Sales & Marketing news

• DOWN TO THE WIRE: Trump, congressional leaders try for a deal on government shutdown

  19-01-2018 23:37 via feedproxy.google.com
  The government will enter a partial shutdown at midnight unless Congress passes a funding bill.
  President Donald Trump invited Senate Minority Leader Chuck Schumer to the White House on Friday afternoon in hopes of reaching a deal to keep the government open.
  Schumer and Democrats are insisting that the funding bill include a codification of the Deferred Action for Childhood Arrivals immigration program.With hours to go before a government shutdown deadline, President Donald Trump and congressio
  
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• Financial watchdogs are going through the cryptocurrency market with a 'fine tooth comb'

  19-01-2018 22:46 via feedproxy.google.com
  The SEC and CFTC released a joint statement about the cryptocurrency market Friday.The statement said the two agencies would crackdown on any entity in the digital coin space that isn't compliant.  
  Michael Arrington, an adviser to blockchain startup aelf, told Business Insider the SEC is going through projects in the space with "a fine tooth comb."The SEC and CFTC are paying closer attention to the digital coin market. 
  The Securities and Exchange Commission and Commodities Futures Tr
  
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• Cryptocurrencies were unable to pull out of the red after this week's bloodbath

  19-01-2018 22:16 via feedproxy.google.com
  Bitcoin and most other major cryptocurrencies had a rough week.
  The week began with a massive selloff — dubbed a bloodbath — which was fueled by rumors out of Russia, South Korea, and China that their governments may further crack down on cryptocurrency exchanges and mining.
  Bitcoin was able to maintain its spot as the world’s largest cryptocurrency. The flagship coin bottomed out below $10,000 — a milestone it crossed in November — before climbing b
  
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• Lowe's moves higher after reports that it could triple in value (LOW)

  19-01-2018 21:51 via feedproxy.google.com
  Shares of Lowe's jumped after news that an activist investor that recently bought a stake in the company sees the company as worth triple its value.
  Activist investor D.E. Shaw believes the home retailer can measure up to its rival Home Depot if it makes the right changes, anonymous sources told Bloomberg.
  The company has paled in comparison to Home Depot in terms of revenue, earnings, and costs despite close similarities between the two companies, according to reports. D.E. Shaw maintains the c
  
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• There have been 17 government shutdowns in modern US history — here's how they went down

  19-01-2018 21:50 via feedproxy.google.com
  The deadline to avoid a government shutdown is fast approaching.
  The federal government has entered a shutdown 17 times since the modern budgeting process began.
  Most of those times the shutdown has been short and not involved employees being sent home, but that has changed in recent shutdowns.With the Senate at an impasse and the Friday-night deadline looming, the odds of a partial shutdown of the federal government are growing by the minute.
  If the federal government does enter a shutdown, it
  
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• YouTube is setting up an 'Intelligence Desk' to weed out dicey content before it raises bigger brand safety concerns

  19-01-2018 21:03 via feedproxy.google.com
  YouTube is setting up an "Intelligence Desk" to weed out dicey content before it spirals out of control and brands get involved.
  The move is the latest in a series of efforts by the company to win back advertiser trust.
  Earlier this week, for instance, YouTube upped the requirements for channels to be eligible to carry ads.YouTube is trying to get its act together in the wake of its brand safety crisis, setting up an "Intelligence Desk" to weed out dicey content before it spi
  
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• Apple CEO Tim Cook: I don't want my nephew on a social network (AAPL)

  19-01-2018 20:53 via feedproxy.google.com
  Apple CEO Tim Cook spoke out Friday about the overuse of technology, saying he wouldn't allow his nephew to use social networks.
  Cook is the latest in a long line of tech executives and others in the industry who have raised concerns about the downsides of technology products and services.
  A former Facebook executive recently charged that social media is "destroying how society works," and the coinventor of the iPhone said Apple and other tech firms need to do more to address the concerns.Add Ap
  
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• Here’s what could happen to the stock market if the government shuts down

  19-01-2018 20:15 via feedproxy.google.com
  If the federal government shuts down Friday night, financial regulatory agencies will be working with a skeleton crew in the middle of a busy earnings season. 
  Despite this, stocks have fared well in recent government shutdowns, data show. Unless Republicans, who control both the House and Senate, are able to pass a spending bill by midnight Friday, the US government will enter a partial shutdown, with all nonessential services going into a freeze.
  Historical data suggests that a big m
  
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• A Goldman Sachs trader just named CEO of a crypto firm's Japanese outpost explains why he's not scared of regulators

  19-01-2018 19:17 via feedproxy.google.com
  The market maker B2C2 announced its new CEO for a Japanese outpost.
  Phillip Gillespie, formerly of Goldman Sachs, will start at the end of the month.
  He told Business Insider he saw a big opportunity in the market and wasn't too concerned about regulators.B2C2, a top cryptocurrency trading firm, is leaning into the Asian market with a new outpost in Japan.
  Leading efforts to expand the firm's reach on the continent as B2C2's Japan CEO is Phillip Gillespie, formerly of Goldman Sachs. B2C2, an ove
  
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• LET'S MAKE A DEAL: Trump beckons Schumer to the White House to try to get a last-minute deal to avoid a shutdown

  19-01-2018 19:15 via feedproxy.google.com
  The government will enter a partial shutdown at midnight unless Congress passes a funding bill.
  President Donald Trump invited Senate Minority Leader Chuck Schumer to the White House on Friday afternoon in hopes of reaching a deal to keep the government open.
  Schumer and Democrats are insisting that the funding bill include a codification of the Deferred Action for Childhood Arrivals immigration program.President Donald Trump, who prides himself on making deals, is putting his dealmaking ability
  
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• Adidas has found a way to 'fully exploit' its online opportunity — and it could make a killing

  19-01-2018 18:44 via feedproxy.google.com
  Adidas' focus on quality growth and margins will help drive up its stock, Macquarie analyst Lauren Jefferys wrote.
  Jefferys raised her price target to €223 ($272).
  The sneaker company has had strong share performance since 2015.
  It has found a way to take advantage of differentiated products, quick market turnaround, and online sales, which should drive further upside, she said.
  Adidas is a European company traded on the Frankfurt stock exchange.As retailers are struggling to compete online
  
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• BANK OF AMERICA: There's one clear way companies should use their mountain of tax reform cash

  19-01-2018 18:21 via feedproxy.google.com
  Bank of America breaks down what could be the most effective use of the additional capital that corporations get from the GOP tax plan.
  The firm says that mergers and acquisitions is an ideal use, and could hit a record in 2018, while downplaying the positive effect of share buybacks and capital expenditures.At this point, everyone knows that the GOP tax plan is going to give corporations a huge windfall of cash to use. The real question now is how they'll use that money.
  The equity strategy tea
  
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• BANK OF AMERICA: Tax cuts could lead to record mega-mergers

  19-01-2018 18:21 via feedproxy.google.com
  Bank of America breaks down what could be the most effective use of the additional capital that corporations get from the GOP tax plan.
  The firm says that mergers and acquisitions is an ideal use, and could hit a record in 2018, while downplaying the positive effect of share buybacks and capital expenditures.At this point, everyone knows that the GOP tax plan is going to give corporations a huge windfall of cash to use. The real question now is how they'll use that money.
  The equity strategy tea
  
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• A top Senate Republican just threw cold water on the Hail Mary plan to avoid a shutdown

  19-01-2018 18:16 via feedproxy.google.com
  The federal government will enter a partial shutdown at midnight if no funding bill passes the Senate.
  Senate Democrats and some Republicans have proposed passing a short-term funding bill to extend the deadline by a few days to give the two sides more time to hash out a larger deal.
  The Senate Republican leadership wants nothing to do with that idea.As the federal government careens toward a partial shutdown, a last-ditch attempt to placate Democrats appears to be dead on arrival in the Se
  
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• Amazon's new HQ2 could come with a scary consequence for renters in the final cities — here's who is most at risk

  19-01-2018 18:01 via feedproxy.google.com
  Amazon has narrowed its search for the site of its next headquarters, dubbed HQ2, to 20 cities.
  Amazon HQ2 would have great economic impact on the city it chooses, potentially lowering unemployment, increasing average wages, and raising rents.
  A report by Apartment List predicts Raleigh and Pittsburgh would feel the rent increases the most. 
   
  Amazon revealed the 20 locations on its shortlist for HQ2, its new $5 billion headquarters, on Thursday.
  The e-commerce giant announced last yea
  
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• Square is like 'Amazon or Google in their early days' (SQ)

  19-01-2018 17:54 via feedproxy.google.com
  Square is set to take off, according to Nomura analyst Dan Dolev.
  The company is rapidly expanding into new businesses and is growing its payments volume.
  Watch the price move in real time here.When Wall Street compares one of Jack Dorsey's two public companies to Amazon and Google, you'd expect them to be talking about the one in the tech sector — Twitter. But on Friday, Nomura analyst Dan Dolev said that Square, Dorsey's payments company, is the one that resembles today's tech giants in
  
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• Trump spent his first year in office bashing the 'failing New York Times' — here's how its shares have done since his inauguration

  19-01-2018 17:40 via feedproxy.google.com
  The S&P 500 index, a common Wall Street benchmark, has gained 23% during President Trump's first year in office. 
  The New York Times Company, which Trump often bashes as "failing" has risen even more than the index. Donald Trump loves to bash "the failing New York Times."
  He has tweeted disparaging comments about the paper at least 140 times — with 38 of those coming during his time as President, according to the Trump Twitter Archive.
  But in the year since he was inaugu
  
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• CRYPTO INSIDER: North Korea accused of hacks

  19-01-2018 17:40 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  A US cybersecurity firm has accused North Korea of hacking South Korean cryptocurrency exchanges. The report comes amid recent allegations that North Korea is mining and hacking cryptocurrencies as a way to deal with crippling economic sanctions.
  Here's how the la
  
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• British Army hopes criticism around campaign will help attract more diverse recruits

  19-01-2018 17:38
  The British Army says that criticism around its latest campaign will “help challenges perceptions” of the Army and encourage more diverse recruits.
  The ‘This is Belonging 2018′ campaign, created by Karmarama, shows a series of short films that address questions of faith and mental health. The videos are meant to attract potential soldiers from a broader range of backgrounds.
  “The fact that you’ve seen the level of reaction to it is showing that it’s begi
  
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• The White House says chances of a shutdown have 'ratcheted up' and tells government agencies to get ready

  19-01-2018 17:21 via feedproxy.google.com
  The federal government is set to enter a partial shutdown at midnight.
  Mick Mulvaney, the Office of Management and Budget director, said the White House has informed federal agencies to prepare for a shutdown.
  Mulvaney said that the chances of a shutdown are now "50-50."The White House is getting ready for a shutdown.
  Mick Mulvaney, the director of the Office of Management and Budget, said Friday that the Trump administration has informed federal agencies on Friday to prepare to enact contingenc
  
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• Here's what happens to Social Security and disability benefits during a government shutdown

  19-01-2018 16:39 via feedproxy.google.com
  If there is no agreement in the Senate, the federal government will enter into a partial shutdown at midnight.
  In the event of a shutdown, Social Security and disability checks will still go out.
  While core functions would not be affected, some Social Security Administration employees would be placed on furlough and minor services would be frozen.Unless Congress reaches a last-minute deal, the federal government will enter into a partial shutdown at midnight, causing widespread adjustments
  
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• Amazon is rising after hiking the price of a monthly Prime membership (AMZN)

  19-01-2018 16:08 via feedproxy.google.com
  Amazon's stock price rose on Friday after it announced it was increasing its monthly subscription fees.
  Amazon Prime memberships are a crucial part of the company's ecommerce empire because they represent loyal customers who spend the most on its platforms.
  You can view Amazon's real-time stock price here.Shares of Amazon rose on Friday after the company announced it was increasing the prices on its monthly subscriptions.
  The company said it will raise the fees on its monthly Amazon Prime member
  
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• Nike is gearing up for a comeback in the US (NKE)

  19-01-2018 16:01 via feedproxy.google.com
  Nike is working to speed up its manufacturing and lower costs, which has put it in a good place in the tough athletic apparel market.
  The company has turned around sales in the US and could see faster growth because of its direct-to-consumer focus.
  Watch shares of Nike trade in real time here.Nike is trying to jump start its own renaissance.
  The company has been undergoing a massive update of its manufacturing pipeline in order to be more nimble and keep costs down, and the effort has seemed to
  
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• Here's what happens if the government shuts down tonight

  19-01-2018 16:01 via feedproxy.google.com
  Congress has until the end of Friday to pass a bill to avoid a partial shutdown of the federal government, and a bill's passage does not look promising.
  In the event of a shutdown, essential services would remain functional while nonessential services like National Parks would close.
  Employees for non-essential services would be out on furlough, meaning they are locked out of work and receive no pay.When the clock strikes midnight and January 19 turns into January 20, the federal government will
  
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• EDGE OF THE CLIFF: Congress appears to be at an impasse with a government shutdown looming

  19-01-2018 15:27 via feedproxy.google.com
  The federal government is set to shut down at midnight.
  A short-term funding bill passed the House on Thursday, but Senate Democrats and a few Republican senators have signaled they could oppose the measure.
  Both parties are blaming each other for the impending shutdown, with no clear solution in sight.Congress began Friday careening toward a partial shutdown of the federal government, as a funding bill appears stalled in the Senate with the two parties divided on key issues.
  The Republican-led
  
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• IBM slides despite reporting its first profit growth in almost 6 years (IBM)

  19-01-2018 15:08 via feedproxy.google.com
  Shares of IBM fell in pre-market trading despite an earnings beat.
  IBM reported fourth-quarter earnings after Thursday's closing bell that beat analysts' expectations. 
  The company reported growing its revenues from the year before for the first time in 23 quarters.
  View IBM's stock price here.Shares of IBM slid in pre-market trading on Friday despite reporting profits that beat analysts' expectations.
  The tech giant reported a monumental quarter, breaking a 22-quarter streak of declining r
  
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• Here's how Dropbox founder Drew Houston grew his company from a two-person startup to a billion-dollar enterprise

  19-01-2018 15:00 via feedproxy.google.com
  Drew Houston is on top of the world.
  His company, Dropbox, is a sprawling enterprise with more than a thousand employees. The cloud storage giant now provides services to more than 500 million people and generates a billion dollars in annual revenue. 
  Better yet for Houston, it could soon go public. Earlier this month, Dropbox quietly filed the paperwork for its initial public offering, becoming the first major company in 2018 to set those wheels in motion.
  But things weren't always easy f
  
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• Coca-Cola joins growing list of brands fighting back against plastic waste

  19-01-2018 14:48
  Coca-Cola has joined a growing roster of brands looking to tackle the world’s plastic waste problem, promising that the equivalent of 100% of its packaging will be collected and recycled by 2030.
  The goal is the main focus of the company’s new sustainability strategy ‘World Without Waste’, which it will back with a multi-year investment to make packaging 100% recyclable. Coke CEO James Quincey says the move recognises the role food and beverage companies play in reducing
  
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• JPMorgan CEO Jamie Dimon got a 5% raise in 2017 — here's how much he made

  19-01-2018 14:45 via feedproxy.google.com
  JPMorgan CEO Jamie Dimon took home $29.5 million in 2017, a 5.4% boost compared to the previous year. 
  He helms the US' largest bank, whose stock beat the S&P 500 index by 4 percentage points.Jamie Dimon, CEO of JPMorgan Chase, got a raise of 5.4% in 2017, putting his total compensation at $29.5 million, Bloomberg News reports.
  Much of Dimon’s pay is pegged to the stock price of the bank he has spent 14 years with. In 2017, shares of JPMorgan gained 22.60% compared to the S&P
  
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• Wall Street is watching a key recession indicator that keeps flashing yellow

  19-01-2018 14:39 via feedproxy.google.com
  The gap between short- and long-term bond yields, known as a yield curve, has remained narrow, a sign of weak economic prospects. 
  Such bearish signals conflict with a rallying stock market that continues to set records. 
  "It is possible that both signals are right," argues Lena Komileva of (g+) economics. There’s a new battle line in financial markets that’s dividing economic bulls from bears: the Treasury yield curve.
  In particular, the gap between short- and long-te
  
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• A key recession indicator is flashing yellow while the stock market rips higher — but both can be right

  19-01-2018 14:39 via feedproxy.google.com
  The gap between short- and long-term bond yields, known as a yield curve, has remained narrow, a sign of weak economic prospects. 
  Such bearish signals conflict with a rallying stock market that continues to set records. 
  "It is possible that both signals are right," argues Lena Komileva of (g+) economics. There’s a new battle line in financial markets that’s dividing economic bulls from bears: the Treasury yield curve.
  In particular, the gap between short- and long-te
  
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• A shutdown looms: Here's a super-quick guide to what traders are talking about right now

  19-01-2018 14:28 via feedproxy.google.com
  Dave Lutz, head of ETFs at JonesTrading, has an overview of today's markets.US markets are trading higher even as a potential government shutdown looms.
  Oil is retreating from three-year highs.
  Tech stocks are rallying.Here's Lutz:Good morning, and Happy Friday!!  All the talking heads focused on a potential US government shutdown, but spoos don’t care, with futures marked up 30bp - Tech acting well in pre-market.   Gains in AMD, INTC, NVDA, AAPL and NFLX offsetti
  
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• We talked to a strategist at one of the world's largest asset managers about cryptocurrencies, stocks, and the rise of passive investing

  19-01-2018 13:59 via feedproxy.google.com
  John Velis is a senior multi-asset strategist at State Street Global Markets, the brokerage arm of the asset management firm with $2.56 trillion in assets under management. 
  He says this bull market could continue to rise for much longer, provided the Federal Reserve doesn't spook investors and inflation stays low.
  Passive investing, which grew tremendously in 2017, could likely be one of the first areas to be hit in the event of a market correction. 
  Cryptocurrencies, on the other han
  
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• YouTube, Evian, M&S: 5 things that mattered this week and why

  19-01-2018 13:48
  the m
  YouTube tightens ad controls
  YouTube finally made a meaningful update to how it thinks about monetising content on the video platform. It follows a year that has seen swathes of advertisers boycott the site over mounting concerns about where and when their ads are appearing. The wide-ranging changes include a tightening up of the type of content that adverts can appear next to, manual reviewing of all videos on premium content in Google Preferred, better controls for advertisers and more
  
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• Colin Lewis: Rich people’s habits today will be the mainstream trends of tomorrow

  19-01-2018 13:48
  The 1987 Oscar-winning movie Wall Street, with Michael Douglas and Charlie Sheen, is iconic for a number of reasons. First, it was the definitive film portrayal of 1980s excess, with Douglas’s character Gordon Gekko advocating that “greed is good” and “lunch is for wimps”. Second is the huge brick-like mobile phone that Gekko used – probably the first time ever that a mobile phone was at the heart of a movie.
  Thirty years later, Gekko and his brick look ridicu
  
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• Meet the unconventional portfolio manager who crushed Wall Street last year while barely watching the market

  19-01-2018 12:05 via feedproxy.google.com
  Alex Umansky, who manages five mutual-fund portfolios for Baron Funds, saw his $199 million Fifth Avenue Growth Fund smash benchmarks in 2017 with a 40.6% return.
  The outperformance was largely due to the fund's heavy exposure to Amazon, Alibaba, Facebook, and Alphabet, which make up more than one-third of the portfolio.
  The selection of those stocks, and their outsize contribution to the fund, speak to Umansky's long-term investment strategy, which seeks so-called platform businesses.
  Because o
  
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• We asked a top private-equity recruiter what it takes to get a senior-level job these days

  19-01-2018 12:00 via feedproxy.google.com
  Jonathan Goldstein is a partner at the recruiting firm Heidrick & Struggles, where he leads the US private-equity practice.
  We asked Goldstein a variety of questions about the hiring climate in private equity, including what it takes to land a senior position.
  "In this competitive environment, at a senior level, most PE firms are looking for investment professionals with the proven ability to identify and convert investment opportunities," Goldstein said.The private-equity industry is experi
  
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• China needs the world more than ever right now. Don't tell Trump.

  19-01-2018 12:00 via feedproxy.google.com
  China's economy is showing a divergence. Exports are looking healthy, but the domestic economy is faltering.
  To stay afloat, China needs global demand more than ever.
  Don't tell that to US President Donald Trump, who is just itching to put up tariffs that would hit the country's exports.If there's anything you can take away from China's economic data for the fourth quarter of last year, it is that the country needs the world more than ever.
  Nobody tell Donald Trump.
  Yes, China's reported gross-d
  
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• Helen Tupper: Three career investments that will deliver real ROI

  19-01-2018 08:00
  There is no shortage of listicles full of career advice, like ‘five ways to be more productive’ or ‘10 things the most successful people do’. We have all seen them and, while there may be some value in them, staying on top of all these tips, tricks and second-hand advice can be confusing and exhausting. Hardly the recipe for a happy career.
  However, if you are interested in investing in your career development, there are some activities that will pay you dividends regardl
  
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• Helen Tupper: Investing in your career will deliver real ROI

  19-01-2018 08:00
  There is no shortage of listicles full of career advice, like ‘five ways to be more productive’ or ‘10 things the most successful people do’. We have all seen them and, while there may be some value in them, staying on top of all these tips, tricks and second-hand advice can be confusing and exhausting. Hardly the recipe for a happy career.
  However, if you are interested in investing in your career development, there are some activities that will pay you dividends regardl
  
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• Digital ad research is inadequate

  19-01-2018 08:00 via warc.com
  LONDON: Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to a new research study.Inskin Media and Research Now SSI interviewed 220 industry...
  
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• Here's what happens if the government shuts down at the end of this week

  19-01-2018 06:04 via feedproxy.google.com
  Congress has until the end of Friday to pass a bill to avoid a partial shutdown of the federal government, and a bill's passage does not look promising.
  In the event of a shutdown, essential services would remain functional while nonessential services like National Parks would close.
  Employees for non-essential services would be out on furlough, meaning they are locked out of work and receive no pay.When the clock strikes midnight and January 19 turns into January 20, the federal government will
  
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• Atlassian's stock has doubled in the last year — but its president says the Australian tech company has lots of room to grow (TEAM)

  19-01-2018 02:22 via feedproxy.google.com
  In the wake of Atlassian's latest earnings report, company president Jay Simons spoke with Business Insider.Although its stock dipped Thursday, Atlassian has had a lot of good news lately — its share price nearly doubled in the last year, and its revenues are close to hitting $1 billion on an annual basis.
  Simons touted the Australian software giant's growth prospects and the way it's finding new customers.Australian software giant Atlassian, known for its popular collaboration tools, incl
  
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• A Deloitte consultant wrote a cringeworthy pop song and sent it to his bosses — now it's being shared round the world

  19-01-2018 02:15 via feedproxy.google.com
  A new hire at the global consultancy firm Deloitte recorded a bizarre song to celebrate getting the job.
  He sent it to all his superiors, and now it's being shared (and mocked) by the company's nearly 300,000 employees round the world.
  Deloitte workers have a bizarre history of recording songs celebrating their employer.When most people land their dream job their immediate reaction is to celebrate, and maybe write a note to their employer thanking them for the opportunity.
  But one new analyst at
  
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• The House just voted to avoid a government shutdown, but the plan could still crash and burn in the Senate

  19-01-2018 01:38 via feedproxy.google.com
  The House passed a GOP-led bill to fund the government, slightly lowering the odds of a government shutdown.
  The bill passed by a vote of 230 to 197.
  The bill now moves to the Senate, where it looks dead on arrival.
  The House passed a Republican-led bill aimed at avoiding a government shutdown on Thursday, but the fight to get the bill through Congress isn't over yet.
  The bill passed on a 230 to 197 vote, with 11 Republicans voting against the bill put forth by their own party's leadership.
  
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• JICMail launch creates first ever industry-wide audience standard for direct mail

  19-01-2018 01:01
  Direct mail industry bodies and businesses have teamed up for a major initiative to record standardised audience data for the channel for the first time. The DMA, IPA, ISBA, Royal Mail and Whistl are among those who make up the board of the Joint Industry Committee for Mail (JICMail), which launched last night (18 January).
  The organisation will measure the readership, reach and frequency of exposure for each piece of direct mail delivered in the UK, whether addressed or unaddressed. The second
  
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• JIC Mail launch creates first ever industry-wide audience standard for direct mail

  19-01-2018 01:01
  Direct mail industry bodies and businesses have teamed up for a major initiative to record standardised audience data for the channel for the first time. The DMA, IPA, ISBA, Royal Mail and Whistl are among those who make up the board of the Joint Industry Committee for Mail (JIC Mail), which launched last night (18 January).
  The organisation will measure the readership, reach and frequency of exposure for each piece of direct mail delivered in the UK, whether addressed or unaddressed. The secon
  
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• The ins and outs of attribution

  19-01-2018 01:00 via warc.com
  GLOBAL: Achieving a total view of attribution is an iterative process which requires a combination of econometric modelling and digital attribution, according to an industry figure.In a WARC Best Practice paper,
  
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• TAG gives teeth to ads.txt

  19-01-2018 01:00 via warc.com
  WASHINGTON, DC: The Trustworthy Accountability Group (TAG), an organisation dedicated to increasing trust in digital advertising, has issued updated guidelines that require publishers to adopt and implement the ads.txt specification by July 1.The...
  
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• 'New China' drives luxury sales growth

  19-01-2018 01:00 via warc.com
  SHANGHAI: Sales in China’s luxury goods sector surged ahead in 2017, growing sixtimes faster than in 2016, driven in large part by the spending habits of millennials, according to a new report from Bain.“It’s essentially been a...
  
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