Sales & Marketing news

• Domino's CEO is leaving the company after fixing the pizza chain's 'cardboard crust' reputation (DPZ)

  09-01-2018 23:56 via feedproxy.google.com
  Domino's CEO J. Patrick Doyle is leaving the company.
  Doyle played a crucial role in Domino's turnaround, leading the company in tech innovation and a major reputation makeover.
  The new CEO will be Richard Allison, the current president of Domino's International. 
   
  Domino's CEO is leaving the pizza chain after executing an impressive turnaround and fixing the chain's reputation. 
  On Tuesday, the pizza chain announced that president and CEO J. Patrick Doyle would le
  
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• 'This is a magic moment:' Here's Jeff Gundlach's full presentation on markets and the economy in 2018

  09-01-2018 23:36 via feedproxy.google.com
  The stock market is likely to end its record streak of positive returns this year, according to Jeffrey Gundlach, the founder of DoubleLine Capital. 
  During his "Just Markets" webcast with investors on Tuesday, Gundlach forecast that the S&P 500 would end 2018 without a positive total return. Last year was the market's ninth in a row, the longest on record.
  But don't count Gundlach among those forecasting a US recession any time soon. No economic indicator that typically sends a r
  
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• ProShares and VanEck are withdrawing their requests for bitcoin ETFs

  09-01-2018 23:28 via feedproxy.google.com
  ProShares and VanEck both withdrew requests to the Securities and Exchange Commission to launch bitcoin-linked exchange traded funds on Tuesday. 
  Bitcoin ETFs have long been viewed as a natural next step in the maturation of the bitcoin market. Two financial services giants — ProShares and VanEck — are withdrawing requests to the Securities and Exchange Commission to list bitcoin ETFs. 
  VanEck, which filed for its actively managed Bitcoin Strategy ETF on December 11, a
  
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• Clint Carlson's hedge fund assets drop $1 billion in five months after brutal performance

  09-01-2018 22:51 via feedproxy.google.com
  Carlson Capital's hedge fund assets dropped by $1 billion in five months.
  The firm's Black Diamond Thematic fund lost 22.1% last year, with assets dropping more than $300 million from August to December. Assets at Clint Carlson's investment firm have dropped by nearly $1 billion in five months, client documents show.
  The Dallas-based hedge fund managed $8.2 billion firmwide at the start of 2018, down from $9.1 billion in August 2017, according to documents seen by Business Insider. The
  
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• MoviePass has had 'staggering' growth to 1.5 million subscribers — and an analyst says online ticket sites must be 'shaking in their boots' (HMNY)

  09-01-2018 22:32 via feedproxy.google.com
  Movie theater subscription service MoviePass announced it now has 1.5 million paid subscribers.
  It hit the number less than a month after hitting 1 million subscribers.
  An industry analyst believes the company is a "game changer" for the movie theater business and that online ticket sites must be "shaking in their boots."It only took 20 days for MoviePass to go from 1 million paid subscribers to 1.5 million. And folks in the industry are starting to pay attention.
  The movie theater subscription
  
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• Salary Survey 2018: The most diverse and inclusive places to work

  09-01-2018 17:12
  Alongside working environment, opportunities for progression and fair pay, the creation of inclusive and diverse teams is a further crucial element in determining the best industries for marketers, according to Marketing Week’s Career and Salary Survey 2018.
  Single parents, for example, are underrepresented or not represented in the fashion industry, according to 36.6% of marketers, while retail and wholesale is the best performing sector (21.1%) in this regard.Some 65.8% of those marketer
  
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• Amazon plots digital ad push with ad tech launch

  09-01-2018 15:14
  Amazon is pushing further into the digital ad market as it brings new ad tech tools to Europe aimed at helping publishers make more money online.
  Amazon’s Transparent Ad Marketplace, which went live in the US a little over a year ago, is now launching in the UK, Germany, France, Italy and Spain. It offers digital publishers and app developers a new means to monetise their content using header bidding (a technology that allows multiple ad buyers to bid on ad space at the same time, meaning
  
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• Marketoonist on the blockchain bandwagon

  09-01-2018 13:55
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the blockchain bandwagon appeared first on Marketing Week.
  
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• Morrisons credits ‘value for money’ messaging for strong Christmas results

  09-01-2018 13:50
  Morrisons has posted strong Christmas sales results, which it attributes to its “value for money” marketing messaging and a broader food offering.
  Group like-for-like sales increased by 3.7% for the six weeks to 7 January. Like-for-like transactions also grew by 2.3% year on year. The uplift means the grocer is entering its third consecutive year of positive like-for-like sales growth.
  Morrisons says there are a few factors that influenced this strong performance, including a wider o
  
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• Lennie Stern: 'Brands now have to be generous and not on an ego trip'

  09-01-2018 13:00 via warc.com
  Lennie Stern is Head of Creative and Entertainment Strategies, BETC Paris and a judge of the Effective Content Strategy category in the 2018 WARC Awards. She tells Lucy Aitken how being transparent about effectiveness will prompt further...
  
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• Mark Ritson: Ignore all the waffle and set time aside for strategic thinking

  09-01-2018 11:37
  Over the Christmas holidays there was a fabulous article about George Shultz. The name might not be familiar to you, but if you are old enough you will remember Shultz as President Ronald Reagan’s avuncular secretary of state. If you were a child of the 1980s you can probably just remember a balding, besuited man stepping off planes into China or the Soviet Union – that was him.
  He is still alive. Now 97, he continues to lobby for recreational drugs, for action on climate change and
  
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• F1’s commercial boss on building a brand beyond racing

  09-01-2018 08:30
  When Liberty Media completed the $8bn deal to acquire Formula One at the start of 2017, one of the first things it did was recruit Murray Barnett as the sport’s first head of global sponsorship and commercial partnerships.
  Under the previous ownership, F1 lacked any kind of marketing department and derived most of its revenue from TV rights and race hosting fees, with owner Bernie Ecclestone cutting sponsorship deals personally. This was an outdated model that wasn’t at all joined up
  
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• WARC Awards: Social category judges named

  09-01-2018 01:00 via warc.com
  GLOBAL:Executives from JetBlue Airways and Facebook are among the judging panel being named today for the Effective Social Strategy category in the 2018 WARC Awards, a global search for next-generation marketing effectiveness.The Effective...
  
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• Voice will be 'fourth sales channel'

  09-01-2018 01:00 via warc.com
  LAS VEGAS: As sales of smart speakers take off in the US, voice will emerge asa new sales channel to sit alongside stores, mobile and online, according to a leading industry figure.“We’re calling voice the ‘fourth sales...
  
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• Super Bowl ads carry for months

  09-01-2018 01:00 via warc.com
  CATONSVILLE, MD: The benefits from Super Bowl advertising persist well into the rest of the year, according to a new study which notes increased sales during subsequent major events in the sporting calendar.In an analysis to be published in the...
  
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• Rail wi-fi can boost India e-commerce

  09-01-2018 01:00 via warc.com
  NEW DELHI: Indian Railways is aiming to provide a free wi-fi service at its 8,500 stations by March 2019, a development that is expected to boost rural e-commerce.The move marks a significant advance on a scheme launched in late 2015, when Google...
  
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• Macy's taps VR, live video in China push

  09-01-2018 01:00 via warc.com
  HONG KONG: Macy’s, the iconic US bricks-and-mortar retailer, has taken a digital-first approach in its effort to crack the complicated China market by using innovative virtual reality and influencer strategies.“[W]hen we came into...
  
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• Let the video battle commence

  09-01-2018 01:00 via warc.com
  LONDON: The tech giants’ allocation of significant investment to developing long-form, original video content will have a major impact on the viewing habits of consumers and brands will need to consider how best to traverse a changed media...
  
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• Kantar creates specialist growth consultancy

  09-01-2018 01:00 via warc.com
  LONDON: WPP has brought together four Kantar-branded businesses under one umbrella to launch Kantar Consulting.The new business is described as a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand...
  
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• ESPN sells a female audience

  09-01-2018 01:00 via warc.com
  NEW YORK: ESPN’s sales pitch to advertisers is no longer so much about the sport as about the audience – and a female audience in particular – as new data revises some long-held assumptions.The Wall Street Journal reported...
  
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• Bali flags fake news from tourism rivals

  09-01-2018 01:00 via warc.com
  BALI: The administration of the Indonesian island of Bali has accused competitor regions and countries of disseminating hoaxes about the danger of volcanic activity on Mount Agung in order to benefit from the island’s recent troubles.In...
  
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