Sales & Marketing news

• 13 of the best places to buy a rental property in the US right now

  06-10-2017 19:23 via feedproxy.google.com
  Rental properties give you, the investor, the power to determine your profits.
  Let's be clear: Buying a home doesn't always give you the biggest return on your money.
  From 1890 to 2012 the inflation-adjusted return on a house was 0.17% — a fraction of the 6.27% return for investments in the stock market over the same time period.
  But there is a way to earn similar, or even greater, investment returns in real estate: owning a rental property.
  In this case, you're getting paid to own somethi
  
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• I ate like Warren Buffett for a week, and people kept suggesting a massive conspiracy theory about his food habits

  06-10-2017 19:07 via feedproxy.google.com
  Last week, I went a little bit crazy and decided to eat like Berkshire Hathaway CEO, legendary investor, and folk hero (to some) Warren Buffett.
  It was awful.
  If you'd like to read more about that experience, be my guest. This post, on the other hand, is about a conspiracy theory regarding the diet. In fact, so many people have posited the theory to me that I'm starting to think it's true.
  Buffett's diet consists heavily of junk food — he even admits that he eats like a six-year-old. Buffe
  
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• UBS: Netflix perfectly timed its price increase to ensure you won't leave (NFLX)

  06-10-2017 19:00 via feedproxy.google.com
  On Thursday, it emerged that Netflix would be increasing the prices for its subscription services, and investors seemed to love it.
  The company's stock shot up 5.36% on Thursday after reports on the price increase. Investors were happy to see an estimated $623 million in new revenue for the company.
  But the new revenue will only come if Netflix doesn't lose a ton of subscribers because of the price increase. In order to limit its losses, Netflix timed its price hike perfectly to coinc
  
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• Apple design chief Jony Ive on Steve Jobs, iPhone X, and his design process (AAPL)

  06-10-2017 18:50 via feedproxy.google.com
  Apple Chief Design Officer Jony Ive gave a rare public talk in New York on Friday.
  Ive was interviewed New Yorker editor-in-chief David Remnick. The session, "The Shape of Things to Come," was part of the New Yorker's TechFest conference. 
  The British-born designer has kept a lower profile in recent years, but he's still a massively important person at Apple, and previously led the design team responsible for the look and feel of every major Apple product, including
  
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• A hedge fund connected to a legendary New York real estate family is returning money to investors amid dismal performance

  06-10-2017 18:13 via feedproxy.google.com
  A hedge fund run by the scion of New York real estate dynasty is returning money to outside investors amid poor performance, according to documents seen by Business Insider.
  The fund is O-Cap Management, a small New York-based hedge fund managed by Michael Olshan.
  Olshan is the son of Morton Olshan, the chairman and founder of commercial real estate giant Olshan Properties, and is a former managing director at hedge fund Jana Partners.
  Launched during the Great Recession, O-Cap's primary fu
  
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• Ritson versus Sharp: Who won the clash of the marketing titans?

  06-10-2017 18:00
  Marketing heavy weights Byron Sharp and Mark Ritson took to the stage yesterday evening (5 October) at the Festival of Marketing to go head-to-head on some of marketing’s biggest issues.
  To kick off the debate, Ritson was given 10 minutes to criticise, question and playfully mock some of Sharp’s most well-known theories as presented in his hugely successful book ‘How Brands Grow’.
  Admittedly, Ritson did start off his speech rather amicably. He admits he will likely be rem
  
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• Costco just crushed earnings — but its stock is cratering over retail apocalypse fears (COST)

  06-10-2017 17:59 via feedproxy.google.com
  What must a retailer do to get some love from the stock market these days?
  That has to be the question Costco is asking itself on Friday, after it announced profit and sales figures that smashed expectations, only to see its shares fall as much as 6.3%.
  At the root of Costco's stock woes was a reduction in the firm's already razor-thin gross margins. That decline is just the latest manifestation of an industry-wide phenomenon that's seen the likes of Amazon put major pressure on grocers &md
  
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• Method Man says he's never heard the Wu-Tang album Martin Shkreli bought for $2 million

  06-10-2017 17:47 via feedproxy.google.com
  The Wu-Tang Clan album, “Once Upon a Time in Shaolin,” may go down as one of the most puzzling chapters in the history of the legendary rap group.
  Only one copy exists and the person who paid a reported $2 million to buy it, former pharmaceutical executive Martin Shkreli, was convicted of securities fraud in August and recently placed the one-of-a-kind album on eBay.
  But the biggest question has been the album’s authenticity. Is there an album? And if so, is it an official
  
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• JPMORGAN: Google taking on GoPro is actually a good thing for the camera company (GPRO)

  06-10-2017 17:26 via feedproxy.google.com
  On Wednesday, Google announced its new "Clips" camera that looked an awful lot like GoPro's small action cameras. The announcement sent GoPro's shares down by about 13% in the two days following, but JPMorgan analyst Paul Coster says the new competition is actually a good thing.
  "The stock looks particularly compelling here owing to a 2-day sell-off spurred by the introduction of Google Clips, a consumer-oriented capture device that validates part of GoPro's market, competes peripherally,
  
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• JPMorgan created a new position to unleash emerging technology onto its investment bank (JPM)

  06-10-2017 17:07 via feedproxy.google.com
  JPMorgan is making good on its promise to deploy nascent technology throughout its investment bank with the promotion of a former credit trader. 
  The Wall Street giant has named Samik Chandarana, an 18-year veteran at the bank, as head of analytics and data science for the corporate and investment bank, a newly created position according to an internal memo seen by Business Insider. The news was first reported by Bloomberg News' Hugh Son. 
  Chandarana will be responsible
  
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• A $1 trillion money manager says the Trump Trade is back

  06-10-2017 17:07 via feedproxy.google.com
  Business Insider deputy executive editor Matt Turner speaks to David Hunt, president and CEO of PGIM, checks in on the so-called Trump trade, which he says lost its footing after an initial surge. He notes that the market was boosted in the first two quarters of the year by an improving economy, and says Trump trade "animal spirits" are coming back into the market. Following is a transcript of the video. 
  Matt Turner: And on the equity side, you said earlier in the year
  
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• Fidelity’s star tech fund manager has left the company (FOCPX)

  06-10-2017 16:48 via feedproxy.google.com
  Gavin Baker, a top fund manager for Fidelity, has left the $2.13 trillion money manager, Institutional Investor’s Michelle Celarier first reported. 
  After joining Boston-based Fidelity in 1999, the 42-year-old rose through the ranks to eventually run Fidelity’s $12.66 billion OTC Portfolio, a fund that has seen huge gains thanks to bets on tech stocks including Tesla, Apple, Amazon, Facebook, Alphabet, and Nvidia.
  Those outperforming bets cushioned worse-perf
  
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• The Australian dollar is tumbling

  06-10-2017 16:24 via feedproxy.google.com
  The Australian dollar is tumbling on Friday, extending losses from earlier this week.
  The Aussie dollar was down by 0.8% at 0.7735 per US dollar at 10:11 a.m. ET. 
  The Australian dollar started sliding against the greenback on Friday minutes before the US jobs report crossed.
  There's also been some news out of the Australian central bank and recent weakness in the country's economic data.
  Earlier Friday, Reserve Bank of Australia board member Ian Harper was reported to have said that h
  
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• Gary Cohn says the White House is 'very excited' about the dismal jobs report that showed the US economy lost jobs

  06-10-2017 16:12 via feedproxy.google.com
  Gary Cohn, the National Economic Council director and top economic adviser to President Donald Trump, on Friday said the White House was "excited" with the latest jobs report, which showed that the US economy unexpectedly lost 33,000 jobs during September.
  "We at the White House are very excited about the numbers," Cohn said during an interview with Bloomberg TV. "You're right, there is some noise in the number because of the hurricane, and as you said you discount that noise out."
  The Bureau o
  
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• A $1 trillion money manager shares the key to US growth

  06-10-2017 16:04 via feedproxy.google.com
  Business Insider deputy executive editor Matt Turner speaks to David Hunt, president and CEO of PGIM, who says he thinks its economy is gradually improving, and sees a trend shifting towards corporate reinvestment in growth. Following is a transcript of the video. 
  Matt Turner: And when you look at the US, you mentioned bringing returns home, and part of that is that returns aren't available in the US. So when you look at US markets, how do you see what's going on? Are there
  
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• Meet the investors age 35 and under making big bets and shaking up money management

  06-10-2017 15:59 via feedproxy.google.com
  Introducing the Rising Stars in Asset Management age 35 and under.
  We scoured our contacts for ideas on who we should include, receiving recommendations from bosses, colleagues, recruiters and others working in the asset management industry. The editors made final decisions.
  We've included people with a variety of roles and experiences, from companies including D.E. Shaw, State Street, Fidelity, BlackRock, Bridgewater, Point72, Millennium, AllianceBernstein, Och-Ziff, and Vanguard.
  Some have ri
  
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• Snap is popping after a report of huge engagement growth (SNAP)

  06-10-2017 15:57 via feedproxy.google.com
  Snap is up 1.17% to $14.65 on Friday morning after a report from Axios said the company's user engagement numbers jumped recently.
  Snapchat has seen a 40% growth in its Stories engagement since launching its Snap Maps feature, according to the Axios report by Sara Fischer. Snap CEO Evan Spiegel said he sees this as a step towards competing with the social messaging app's giant rivals Facebook and Instagram.
  Snap Maps was introduced earlier this year and allows users to see their
  
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• Here's how traders are reacting to the shocking September jobs report

  06-10-2017 15:24 via feedproxy.google.com
  A wild September jobs report showing that US payrolls contracted for the first time since 2010, was largely met with a shrug by investors.The S&P 500 slid just 0.2% in early trading — a sign that investors were already taking into account the one-time effect of the two tragic hurricanes that slammed Texas and Florida in September.
  The report also showed that hourly wages rose and the unemployment rate fell.
  Digging deeper, the spike in hourly wages can be read as a signal inflation is
  
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• Costco has 2 new weapons in its battle against Amazon (COST)

  06-10-2017 15:22 via feedproxy.google.com
  Costco is rolling out new delivery options in an effort to take on Amazon. 
  On Thursday, the retailer announced that Costco Grocery will offer two-day delivery on nonperishable items, like cookies, cereal, and canned foods, starting this week. Delivery will be free on orders more than $75. 
  Additionally, the retailer partnered with Instacart for same-day delivery of all online grocery items. The option to have online groceries delivered from Costco in as little as an hour is
  
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• The Federal Reserve can afford to take things slowly — Dallas Fed President Kaplan says

  06-10-2017 15:19 via feedproxy.google.com
  The Federal Reserve will not raise interest rates a lot further because the economy’s growth potential has weakened, Dallas Fed President Robert Kaplan said on Friday.
  Kaplan told CNBC in an interview he thought interest rates, currently in a range of 1%-1.25%, would probably peak around 2.5%, much lower than in previous monetary tightening cycles. 
  Still, Kaplan saw the decline in September US job numbers as likely a blip related to the string of destructive hurricanes to hit US shor
  
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• Schweppes, Vodafone & Lidl – 5 things that mattered this week and why

  06-10-2017 13:35
  Coca-Cola gives Schweppes an historic makeover
  Coca-Cola unveiled plans to invest heavily in its Schweppes brand as it looks to tap into growing consumer demand for “quality” mixers and fight off newer competitors such as Fever-Tree.
  The investment, its biggest in the UK in more than 200 years, aims to give the brand “a new beginning” as part of a 15-month campaign to reinvigorate the brand. The bottle for its ‘classic’ range is being redesigned, with the new
  
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• John Lewis: Human interactions are still the primary driver of loyalty

  06-10-2017 11:37
  Despite conceding online giants such as Amazon now dominate the retail market, John Lewis’s marketing director Becky Brock believes it is human interactions, not just a focus on digital, that will help her brand stand out.
  Speaking yesterday (6 October) at the Festival of Marketing, Brock said John Lewis faced “irrelevancy” if it failed to live up to customer expectations.
  She explained: “I read an article that very soon three companies – Amazon, Alibaba and eBay &n
  
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• How brands should target Chinese consumers during Golden Week and beyond

  06-10-2017 08:00
  The impressive spending power of Chinese consumers, coupled with their love of travel, presents serious opportunities for Western brands, both at home and abroad.
  Key dates for the calendar are China Single’s Day (11 November) and Golden Week (1-7 October), a week-long holiday established in 1999 by the Chinese government to boost consumer spending.
  In 2016 alone an estimated six million overseas trips were booked by Chinese consumers during Golden Week, according to figures by Chinese tra
  
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• Snapchat offers ad incentives for startups

  06-10-2017 01:59
  LOS ANGELES: Snapchat, the image-messaging app which is estimated to have 173m active users, is launching an initiative to encourage startups to grow their business by advertising on the platform.First
  
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• P&G tries two-second ads

  06-10-2017 01:59
  ORLANDO, FL: Procter & Gamble, the FMCG manufacturer, is exploring the use of two-second ads in a bid to engage digital consumers.Marc Pritchard, Chief Brand Officer at P&G, discussed the company’s evolving priorities during a...
  
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• Mobile adspend in India to grow 85% in 2017

  06-10-2017 01:59
  NEW DELHI: Television continues to be the biggest advertising platform in India, but mobile adspend is growing rapidly and is expected to increase by 85% in 2017, according to the latest estimates from eMarketer.The New York research firm forecast...
  
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• Europe and APAC lead on e-commerce readiness

  06-10-2017 01:59
  GLOBAL: Seven European nations and three from Asia-Pacific make up the top ten markets considered by the United Nations to be most prepared to support online shopping and other business-to-consumer e-commerce.For the third consecutive year,...
  
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• Eight steps to use native advertising effectively

  06-10-2017 01:59
  LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success, according to a leading research analyst.In a
  
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• Ad industry's anti-piracy measures achieve results

  06-10-2017 01:59
  WASHINGTON DC: Illicit websites run by online pirates raked in an estimated $111m from digital advertisers in the US last year, but the problem could have been far worse if the industry had not put effective quality control measures in place.That...
  
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