Sales & Marketing news

• Forget factories, most companies plan to use their overseas cash to pay down debts (AAPL)

  18-01-2018 23:52 via feedproxy.google.com
  In pushing for the tax law Congress passed last year, President Trump and other supporters argued it would encourage companies to take the cash they'd stashed overseas and use it to open factories and hire workers in the US. While some may end up doing that — Apple suggested Wednesday, for example, it would use some of its foreign stash to expand its data centers and open a new campus — most expect to do something a little less exciting with their overseas money, most notably, pay do
  
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• Ripple's XRP is leading the cryptocurrency comeback

  18-01-2018 23:02 via feedproxy.google.com
  Cryptocurrencies of all sizes got smoked this week, when a “bloodbath” of sell-offs wiped out roughly 43% of the world’s total cryptocurrency market cap.
  But the highly-volatile space appears to be making a comeback on Thursday, with Ripple’s XRP cryptocurrency leading the charge.XRP, the third-largest cryptocurrency by market cap, has gained over 75% since Wednesday’s lows, trading at $1.614 per coin Thursday evening, according to Markets Insider data.
  The dig
  
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• Snap is reportedly laying off around 2 dozen employees

  18-01-2018 22:47 via feedproxy.google.com
  Snap is laying off around 2 dozen employees across 8 teams, according to Thursday reports.
  Many of the layoffs are said to affect Snapchat's content division.
  Spiegel, in a memo obtained by Cheddar, told employees that Snap needed to grow into "an organization that scales internally."
  Snap is reportedly laying off around 2 dozen employees, according to reports from Cheddar and The Information on Thursday.
  Many of the layoffs are said to come from Snap's team of human editors on its content team,
  
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• American Express falls despite earnings beat (AXP)

  18-01-2018 22:34 via feedproxy.google.com
  Shares of credit card provider American Express fell more than 2% after the closing bell on Thursday despite reporting earnings that exceeded Wall Street expectations.
  A previously disclosed $2.6 billion tax charge resulted in the company's first loss in 26 years. Without the one-time charge, however, earnings were $1.58 per share — just above the expected $1.54. 
  The company also reported revenues of $8.84 billion, 12% above Wall Street expectations.
  "We ended the year with record bi
  
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• M&S overhauls marketing structure to fight falling sales

  18-01-2018 17:30
  Marks & Spencer has restructured its marketing team to help combat weakening sales and support a “changing M&S”, as part of its five-year transformation plan.
  The move sees the appointment of former Tesco marketer Sharry Crammond as marketing director, food and hospitality.
  Crammond, who joins from Southeastern Grocers in the US, did two stints at Tesco before exiting in 2015 as part of CEO Dave Lewis’s management shake-up. She has also held senior marketing r
  
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• Nestlé launches pink KitKat and Lidl slows US plans: International round-up

  18-01-2018 14:32
  Nestlé launches naturally pink KitKat in Japan to appeal to millennials
  Nestlé is launching a pink KitKat variant made from ruby cocoa beans, in a bid to appeal to a younger audience. The new bars will be launched in Japan and South Korea before being rolled out to other countries including the UK.
  The newly developed chocolate is naturally pink in colour and Nestlé claims to be the first company in the world to commercialise it.
  Sandra Martinez, head of confectionery strate
  
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• Huawei, Shell, Amazon: The top 10 YouTube ads in December

  18-01-2018 14:03
  1. Huawei & Save the Children UK – Santa RebootedLast month’s most popular ad was, rather fittingly, Christmas themed. Chinese technology giant Huawei partnered with charity Save the Children UK to show off a “rebooted” and upgraded Santa. He’s had a total overhaul, including a new hipster look, a fancy workshop and sleigh. And apparently he’s also into clean eating and yoga. The ad ends by encouraging viewers to donate to its charity partner Save the Chi
  
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• Huawei, Shell, Amazon: The top 10 most popular YouTube ads in December

  18-01-2018 14:03
  1. Huawei & Save the Children UK – Santa RebootedLast month’s most popular ad was, rather fittingly, Christmas themed. Chinese technology giant Huawei partnered with charity Save the Children UK to show off a “rebooted” and upgraded Santa. He’s had a total overhaul, including a new hipster look, a fancy workshop and sleigh. And apparently he’s also into clean eating and yoga. The ad ends by encouraging viewers to donate to its charity partner Save the Chi
  
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• Three lessons for customer experience

  18-01-2018 13:00 via warc.com
  Customer experience (CX) is set to be one of this year’s dominant business trends. But what does it mean and how can you do it? WARC heard John Sills, an expert on creating compelling experiences, explain why it’s so much more...
  
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• Recommended reading: How to lead in times of crisis and the ‘troublemakers’ of Silicon Valley

  18-01-2018 12:37
  Tribe of Mentors
  Timothy Ferriss
  Trying to find a mentor can be difficult but Tim Ferriss has done the hard work by rounding up 100 of the world’s leading thinkers to offer advice on everything from careers to wellbeing. Contributors include Arianna Huffington who says “burnout is not the price you have to pay for success”, while TED curator Chris Anderson believes “pursue your passion” is bad advice. There are also lessons from top athletes such as Maria Sharapova
  
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• Duracell’s CMO on the 7Ps that are redefining the brand

  18-01-2018 08:00
  Batteries are admittedly not the most exciting product category. Consumers buy them to power other products, so the buying decision is often largely based on price and value. Standing out in such a commoditised market is therefore crucial, and one of the reasons Duracell places such huge importance on the power of its marketing.
  Being part of the Procter & Gamble stable helped the brand build a solid grounding in marketing. But its sale to Warren Buffett’s Berkshire Hathaway at th
  
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• Evian issues call-to-arms to brands to do more on plastic waste

  18-01-2018 01:01
  Evian has issued a call-to-arms to brands to do more about plastic waste, aiming to use its leadership position to fuel a global move towards a reduction in the use of plastic in packaging.
  The move sees Evian give itself the target of adopting a 100% circular approach to plastic use by 2025 – meaning it will look to keep plastic in the economy and out of nature through recycling. And it is calling on other brands to follow its lead.
  “What is really important is that everybody needs
  
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• YouTube steps up on brand safety

  18-01-2018 01:00 via warc.com
  SAN BRUNO, CA: YouTube is tightening the rules around monetization on its video platform as it seeks to reassure advertisers who have been spooked by reports over the past year about their ads appearing next to inappropriate content.The threshold...
  
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• WARC Awards: Brand purpose category judges named

  18-01-2018 01:00 via warc.com
  GLOBAL: Executives from IKEA, Unilever and Ford Motor Company are among the judging panel being named today for the Effective Use of Brand Purpose category in the 2018 WARC Awards, a global search for next-generation marketing effectiveness.The...
  
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• Vietnamese shoppers turn to private label

  18-01-2018 01:00 via warc.com
  HO CHI MINH CITY: Private label currently accounts for a fraction of retail sales in Vietnam but that is set to change as modern retail spreads across the country.Around8% of FMCG sales are through modern retail channels, including supermarkets,...
  
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• Toyota revolutionises retail

  18-01-2018 01:00 via warc.com
  LAS VEGAS: Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.At the heart of its idea is something it calls ‘e-Palette’, unveiled at CES 2018...
  
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• Localised online content is key to India growth

  18-01-2018 01:00 via warc.com
  MUMBAI: As online content becomes a more popular strategy in India, marketers must emphasize content localization as they expand into rural areas, according to one of the country’s top agency executives.“Content relevance needs to be...
  
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• How social won Christmas for Oxfam

  18-01-2018 01:00 via warc.com
  LONDON: Oxfam, the charity retailer, has emerged as an unlikely champion of online fashion retail, but reframing its image required a careful strategy.The enhanced traffic to the UK’s first
  
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• Brand consideration may not be the best metric

  18-01-2018 01:00 via warc.com
  GLOBAL: Brand consideration is a useful but often misunderstood metric and one that may not always be the best measure to assess advertising, according to two industry figures.In a WARC Best Practice paper,
  
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• 'Adlergic' consumers on the rise

  18-01-2018 01:00 via warc.com
  NEW YORK: Ten per cent of adult North Americans will be engaged in four or more multiple, simultaneous advertisement-blocking behaviours in 2018, according to a new report.Deloitte, the consulting firm, described these people as...
  
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