Sales & Marketing news

• Secret Marketer: Customer experience is a top priority yet businesses are failing to invest

  26-05-2016 17:30
  
  I have to admit, I am not the most patient person. I am even less patient when it comes to being put on hold by so-called ‘customer service departments’. We are all familiar with the inevitable message, “your call is very important to us, we will be with you shortly”, while you die a little bit at the other end of the line.
  We are hearing a lot about customer experience lately. I cannot help thinking, however, that brands are really just paying li
  
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• Secret Marketer: Brands claim customer experience is a top priority, really they’re just paying it lip service

  26-05-2016 17:30
  
  I have to admit, I am not the most patient person. I am even less patient when it comes to being put on hold by so-called ‘customer service departments’. We are all familiar with the inevitable message, “your call is very important to us, we will be with you shortly”, while you die a little bit at the other end of the line.
  We are hearing a lot about customer experience lately. I cannot help thinking, however, that brands are really just paying li
  
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• Ed Pilkington, Diageo: Your marketing epitaph should be ‘highly effective’, not ‘creative genius’

  26-05-2016 16:02
  Effectiveness may not be a word that stirs the blood. However, when you think that being effective means “being successful in producing a desired or intended result”, and we all work in the results business, then there is no escaping that effective marketing should lead to success. The question therefore is how to be effective.
  In a world where data is talked about and exchanged all the time, surely any marketing department can measure anything that moves and understand whether it i
  
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• How Benefit Cosmetics made a big impression with a £3,000 video budget

  26-05-2016 15:16
  
  Despite fierce competition in the premium beauty market Benefit Cosmetics does not advertise in the UK. Instead, the brand focuses its attention on creating mutually beneficial partnerships with publishers and genuine relationships with bloggers – who are also unpaid.
  As a brand that does not advertise, Benefit’s ability to spark conversation is vital. In the third instalment of Marketing Week’s shoestring marketing series, the brand’s outgoing marketing director for UK
  
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• How to prepare for a strengths-based interview

  26-05-2016 12:10
  Though a relatively new trend in recruiting, employers are increasingly adopting strengths-based interview techniques to get the most value out of the application process. />
  These interviews look to understand the kind of things that you enjoy and that interest you. They are designed to stop candidates from feeling like they have to cheat the system or second guess what your interviewer wants to hear.However that's not an excuse to go in cold without any preparation. It's not about rehearsi
  
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• Adobe’s global CMO on what it takes to forge a career in technology marketing

  26-05-2016 11:42
  
  What advice would you give to marketers looking to progress in their career?
  Look for companies where a pivot is about to happen because I think that’s when things are most exciting. Look for an opportunity at a company that is transitioning or starting from scratch. That’s personally what I like to do.
  The other thing I would say is learn new things. Marketers are not always the fastest to adopt new things. We’ve seen that with digital marketing, it’s probably taken som
  
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• Radiocentre targets John Lewis marketing chief in latest ad championing radio

  26-05-2016 11:21
  
  The radio ad is part of a broader campaign by the Radiocentre that directly addresses high-profile marketers in a bid to convince them to put more of their advertising budgets behind the channel. The new ad, a ballad, takes its inspiration from John Lewis’ famous Christmas ads and asks Inglis to “give radio a go”.
  The jingle includes the lines: “Craig Inglis, where have you been, we thought we’d lost you. It’s been driving us mad, brought tears to our eye
  
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• Warc launches global Media Awards

  26-05-2016 02:00
  
  GLOBAL: Warc is today launching the Warc Media Awards, a comprehensive set of awards with a $40,000 Prize fund that will reward pioneering communications planning which has made a positive impact on business results for brands around the world.As...
  
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• Video streaming nears saturation

  26-05-2016 02:00
  
  BOSTON: Video streaming in the US is approaching saturation point because growth in the amount Americans spend on services like Netlflix and Amazon Prime has fallen for the first time, a new study has revealed.Research firm Strategy Analytics said...
  
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• UK firms lag on digital comms

  26-05-2016 02:00
  
  LONDON: When it comes to corporate website performance, there are a few standout organisations in the UK, but many of Britain's leading companies deliver only a "mediocre" digital experience, according to a new report.Radley Yeldar, a corporate...
  
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• Spectrum Brands: UK Ireland Product Manager

  26-05-2016 02:00
  
  Competitive:Spectrum Brands:
  A rare opportunity has arisen within the UK & Ireland commercial marketing team for a Product Manager to help lead our brands to the next stage...
  Failsworth, Manchester
  
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• More young Asians shop online

  26-05-2016 02:00
  
  TOKYO: Nearly half (49.2%) of young consumers in Asia shop online at least once a week and greater ownership of credit cards is one of the factors driving the activity, according to a recent survey.Nikkei, the Japanese financial publishers,...
  
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• More ads to appear in Google Maps

  26-05-2016 02:00
  
  SAN FRANCISCO: Google Maps, the popular location service used by around a billion people, is planning to start serving ads on behalf of local businesses that will appear in the directions to users.Called "promoted pins", the ads are intended to...
  
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• 'Made in China' gains ground

  26-05-2016 02:00
  
  SHANGHAI: Chinese brands were once synonymous with cheap, poor quality products, but improvements to quality and branding have changed consumer sentiment, and international brands are paying the price.Wade Shepard, a business writer based in...
  
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• LG keeps analytics simple in Australia

  26-05-2016 02:00
  
  SYDNEY: Electronics giant LG is making the most of free analytics tools in the Australian market, according to a senior marketer at the brand.Angus Jones, General Manager Marketing at LG Electronics Australia, revealed at the ADMA Technology Town...
  
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• Dos Equis makes college football play

  26-05-2016 02:00
  
  NEW YORK: Dos Equis, the beer brand owned by Heineken, will use its sponsorship of the College Football Playoff on ESPN to help "refresh" its brand.Ryan Thompson, Brand Director/Dos Equis, discussed its status as the official beer sponsor of...
  
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• More must be done to educate brands on online ad rules, says ASA

  26-05-2016 01:01
  
  Figures published today (26 May) by the Advertising Standards Authority (ASA) show that the number of online ads investigated by the body is more than double the total for TV – the second most complained about medium. Some 8,633 online ads were subject to investigations, while the number for TV ads was 3,920.
  Craig Jones, the ASA’s director of communications, told Marketing Week that more needs to be done to by the body to make brands understand that they have obligations under the C
  
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