Marketing news

• Starbucks will debut season 2 of its ‘Upstanders’ series on Amazon Prime and Audible

  27-09-2017 23:41
  Starbucks has announced that the second season of its original series ‘Upstanders’ will premiere on Amazon Prime and Audible.
  The series, which is produced by Starbucks executive chairman Howard Schultz and executive producer Rajiv Chandrasekaran, chronicles the stories of people who are helping make a difference in their communities. It debuted last September with 10 stories that were made available in video, written and podcast form.
  The second season of 'Upstanders,' which pr
  
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• Sarah Jessica Parker, Instagram talk authenticity in branding

  27-09-2017 22:13 via campaignlive.com
  Nobody needs just another pair of shoes or just any bag, says "Sex and the City" star.
  
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• Beeswax & four partners form new adtech platform Programmatic Cloud

  27-09-2017 21:30
  Beeswax has today (September 27) announced the launch of the Programmatic Cloud, an integrated adtech offering that will see it offer services with a number of other adtech companies in order to provide advertisers with a comprehensive offering.
  The full raft of companies that will participate in the Beeswax Programmatic Cloud offering include Metamarkets; RTK.io; Cognitiv, and Sponcell. All five companies, which remain separate entities in their own right, maintain the offering will provide mar
  
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• Beeswax & four partners form new ad tech platform Programmatic Cloud

  27-09-2017 21:30
  Beeswax has today (September 27) announced the launch of the Programmatic Cloud, an integrated adtech offering that will see it offer services with a number of other adtech companies in order to provide advertisers with a comprehensive offering.
  The full raft of companies that will participate in the Beeswax Programmatic Cloud offering include Metamarkets; RTK.io; Cognitiv, and Sponcell. All five companies, which remain separate entities in their own right, maintain the offering will provide mar
  
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• US Creative Work of the Week: TV doctors give sound advice in Cigna campaign

  27-09-2017 20:29
  Four television doctors are giving good advice – go see a real doctor and get a checkup, in a new campaign for Cigna Health Insurance by McCann New York. 
  Four of TV’s most beloved fake MDs are urging Americans to get an annual check-up in a continuation of the TV Doctors of America campaign. 
  This year’s cast includes two new faces – Neil Patrick Harris and Kate Walsh. Together with Patrick Dempsey and Donald Faison, rush around a hospital to deliver the i
  
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• 4A’s celebrates bold campaigns as it talks ‘Creatives on Creativity’ at Advertising Week

  27-09-2017 20:07
  As the 4A’s celebrates 100 years, it is honoring the agencies and people who make advertising great. A handful of those people were on the stage at Advertising Week in New York to discuss creativity and the work they did that has made a positive difference.
  The panel included Joe Alexander, chief creative officer at the Martin Agency; Tali Gumbiner and Lizzie Wilson, associate creative directors at McCann New York; Madonna Badger, founder and chief creative officer at Badger & Win
  
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• Mailchimp’s eccentric new spokesperson explains why the service is like a ‘second brain’

  27-09-2017 19:04
  Mailchimp’s latest campaign strips the jargon out of the typically dull world of marketing automation by explaining that the platform is really just like having a second brain.
  The ads feature an eccentric spokesperson who explains the platform’s capabilities in layman’s terms to give viewers a clear understanding of what exactly Mailchimp does. Created by Droga5, the campaign is targeting small business owners who might need help with things like ad retargeting, sending order
  
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• Nielsen acquires Visual IQ to bolster attribution capabilities

  27-09-2017 19:00
  Data measurement company Nielsen is looking to improve its utility to advertisers by announcing the acquisition of Visual IQ, a marketing intelligence company that specializes in multi-touch attribution (MTA) with the transaction set to conclude by October.
  The deal was announced Wednesday 27 September, with Nielsen claiming it will now be able to more effectively process large data sets as Visual IQ's software platform will provide it with access to more proprietary big data from adve
  
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• Ad of the Day: Art Fund UK attempts to determine the perfect work of art

  27-09-2017 18:47
  Art Fund UK has released a new irreverent film featuring a group of eight people attempting to pin down the definitive answer to ‘What is the perfect work of art?’
  Created by MullenLowe’s new purchase 101, the quirky spot is set in Dulwich Picture Gallery and sees a stuffy curator present a focus group with a series of artistic choices, such as Barbara Hepworth or Hokusai, and Rodin or William Morris.
  The film picks up pace as the eight begin to gain confidence in their ch
  
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• These 20 short films brought creatives together to help make cancer less scary for kids

  27-09-2017 18:13
  In an ambitious project to help children better understand a cancer diagnosis, RPA brought together 20 individual animation, music and sound-design partners launching a series of animated films for the Pediatric Brain Tumor Foundation, the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis
  The Los Angeles indie, in conjunction with the organization, created the Imaginary Friend Society, to help children learn about their cancer treatment in a way t
  
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• This London district could be the new affordable home for creatives

  27-09-2017 17:57 via campaignlive.co.uk
  A real estate developer is designing a district in London for the creative industries, aiming to provide affordable workspaces and a new cultural destination in the capital.
  
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• Clinique launches game to promote new foundation

  27-09-2017 16:53 via campaignlive.co.uk
  Clinique, the Estée Lauder make-up brand, has created a game to launch its new foundation.
  
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• Watch: Campaign Underground: The Economics of Emotion

  27-09-2017 16:52 via campaignlive.co.uk
  Campaign Underground featured a human lie detector, grotesque images, and a solitary confinement VR experience.
  
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• House of Fraser scraps chief customer officer role as David Walmsley departs after just one year

  27-09-2017 16:49
  House of Fraser’s carousel of marketing leads has turned again, with chief customer officer David Walmsley departing after just 12 months in the role. The retailer said Paddy Earnshaw will up his responsibilities in the position of chief marketing officer.
  Walmsley joined the retailer from M&S in August 2016, inheriting what he referred to as “theoretical” marketing strategy and a “confused” definition of the House of Fraser brand.
  He replaced Andy Harding,
  
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• Why don't brands want to sponsor the Six Nations?

  27-09-2017 16:40 via campaignlive.co.uk
  A number of reasons have been put forward as to why the Six Nations sponsorship remain unsold. Those looking for answers should dig deeper into the sport of rugby and the championship itself, says Dr Anna Semens, head of insight and analytics, Cake.
  
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• Channel 4 and OMD UK win big at 2017 Digital Cinema Media Awards

  27-09-2017 16:39 via campaignlive.co.uk
  Channel 4 and OMD UK took the top prize at last night's 2017 Digital Cinema Media Awards, run in association with Campaign.
  
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• Pick of the week: Tullamore Dew releases poetic and powerful ad for today's political climate

  27-09-2017 16:30 via campaignlive.co.uk
  In a year of brand activity loudly shaped by the political climate, Tullamore Dew's new film is a terrific piece of subtly powerful work, thinks Simon Gwynn.
  
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• Ogilvy UK chief Annette King makes shock exit for Publicis after 18 years

  27-09-2017 16:30
  Ogilvy UK chief executive Annette King has departed the advertising group after 18 years to become CEO of Publicis UK. The group’s chairman and chief for EMEA Paul O’Donnell will take on the role while a replacement is found.
  In a letter to staff, Publicis Groupe chief executive Arthur Sadoun described King as “one of the most recognised leaders in the industry” and praised her “managerial skills, the loyalty and passion she inspires in her teams, the trust she
  
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• One marketer on why being ‘like a Swiss army knife’ is key to career success

  27-09-2017 16:08
  You only have to take one glance at Kim Kadlec’s CV to see that her career has variety at its very core. Steadily working her way up the career ladder within the agency world, she quickly identified what made her tick – working on different projects and with a large variety of clients, and soaking up knowledge in the process. She has stuck to this principle throughout her career. Kadlec believes that staying in the same role or the same company for a long period of time “isn&rs
  
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• Audi sends in the clowns for big-budget tech campaign

  27-09-2017 16:04 via campaignlive.co.uk
  Audi has enlisted a troupe of clowns to convey a serious message about the car brand's technologies in a new multi-million pound campaign.
  
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• Natalie Portman in first trailer of Alex Garland's sci-fi thriller Annihilation

  27-09-2017 16:01
  Portman plays a biologist looking for answers to her husband’s strange condition in the hotly anticipated new film from the Ex Machina directorThe first footage from Annihilation, the new thriller from Ex Machina director Alex Garland, has hit the internet. Starring Natalie Portman, Jennifer Jason Leigh and Oscar Isaac, Annihilation is adapted from the award-winning novel by Jeff VanderMeer about a biologist who embarks on a research expedition after her husband returns from a similar one
  
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• Publicis and WPP are takeover targets and Accenture 'looks a credible buyer', bank says

  27-09-2017 15:45 via campaignlive.co.uk
  Publicis Groupe and WPP are takeover targets because agency groups are under pressure and Accenture looks the most credible buyer, according to a leading French bank.
  
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• Human smuggling operations 'advertising' on Facebook

  27-09-2017 14:44 via campaignlive.co.uk
  Human smuggling organisations are reportedly advertising their services on Facebook, using the site's group pages to post photos, numbers and details.
  
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• Maxxium unveils educational Courvoisier cognac campaign hedging on the curiosity of coffee drinking millennials

  27-09-2017 14:27
  Cognac brand Courvoisier is about to embark on its biggest-ever marketing campaign as it looks to build bridges with what it perceives to be a lucrative growth sector in the resurgent UK coffee-drinking community.
  Owner Maxxium will at the start of October, kick off a marketing campaign it hopes will open an entirely new generation up to cognac, as it seeks growth in the sector to support its portfolio which includes Jim Bean, the Famous Grouse, Teacher's, Auchentoshan, Bowmore, Japane
  
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• Philips overhauls media buying to make it ‘much more strategic’

  27-09-2017 14:26
  Besides overhauling its media strategy, Philips has also changed its approach to customer loyalty by launching a new campaign.Philips is rethinking how it buys media to make it a “much more strategic” part of the creative process as it looks to make media buying more efficient and ensure the company limits the impact of brand safety issues.
  The review, led by its global head of digital marketing and media Blake Cahill, has led to several changes. Philips has brought data management
  
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• US Creative Works: Featuring GSD&M, TM Advertising, BarrettSF and more

  27-09-2017 14:00
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click on th
  
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• Publicis Groupe poaches Ogilvy's Annette King to run UK as CEO

  27-09-2017 13:59 via campaignlive.co.uk
  Annette King, the chief executive of Ogilvy in the UK, has been poached by Publicis Groupe to take up the newly created role of chief executive of Publicis Groupe UK.
  
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• Engine Group restructures into 4 ‘client-centric’ units

  27-09-2017 13:57
  The Engine Group has restructured to function around four new business units as it looks to “leverage the collective firepower” of its agencies and consultancy brands.
  It mirrors the restructure of fellow holding group Publicis, which in 2015 broke down its disciplines into four "solutions hubs" under a model it dubbed 'Publicis One.'
  Engine will now similarly operate under four business units: Engine Creative & Content, Engine PR & Activation, Engine Digital Transformat
  
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• Moonpig ditches the pig from its branding, pays homage to ‘gimmicky’ swine in Hogumentary

  27-09-2017 13:50
  Moonpig, the personalised cards and gifts etailer, has dropped its cartoon pig from its brand identity, as well as the ‘.com’ from its name.
  The changes form part of Moonpig’s rebrand, its first comprehensive refresh since its launch in 2000.  
  Captained by in-house creative director James Turner, the new design is centred on the theme of ‘escape to life on the moon’, which reveals itself in ‘zero gravity’ typography featuring the bespoke font Moonp
  
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• What Coca-Cola's sponsorship of Fifa 18 virtual footballer Alex Hunter means for the future of influencers

  27-09-2017 13:37
  Brands often harness ambassadors to spread their messages among desired audiences but Coca-Cola shook up this practice after unveiling its sponsorship of a fictional and virtual footballer, Alex Hunter, the protagonist of EA Sports’ Fifa 18 video game.
  The protagonist of the game's narrative-driven 'The Journey' mode will become a Coca-Cola Zero Sugar ambassador during the course of the season. While allowing for a legitimate professional footballer experience, the move
  
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• Warner Bros New York pop-up to feature installations around cartoon realms

  27-09-2017 13:09 via campaignlive.co.uk
  Bugs Bunny, Scooby-Doo and several other Warner Bros characters are set to feature in a pop-up for New York Comic Con.
  
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• The powerful duo: marrying accurate and precise location data

  27-09-2017 12:54
  Location-based advertising is most effective when the data used is both accurate and precise. But important differences lie between the two and using one without the other can mean the difference between talking to the masses rather than the individual. In the second of a five-part series from The Drum and Verve on everything you need to know about location-based advertising, we explore how to merge them together.
  Location data offers infinite creative possibilities to target specific consumers
  
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• Hugh Fearnley-Whittingstall backs The Food Foundation’s Veg Summit advertising challenge

  27-09-2017 12:47
  Celebrity chef and food writer Hugh Fearnley-Whittingstall has backed The Food Foundation’s Veg Summit advertising competition, joining the judging panel as chairman.
  The competition challenges creative agencies and design students to submit poster ideas encouraging children aged 5-11 to eat more vegetables.
  Fearnley-Whittingstall, star of Channel 4’s long-running River Cottage series, will feature the competition and the winning poster in an upcoming BBC documentary series focu
  
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• Campaign Diary: Holy shet! Y&R London meets Perfect Curve

  27-09-2017 12:20 via campaignlive.co.uk
  Is it a case of art imitating life in the new series of BBC comedy W1A?
  
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• Adblock Plus cracks how to block Facebook ads

  27-09-2017 12:10 via campaignlive.co.uk
  Adblock Plus has managed to overcome Facebook's last move to block ad-blockers thanks to a filter that allows it to look inside Facebook elements.
  
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• Adblock Plus scales Facebook’s ‘closed garden’ with beefed-up ad filter

  27-09-2017 11:59
  Adblock Plus has responded in kind to the latest attempt by Facebook to disable its functionality by issuing more robust software capable of circumventing the social media sites protection measures.
  As such members may now take advantage of a ‘has’ filter from which they can filter elements such as Facebook posts in order to better differentiate between user content and adverts, allowing people to banish the latter.
  Explaining the latest round of their cat and mouse game with Faceboo
  
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• Moneysupermarket.com's Dave stars in most complained-about ad again

  27-09-2017 11:35 via campaignlive.co.uk
  Moneysupermarket.com's strutting Dave is back as the most complained about ad in the first half of 2017 with 455 complaints.
  
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• 'Fearless Girl' wins black Pencil at D&AD Impact Awards

  27-09-2017 11:30 via campaignlive.co.uk
  McCann New York's statue for State Street Global Advisors, "Fearless Girl", was one of the three top winners at last night's D&AD Impact Awards in New York.
  
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• Google pulls YouTube from Amazon’s Echo Show as competitive spirit turns nasty

  27-09-2017 11:24
  Google has abruptly pulled its YouTube app from Amazon’s Echo Show device as part of a broiling feud which has now gone public.
  The root issue is a long running spat between the technology giants after Google accused Amazon of ‘violating its terms of service’ leading to a ‘broken user experience’ which has yet to be resolved despite exhaustive negotiations.
  This meant that YouTube videos were displayed on the Echo Show without key features such as video recommendati
  
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• Ryanair and Uber – not so much brands as reflections of our greed

  27-09-2017 11:19
  The big, shiny disruptive brands are losing their Teflon shield.
  Ryanair and Uber were forced to say sorry after massive meltdowns in the past week, but not before the guts of their working practices were spilt and spread out for all to see.
  Both were called out on their poor management practices – Ryanair after a massive scheduling boo-boo that downed more than 2,000 flights and 300,000 customers, Uber after losing its TfL licence to operate in London.
  The lesson for both has been th
  
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• Gary Knight to leave ITV after 40 years

  27-09-2017 11:07 via campaignlive.co.uk
  Gary Knight, ITV's commercial content director and one of its most longstanding and distinctive employees, is leaving the company after 40 years.
  
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• Three-quarters of Brits wouldn't trust a smart fridge to shop for them

  27-09-2017 11:05 via campaignlive.co.uk
  Only 23% of UK consumers say they feel comfortable with a smart device, such as a fridge or virtual assistant, ordering items on their behalf.
  
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• People on the Move featuring Conde Nast, DDB, Spotify and more

  27-09-2017 11:05
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  ITV
  ITV's commercial content director Gary Knight has decided to leave the company after 40 years. Knight will be leaving at the end of October at which time the sponsorship and commercial content teams will report directly into Simon Daglish, deputy managing director of commerci
  
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• Cleartrip marketing VP says they've 'perfected the art' of performance marketing as they look to drive Indian ROI

  27-09-2017 11:05
  Bolstered by massive internet penetration in India and digital payments, Indian online travel company Cleartrip is focusing on performance marketing to cater to the Indian digital audience.
  The Drum spoke with Ashish Dhruva, vice president marketing, Cleartrip  who affirmed that Cleartrip is extremely bullish on the India market as digitalization is on the rise and the overall the number of people choosing to book their travel needs online is on a high growth trajectory.
  He says: "We u
  
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• Neo@Ogilvy joins Do It Day 2017 to destigmatise mental illness in the workplace

  27-09-2017 11:00
  The Drum and Neo@Ogilvy have joined forces to destigmatise mental illness as part of Do it Day 2017.
  However, as the countdown to the event begins the Ogilvy Group has explained to The Drum how it is already working to promote the core ethos of the campaign as far as its own staff are concerned.
  Do it Day will attract hundreds of people, drawn from brands, agencies and tech suppliers working to prove marketing can change the world, by making a difference over the course of a single day.
  This yea
  
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• Three terrible reasons to become a copywriter

  27-09-2017 10:59
  Looking back at the archives of this column, you’d be forgiven for thinking I’d sooner be jimmying the barnacles off a narwhal’s anus than working as a copywriter.
  The truth is that I adore my job, in the way dead-eyed men in wax jackets and sensible slacks adore their repulsive children.
  But, when I am asked for advice on joining the industry, I cannot help but be realistic about its hazards – in the way that an airborne cow cannot help but be realistic about the impacts
  
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• TV advertising holds its own against video streaming onslaught

  27-09-2017 10:56
  The long-heralded demise of traditional TV advertising is still refusing to materialize despite rampant growth in the streaming video on demand sector, according to new research by YouGov.
  Broadcast to Narrowcast, its latest industry snapshot, divides the industry into three broad categories; viewers who exclusively watch streaming content through the likes of Amazon and Netflix; those making use of paid subscription services such as Sky and Virgin Media and those reliant on Freeview and Freesat
  
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• Adidas marketing executives collared in US basketball bribery investigation

  27-09-2017 10:18
  Two Adidas marketing executives are among a group of 10 individuals to be arrested following an investigation by the US Department of Justice into an alleged college Basketball bribery ring.
  The individuals have all been charged with multiple counts of fraud at top flight schools with Adidas sponsorships; amid suggestions that Adidas director of global sports marketing James Gatto and his subordinate Merl Code, offered bribes to players and their families on the understanding that they would att
  
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• Pernod Ricard calls Chivas Regal ad review

  27-09-2017 10:12 via campaignlive.co.uk
  Chivas Regal, the Pernod Ricard-owned whisky brand, is reviewing its advertising account.
  
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