Sales & Marketing news

• Why marketers want to leave their job

  16-01-2018 16:22
  Staff retention is a big issue for any employer, so understanding when people are likely to move on and what might motivate that decision is invaluable.
  The latest Marketing Week Career and Salary Survey shows that while the majority of respondents (74.9%) are definitely or very likely to stay in marketing for the next five years, many are planning to leave their current job.
  Of those surveyed, 43.2% are planning to change their role in the next one to three years, with 37.8% looking to mov
  
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• Marketoonist on the culture of innovation

  16-01-2018 11:00
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the culture of innovation appeared first on Marketing Week.
  
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• What was the key to success for retailers over Christmas?

  16-01-2018 08:00
  The festive trading quarter is one of the most important of the year for retailers, but they faced a perfect storm of challenges in the run-up to Christmas 2017.
  Figures from the British Retail Consortium (BRC) show footfall was down by 3.5% in December, the biggest decline since March 2013, with high streets and shopping centres the hardest hit. And separate research by The Retail Think Tank shows the retail sector’s financial health in the so-called ‘Golden Quarter’ fell for
  
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• Markel consolidates UK sales and marketing efforts - Insurance Business

  16-01-2018 07:54
  Insurance Business
  Markel consolidates UK sales and marketing efforts
  Insurance Business
  Markel consolidates UK sales and marketing efforts Specialist insurer Markel International has created a “single focus” on its sales and marketing initiatives in the UK – appointing two-decade industry veteran Nic Brown (pictured) as director. Brown ...
  
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• Volkswagen's $3.3bn play for the U.S.

  16-01-2018 01:00
  DETROIT, MI: Lifting a brand out of “irrelevance” in a market as big as the US doesn’t come cheap, as German car marque Volkswagen prepares to invest over $3bn to boost branding and launch a new sedan in an attempt to win over...
  
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• Streaming, video drive Aussie content consumption

  16-01-2018 01:00
  SYDNEY: The majority of Australians now spend more time online than offline, as their consumption of digital entertainment content continues to increase, according to new data from Nielsen.Every month, 16.8m Australians watch videos and movies,...
  
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• Lego is partnering with Tencent in China

  16-01-2018 01:00
  BEIJING/COPENHAGEN: Lego, the Danish toymaker, has announced a partnership with Tencent, owner of China’s WeChat and one of the biggest mobile games developers in the world, to jointly create online games and possibly a social network for...
  
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• India's organised retail to hit 10%

  16-01-2018 01:00
  MUMBAI: Recent decisions by the Indian government to relax rules around foreign direct investment and sourcing in the retail sector are expected to accelerate the growth of organised retail and to push its market share to 10% by 2020.Single-brand...
  
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• Employee advocacy lifts United Airlines

  16-01-2018 01:00
  CHICAGO: United Airlines, the air carrier, believes that leveraging employee advocacy can effectively deliver multiple benefits for its brand.Jamie Rutter, Manager/Digital Engagement & Advocacy Programs at United Airlines, discussed this...
  
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• Content needs to look to long term and data

  16-01-2018 01:00
  GLOBAL: Content should be a long-term play for brands, which ought also to be considering how they can best utilise data to make their campaigns more effective, according to a new WARC report.The
  
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• Ads are integrated, consumers are unmoved

  16-01-2018 01:00
  GLOBAL: Around the world the majority of multimedia ad campaigns are integrated well according to new research, which also finds that, despite most consumers finding them unmemorable, such campaigns are more effective at building brands.Kantar...
  
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• 39m Americans own a voice-activated smart speaker

  16-01-2018 01:00
  WASHINGTON, DC: New research suggests that one in six US adults now own a smart speaker in the style of Google’s Home or Amazon’s Echo, but, as Apple fans await the launch of the HomePod, there are questions about how many devices the...
  
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• 2018 is the year of data management – here’s how to do it

  16-01-2018 01:00
  Now that the industry is getting to grips with building storage and manipulation capabilities to cope with the huge volume of data, attention will turn to making data work harder for us. Perhaps 2018 will be the year of ‘Data...
  
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