Marketing news

• Google adds Rotten Tomatoes-style review feature in India

  23-09-2017 14:24
  In India, Google has added a Rotten Tomatoes style feature which allows the users to review movies within its search results.
  As reported by Android Police, the 'Audience Review' section appears in the Knowledge Panel for various TV shows and movies at the top of the search results on Google. The audience review section is similar to Google's restaurant review.
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  Google also rolled out a new feature that shows up in the search results for any book title, listing local
  
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• Manchester United players want to be a Kingsman as they promote the latest movie

  23-09-2017 13:33
  Players from English Premier League football club Manchester United, as part of its partnership with Film distributor 20th Century Fox, have featured a short video to create buzz around the movie Kingsman, The Golden Circle.
  The video featuring Manchester United players Luke Shaw, Jesse Lingard, Juan Mata, David De Gea, Paul Pogba and Romelu Lukaku begins with the tagline 'Manners Maketh Man - Manchester United' and has parts of the trailer for the film.
  The pl
  
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• Amazon to leverage Olo's technology to sell & deliver from Denny's, Shake Shack & Chipotle

  23-09-2017 12:51
  Amazon has partnered with US based online food ordering company Olo to expand its restaurant portfolio.
  The partnership will see Amazon Restaurant list Olo's clients on its food delivery section, including Chipotle, Denny's, Shake Shack and Wingstop.
  Noah Glass, founder & CEO of Olo said: “We’re thrilled to work with Amazon to provide Olo’s base of restaurant customers with a new delivery sales channel that drives increased visibility."
  “Amazon’s obses
  
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• Instagram adds Snapchat-style filters for live stories

  23-09-2017 11:58
  Instagram has drawn inspiration from one of Snapchat's most popular features, unveiling its very own face filters for its ephemeral video and image-sharing service Instagram Stories.
  As shown in the picture above, users can use face filters in live video by tapping the face icon in the bottom right corner before or during the broadcast. Users have access to sunglasses face filter which is available exclusively in live video for the next week 
  Instagram also added a 'Discard' featu
  
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• Instagram's failed algorithms advertises its services with violent content on Facebook

  23-09-2017 10:38
  Instagram is the latest entrant in the 'social media offensive content boosting' list which already contains its parent company Facebook, Google and Twitter.
  Facebook, Twitter and YouTube had pledged their support to an EU code of conduct designed to crack down on posts containing hate speech but were recently, served one month ultimatum over illegal terms of service.
  The Guardian's Olivia Solon recently reported how Instagram's failed algorithm used one of her post from a year ago as an ad
  
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• Facebook set to introduce WhatsApp button to main app

  23-09-2017 09:25
  Facebook is testing to integrate the WhatsApp button on its app.
  According to a report by The Next Web,  users have spotted a shortcut WhatsApp button in the main Facebook app on Android which opens the messaging platform  without the need to leave the Facebook app.
  The news comes after Facebook began trials of an intriguing new group video chat app in Denmark which the social network has christened as ‘Bonfire’ and enables people to ‘instantly sta
  
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• Facebook introduces WhatsApp button to main app in India

  23-09-2017 09:25
  Facebook has integrate the WhatsApp button on its app in India.
  Users have a shortcut WhatsApp button in the main Facebook app on Android which opens the messaging platform  without the need to leave the Facebook app.Picture by Carl D'souza
   
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  The news comes after Facebook began trials of an intriguing new group video chat app in Denmark which the social network has christened as ‘Bonfire’ and enables people to ‘instantly start video chatting
  
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• Facebook follows Google to enable advertisers to evaluate their campaigns with new cross-platform ad tool

  23-09-2017 08:51
  Facebook has introduced Facebook Cross-Platform Brand Lift in the US and UK which along with Nielsen Total Brand Effect with Lift will help advertisers optimize their Facebook and TV campaigns using actionable results according to a blog post.
  The platform will see Facebook will match rival Google which launched Brand Lift for TV some years back in order to help marketers understand how YouTube campaigns can impact metrics such as awareness. 
  Facebook's advertising partners who ar
  
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• Personal brand ITC Vivel creates an educative ‘Know Your Rights’ website for women empowerment in India

  23-09-2017 07:43
  India's personal care brand ITC Vivel has created a website Ab Samjhauta Nahi (English: No more compromises now)  for a simplified understanding of laws around women’s rights as part of the UN Women’s Empower Women Initiative.
  It also announced support to Srishti Bakshi, founder CrossBow and an Empower Women Champion for Change for her walk which is aimed at creating awareness across India for women’s safety and empowering them through digital and financial literacy.
  Baksh
  
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• The Glenlivet encourages customers to seek definitive moments in its latest campaign

  23-09-2017 07:03
  The new global campaign by Scotch whiskey brand The Glenlivet encourages customers to never settling for anything less than excellence.
  The two films titled 'The Night Sky' and 'The Fire' are conceptualised by Wieden + Kennedy Amasterdam and will run across TV, digital, print and out of home advertising. Both the films, through artistic representations portrays  that by looking beyond the ordinary they can unlock something special.
  Miriam Eceolaza, global
  
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