Sales & Marketing news

• Why customers leave before buying and how to win them back

  21-12-2016 17:34
  
  Getting a customer to consider a brand, see its advertising, research a product or service, and begin the process of buying is becoming a huge challenge. Consumers are continuously bombarded with choice in every sector, so when a customer doesn’t hit that ‘buy’ button finding out why is vital.
  Offline and online, from journey mapping to testing physiological reactions and brand interactions, businesses are investing in researching the moments that potential customers
  
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• Predictive analytics for marketing – the latest Marketoonist

  21-12-2016 17:19
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Predictive analytics for marketing – the latest Marketoonist appeared first on Marketing Week.
  
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• Marketoonist on predictive analytics for marketing

  21-12-2016 17:19
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on predictive analytics for marketing appeared first on Marketing Week.
  
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• Education Support Partnership: Head of Communications and Marketing

  21-12-2016 16:41
  
  £50,000 - £60,000 per annum + benefits:Education Support Partnership:
  Can you take our recently rebranded organisation to the next stage using your communications and marketing skills?
  London (Central), London (Greater)
  
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• Sunspel’s CEO on telling new stories as a heritage brand

  21-12-2016 16:40
  
  Sunspel has a rich heritage as a brand, but you might not know it. Despite being founded in 1860, the luxury British clothing brand only opened its first shop six years ago. Before that it was purely a wholesale brand.
  It was owned by the Hill family until 2005, when it was sold to Nicholas Brooke and Dominic Hazlehurst. Brooke has been Sunspel’s CEO since the time of the acquisition at which point he recognised there was a large job to do in terms of brand building. As a result
  
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• The Jefferson Group: Senior Integrated Planner - fantastic creative agency

  21-12-2016 14:21
  
  £60-70k plus benefits:The Jefferson Group:
  Large creative agency seeks experienced Planner to join strategic team and take the lead on numerous key household name accounts. Very exciting times!
  London (Central), London (Greater)
  
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• British Red Cross: Digital Marketing Manager

  21-12-2016 13:22
  
  £41,500 including London weighting:British Red Cross:
  We are a volunteer-led humanitarian organisation that helps people in crisis, whoever and wherever they are...
  London (Central), London (Greater)
  
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• Salt: Project Coordinator | Needs IoT Experience | 6 Months contract

  21-12-2016 13:06
  
  £200 - £400 per day:Salt:
  Project Coordinator | Needs IoT Experience | 6 Months contract | £200-£400 per day DOE Our client is looking for a Product Coordinator to work in an R&D labs team working on a number of new innovative projects within the IoT and Energy space. This isSurrey, Croydon
  
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• Duke Network: Account Manager or Senior Account Manager

  21-12-2016 12:44
  
  £28k - £37k dependent on experience. :Duke Network:
  Super opportunity for a driven Account Manager or Snr Account Manager to make their mark within a successful, friendly & award-winning creative agency
  Beaconsfield, Buckinghamshire
  
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• Elizabeth Norman International: Research Executive

  21-12-2016 12:13
  
  £25000.00 per annum:Elizabeth Norman International:
  We're working with a global media agency who are looking for a Research Executive to join their specialist higher education and employer branding division.
  London
  
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• SelectScience: Marketing Campaign Planner

  21-12-2016 11:57
  
  Competitive+ Benefits:SelectScience:
  Are you an Account Manager or Campaign Manager who gets a buzz out of delivering first class digital marketing campaigns?
  Corston, Bath
  
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• SelectScience: Marketing Campaign Manager

  21-12-2016 11:57
  
  Competitive + Benefits:SelectScience:
  Are you an Account Manager or Campaign Manager who gets a buzz out of delivering first class digital marketing campaigns?
  Corston, Bath
  
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• Ministry of Defence: Director of Defence Communications

  21-12-2016 10:49
  
  Circa £110,000 per annum:Ministry of Defence:
  Attracted to the idea of one of the highest profile communications roles at the heart of government?
  London (Central), London (Greater)
  
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• Royal Caribbean ‘confident’ young people will switch to cruises

  21-12-2016 08:59
  
  Cruises have gone through a ‘revolution’, with the age of their average customer falling from 50+ to 40+, according to Royal Caribbean.
  Mario Bounas, director of marketing at Royal Caribbean International, claims the cruise ship industry has doubled in value since 2002 and that 1.7 million Brits have taken a cruise holiday in 2016.To tap into this rising demand, Royal Caribbean’s latest campaign shows wild swimming next to a waterfall, sunbathing on a beach and ‘surfing&
  
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• Thomas Cook shows gay kiss in order to reflect a ‘modern population’

  21-12-2016 01:01
  
  Thomas Cook claims its new ad campaign ‘You want, we do’ is “bold and contemporary” as it features a gay kiss and gay parents.
  The main TV ad, which will debut on Christmas Day and is set to the song ‘Get Ready’ by Stella Talpo, is one of five adverts that will showcase Thomas Cook’s hotels and cruise ships. The ads will be pushed out gradually over the course of the next year.
  The travel brand’s aim is to show how it can create different memories
  
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• Thinkbox uses ‘disruptive’ aliens to promote the ‘power’ of TV

  21-12-2016 01:01
  
  Thinkbox is launching its “biggest ever” TV campaign in order to cut through to advertisers and convince brands to keep investing in the medium.
  The campaign will hit the airwaves on Boxing Day and sees aliens ‘disrupt’ three popular TV ads to broadcast an other worldly message to the British public.
  The marketing body has collaborated with DFS, Lucozade and Sheba to create one-off versions of their TV ads, with each suddenly ‘interrupted’ by gibberish messag
  
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• US shoppers still prefer physical stores

  21-12-2016 01:00
  WASHINGTON DC: Nearly four out of five Americans (79%) have made an online purchase – and 15% do so on a weekly basis – yet new research suggests US consumers still prefer to shop in physical stores.Based on
  
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• The Jefferson Group: PR Account Manager - large integrated comms agency

  21-12-2016 01:00
  
  Up to £30,000 per annum plus benefits:The Jefferson Group:
  Want to work for a large creative agency? Are you an experienced PR Account Executive or PR Account Manager and want more from your job then read on!
  London (Central), London (Greater)
  
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• The Fix Creative: Production Manager

  21-12-2016 01:00
  
  26K:The Fix Creative:
  The Fix are so excited to be working with a 360 Production agency who cover every aspect of production for some of the UK’s biggest events.Sound, l...
  London (Central), London (Greater)
  
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• The Fix Creative: Entertainment Account Manager

  21-12-2016 01:00
  
  26K+ overtime & Performance related quarterly bonus:The Fix Creative:
  The Fix are so excited to be working with a 360 Production agency who cover every aspect of production for some of the UK’s biggest events as well ...
  London (Central), London (Greater)
  
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• The Fix Creative: Brand & Business Development Manager

  21-12-2016 01:00
  
  26K+ overtime & Performance related quarterly bonus:The Fix Creative:
  The Fix are so excited to be working with a 360 Production agency who cover every aspect of production for some of the UK’s biggest events as well ...
  London (Central), London (Greater)
  
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• Overcoming ad fraud in China

  21-12-2016 01:00
  SHANGHAI: As digital adspend soars and programmatic becomes significant in China, the country's long-standing problem with ad fraud presents challenges for marketers when they try to gain an honest sense of how their investments are performing. ...
  
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• New tech helps brands to stand out

  21-12-2016 01:00
  LONDON: Around two-thirds (68%) of marketers in the UK believe that using emerging technologies, such as virtual reality and augmented reality, in their Christmas campaigns gives brands a competitive edge.In addition, nearly a third (32%) say...
  
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• Isobar: UX/UI Architect

  21-12-2016 01:00
  
  Competitive:Isobar:
  Isobar are a digital agency rooted in Brand Commerce, with cutting edge product and service design capabilities. We creatively solve complex client...
  Wells Street, W1T 3QN
  
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• IBM's Watson gives ad blocking insights

  21-12-2016 01:00
  MENLO PARK, CA: Marketers seeking to counter the rise of ad blocking need to embrace greater creativity and allow for uncluttered digital experiences, suggests analysis spearheaded by Watson, IBM's cognitive computing platform.Tammy Luke, Senior...
  
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• Fox Sports strikes $346m football deal

  21-12-2016 01:00
  SYDNEY: Fox Sports and News Corp Australia have secured a A$346m broadcast rights deal with the Football Federation Australia (FFA) that represents the biggest investment of its kind in Australian soccer.Under the terms of the deal, which was...
  
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• Disney breaks $7bn box office record

  21-12-2016 01:00
  LOS ANGELES: Disney has become the first studio to pass the $7bn mark for global box office receipts thanks to the success of its brands including Lucasfilm, the makers of the Star Wars franchise, and Marvel, the producer of superhero stories. ...
  
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• Amazon is most valuable retail brand

  21-12-2016 01:00
  GLOBAL: Amazon, the US e-commerce giant, has been named as the most valuable retail brand in the world, according to new rankings that are dominated by US brands.The BrandZ
  
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• 360i: Junior Designer

  21-12-2016 01:00
  
  Competitive:360i:
  Do you think outside the box? Creative thinker? And would love to work in a fluid, curiosity-driven and progressive environment? Then apply now!!
  Central London
  
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