Sales & Marketing news

• Direct Line trials new brand safety features for YouTube

  15-05-2017 17:20
  
  Direct Line Group (DLG) has become the first brand to introduce new brand safety features for YouTube that it hopes will stop ads appearing in unsafe environments and improve overall ad effectiveness on the site.
  Through a deal with its agency MediaCom, DLG will use OpenSlate’s technology with the aim of increasing controls and content safeguards around YouTube media buys. The analytics platform works by scoring ad-supported content on the video site based on brand safety and quality acros
  
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• Agency talent is increasingly moving client-side

  15-05-2017 15:36
  
  Brands are increasingly look agency side for top marketing talent as challenges over media and the growing trend for in-housing creative leads companies to widen their search for talent.
  According to a report by executive search firm Grace Blue, almost 40% of senior-level marketing talent has a background agency side, up from nearer 25% a few years ago. The top sectors for recruiting marketers with an agency background including media owners and financial brands, while automotive, travel and ret
  
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• Helen Tupper: Failing to spring clean your CV will limit your career effectiveness

  15-05-2017 15:35
  
  If you’re not in the market for a new job, chances are you haven’t updated your CV or thought about your key talents for a while. Many people see career tools like CVs and LinkedIn profiles as assets that need investing in only sporadically, often triggered by a job search. However, this approach of ‘update and stagnate’ can limit your career effectiveness in a number of ways:
  You lack self-awareness and ability to share current skills, achievements and responsibilit
  
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• Heineken, Betfair, Michael Kors: The top 10 YouTube ads in April

  15-05-2017 14:53
  
  1. Heineken: Worlds Apart
  The beer brand’s politically-charged Worlds Apart ad, which features a transphobic man meeting a transwoman, is all about bringing together people who may have contrasting views. Marketing Week’s very own Mark Ritson described it as “absolute crap”, but with well over 12 million views it’s clear the campaign has generated plenty of discussion. Whether the Publicis London campaign generates an uplift in sales remains to be seen.
  2. Betfair:
  
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• McDonald’s, John Lewis, Tesco: Everything that matters this morning

  15-05-2017 08:52
  
  McDonald’s apologises for insensitive ad
  McDonald’s has been forced to say sorry after its new TV ad was widely criticised for exploiting childhood bereavement.
  The ad, which first aired on 12 May, shows a young boy asking about his dead father and struggling to connect with him until it emerges the Filet-O-Fish is both their favourite item on the McDonald’s menu.
  Consumers took to Twitter to share their anger with one user saying she was “sickened and disgusted
  
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• M&S, Morrisons & Google: Everything that matters this morning

  15-05-2017 08:52
  
  M&S debuts food ad after marketing overhaul
  Marks & Spencer has revealed the first TV ad for its food business after relaunching its marketing under the ‘Spend it Well’ strapline. Created by its new agency Grey London, the ad showcases food including ribs, focaccia and glazed ribs and encourages viewers to “pick up their knife and fork and get ready to travel”.
  The first 40-second ad will be followed up by 20-second executions, as well as social media activity and
  
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• HSBC, Uber, Facebook: Everything that matters this morning

  15-05-2017 08:52
  
  More than 80% of UK consumers are concerned about price rises
  British shoppers are bracing for an expensive future following the UK’s vote to leave the European Union, according to a new Mintel report.
  It found that more than 80% of UK shoppers fear price rises on goods and services after Brexit, with 59% specifically worried about the mounting cost of groceries.
  Nearly 50% of British consumers believe that Britain’s decision to leave the EU will have a negative impact on the cost of
  
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• Ford, Facebook, Channel 4: Everything that matters this morning

  15-05-2017 08:52
  
  ICO launches investigation into how voters are targeted through social media
  The information commissioner is launching an investigation looking into how UK political parties target voters on social media. Elizabeth Denham, the information commissioner, says the inquirty will look into the use of data analytics for political purposes, warning that sending messages to voters based on their individual data could break the law.
  “Given the big data revolution, it is understandable that politica
  
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• Facebook, Instagram, Coca-Cola: Everything that matters this morning

  15-05-2017 08:52
  
  Facebook admits its 10th measurement mistake since SeptemberFacebook has admitted its 10th measurement mistake since September, with mischarged clicks on video carousel ads by smartphone web users.
  It is the first mistake that directly affected advertisers’ wallets and Facebook has had to hand back refunds to affected advertisers.
  “We recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web b
  
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• The big debate: Is coding a must-have skill for marketers?

  15-05-2017 08:00
  
  Highly creative, commercially savvy and digitally literate – just some of the attributes required of marketers in 2017. And it doesn’t stop there. Over the past few years there have been a growing number of calls for marketers to add ‘competent coder’ to their skill set.
  But is coding really intrinsic to a marketer’s job, and if not, should it be?
  As marketing becomes inherently more analytical in nature, rooted in rich data and insight, marketers nee
  
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• Target benefits from new agency model

  15-05-2017 01:13
  
  LOS ANGELES: Target, the retailer, has yielded multiple benefits from working with GroupM to build an agency tailored around its specific needs as a client.Kristi Argyilan, Target's SVP/Media and Guest Engagement, discussed this topic at the 4A's...
  
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• Mondelez adapts strategy for China's slowdown

  15-05-2017 01:13
  
  SHANGHAI: With consumer spend stagnating in China’s megacities as a result of economic downturn, FMCG companies are turning to provincial China as the next frontier of growth, according to a senior Mondelez executive."E-commerce and Tier 3...
  
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• LVMH launches multi-brand online store

  15-05-2017 01:13
  
  PARIS: LVMH, the world's biggest luxury group, is planning to debut a new multi-brand e-commerce platform as early as June and the company's chief digital officer is confident it will have an edge in an already crowded online market.Speaking
  
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• Insights into success at WARC Media Awards

  15-05-2017 01:13
  
  GLOBAL: Last week saw the launch of the 2017 WARC Media Awards and now WARC's Media Casebook has been published to provide analysis about last year's winners, along with tips and advice for those thinking of entering this year's competition.The...
  
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• Gen Z has distinct expectations of brands

  15-05-2017 01:13
  
  NEW YORK: Digital experiences are important for both Gen Z and Gen Y, but the younger generation has particular expectations of brands with regard to customer service and how they like to interact with new technology, a new survey has found.Brand...
  
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• Energy drink marketing does 'give you wings'

  15-05-2017 01:13
  
  VANCOUVER/PARIS: The mere marketing of energy drinks as mixed with alcohol ends up making young men feel more intoxicated and uninhibited than they actually are, a new study has revealed.That is according to researchers from the University of...
  
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• APAC marketers reveal innovation concerns

  15-05-2017 01:13
  
  SINGAPORE: Asia-Pacific today accounts for most of the growth of the global economy, yet surprisingly few C-suite marketers in the region feel completely confident about their ability to remain competitive in the near future.According to global...
  
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• Travelodge admits price alone cannot boost loyalty as it launches premium rooms

  15-05-2017 01:01
  
  Travelodge’s new premium room.Travelodge is launching premium economy rooms or ‘SuperRooms’ throughout the UK as it looks to push its services to professionals.
  The rooms include more modern ‘residential’ décor in shades of taupe and beige. More seating is available, along with more USB charging points, more choice of lighting, a full length mirror, ironing board and hairdryer. The rooms also include a Lavazza ‘A Modo Mio’ fresh capsule coffee ma
  
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