Sales & Marketing news

• Next results prompt cautious optimism for consumer Christmas spending

  03-01-2018 14:26
  Next’s sales over the festive period were stronger than anticipated, but experts warn they set the tone “for a tough Christmas”.
  The British retailer revealed this morning (3 December) that full price sales from Wednesday 1 November to Sunday 24 December were up 1.5% on last year. In comparison, last year’s sales only increased by 0.2% for the same period.
  The jump in sales might have come as a surprise to the company, as Next initially predicted in November that sales wo
  
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• Tanya Joseph: Men hold disproportionate power in marketing – that must change

  03-01-2018 13:39
  The other day I watched Confirmation, a 2016 TV movie based on the confirmation of Clarence Thomas as a US supreme court judge and the allegations of sexual harassment levied against him by a former employee, Anita Hill, in the early 1990s.
  More than anything else, it confirmed my view that sexual harassment is about power. I was watching it just a few weeks after the Harvey Weinstein scandal and as stories broke about young women being sexually harassed and assaulted in parliament. #MeToo is ev
  
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• How one tobacco firm is using advertising to stop people buying its cigarettes

  03-01-2018 12:23
  Philip Morris has spoken out about its commitment to move away from selling cigarettes in the UK for the first time, by launching a campaign urging consumers to give up smoking.
  The tobacco company, which sells brands such as Marlboro, ran an ad in several national newspapers yesterday (2 January), declaring its New Year’s resolution to “give up cigarettes”, alongside various commitments for 2018.
  Speaking to Marketing Week, Mark MacGregor, UK head of corporate affairs, admits
  
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• How one tobacco company is using advertising to stop people buying its cigarettes

  03-01-2018 12:23
  Philip Morris has spoken out about its commitment to move away from selling cigarettes in the UK for the first time, by launching a campaign urging consumers to give up smoking.
  The tobacco company, which sells brands such as Marlboro, ran an ad in several national newspapers yesterday (2 January), declaring its New Year’s resolution to “give up cigarettes”, alongside various commitments for 2018.
  Speaking to Marketing Week, Mark MacGregor, UK head of corporate affairs, admits
  
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• Bessie Lee: ‘Agencies and marketers fear they’re not innovative enough’

  03-01-2018 10:00
  Bessie Lee, founder and CEO of Withinlink, a China-based startup incubator and strategic venture fund, is judging the Effective Innovation category in this year's WARC Awards. She talks to Lucy...
  
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• Bessie Lee: ‘Agencies and marketers fear that they’re not innovative enough’

  03-01-2018 10:00
  Bessie Lee, founder and CEO of Withinlink, a China-based startup incubator and strategic venture fund, is judging the Effective Innovation category in this year's WARC Awards. She talks to Lucy...
  
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• Agencies and clients still struggle to attract top quality talent

  03-01-2018 10:00
  Bessie Lee, founder and CEO of Withinlink, a China-based startup incubator and strategic venture fund, and a judge for the Effective Innovation category in this years WARC Awards, talks to Lucy...
  
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• HP’s CMO: Brands and agencies must publish their ‘scorecards’ to move diversity forwards

  03-01-2018 08:10
  Of all of those that called out the organisers of the Consumer Electronics Show last month for picking an all-white, all male keynote speaker line-up, Antonio Lucio’s was arguably the most forthright intervention. HP’s chief marketing and communications officer said on Twitter: “All men should boycott @CES if women are not invited to speak! Insulting in this day and age. We must do better!!”
  It was Lucio’s commitment to diversity and the desire to see measurable and
  
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• Diageo pulls ads from Snapchat over audience safety concerns

  03-01-2018 01:01
  Diageo has pulled its advertising from Snapchat after an ad for its Captain Morgan brand was banned by the Advertising Standards Authority.
  The campaign, which ran in June last year, included a Snapchat lens for Captain Morgan. The lens made the user’s face look like Captain Morgan and featured two glasses of a mixed alcoholic drink clinking together on screen.
  The ad was investigated by the ASA after it questioned whether the lens could appeal to people under 18, and was directed at peopl
  
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• Diageo pulls ads from Snapchat over age verification concerns

  03-01-2018 01:01
  Diageo has pulled its advertising from Snapchat after an ad for its Captain Morgan brand was banned by the Advertising Standards Authority.
  The campaign, which ran in June last year, included a Snapchat lens for Captain Morgan. The lens made the user’s face look like Captain Morgan and featured two glasses of a mixed alcoholic drink clinking together on screen.
  The ad was investigated by the ASA after it questioned whether the lens could appeal to people under 18, and was directed at peopl
  
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• Snapchat eyes bold steps

  03-01-2018 01:00
  VENICE, CA: Snapchat is casting around for ways to generate user growth and ad revenue, with reports indicatingsome bold steps may be in the pipeline.According to Advertising Age, the messaging app is considering a radical shift in its stance...
  
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• Public health body tackles snacks

  03-01-2018 01:00
  LONDON: Public Health England, the government body, has trained its focus on snacks, with financial offers designed to woo parents into buying their children healthier snacks, as reports compare the tactics of snack brands to those of Big Tobacco. ...
  
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• M&S retreats from overseas markets

  03-01-2018 01:00
  LONDON/HONG KONG: Marks & Spencer, the British retailer, has sold its retail business in Hong Kong and Macau to franchising partner Al-Futtaim in a move understood to signal its retreat from international markets in favour of its key UK...
  
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• Japan's banks step up fintech focus

  03-01-2018 01:00
  TOKYO: Japan’s banking sector is being reshaped by a combination of a shrinking population and the switch to online banking, with the sector cutting branch numbers and staff while investing heavily in financial technology.The Bank of...
  
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• India cricket tour draws advertiser excitement

  03-01-2018 01:00
  MUMBAI: The Indian national cricket team’s first major international tour of the year to South Africa is attracting peak audiences and investment from brands as Sony Pictures anticipates “chock-o-block” sales.The series’...
  
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• How UnitedHealth taps the power of NPS

  03-01-2018 01:00
  ORLANDO, FL: UnitedHealth Group, the healthcare firm, has enjoyed significant benefits by extending the Net Promoter Score (NPS) beyond its traditional role as a marketing metric and using it to inform broader aspects of its business strategy.John...
  
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• Digital ad industry addresses transparency

  03-01-2018 01:00
  NEW YORK: Transparency in the digital advertising industry will continue to be a major issue in 2018, but participants are optimistic that progress is being made and that blockchain technology may add a new element.If 2017 was the year that...
  
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• China's sharing economy has peaked

  03-01-2018 01:00
  BEIJING: An epidemic of entrepreneurial fervour in China has led to venture capitalists pumping money into unproved, marginal ideas that has created a boom-and-bust cycle playing out in the country’s sharing economy.A South China Morning...
  
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• Audi's clowns are no joke

  03-01-2018 01:00
  LONDON: Audi’s ‘Clowns’ campaign marked a departure for the auto marque but early brand metrics are looking promising according to the agency that developed the work.In one way, it is just the latest iteration of the long-running...
  
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