Sales & Marketing news

• ‘We’re not afraid of upsetting people’ says Jigsaw on immigration campaign

  11-10-2017 17:32
  Jigsaw has launched a new campaign built around celebrating immigration as part of the promotion for its autumn/winter range.
  The ‘<3 Immigration’ campaign, which includes a full takeover of Oxford Circus tube station in London and The Times website, as well as print, social and digital activity, aims to show how Jigsaw sources materials from across the world while making the point that without diversity its products couldn’t be made.
  To support the campaign, Jigsaw has also
  
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• Russell Parsons: To reap the benefits of data, first understand its limitations

  11-10-2017 16:10
  Data has been getting it in the neck lately. Not a month goes by without me beingsent a report detailing customer concern over transparency and misuse. Throw in the spectre of the soon-to-be-introduced General Data Protection Regulation (GDPR) and it is safe to say that use of data in marketing is under the spotlight.
  When I first began at Marketing Week, one piece of received wisdom (or buzz speak) dominated many conversations – that “data was the oil in marketing’s engine&rdq
  
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• How Diageo is proving marketing effectiveness

  11-10-2017 15:37
  In this new age of accountability, marketers are being asked to do more with less, to justify their existence by proving ROI and to find the perfect marriage of effectiveness and efficiency without forgetting the great intangible – creativity.
  So imagine being in a job where you’re able to ensure every penny you invest is delivering the best possible outcome. Where you can work with a tool that offers rigorous analytics on budgeting and spending decisions without the need for a PHD i
  
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• Marketing Week wins ‘Digital Brand of the Year’

  11-10-2017 15:05
  Marketing Week has won ‘Digital Brand of the Year’ at this year’s PPA Digital awards, fighting off competition from titles including NME, The Debrief, Cosmopolitan and Campaign.
  The judges praised the “hugely impressive entry”, which they said demonstrated great innovation and diversification.
  Marketing Week has put huge focus on really understanding marketers’ needs over the past year, having relaunched the website with a new purpose to deliver content that e
  
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• Mark Ritson: Voice search spells trouble for both brands and retailers

  11-10-2017 14:35
  Those marketers looking for a respite from technology might believe that FMCG remains an island of traditional approaches in the digital ocean that now laps around the marketing coastline.
  But this week’s IGD Online and Digital Summit merely confirmed that grocery shopping and supermarkets are as vulnerable and transformable as pretty much every other industry. Each of the speakers at Tuesday’s event in London confirmed that technology’s impact on grocery shopping was very muc
  
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• Trump just took credit for stock-market records once again — so we graded his claims

  11-10-2017 13:39 via feedproxy.google.com
  All you need is a working Twitter account to know that President Donald Trump tries to take credit every time the stock market hits a new record high.
  It's a routine that has played out in 2017 as the S&P 500 has stretched well into the ninth year of a bull market that has brought it back to unprecedented highs.
  And Trump was back at it again on Wednesday morning, with a series of tweets:Stock Market has increased by 5.2 Trillion dollars since the election on November 8th, a 25% increase. Lo
  
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• How affiliates can maximise sales on Black Friday

  11-10-2017 12:52
  Much has been written over recent years on the concept of ‘peak stuff’, the idea that excessive consumption is filling people’s homes with clutter they no longer want or need.
  In an ever more disposable and digitised world, it is another challenge for retailers to deal with.
  How this manifests itself in their preparations for peak trading this year is yet to be seen, with the first big test coming on 24 November, the date of this year’s Black Friday.
  This event divid
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, EFX)

  11-10-2017 12:41 via feedproxy.google.com
  Here is what you need to know.
  The US stock market is on the cusp of history. The S&P 500 has delivered a total-return gain for every month of 2017, matching 1995 as the only occurrences in history, Deutsche Bank's Jim Reid says. It's on track to break the record with a 10th straight month of gains, trading up 1.24% in October.
  Stocks are behaving in a way not seen since the tech bubble. As of earlier this month, 65% of the risk associated with the average S&P 500 stock was inexplainable
  
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• Goldman Sachs made a big hire for a newly created role, and it hints at the future of the Wall Street giant (GS)

  11-10-2017 08:55 via feedproxy.google.com
  Goldman Sachs is continuing to fill its ranks with top tech talent to cement its position as a leading technological force on Wall Street. 
  On Tuesday the financial services powerhouse said Jeff Wecker, a former senior manager at Bridgewater Associates, the Connecticut-based hedge fund, will join the firm in the new role of chief data officer, according to a memo seen by Business Insider. 
  "In this newly created role, Jeffrey will be responsible for Data Govern
  
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• A crypto company took out an ad in the Wall Street Journal to poke fun at Jamie Dimon

  11-10-2017 08:54 via feedproxy.google.com
  A cryptocurrency company took out a full-page ad in The Wall Street Journal on Tuesday to fire back at JPMorgan CEO Jamie Dimon, who in September called bitcoin "a fraud."
  The ad, taken out by Eidoo, a cryptocurrency wallet company, said "Maybe Jamie will fire you. But you will be free to trade in the crypto world."
  That's alluding to comments made by Dimon on September 12.
  While speaking at a Barclays financial conference, Dimon bashed bitcoin saying it is in a bubble "worse than tuli
  
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• The winner of this year's Nobel Prize in economics says he's 'nervous' about stocks

  11-10-2017 08:53 via feedproxy.google.com
  The winner of this year's Nobel Prize in economics says he's "nervous" about stocks.
  "We seem to be living in the riskiest moment of our lives, and yet the stock market seems to be napping," Richard Thaler, who won the prize for his contributions to behavioral economics, told Bloomberg TV on Tuesday. "I admit to not understanding it."
  "I don’t know about you, but I’m nervous, and it seems like when investors are nervous, they’re prone to being spooked," he said, adding tha
  
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• The IMF is catching up to the prospect that Trump won’t deliver tax cuts

  11-10-2017 08:49 via feedproxy.google.com
  The International Monetary Fund has modestly revised down its growth outlook for the United States in an otherwise rosy report depicting a rare bout of synchronized economic expansion globally, its most robust in recent memory.
  The reason for the caution on the United States? The Fund’s economists are warming up to the notion that Donald Trump’s tax proposals, which I’ve argued for months had slim chance of passage despite Republican control of the presidency and Cong
  
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• CREDIT SUISSE: Here are 6 things that could make or break the stock market in 2018

  11-10-2017 08:48 via feedproxy.google.com
  Credit Suisse is out early with its forecasts for US stocks and the economy next year, and they are bullish. 
  The firm's equity strategists see the S&P 500 rising to 2,987 by year-end, implying an annualized gain of about 11%. They forecast earnings-per-share growth of 6% to 7% over the next two years, from $130 this year to $147 in 2019.
  "Our market views are predicated on a supportive economic backdrop, with benign recessionary risks and a pickup in near-term indicators," said the US
  
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• Trump teases a new economic-development bill that 'nobody knows about'

  11-10-2017 08:47 via feedproxy.google.com
  US President Donald Trump teased a new economic development bill "which nobody knows about," in an interview with Forbes.
  He didn't give too many specifics about what such a bill would actually entail, but reiterated his larger theme of railing against companies who have operations abroad.
  "I also have another bill ... an economic-development bill, which I think will be fantastic. Which nobody knows about. Which you are hearing about for the first time," he told Forbes' Randall Lane.
  "Econo
  
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• Marketers must avoid the risk of ‘over datafication’

  11-10-2017 08:00
  Marketing has undoubtedly entered a new age of accountability. Today, the effect of every piece of creative can be measured, quantified and optimised, allowing marketers to course correct campaigns in real time.
  Never before has marketing been better able to demonstrate its return on investment and explain how its activity is positively impacting on the bottom line, evidence that is helping marketers gain a seat at the top table.
  However, is this new age of accountability all it’s cracked
  
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• Stocks are behaving in a way not seen since the tech bubble

  11-10-2017 04:10 via feedproxy.google.com
  Stocks are operating with a mind of their own to an extent not seen since the dotcom bubble.
  Normally tossed and turned by geopolitical events and macroeconomic developments, stocks are exhibiting a historically high degree of independence at a time when price swings remain locked near all-time lows.
  As of earlier this month, 65% of the risk associated with the average S&P 500 stock was inexplainable by a set of six macro risk factors maintained by Morgan Stanley over the past 63 days. That'
  
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• When Mondelez learned to fail

  11-10-2017 02:00 via warc.com
  LONDON: To design a chatbot, global snacking giant Mondelez had to rethink its approach to investing in innovation, by moving away from long-term investment in one ‘silver bullet’ idea, toward smaller pots of funding and a test-and-learn...
  
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• Unilever's "5Cs" of marketing

  11-10-2017 02:00 via warc.com
  NEW YORK: Unilever, the FMCG manufacturer, believes that following a “5Cs” strategy can help marketers navigate the rapidly-changing communications landscape.Keith Weed, Chief Marketing and Communications Officer at Unilever,...
  
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• Rumours of TV's death have been greatly exaggerated

  11-10-2017 02:00 via warc.com
  LONDON: There will be no death of TV, argues Jeremy Pounder, Head of Media Futures at Mindshare, as emerging forms of video transpire to become part of a larger video offer, according to his investigation.Writing in an
  
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• IKEA tests vertical disintegration

  11-10-2017 02:00 via warc.com
  STOCKHOLM: Swedish retailer IKEA is radically shifting its sales strategy from its famous blue and yellow outlets on the outskirts of cities as it tests sales through big e-commerce websites, new city-centre formats, and radical digital design...
  
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• Fujitsu to trial blockchain money transfers

  11-10-2017 02:00 via warc.com
  TOKYO: Japanese multinational IT provider Fujitsu is, together with Japan’s three biggest banks - Mizuho Financial Group, Sumitomo Mitsui Financial Group, and Mitsubishi UFJ Financial Group (MUFG) – to field trial person-to-person money...
  
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• Financial services brands ‘ignoring’ women in advertising

  11-10-2017 02:00
  Banking brands are overlooking and failing to engage women in their advertising, and therefore missing out on a potential £133bn in investment, according to new research.
  Kantar’s ‘Winning over Women’ study shows financial institutions are less likely to solicit a positive response among female viewers compared to men in their advertising. Brands are also failing to communicate important brand features such as ‘trustworthiness’, ‘dependability’ and
  
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• Data focus hampers digital transformation

  11-10-2017 02:00 via warc.com
  SINGAPORE:Marketers are too focused on data and neglect the consumers and audience behind them – one reason that digital transformation has so far missed the boat, according to a top L’Oréal executive.Jee Seon Park, APAC Media...
  
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• Could collaboration save retail from the threat of e-commerce?

  11-10-2017 02:00 via warc.com
  NEW YORK: A global survey of marketing executives has revealed that brands and retailers are increasingly more willing to pool data resources as a response to disruption by big e-commerce companies."Data is the great equalizer in this time of...
  
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• Billionaire Steve Cohen has lost his top trader ahead of his supersize hedge fund launch

  11-10-2017 00:06 via feedproxy.google.com
  Billionaire Steve Cohen's longtime top trader is leaving ahead of the hedge fund manager's expected supersize return to managing outside money.
  Phil Villhauer is leaving Cohen's family office, Point72, after working for Cohen since 2002, the New York Times reported earlier Tuesday, citing an internal memo.
  Villhauer got his start at Cohen's SAC Capital, which was shut down for insider trading. Cohen turned SAC into an $11 billion family office following a settlement with the government. Coh
  
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