Sales & Marketing news

• Mark Ritson: The Super Bowl and misplaced talk of digital supremacy

  06-02-2018 18:20
  I know for most of us the Super Bowl is, by and large, a game in which a team of very large Americans dressed in green beat up a similarly attired equally huge group of men in silver. But beyond the actual sporting bit the biggest night in the American TV calendar continues to offer something of a media bellwether.
  For starters, you get a pretty good insight into the bias of the 30-somethings who write most of the column inches on media over in America. A cursory scan of the main headlines about
  
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• Nvidia is going to have to prove it's not just a cryptocurrency company (NVDA)

  06-02-2018 17:33 via feedproxy.google.com
  Cryptocurrencies exploded in price last quarter, which likely boosted GPU sales for Nvidia.
  The company will likely beat earnings expectations because of the cryptocurrency boost, but investors will be looking for a big beat to move shares higher.
  Watch Nvidia trade in real time here.Cryptocurrencies have provided Nvidia, and other chipmakers, with a big boost to their top line in recent quarters.
  Crypto miners have been buying up huge swaths of GPUs as the prices of bitcoin and other cryptocurr
  
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• The market's wild moves show why it's a terrible idea for Trump to tie his success to stocks

  06-02-2018 17:27 via feedproxy.google.com
  President Donald Trump has consistently pointed to the stock market as an example of economic success through his first year in office.
  US stocks have had a historically bad stretch over the past few days, for reasons that have little to do with Trump.
  It shows why Trump tying his success to the market is a bad idea: he has little control over it.President Donald Trump really likes to tie his success to the stock market. The past three trading days showed why it could come back to bite him.
  The
  
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• GOLDMAN SACHS: Bitcoin and other cryptocurrencies tend to be locked together — and that’s a big problem

  06-02-2018 17:22 via feedproxy.google.com
  Bitcoin and other cryptocurrencies all peaked at roughly the same time; they've since declined in tandem as well.
  That's a bad sign for when market consolidation occurs, according to Goldman Sachs' head of investment research.
  You can track the price of 13 cryptocurrencies in real-time here>>When bitcoin reached its all-time high of $19,843 in December, it wasn’t long until smaller coins followed suit.
  And when the flagship cryptocurrency began its 65% tumble, losing hundreds of bill
  
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• Google will reportedly buy the New York shopping emporium Chelsea Market for $2 billion

  06-02-2018 17:18 via feedproxy.google.com
  According to The Real Deal, Google is acquiring New York shopping emporium Chelsea Market for $2 billion.
  The company already owns 400,000 real estate inside, and has offices located directly across the street.
  Google's reported plans for the space are currently unclear.Google is reportedly acquiring New York shopping emporium Chelsea Market for $2 billion. As originally reported by The Real Deal, the tech company has plans to close the deal in April.
  Google already counts itself as Chelsea Mark
  
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• Kohl's is cashing in as the retail apocalypse decimates its competitors

  06-02-2018 17:02 via feedproxy.google.com
  Bon-Ton Stores filed for bankruptcy Sunday after announcing dozens of store closures.
  Analysts say this could create an opportunity for Kohl's to cash in on lost foot traffic, as it has many stores located nearby.
  Kohl's is benefiting from its competitors' store closures and has reported stronger-than-expected sales numbers.
   
  100-year-old department-store chain Bon-Ton Stores filed for bankruptcy Sunday after announcing dozens of store closures earlier that week. 
  Bon-Ton St
  
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• Cboe crashes 15% after VIX products implode (CBOE)

  06-02-2018 16:42 via feedproxy.google.com
  Cboe Global Markets, the options and derivatives exchange group, was crashing during Tuesday trade, according to Markets Insider data. 
  The company's stock was trading down nearly 15% at 10:31 a.m. ET, at $112 a share. 
  It appears the driver of the sell-off is the company's connection to VIX products. 
  Two exchange-traded products designed to return the inverse of the Volatility Index exploded on Monday evening, losing 95% of their value. US stock markets continued a wild rid
  
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• Space X is launching a Tesla Roadster to Mars — here's what it's like to drive it on Earth (tsla)

  06-02-2018 16:35 via feedproxy.google.com
  SpaceX will attempt ot launch the Falcon Heavy rocket on Tuesday. 
  Elon Musk's personal Tesla Roadster will be the payload.
  The plan is to send to car to Mars and deep space — but I drove it on terra firma.Space X has loaded CEO Elon Musk's perfectly good Tesla Roadster atop the Falcon Heavy rocket that will launch on Tuesday in Florida. If everything goes according to plan, the car and its dummy driver, "Starman," will leave Earth and commence a journey to Mars and beyond. The soundt
  
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• Lululemon may eat the dust of other sports apparel retailers after management woes (LULU)

  06-02-2018 16:26 via feedproxy.google.com
  Lululemon CEO Laurent Potdevin resigned on Monday. The company said he exhibited conduct that fell short of expectations.
  The athleisure company installed Glenn Murphy, the former Gap CEO, as its interim executive chairman until it finds a replacement CEO.
  The management changes will likely slow the growth trajectory of the company, a Jefferies analyst warns.
  View Lululemon's stock price in real time here.After the abrupt departure of Lululemon CEO Laurent Potdevin on Monday, the
  
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• Mohamed El-Erian tells us 3% growth is within reach in the US as long as it sidesteps 3 risks

  06-02-2018 16:24 via feedproxy.google.com
  Allianz Chief Economic Adviser Mohamed El-Erian tells us he sees US economic growth reaching 3% on a sustained basis as long as policymakers stay the course. 
  "I see economic growth picking up toward the 3% level, if not beyond that, provided the economy continues to sidestep the triple risk of a major geo-political shock, a policy mistake, and a huge market accident," he said.
  El-Erian believes the Federal Reserve will raise interest rates three more times this year. The US economy ca
  
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• Under Armour is putting everything it has behind this new shoe — and it could 'reignite' the brand (UA)

  06-02-2018 16:23 via feedproxy.google.com
  Under Armour has released a new shoe platform known as Hovr, and two new shoes are built on it.
  The release was splashy, consisting of events around the globe and deliveries in Rolls-Royce Phantoms.
  It could be a catalyst to "reignite" the brand's footwear business.Under Armour is pinning its footwear hopes on a brand-new shoe.
  A new, proprietary foam sole platform known as Hovr is behind it. The company says the new foam has an "energy web" that provides both a "zero-gravity feel" (hence t
  
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• The Trump administration keeps falling back on one mantra to soothe worries over the stock market meltdown

  06-02-2018 16:11 via feedproxy.google.com
  The stock market has gone through a wild few days, with the Dow Jones industrial average dropping over 1,100 points on Monday.
  The White House is pointing to the "fundamentals of the economy" as a reason not to worry about the downturn.
  It's a fair argument, but the phrase has a checkered history in politics.As the stock market spirals downward in what economists see as the first major correction of President Donald Trump's presidency, the White House is leaning on one phrase to try and soothe c
  
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• Robinhood users ramped up deposits during Monday's market bloodbath

  06-02-2018 16:06 via feedproxy.google.com
  Robinhood users ramped up deposits during Monday's market sell-off. 
  The Dow Jones industrial average witnessed its largest point drop ever on Monday. Users of popular stock trading app Robinhood saw a buying opportunity in Monday's market sell-off. 
  On Monday, the US stock market witnessed its largest point decline ever. The Dow Jones industrial average dropped as much as 1,600 points during Monday trade before closing down 1,175 points. Still, a spokesperson for Robinhood, the C
  
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• Plastic waste: Why brands need to look beyond the PR opportunity

  06-02-2018 16:00
  Over the past few weeks brand have lined up to commit to tackling the issue of plastic waste. Iceland’s bold decision to pledge to go plastic-free with its own brand products was front page news, while McDonald’s, Coca-Cola and Evian have all promised to overhaul packaging and Diageo and Costa are among many big names phasing out the use of plastic straws. But why now?
  “I just think its reached a bit of a tipping point on plastic,” Iceland’s marketing director
  
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• Stocks swing wildly a day after Dow's meltdown

  06-02-2018 15:59 via feedproxy.google.com
  The Dow Jones industrial average is down about 60 points on Tuesday.
  Early selling had index down as much as 9.3% from its record high.
  On Monday the Dow suffered its biggest point drop in history.
  Watch the Dow trade in real time here.US stocks are attempting to fight back on Tuesday, with the Dow Jones industrial average seesawing between gains and losses. After opening down 568 points, the Dow surged to a gain of more than 250 points before rolling back over into negative territory.
  It's
  
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• Economist Ken Rogoff: Cryptocurrencies will eventually be regulated and issued by the government

  06-02-2018 15:40 via feedproxy.google.com
  Business Insider's Sara Silverstein spoke with Ken Rogoff, former IMF chief economist and author of "The Curse of Cash," at the World Economic Forum about the use of cryptocurrencies and the possible regulatory challenges they will face. Following is a transcript of the interview.
  Silverstein: Two years ago, you wrote a book "The Curse of Cash." And a lot of the premise of that is getting rid of big bills in large part to reduce the amount of tax evasion and criminal activity and a lot of p
  
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• Credit Suisse is pulling the plug on an investment product that just got wiped out with the stock market's drop

  06-02-2018 15:35 via feedproxy.google.com
  Credit Suisse is pulling the plug on the VelocityShares Daily Inverse VIX Short-Term ETN, or XIV, which had bet on lower volatility. 
  The exchange-traded note was popular last year amid the market's unprecedented calm. 
  Credit Suisse is the largest investor in the XIV.With volatility storming back into the market, Credit Suisse is pulling the plug on a popular investment product that had bet on inactivity. 
  The bank said Tuesday that it saw an "irrevocable call noti
  
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• The stock market's best trade of 2017 has become its worst enemy as the collapse continues

  06-02-2018 15:04 via feedproxy.google.com
  Two exchange-traded products that are designed to return the inverse of the Cboe Volatility Index surged almost 200% in 2017.
  They imploded in the final minutes of futures trading on Monday evening, losing 95% of their market value.
  Wall Street experts surmise that the spike in VIX futures forced covering of positions, putting downward pressure on S&P 500 futures.
  As such, US markets, including the S&P 500, opened lower Tuesday, although selling pressure abated in early trading.Back in t
  
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• Ripple’s XRP is the biggest loser of the cryptocurrency bloodbath

  06-02-2018 15:01 via feedproxy.google.com
  Ripple's XRP is down 79% from its all-time high, compared to bitcoin's 65%, and Ethereum's 52% drops. 
  Crypto markets are used to extreme volatility, but now their wild price swings are coupled with stock market panic selling. 
  You can track the price of  13 cryptocurrencies in real-time here>>All cryptocurrencies have plunged off their all-time highs from this earlier winter.
  The total value of all digital currencies has fallen 61% from its peak of over $826 billion on Janu
  
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• The selloff continues: Here's a super-quick guide to what traders are talking about right now

  06-02-2018 14:19 via feedproxy.google.com
  Dave Lutz, head of ETFs at JonesTrading, has an overview of today's markets.The US stock market looks like its heading for another day of selling, watch the Dow move in real time here.
  It's the EU's worst day since Brexit.
  Bitcoin dropped below 6,000, well off its highs near $20,000.
  Oil is down 1.5%.Here's Lutz:Morning!  US Futures are still getting smoked, with the Industrials marked down another 1.5% early - All eyes on Volatility and some VIX Linked products potentially getting liquida
  
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• GM beats on earnings — stock moves higher (GM)

  06-02-2018 13:56 via feedproxy.google.com
  General Motors reported fourth-quarter and full-year 2017 earnings on Tuesday.
  The carmaker reported earnings of $1.65 per share for the quarter, beating expectations.General Motors reported fourth-quarter and full-year 2017 earnings on Tuesday and posted a substantial beat of analysts' expectations.
  Adjusted earnings per share for the quarter came in at $1.65 on $37.7 billion of revenue.
  Analysts had expected $1.42 per share.
  "Improvements in all operating segments and an intense focus on cost
  
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• Sky hires new marketing boss as it creates first chief marketing and corporate affairs role

  06-02-2018 12:01
  Sky is bringing in a new marketing boss, with Debbie Klein, the boss of communications agency Engine, set to join the broadcaster in the newly-created role of group chief marketing and corporate affairs officer.
  Klein knows the Sky business well as the company is a client of Engine. This will be her first move client side, having held a number of roles at creative agency WCRS, which is part of Engine Group, since joining in 1999, including CEO and chairman. She moved up to lead Engine in 2010, b
  
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• Christopher Yu: 'Innovation is always a collective process'

  06-02-2018 11:00 via warc.com
  Christopher Yu is Vice President, Integrated Marketing Strategy, Innovation, and Technology, U.S. Bank and is this year’s jury chair for Effective Innovation at the WARC Awards. Here, he describes how innovation is about pushing out of...
  
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• Lenovo, Huawei, Alibaba: The Chinese brands best at building global brand awareness

  06-02-2018 02:00
  Chinese brands are using a focus on innovation and brand building to improve consumer perceptions in the West and build global brands.
  A report by Kantar Millward Brown, WPP and Google finds that Lenovo is the best Chinese brand at building global brand awareness. The analysis gives Lenovo a ‘brand power’ score of 1,697, ahead of Huawei on 1,530 and Alibaba on 1,101.
  The research differs to the BrandZ brand value rankings because it judges the strength of a brand from the perspective
  
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• Thailand e-commerce requires smart strategies

  06-02-2018 01:00 via warc.com
  BANGKOK: E-commerce is growing quickly in Thailand but only makes up about 1% of total purchases and marketers need a strategic approach to be successful,according to a local expert.Despite the pace of growth for online retail in Thailand, the...
  
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• Le Figaro: fewer vendors, more revenue

  06-02-2018 01:00 via warc.com
  PARIS: Ditching a number of ad tech vendors has helped leading French news brands Le Figaro and Le Monde significantly increase their video ad revenue.The two titles set up Skyline, a joint ad sales alliance last year. Between them, Le Monde and...
  
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• Huawei tries again

  06-02-2018 01:00 via warc.com
  BEIJING/WASHINGTON: Huawei, the Chinese phone manufacturer, has revised its plans for the US market where it is now looking to use third-party suppliers rather than striking a deal with a network operator.Last month, AT&T was reported to have...
  
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• Dunkin' Donuts taps machine learning

  06-02-2018 01:00 via warc.com
  NEW YORK: Dunkin’ Donuts, the quick-service chain, is already deriving clear benefits from using machine learning to understand consumer habits.Andrea McCullough, Director/Digital Strategy and Analytics at Dunkin’ Brands, discussed...
  
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• Busy Chinese children keen to learn

  06-02-2018 01:00 via warc.com
  BEIJING: Chinese children are interested in the world around them but much of their focus is directed towards study leaving them little time to interact with friends, a recent study suggests.Based on a survey of 8,847 children in seven cities...
  
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• Brexit and legislation exercise Diageo Ireland

  06-02-2018 01:00 via warc.com
  DUBLIN: Ireland’s alcoholic drinks industry is facing significant change as proposed public health legislation works its way through parliament and as the possible impact of Brexit focuses minds on cross-border challenges.As the biggest...
  
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• $414m spent on Super Bowl LII

  06-02-2018 01:00 via warc.com
  MINNEAPOLIS: Preliminary estimates of in-game ad expenditures for Super Bowl LII indicate that a total of $414m was spent – which would be the second largest amount ever after last year’s game which generated $419m.And when...
  
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