Sales & Marketing news

• How to ensure value for money from mobile

  28-04-2016 17:07
  
  Costa targeted customers on mobile to help drive them in-store when nearbySpend on mobile advertising is growing at a terrific pace but it will not reach its full potential until brands can more accurately measure the effectiveness of their campaigns.
  According to the latest IAB and PwC Digital Adspend study published in April, the amount of money spent on digital grew at its fastest rate for seven years (16.4%) to £8.6bn. Mobile spend alone was up 60% to £2.6bn.
  Given that time
  
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• Telefonica: ‘Apple is yet to demonstrate a strong case for why people should buy the Watch’

  28-04-2016 17:00
  Speaking at Marketing Week Live today (28 April) Richards said that while sales data he has seen suggests the Apple Watch is selling better than some might think, many consumers are waiting to see what the firm does next.“The challenge for Apple is the question ‘what is it doing for me?’.”
  James Richards, head of digital services, Telefonica“Most consumers will think ‘I like it, I like the look of it, but it’s quite expensive. Let’s see what they d
  
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• Disney: ‘People are not walking around thinking about brands all the time’

  28-04-2016 14:20
  
  Speaking at Marketing Week Live today (28 April), Ellwood said: “Marketers have to put their brand in context. People are not walking around thinking about [new Disney film] Captain America: Civil War or about brands the whole time. They are actually thinking about their lives.”
  Most consumers are also overwhelmed by choice, he said, and part of a brand’s job is to declutter to make the process of making a purchase easier. He cited the example of a young family Disney tracked (
  
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• Casumo: Head of Brand

  28-04-2016 13:54
  
  Competitive :Casumo:
  Casumo continues to grow, and the marketing team, headquartered in Malta, is looking for a talented Brand Lead.
  Malta (MT)
  
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• Ruth Mortimer: Marketers – let’s confront the problems with scale

  28-04-2016 12:52
  You’ll recognise these as words from a classic brand management course. Actually, I’m lying. These are the words of Vox Media and The Verge co-founder Josh Topolsky in his excellent recent essay ‘Your Media Business Will Not Be Saved’, posted on Medium.
  Topolsky is writing specifically about the media business but his words have value for marketers. He points out that because there the media industry was so slow to adapt to digital, it “began to cede its power in t
  
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• WPP blames Uber, zero-based budgets and Brexit for tension as brands remain cautious with ad spend

  28-04-2016 12:46
  
  The ad giant, which saw revenue rise 10.5% to £3.1bn for the first quarter of 2016, reported strong growth in all its regions including Britain and North America. Yet despite the “encouraging” results in the first quarter of 2016 and a positive outlook for the rest of the year, WPP chief executive Sir Martin Sorrell believes brands remain cautious when it comes to ad spend and are heavily focused on cost-cutting.
  “Procurement and finance remain the dominant functions for
  
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• WPP blames Uber, zero-based budgets and Brexit as brands remain cautious over ad spend

  28-04-2016 12:46
  
  The ad giant, which saw revenue rise 10.5% to £3.1bn for the first quarter of 2016, reported strong growth in all its regions including Britain and North America. Yet despite the “encouraging” results and a positive outlook for the rest of the year, WPP chief executive Sir Martin Sorrell believes brands remain cautious when it comes to ad spend and are heavily focused on cost-cutting.
  “Procurement and finance remain the dominant functions for understandable reasons, with
  
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• The key transferable skills you learn at university, college and school

  28-04-2016 11:50
  You may be wondering what all those years of study will add up to once working life begins. There is a limit to how much French poetry you can discharge in a business meeting, after all. />
  But whatever your subject specialism, your time studying is likely to have equipped you with a range of transferable skills that will serve you well in your professional life. You simply need to spend a little time labelling those skills that you have used and developed on a day-to-day basis and identifyi
  
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• How to stop social media damaging your career prospects

  28-04-2016 10:40
  Job hunting in the digital age has its pros and cons: while, on the plus side you get to conduct much of your search without needing to venture outside your living room, your employer can just as easily find out anything they want about you with a few simple clicks. />
  Tales of job candidates getting rejected because of boozy photos on their Facebook profile have become something of an urban legend, yet there is certainly more than a hint of truth to them. According to recruitment firm Micha
  
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• Pinterest focuses on personalisation in first TV brand campaign

  28-04-2016 09:00
  
  The campaign, which will run from May for seven months, aims to present a “highly localised, highly personalised type of ad campaign”, said Donahue.
  Created by Mediacom and Stinkdigital it will feature 10-second TV ads that directly relate to the TV show the audience has just watched. Though no specific programmes were revealed, the ads will be based on 20 different TV shows, all airing on Channel 4.
  Donahue describes the campaign as “highly targeted”, with each ad r
  
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• Brand Recruitment: Medical Copywriter

  28-04-2016 02:00
  
  £70000 per annum:Brand Recruitment:
  Medical Copywriter, Stevenage - My client, a well established heath care agency, is looking for a copywriter to be based in Stevenage.
  Stevenage
  
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• YouTube launches six-second ads

  28-04-2016 01:45
  
  SAN FRANCISCO: YouTube, the video-sharing website owned by Google, is offering advertisers a new short-form video ad option that lasts just six seconds.Called Bumper ads, the new video format will be made available via Google's AdWords auction in...
  
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• Western Union lives the dream

  28-04-2016 01:45
  
  AUSTIN, TX: Western Union, the money-transfer service, has successfully shown how to appeal to diverse audiences with emotional messaging thanks to its campaign based around the idea of the American Dream.Nidhi Gupta, Director/Marketing at Western...
  
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• Print continues to push attention

  28-04-2016 01:45
  
  LONDON: Print has suffered greatly with the growth of digital media in terms of both circulation and revenue, but it still scores higher than other media in terms of attention.Publishers have been exploring new metrics beyond the traditional ones,...
  
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• P&G to cut agency costs further

  28-04-2016 01:45
  
  CINCINNATI: Procter & Gamble (P&G), the FMCG giant, plans to cut its agency-related marketing costs to $1.5bn next year, the company's chief financial officer has announced.Speaking to analysts as P&G released results for its third...
  
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• Nike ads match cultural differences

  28-04-2016 01:45
  
  LONDON: Nike, the sportswear brand, has successfully adapted its core brand proposition of "Just Do It" to a variety of diverse cultures around the world.Working with its agency Wieden+Kennedy, Nike's "Just Do It" ads cleverly aligned its brand...
  
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• Digital tops Chinese media use

  28-04-2016 01:45
  
  SHANGHAI: Chinese consumers will spend more time on digital channels than traditional media for the first time in 2016, according to new data from eMarketer.The New York-based research firm said the average Chinese adult will spend six hours and...
  
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• Blog: Byron Sharp on target marketing

  28-04-2016 01:45
  
  Byron Sharp of the Ehrenberg-Bass Institute argues that mass marketing doesn't mean targeting everyone, nor treating everyone the same - it's about understanding the heterogeneity in your market and catering for the differences that matter.
  
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• Adspend in Hong Kong slumps

  28-04-2016 01:45
  
  HONG KONG: Advertising expenditure in Hong Kong fell to HK$3.3bn in March as the industry witnessed a significant decline in campaign spending by some traditionally high-spending sectors, a new report has revealed.According to the latest data from...
  
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