, as the French car manufacturer looks to “significantly improve brand awareness and opinion” in China.
  As part of the agreement, the team’s new 2018 car – the Renault R.S. 18 F1 challenger – will feature Tmall’s cat logo during the sporting event, which kicks off in April’s Chinese Grand Prix in Shanghai.
  Groupe Renault – whic
  
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• Seven ways to gain client approval for your case study

  19-02-2018 12:00 via warc.com
  Some clients withhold their permission for a case to be submitted for the IPA Effectiveness Awards. Here, the IPA Effectiveness Editor Carlos Grande shares seven ways to win them over.1. Check what is sensitive and what is...
  
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• William Hill, Arcadia, Jamie Oliver: Everything that matters this morning

  19-02-2018 08:45
  Sir Philip Green denies ‘rumour-mongering’ reports of Arcadia sale
  Sir Philip Green says reports of an Arcadia group sale to a Chinese investor are “rumour-mongering”.
  Over the weekend, reports emerged that, after seeking a buyer for some months, Green was in talks with Shandong Ruyi to sell his retail empire, which includes Topshop and Miss Selfridge. 
  In a joint statement with Arcadia issued late on Monday (19 February) Green branded the speculation as “total
  
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• Stella Artois, Virgin Holidays, NatWest: Everything that matters this morning

  19-02-2018 08:45
  Stella Artois and Matt Damon use hidden cameras to show how much people take water for granted
  Stella Artois and Water.org have launched the next stage of their partnership, a social experiment which aims to illustrate how much people take access to water for granted.
  During the video, unwitting consumers in restaurants and hotels in London, New York and Uraguay are told that water will not be available to them for up to six hours. Hidden cameras film each person’s outrage and then their r
  
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• N Brown, M&S, Baidu: Everything that matters this morning

  19-02-2018 08:45
  Former Tesco UK boss heads to N Brown
  The former UK chief of Tesco Matt Davies is set to become chairman of online clothing retailer N Brown, which owns key retail brands include JD Williams, Simply Be, and Jacamo.
  Davies was replaced at Tesco by Booker chief Charles Wilson earlier this month, following Tesco’s £3.7bn merger with Booker last year.
  He will succeed N Brown’s Andrew Higginson, who is stepping down after almost five years in the role, to become one of the
  
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• Homebase, KFC, Domino’s: Everything that matters this morning

  19-02-2018 08:45
  Homebase rebrand causes parent company’s profits to slide by 86.6%
  The “rapid repositioning” of Homebase has hit its Australian parent company Wesfarmer, which suffered an 86.6% drop in profits during the second half of 2017.
  The cost of rebranding the UK DIY business under the Bunnings brand, a popular chain in Wesfarmer’s domestic market, caused the Aussie conglomerate’s profits to fall by $931m (Australian dollars).
  According to Wesfarmer 40 Homebase stores could
  
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• Airbnb, Man United, Twitter: Everything that matters this morning

  19-02-2018 08:45
  Airbnb expands into hotels as it preps for next 10 years of growth
  Airbnb is expanding its service to offer users stays in hotels and luxury properties and is launching a loyalty programme for guests as it preps for the next 10 years of growth. While hotels and people who own B&Bs have long used the platform, Airbnb will now officially recognise this by introducing new search categories. And it is introducing ‘Airbnb Collections’, places to stay that work for different types of t
  
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• Innovations in direct mail help brands shout louder in the digital era

  19-02-2018 08:00
  After years of fire-fighting to dispel myths about its effectiveness and measurement, direct marketing – and in particular direct mail – is enjoying something of a revival.
  Industry and creative innovation is re-engaging advertisers and media agencies that had perhaps fallen out of love with this traditional medium. While the arrival of the Joint Industry Committee for Mail (JICMail) the audience data standard in January adds another layer of authority to the channel.
  The
  
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• Marketers ‘living in the dark ages’ when it comes to recruiting women

  19-02-2018 01:01
  Marketers are “living in the dark ages” and have “worrying attitudes” to unlawful behaviour when it comes to recruiting women, according to a new study.
  The Equality and Human Rights Commission (EHRC) questioned 1,100 private sector employees, a proportion of which came from marketing. In total, 36% agreed that it is reasonable to ask women about their plans to have children in the future during recruitment, while six in 10 agreed a woman should have to disclose whet
  
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• What US consumers want from advertising

  19-02-2018 01:00 via warc.com
  WASHINGTON DC: American consumers greatly prefer TV ads over any other channel and this is because TV ads are regarded as entertaining while they also combine video and audio elements, a new survey has found.Based on responses from more than 1,000...
  
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• Walmart eyes 40% stake in Flipkart of India

  19-02-2018 01:00 via warc.com
  MUMBAI: India’s e-commerce market is already fiercely competitive, but the battle looks set to intensify after reports that Walmart is in talks to acquire a 40% stake in Flipkart.In what would amount to one of its biggest overseas deals, the...
  
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• New York Times offers data tools for its advertisers

  19-02-2018 01:00 via warc.com
  NEW YORK: The New York Times has announced the establishment of a specialist team, which focuses on data and the development of artificial intelligence tools to help brands and advertisers better understand its readers.Called nytDEMO, the team is...
  
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• How Nestlé is tapping voice tech

  19-02-2018 01:00 via warc.com
  LAS VEGAS: Nestlé, the food and beverage company, is putting the customer service experience at the heart of its efforts to tap the burgeoning power of voice technology.Pete Blackshaw, Global Head/Digital Innovation & Service Models at...
  
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• How Addict'Aide blurred fiction with fact to fight alcoholism

  19-02-2018 01:00 via warc.com
  PARIS: Following a hugely successful Instagram campaign that showed how easy it was to miss the signs of alcoholism, a French addiction support organisation, Addict’Aide, needed to continue the story; through an immersive experience, the 2017...
  
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• Dailyhunt hires Facebook India boss for expansion

  19-02-2018 01:00 via warc.com
  BENGALURU: Dailyhunt, the Indian news and entertainment aggregator which specialises in regional language content, plans to ramp up its challenge to other content providers with the appointment of the former head of Facebook India.Umang Bedi, who...
  
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• Burberry launches global e-commerce push

  19-02-2018 01:00 via warc.com
  LONDON: Burberry, the British fashion house established in 1856, is joining forces with Farfetch, an online fashion retail platform, to expand its global reach to more than 150 countries.Announcing
  
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