Sales & Marketing news

• Richard Robinson: Modern marketing requires relentless learning and development

  17-01-2018 17:17
  Ever since 1996, when Morgan McCall, Michael Lombardo and Robert Eichinger asked 200 executives to self-survey how they thought they learned, the principle of 70:20:10 has become commonplace best practice, if not the perceived truth, for how people learn in the workplace.
  If you’re unfamiliar with the model, it suggests that “development generally begins with a realisation of current or future need, and the motivation to do something about it”. And within this it offers a prin
  
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• Marketing job prospects deteriorate as economic worries hit hiring

  17-01-2018 16:13
  The jobs market for the marketing sector has hit its lowest level for a year as concerns over the impact of Brexit on the economy and business investment hit hiring.
  According to data from the IPA’s quarterly Bellwether survey shared exclusively with Marketing Week, nearly 30% of respondents expect to hire more staff in the coming three months. That is in line with how brands feel about the financial futures of their companies.
  However, nearly 16% are forecasting a decline in employment, c
  
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• Lucy Tesseras: 30 years of data proves shoppers’ demands will only get tougher

  17-01-2018 13:52
  Thirty years is a long time. Three decades ago Margaret Thatcher was prime minister, Belinda Carlyle thought heaven was a place on earth and Roger Rabbit had yet to be framed. At the same time, a ‘smart phone’ was one that didn’t require a manual switchboard, being able to do your shopping virtually was the stuff of sci-fi and ‘social networking’ was an activity normally confined to the local pub.
  It’s no secret that digital disruption and economic factor
  
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• Google’s tighter ad rules for YouTube ‘don’t go far enough’

  17-01-2018 13:05
  Google is making big changes to the ad rules on YouTube as it looks to clean up the site amid ongoing issues for marketers around brand safety.
  The update means YouTube will impose stricter criteria on the types of videos that can generate ad revenue and introduce a new review process for ‘Google Preferred’, its premium content. It also claims it will offer greater transparency around where brands’ ads are appearing and simpler controls.
  However, while the ad industry has welco
  
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• David Chriswick: 'Every brand should have a brand purpose'

  17-01-2018 13:00 via warc.com
  David Chriswick, Head of Brand Strategy at DigitasLBi Chicago, is judging the Effective Use of Brand Purpose category in the 2018 WARC Awards. He talks to Lucy Aitken about what brands can learn from last year's winning...
  
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• Mark Ritson: The Diet Coke relaunch shows its marketers have lost the plot

  17-01-2018 08:00
  Up until now the general consensus has been that, while Coca-Cola might be in bit of trouble, its marketers were one of the major reasons to keep the faith and assume they would steer their company through the tough times ahead.
  There seems little doubt that Coca-Cola (the brand) is starting an irrevocable decline as global tastes swing away from sugar, artificial sweeteners and fizzy drinks. Coke will always be Coke but it will become a fraction of its former self in the years ahead. That&rsqu
  
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• Marketing budget growth slows as marketers face ‘challenging’ 12 months

  17-01-2018 01:01
  Marketers are facing a “challenging” 2018 as tepid economic forecasts and a “loss of momentum” caused marketing budget growth to slow to its lowest rate for almost two years in the final quarter of 2017.
  According to the IPA’s quarterly Bellwether report, 23.9% of marketers surveyed said they increased their budgets in the last three months of the year in an effort to support brands, help new product launches or in response to greater competition. However, cost pres
  
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• P&G's digital formula in Brazil

  17-01-2018 01:00 via warc.com
  MIAMI/RIO DE JANEIRO: Procter & Gamble, the consumer packaged goods manufacturer, is drawing on a mix of “teamwork”, “transparency” and “common standards” as it seeks to deliver effective digital marketing in...
  
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• Offline privacy norms apply online

  17-01-2018 01:00 via warc.com
  CAMBRIDGE, MA: Online data collection and use that run counter to the sort of behaviour one would expect in the real world can have a significant impact on purchase intent.Writing in the Harvard Business Review, Leslie K. John, associate professor...
  
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• Messenger reboot on the way

  17-01-2018 01:00 via warc.com
  MENLO PARK, CA: Having spent a couple of years adding a host of new features to its Messenger app, Facebook plans on moving in the opposite direction in the coming year.In a
  
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• Mars, Suzuki and Warner Bros win at WARC Media Awards

  17-01-2018 01:00 via warc.com
  GLOBAL: Campaigns for confectionery brand M&M’s in Brazil, and The LEGO Batman Movie and Suzuki in the UK, are among the winners announced today in the Effective Use of Partnerships & Sponsorships category in the 2017 WARC Media...
  
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• JD.com lives 'created in China' mantra

  17-01-2018 01:00 via warc.com
  BEIJING: JD.com, one of China’s biggest online retailers, has introduced its own range of branded products in a move that not only follows Amazon’s lead but also reflects a broader shift in the country’s commercial culture.Jing...
  
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• Brexit weighs on marketing budgets

  17-01-2018 01:00 via warc.com
  LONDON: UK marketing budgets continued to expand in the final quarter of 2017, according to the latest IPA Bellwether Report, but they were growing at their slowest rate in two years.The Q4 2017 Bellwether Report, based on data drawn from a panel...
  
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• Aussie adspend surprises

  17-01-2018 01:00 via warc.com
  SYDNEY: Australian media agencies have reported a record year of advertising expenditure in 2017, hitting A$7.11bn, an unexpected development given that the previous year included the Rio Olympics and a Federal election.“This time last year...
  
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• Asia's digital kids wield purchase influence

  17-01-2018 01:00 via warc.com
  BANGKOK: Asia’s kids are digitally-native consumer powerhouses, influencing their parent’s spending in the clothing, travel and household categories while also spending more than three hours a day online.“Nowadays, everything is...
  
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