Sales & Marketing news

• Digital Gurus: Product Manager/ Analyst

  23-06-2016 19:50
  
  £55000 - £65000 Per Annum:Digital Gurus:
  PRODUCT MANAGER/ ANALYST | VISUAL EFFECTS SOFTWARE | £65K | LONDONThis award winning visual effectssoftware development company is responsible for designing some of the most sought after products used all over the globe from Bollywood to Hollywood!D
  London
  
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• EMR | Specialist Marketing Recruitment: Head of Commercial Marketing

  23-06-2016 18:37
  
  £80000 - £100000 per annum:EMR | Specialist Marketing Recruitment:
  An exciting opportunity has arisen for an experienced senior marketing professional to join a leading commercial and property management company in London.
  London
  
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• UK Retail Sales Surge Proves Face-to-Face Marketing is Still High in Demand Explains Arete22 - Journalism.co.uk

  23-06-2016 18:24
  
  UK Retail Sales Surge Proves Face-to-Face Marketing is Still High in Demand Explains Arete22
  Journalism.co.uk
  It was recently reported that April's retail sales figures were higher than expected, encouraging Liverpool-based marketing and customer acquisition firm, Arete22 to voice their view that face-to-face marketing is still high in demand. Posted: 23 June ...
  
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• Marketers overestimate consumers’ attitude to data

  23-06-2016 17:29
  
  Marketers are facing a continuous struggle with consumers’ perception of data, as new research reveals 71% believe brands with access to their personal data are using it unethically.
  The report, which surveyed more than 34,000 people worldwide, reveals 78% of the public also view the threat of negative media coverage as an insufficient deterrent to prevent businesses from misusing personal data.
  Brands, therefore, are at severe risk of overestimating consumers’ trust in and will
  
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• Airbnb CMO ‘appalled’ at the lack of ethnic diversity at Cannes

  23-06-2016 17:24
  
  Mildenhall also spoke to Marketing Week about the need for more gender diversity. He said marketers can learn a lot from Bartle Bogle Hegarty founder Cindy Gallop as she is “working extremely hard to make sure the conversation doesn’t go away.”
  To learn more watch the video above.
  
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• EMR | Specialist Marketing Recruitment: Product Manager - Story Board Software

  23-06-2016 16:44
  
  £60000 - £65000 per annum:EMR | Specialist Marketing Recruitment:
  My client is looking for a tech savvy, driven Product Manager who is looking to apply their skill-set to a growing software development company within the VFX space.
  London
  
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• EMR | Specialist Marketing Recruitment: Digital Acquisition Manager (Paid Media & Display)

  23-06-2016 16:44
  
  £50000 - £70000 per annum:EMR | Specialist Marketing Recruitment:
  An eCommerce Tech Start-Up in the Fashion/Retail space is currently looking for a Digital Marketing Manager to join their bright, outgoing and talented team to work across Paid Media & Display.
  London
  
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• Brand Recruitment: Senior Creative/Conceptual Copywriter

  23-06-2016 16:08
  
  Negotiable:Brand Recruitment:
  Senior Creative/Conceptual Copywriter, London -Are you an experienced creative copywriter with at least 5 years' experience? My client is looking
  London
  
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• Secret Marketer: Use experiences to break out of the commodity trap

  23-06-2016 15:44
  
  It is unlikely that 19th century economist and sociologist Thorstein Veblen would have believed that he would still be relevant in the 21st century. He came up with the concept of ‘conspicuous consumption’ to describe how the nouveau riche spent their money to publicly show off their social status and prestige. Veblen and his theory came up recently during an off-site meeting with an external agency. You know the sort of engagement: one where we get to stay in a decent hotel and use
  
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• Brand Recruitment: Creative Junior Videographer/Editor

  23-06-2016 15:44
  
  £17000 - £20000 per annum + benefits:Brand Recruitment:
  Creative Junior Videographer/Editor, Cambridge -Due to my clients growing number of diverse projects, they are currently looking to employ aCambridge
  
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• Brand Recruitment: Key Account Administrator

  23-06-2016 15:26
  
  Negotiable:Brand Recruitment:
  Key Account Administrator, Milton Keynes -
  A global consumer retail brand who are leaders in the industry are looking for a Key Account Administrator
  Milton Keynes
  
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• Kantar Worldpanel claims new tool will let brands measure real-time ROI from Facebook campaigns

  23-06-2016 15:20
  
  A recent report by the CMO survey found that nearly half of senior marketers believe social media has a ‘below average’ impact on profitability.
  In particular, the report suggested that many CMOs are monitoring the ROI of campaigns on platforms such as Facebook incorrectly by over-relying on metrics such as buzz.
  But by utilising Facebook’s mobile and desktop ad exposure data alongside its own continuous consumer packaged goods (CPG) purchase data,
  
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• Brand Recruitment: Senior Bid Manager

  23-06-2016 15:13
  
  £35000 - £40000 per annum:Brand Recruitment:
  Senior Bid Manager, Bury St Edmonds -
  One of the leading national facilities management organisations are currently recruiting for a Senior
  Bury St. Edmunds
  
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• Cannes day 4: YouTube’s online curriculum, programmatic punishes the loyal and catching up with Gen Z

  23-06-2016 15:00
  
  YouTube launches online curriculum
  YouTube is introducing an online curriculum that will train agencies in how to produce content for the platform and help them advise clients on how to bring content to market effectively. The amount of content produced by brand has gone up 40% year on year on YouTube, with the top 100 brands launching 3,000 channels and 853,000 pieces of video which have been viewed 60 billion times.
  Speaking at an event on the YouTube Beach, YouTube’s CMO Danielle T
  
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• Beyond The Book: Account Manager / Senior Manager

  23-06-2016 14:22
  
  £competitive:Beyond The Book:
  We are excited to be recruiting talented Client Services individuals across the board for this award-winning, creative communications agency...
  Bicester
  
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• Gemini People: Studio Project Manager

  23-06-2016 12:25
  
  £28000 - £33000 per annum:Gemini People:
  THE OPPORTUNITY* To join a highly respected agency in London, well-known for delivering creatively led and high quality work.
  * The opportunity to work with some of the best and most exciting clients in the world.
  London
  
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• 6 loaded interview questions (and how to handle them)

  23-06-2016 12:02
  Unfortunately, interviewing for jobs is not something that necessarily gets easier with age. However experienced we are with the process, there will always be one or two questions that are able to get under our skin and rattle us. />
  Here are some of the main offenders you'll be hoping to avoid…and how to handle them when you inevitably encounter them:
  1. Where else are you interviewing?
  A favourite with inquisitive hiring managers and an extremely tricky one to answer. Start reeling
  
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• Tesco ‘happy’ with TV ads but admits there’s still ‘lots of places’ its marketing must improve

  23-06-2016 09:41
  
  Last November, Tesco unveiled its first work with BBH through a series of comedic ads featuring actors Ruth Jones and Ben Miller as a couple discovering ways in which Tesco has improved its in-store offer. The latest iteration shows the couple talking up the ease of Tesco’s returns policy.
  It also recently revealed a more reactive marketing strategy, with a TV ad showing a fictional Wales fan frantically rushing to his local Tesco for alcohol. The ad taps into Euro 2016 and
  
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• AOL on sparking a ‘new conversation’ around creativity and digital

  23-06-2016 08:00
  Speaking exclusively to Marketing Week at Cannes 2016, Kline identifies the main talking points of the Festival as mobile, data, video. She also discusses the idea of “open versus closed”, the term she uses to describe the difference between what a marketer has access to and what information their partners keep hold of.
  To find out more about the AOL CMO’s perspective on the industry watch the video here.
  
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• Truffle Talent: Integrated Designer - ecommerce / fashion / retail

  23-06-2016 02:00
  
  Around £35K + excellent benefits:Truffle Talent:
  Truffle are hiring for one of the most creative and quirky ecommerce brands around...! We are looking for a Creative Designer who is bursting with ...
  South West London
  
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• The Great & The Good: Senior Recruitment & Talent Manager

  23-06-2016 02:00
  
  £50000 - £60000 per annum + benefits:The Great & The Good:
  Do you have a good eye for talent? Lovely in-house recruitment role ...
  London
  
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• Stopgap: Senior Ecommerce Manager

  23-06-2016 02:00
  
  £70000 - £80000 per annum + Bonus & Benefits:Stopgap:
  Do you have previous ecommerce retail experience and want to own the customer experience/ online merchandising and performance of this new platform?
  London
  
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• Stopgap: Global Content Marketing Manager

  23-06-2016 02:00
  
  £60000 - £65000 per annum:Stopgap:
  Are you a seasoned Global Content Marketing Manager with an excellent track record of developing and executing a B2B content strategy? Then read on...
  London
  
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• Stopgap: E-Commerce Executive

  23-06-2016 02:00
  
  £25000 - £30000 per annum:Stopgap:
  Do you have experience enhancing online customer journeys, preferably within retail? Are you data driven with eCommerce experience? If so read on...
  Surrey
  
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• Stonor: Senior Account Executive/Account Manager

  23-06-2016 02:00
  
  £24000 - £32000 per annum + Bonus:Stonor:
  Growing digital marketing agency focusing on the technology sector seek an experienced Account Exec or SAE to join them ASAP!
  Buckinghamshire, High Wycombe
  
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• Salt: Social & Content Strategist

  23-06-2016 02:00
  
  £45000.00 - £55000.00 per annum + Bonus and Benefits:Salt:
  Social and Content Strategist - London/Manchester My client, a FTSE listed challenger bank, is seeking a Social and Content Strategist to join their dynamic marketing team. This is a fantastic opportunity for a passionate marketer to play a key role in th
  Greater Manchester, Manchester / London, City of London
  
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• Pathfinders: Media Sales Executive

  23-06-2016 02:00
  
  £22-28,000 per annum, with great commission and benefits.:Pathfinders:
  One of our clients, and exciting media agency, are looking for several Client Services Executives to join their dynamic team, located in Mortlake. ...
  London (Central), London (Greater)
  
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• Nakama: Studio Manager

  23-06-2016 02:00
  
  Up to £40k per annum + benefits:Nakama:
  Nakama London is looking for a Studio Manager to join one of our clients who are an award winning, creative agency based in London. This is a great...
  London (Central), London (Greater)
  
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• Nakama: Client Director

  23-06-2016 02:00
  
  £70,000 to £80,000:Nakama:
  Nakama London are now recruiting for a Client Director to join an independent creative agency to lead a team and work across a number of well-known...
  London (Greater)
  
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• Major Players: Brand Executive

  23-06-2016 02:00
  
  £28000 - £30000 per annum:Major Players:
  Our client who are a leading university in London, are looking for a Brand Executive to join their fast paced and vibrant organisation.
  London
  
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• Creative Recruitment: Digital Visual Designer

  23-06-2016 02:00
  
  £50000 - £60000 per annum:Creative Recruitment:
  Our client is a digital marketing agency currently looking for a Digital Visual Designer to join their team on a fixed term contract for one year. They have an office in the heart of London and also in New York, USA.
  London
  
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• ADLIB: Head of Media and Marketing - Internal Agency

  23-06-2016 02:00
  
  £50-55k:ADLIB:
  This is a rare and exciting opportunity for a talented Media focused Marketing Manager to join a thriving B2C retail business focusing on direct sales...
  Bristol
  
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• ADLIB: Digital Traffic / Studio Manager - Specialist digital agency

  23-06-2016 02:00
  
  to £40k:ADLIB:
  One of the most impressive and best regarded specialist digital design agencies in Bristol are on the hunt for a Digital Traffic / Studio Manager to...
  Bristol
  
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• ADLIB: Account Manager - Leading Integrated Marketing Agency

  23-06-2016 02:00
  
  £25k - £28k :ADLIB:
  One of Bristol’s most highly regarded integrated marketing agency's are on the hunt for a talented Account Manager who’ll play a key role in the...
  Bristol
  
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• The Honest Company's evolving strategy

  23-06-2016 01:39
  
  NEW YORK: The Honest Company, a consumer packaged-goods manufacturer co-founded by actress Jessica Alba, is making heightened use of analytics and similar techniques to increasingly "optimise the customer experience".During a session at...
  
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• Nestle India in new product drive

  23-06-2016 01:39
  
  NEW DELHI: Nestle India is planning to launch as many as 25 new products across a number of categories over the next two months in response to changing consumer habits and the rise of challenger brands. "This is probably the single largest window...
  
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• Marketers struggle to meet 'liquid expectations'

  23-06-2016 01:39
  
  GLOBAL: Two thirds of marketers believe they meet customer expectations regarding digital experiences, but very few exceed those expectations as they struggle to keep up with consumers in a fast-changing environment, according to a new study. ...
  
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• TV taps social for targeting

  23-06-2016 01:39
  
  NEW YORK: Social media can be successfully tapped for information to help improve the targeting of linear television campaigns, a leading broadcaster has claimed.Turner Broadcasting teamed up with 4C, a cross-screen data analytics business to...
  
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• Secondary influencers key to 'virality'

  23-06-2016 01:39
  
  CANNES: Secondary influencers – defined as those who share content received from other influencers - are the true key to an online video going viral and achieving the highest levels of engagement and reach, a new study has said.Ogilvy & Mather...
  
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• Lions jury seeks better metrics

  23-06-2016 01:39
  
  CANNES: This year's Creative Effectiveness Lions entries show an impressive variety of creative and media approaches, but many of the case studies fell short on proving hard business results and relied instead on irrelevant metrics, according to the...
  
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• Blog: The rise of ACGN culture

  23-06-2016 01:39
  
  ACGN (Animation, Comic, Game, Novel) culture is rapidly becoming mainstream in China. Brands are having to respond, says Edward Bell of FCB Greater China.
  
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• Biometrics: the future of AI?

  23-06-2016 01:39
  
  SYDNEY: Marketers are looking toward artificial intelligence (AI) to boost capability in measurement and targeting, according to an expert in the field. Karen Nelson-Field, Associate Professor at the University of South Australia and the author of...
  
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• Short-termism is ‘killing’ creativity in marketing, claims new IPA report

  23-06-2016 01:01
  
  Launched at the Cannes Lions festival today (23 June), the IPA suggests the effectiveness of creative campaigns has halved over the past four years, after analysing campaigns that have won the IPA Effectiveness Award. It claims that creatively awarded campaigns are now six times as efficient as non-awarded campaigns, down from 12 times in 2011.
  The report’s author Peter Field believes marketing campaigns that are part of a long-term strategy are now a “rarity” an
  
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