Sales & Marketing news

• Trump’s erratic trade policies are already undermining a key driver of economic prosperity

  17-10-2017 17:43 via feedproxy.google.com
  Many of the economists and investors who feared Donald Trump's harsh trade promises during the presidential campaign have taken umbrage at some of the administration's lack of follow-through on the divisive issue. 
  The president did abandon the long-negotiated Trans-Pacific Partnership agreement between 12 Pacific Rim nations, a move seen as deep blow to America’s global leadership, especially in Asia. 
  But despite tough campaign rhetoric against China, Trump backe
  
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• Trump said he ended critical Obamacare payments because they're a bail out for insurers — here's how they really work

  17-10-2017 17:43 via feedproxy.google.com
  Following the decision to cut off key payments for Obamacare on Thursday, President Donald Trump rolled out a simple explanation for the move — that insurers were raking in cash from the payments to pad their massive bottom-line expansion.
  "So the insurance companies have made a fortune with Obamacare — an absolute fortune," Trump said Monday. "As you know, what I did with the cuts at the end, which were all going — you know, you're talking about hundreds of millions of dollars
  
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• There's an obscure company that's ground zero for one of the biggest debates in the stock market (MDP)

  17-10-2017 17:38 via feedproxy.google.com
  More than 20% of Meredith Corporation's shares are owned by ETFs, with much of that being held in dividend-focused funds.
  This is among the highest percentages in the US market, and serves as a microcosm for the debate around the effect rapidly-growing ETF investment is having on the stock market.
  You may not have heard of Meredith Corporation, but it's shareholder list highlights a tug-of-war in the stock market.
  A little known fact about the $2.4 billion media conglomerate is that well over 2
  
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• Canada and Mexico will reportedly reject America's demands on NAFTA

  17-10-2017 17:35 via feedproxy.google.com
  Canada and Mexico will reject the US's latest proposals for NAFTA but offer to continue negotiating, CNBC reported. 
  The Trump administration last week made some tough submissions, included raising the auto rules of origin to 85%, up from the current 62.5%, and adding a sunset clause, which would lead to NAFTA expiring every five years unless all three countries agree to extended it.
  Mexican and Canadian officials are set to release a joint statement at 3 p.m.
  
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• A rising star on Wall Street says the 2 things that will make you a success have nothing to do with money or smarts

  17-10-2017 17:29 via feedproxy.google.com
  Razzy Ghomeshi has quickly climbed the ladder during his short time at RBC Capital Markets. 
  Ghomeshi, the firm's head of investment grade trading in the US, began his career at RBC out of college.He started in investment-grade credit, and after a year and a half he got his own trading book. Soon after, Ghomeshi was promoted to run the investment-grade trading book, normally the biggest and most actively traded at the firm.
  So, he knows what it takes to get ahead. 
  Ghomeshi, an in
  
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• Furious franchisees slam McDonald's for costly demands and 'wasteful' changes (MCD)

  17-10-2017 17:23 via feedproxy.google.com
  McDonald's corporate is in hot water with franchisees who believe "the partnership is dead," according to a new survey. 
  "We are doing so much, so fast and we aren’t doing any of it properly," one franchisee wrote in response to a survey by Nomura analyst Mark Kalinowski. "Combine that with our staffing problems and we might be close to breaking McDonald's."
  Franchisees' complaints in the survey released Tuesday fall in two general categories: concerns regardi
  
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• MORGAN STANLEY: Netflix’s international growth will protect it from the competition (NFLX)

  17-10-2017 17:07 via feedproxy.google.com
  Netflix’s growth continues to explode overseas.
  In addition to earnings that beat on both top and bottom line growth, the company on Monday said it added 4.45 million international subscribers, beating both Wall Street and in-house estimates.
  Based on these impressive numbers, Morgan Stanley has raised its price target for shares of Netflix to $235 from $225 — 11% above the stock’s price of $200 Tuesday morning.
  "Following the strong 3Q17 results and 4Q17 guidance, primarily dr
  
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• Marc Faber, author of influential 'Gloom, Doom, and Boom' report, says 'thank God white people populated America, not the blacks'

  17-10-2017 16:49 via feedproxy.google.com
  Marc Faber, the über-bearish author of an investing newsletter who frequently appears as a guest on financial TV, wrote in his latest "Gloom, Doom, and Boom" report that he was glad the US "enjoyed 200 years in the economic and political sun under a white majority."
  In the October edition of his report, which is available only in print and was seen by Business Insider, Faber focused on the economic policies of major governments.
  In a section of the report discussing "Free Markets and Capit
  
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• GM will test self-driving cars in New York City (GM)

  17-10-2017 16:38 via feedproxy.google.com
  GM and Cruise Automation, the self-driving startup the carmaker acquired in 2016, have been testing self-driving cars in the San Francisco Bay Area, where Cruise is headquartered.
  Autonomous Chevy Bolts running Cruise technology will soon arrive in Manhattan, however. New Yorkers could see them in early 2018.
  "GM and Cruise are applying to begin testing in Manhattan, where mapping has begun in a geofenced area," the office of New York State Governor Andrew M. Cuomo said in a statement.
  
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• The big debate: Is it the beginning of the end for the big five agency holding groups?

  17-10-2017 16:19
  Over the past year, the agency landscape has been under the microscope like never before, with evidence of murky supply chains and agency kick-backs hitting the headlines. Now, with more and more brands bringing creative and media buying expertise in-house, it points to a distinct lack of trust between marketers and their partners. In fact, last year, 30 of the leading 100 advertisers in the US changed agencies, with a clear suggestion this was driven by distrust.
  In one of his most recent
  
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• Netflix hits record high as subscriber growth blows past targets (NFLX)

  17-10-2017 16:16 via feedproxy.google.com
  Shares of Netflix hit a record high of $204.38 early Tuesday after the company reported subscriber growth that blew past estimates. Shares have since pared their gains, and are currently up 0.51% at $203.72. 
  The company reported a total net add of 5.3 million subscribers in the third quarter, which was above estimates of 4.5 million. It missed slightly on earnings per share, coming in at $0.29 versus the Wall Street consensus of $0.32. Revenue beat, coming in at $2.99
  
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• McDonald's 'mirror of Starbucks' is creating a nightmare for franchisees (MCD)

  17-10-2017 16:11 via feedproxy.google.com
  McDonald's new McCafe beverages are a "mirror of Starbucks," according to franchisees — and that's causing some problems. 
  In September, McDonald's announced it had added a new set of espresso-based drinks to the menu: the caramel macchiato, vanilla cappuccino, and americano. 
  In a survey of 27 McDonald's franchisees released by Nomura analyst Mark Kalinowski on Tuesday, only two franchisees said that the new beverages are beating sales expectations.
  Meanwhile
  
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• The president of Goldman Sachs says the perfect résumé won't get you the job — here's what will (GS)

  17-10-2017 16:09 via feedproxy.google.com
  A perfect resume isn't enough to find career success, according to one of the most powerful men on Wall Street.
  David Solomon, the president and co-COO of Goldman Sachs, recently shared his best career advice on the firm's podcast, "Exchanges at Goldman Sachs."
  He told host Jake Siewert that the resume is not the be-all and end-all.
  "I see some incredible resumes that over the years come across my desk," he said. "But when you start to sit down and talk with them, they can't really communicate o
  
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• The dollar is ticking higher

  17-10-2017 15:30 via feedproxy.google.com
  The dollar is ticking up on a relatively quiet day for US economic data. 
  The US dollar index was up by 0.4% at 93.60 at 9:09 a.m. ET.
  The dollar slid last week after inflation data came in below expectations and the September FOMC minutes showed that many Fed officials are concerned that inflation will remain lower for longer.
  The index is up by about 9% since US President Donald Trump's inauguration.
  As for the rest of the world, here was the scoreboard at 9:15 a.m. ET:
  The
  
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• LARRY SUMMERS: The new argument for Trump's tax plan is 'dishonest, incompetent and absurd'

  17-10-2017 15:30 via feedproxy.google.com
  Larry Summers, the former Treasury Secretary and director of the National Economic Council, took aim Tuesday at the Trump administration's tax plan.
  The target of Summers' ire was a new paper from the White House's Council of Economic Advisers, chaired by Kevin Hassett. The CEA released an analysis Monday that explored potential positive wage benefits of the tax-reform outline.
  The paper said reducing the corporate tax rate to 20%, as the Trump propos
  
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• Bank stocks mixed despite Goldman Sachs and Morgan Stanley earnings beats (MS, GS, JPM, C, WFC, BAC)

  17-10-2017 15:22 via feedproxy.google.com
  Trading on major bank stocks were mixed after two of the big banks reported earnings early Tuesday.
  Goldman Sachs and Morgan Stanley beat estimates for the third-quarter to mixed fanfare. Goldman stock was down 1.82% while Morgan Stanley shares were up 1.61%.
  Goldman posted earnings per share of $5.02, ahead of the $4.19 expected by analysts. This was largely credited to a surge in investing and lending revenue.
  Meanwhile, Morgan Stanley reported earnings per share of $0.93, ahead
  
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• Bodyform shows ‘realistic’ blood in ad to normalise periods

  17-10-2017 15:00
  Bodyform is looking to normalise periods by portraying them more realistically in its advertising, a strategy which since being adopted three years ago has led it to grow ahead of the market.
  The new #bloodnormal campaign portrays a series of true-to-life references to periods in a bid to demonstrate that periods are just a normal part of everyday life – and that showing them and talking about them should be too.
  For example, the ad shows a young man casually purchasing pads from a conveni
  
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• Here's a super-quick guide to what traders are talking about right now (NFLX, MS, GS)

  17-10-2017 14:57 via feedproxy.google.com
  Dave Lutz, head of ETFs at JonesTrading, has an overview of today's markets.
  Netflix beat earnings after the bell on Monday and shares hit all-time highs.
  Goldman Sachs and Morgan Stanley crushed earnings expectations.
  Spain's IBEX continues to fall amid Catalonia tensions.
  Oil is adding to previous gains as Iraqi and Kurdish forces clash.
  Here's Lutz:Good Morning!  US Futures are drifting around unchanged, with some big tech rallying behind NFLX up 2.5%.   Slightly Green in
  
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• Trump wants the tax plan passed by the end of the year, but that's a 'farcical fantasy'

  17-10-2017 14:55 via feedproxy.google.com
  President Donald Trump and Republicans want to get their tax plan passed by the end of the year.
  The window is closing quickly, with under 30 days left in the legislative calendar.
  Many analysts think such a feat is nearly impossible.
  Gary Cohn, the director of the National Economic Council and President Donald Trump's top economic adviser, wants tax reform done this year.
  "It's really ambitious, and I think it's really possible, and I think it's really essential," Cohn said at an American Bank
  
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• There's an under-the-radar business at Goldman Sachs that has been quietly crushing it (GS)

  17-10-2017 14:45 via feedproxy.google.com
  Goldman Sachs reported third-quarter earnings on Tuesday, crushing Wall Street estimates. 
  The earnings beat was driven by a huge quarter for the investing and lending business, which posted a 35% increase in revenues. And the fixed income, currencies and commodities business, which has been struggling, jumped 25%  from a terrible second quarter. 
  But while Goldman Sachs' bond trading woes have garnered plenty of column inches, Goldman's gains in arranging bonds, otherwi
  
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• Marketoonist on GDPR

  17-10-2017 13:55
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on GDPR appeared first on Marketing Week.
  
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• Morgan Stanley crushes earnings (MS)

  17-10-2017 13:36 via feedproxy.google.com
  Morgan Stanley crushed Wall Street expectations for third-quarter results Tuesday, thanks to strong performance from its dealmakers and its wealth-management unit.
  The investment bank reported earnings of $0.93 a share, while analysts were expecting earnings of $0.81 a share.
  "Our third quarter results reflected the stability our Wealth Management, Investment Banking and Investment Management businesses bring when our Sales and Trading business faces a subdued environment," Morgan Stanley CEO Ja
  
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• Goldman Sachs smashes earnings estimates (GS)

  17-10-2017 13:05 via feedproxy.google.com
  Goldman Sachs reported third-quarter earnings results Tuesday, posting earnings per share of $5.02, way ahead of the $4.19 number expected by analysts.
  “Our overall performance this year has been solid and provides a good foundation on which to execute and deliver our growth initiatives,” said Lloyd Blankfein, chairman and chief executive officer.
  The biggest driver of the beat was a surge in investing and lending revenue. 
  "I&L was far and away the biggest driver of th
  
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• How marketing is working with finance to shake off the ‘us versus them’ attitude

  17-10-2017 08:05
  The relationship between marketing and finance is arguably one of the most important within any business. Traditionally perceived as an adversarial tug of war between marketing on one side spending the money and finance on the other trying to save it, this relationship has evolved into a modern marriage of equals.
  This new look relationship is being forged by closely working teams which possess a shared vision for the business and an appreciation of each other’s specialism.
  Closeness very
  
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• UKTV on removing the tension between marketing and finance

  17-10-2017 08:00
  Forging a relationship based on trust is the key to driving effective collaboration between marketing and finance.
  Here in the fourth instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, UKTV CMO Zoe Clapp and CFO Tom Davidson explain how they have created a collaborative environment based on trust, enabling them to work closely on a strategic level to deliver the business vision.
  READ MORE: How marketing is working with finance to sh
  
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• The sharing economy threatens fast fashion

  17-10-2017 02:00
  NEW YORK: Ownership may be going out of fashion, as a brand set up eight years ago to rent out formal women’s wear now eyes more customers, and is trialling a method of encouraging consumers to use rented clothes more often.The...
  
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• Target explores visual search with Pinterest

  17-10-2017 02:00
  NEW YORK: Target, the retailer, is exploring the potential of visual search to enhance the shopper experience through a tie-up with Pinterest, the social media platform.Rick Gomez, Target’s EVP/Chief Marketing Officer, discussed this subject...
  
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• Online video spend overtakes banner ads

  17-10-2017 02:00
  LONDON: In the first half of 2017, advertisers spent more on video ads than banner ads for the first time, according to new data from the Internet Advertising Bureau UK.The latest Internet Advertising Bureau UK / PwC Digital Adspend report shows...
  
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• Improving marketing effectiveness is a business imperative

  17-10-2017 02:00
  LONDON: Marketing effectiveness is increasingly seen as being primarily about business outcomes rather than being limited to marketing itself, with major FMCG companies among those creating senior roles and dedicated teams to address the issue. ...
  
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• Facebook mulls allowing brands to study user's posts

  17-10-2017 02:00
  MENLO PARK, CA: Facebook is performing a beta test of an enhanced version of its Audience Insights API, which will allow brands to study users’ posts and comments with a view to giving advertisers greater insights.The extension of the...
  
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• Brand evolution vital in Asia

  17-10-2017 02:00
  SINGAPORE: Brands in Asia need to continually evolve in order to keep up with digitally savvy consumers in an increasingly connected region, according to an industry figure.Spencer Lee, Head of Commercial for budget airline AirAsia addressed this...
  
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• Alibaba takes on Amazon

  17-10-2017 02:00
  HANGZHOU: Alibaba, one of China’s internet giants, is taking on its US counterparts on all fronts, from cloud computing to artificial intelligence to smart speakers, thanks to a combination of rapid earnings growth and a huge domestic online...
  
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