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-
In pictures: Celebration time at the Marketing New Thinking Awards
Brand marketers and agencies flocked to One Marylebone in central London for Campaign's Marketing New Thinking Awards, held in partnership with Sky Media on Wednesday (27 September). -
Fearless Girl and McCann make history at Clios
The well-deserved coronation of Fearless Girl from McCann for State Street continued last night at the 2017 Clio Awards, walking away with a record five Clio Grand Honors.
Randi Zuckerberg introduced the agency’s historic wins for branded content, public relations, events/experiential, out-of-home and Innovation during a special presentation.
"We are humbled by the overwhelming global response to the work we did for our State Street client, said Eric Silver, chief creative officer of McCan -
Snapchat debuts Sponsored 3D World Lenses at Advertising Week New York
Snapchat’s chief strategy officer Imran Khan took to the Advertising Week New York stage today (September 28) to announce that brands can now sponsor a 3D World Lens with Warner Bros one of the first advertisers to get on board.
This means that advertisers can now use the Snapchat camera to bring characters and products to life – similar to the popular ‘dancing hot dog’ meme from earlier this year – with the new launch geared towards driving greater interaction -
Saturday Morning introduces Peace Briefs, a line of underwear designed to save lives
The founders of Saturday Morning, a movement created to use creativity to address issues of racial and social inequality, have invented a new line of underwear that states that the wearer doesn’t want any trouble.
Peace Briefs are underpants with purpose-built waist bands. Inscribed on the bands of each pair are words that are designed to impact any potential crisis with police and minorities. The lines include: I Am Not Armed, Please Don’t Shoot, I Have a Family, My Life Matters, I -
IPG Mediabrands and Publicis Media strengthen with audience insight partnerships
Two prominent advertising networks have made moves to partner with audience insight companies as part of the digital ad measurement and targeting arms race.
In practice, IPG Mediabrands has formed a partnership with Acxiom to further its data and analytics capabilities. Further to this, Publicis Media also has teamed with GlobalWebIndex to build a more complete picture of audiences.
The Mediabrands deal will power activity in a number of marketings, including the US, UK, China, India, -
Samsung launches Galaxy Note8 with station takeovers
Samsung has been taking over commuter locations as it launched the Galaxy Note8. -
Sarah Jessica Parker and Glossier CEO Emily Weiss discuss building a business on Instagram
Sarah Jessica Parker and Glossier founder Emily Weiss graced the stage of Advertising Week New York to share some insights around how they’ve used Instagram to build their respective businesses.
During the panel, Weiss discussed how Instagram has been integral to the growth of Glossier, the beauty brand she founded three years ago after starting her popular blog Into the Gloss. Glossier currently has nearly 800,000 followers on Instagram, 40% of whom she said live outside of the US, despit -
Dissecting mobile marketing: what works on the small screen?
Whosay has hedged it bets on influencer marketing as the way to crack the mobile code. According to their 2017 Influence Marketing Insights report, the company found that influence marketing performs better than other forms of media and advertising, achieving three times better video view-through rates on Facebook.
“There is a physical change of behavior… around carrying smartphones and we haven’t altered our advertising thinking to address those tactile changes,&rdq -
Snapchat opens up its AR lenses to advertisers
Snapchat has made its 3D World Lenses available for advertisers allowing brands to sponsor fun AR characters Snapchatters to play with. -
Wine brand 19 Crimes uses AR to make 19th century convicts come to life
Treasury Wine Estates is using powerful branding to market wine to young men, the demographic group least likely to buy it, the company's UK managing director told Campaign. -
The ASA’s most complained about ads of 2017: McDonald's, MoneySupermarket, Match.com
The Advertising Standards Agency (ASA) is the vigilant sheriff ensuring that UK marketers toe the line when it comes to misleading consumers or causing offence across multiple platforms.
Two thirds of complaints submitted to the agency in 2017 were in response to misleading ads, the rest were largely formed by offended people although this dynamic is flipped on its head on TV.
Here are the three most complained about ads of the year in the UK – and the reasons behind the gripes.
It's worth -
Bosch brings Autocook recipes to life with its first Facebook Canvas campaign
Bosch Home Appliances is rolling out a tasty new Facebook Canvas campaign this week to launch its AutoCook Multicooker.
The campaign uses all the functionality of Facebook Canvas to showcase the simplicity and huge versatility of the new Bosch product proving that’s it’s the must-have kitchen appliance that makes short work of the well loved recipes and inspires people to tackle new ones.
Viewers can scroll through a carousel of striking video and imagery to learn about the -
Hamburg tourism board to create taste of German city in Shoreditch
The Hamburg tourist board is enticing Londoners to visit the German city with a music pop-up in Shoreditch next month. -
International round-up: Adidas marketer on fraud charge and the talent crisis in US marketing
Adidas marketer charged with fraud
Adidas’ director of global marketing James Gatto has been accused of involvement in a web of illegal activity among top-tier schools with Adidas sponsorships.
The US Department of Justice has charged four assistant college basketball coaches, two Adidas marketing executives, a clothing company founder and three athletic advisers for allegedly paying bribes to high school basketball players and their families.
A document released by the FBI agent who condu -
What Cohn & Wolfe's Authentic 100 reveals about global brand trust
via campaignlive.comAmazon, Microsoft and PayPal reflect on how to keep it 100 with your customers. -
'Well, watch me': Exceptional Women of the World featuring Sharon Napier, CEO, Partners + Napier
Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
One can’t say that Sharon Napier is quiet. Growing up in a “loud first-generation Italian family” outside of Buffalo saw to that.
Another thing one can’t say about the CEO of Partners + Napier in Rochester is that she follows the rules. The competitive -
Brands should be wary of publishers’ ‘pivot to video’
The phrase ‘pivot to video’ now has meme status in the world of media, as a euphemism for when a publisher fires a bunch of journalists in response to disappointing ad revenue.
Fog Creek Software CEO Anil Dash’s joke on Twitter is the most joyful scoff at this phrase: “Horse broke its leg, so we had to take it out back and help it ‘pivot to video’.”Horse broke its leg, so we had to take it out back and help it “pivot to video”.
— Anil D -
Facebook hunts live sports partnerships exec to lead on rights deals in Europe
Facebook is looking for a sports executive to oversee a push into live sports programming amid speculation it will bid for Premier League football streaming rights this year. -
Ronaldo performs new football move in EA Sports' Fifa 18 campaign
EA Sports and agency Adam & Eve/DDB created a new skill move performed by Cristiano Ronaldo to launch the new Fifa 18 game. -
EA Sports and A&E/DDB made a new skill move for Fifa 18
EA Sports and agency Adam & Eve/DDB created a new skill move performed by Cristiano Ronaldo to launch the new Fifa 18 game. -
Creative Director’s Choice: Bernstein-Rein’s Lara Wyckoff on Walmart’s hurricane relief efforts for the American Red Cross
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they think are making a difference. Each week The Drum is featuring the words of a creative director or other top creative on the work they find funny, powerful or otherwise engaging.
This week, Lara Wyckoff, executive creative director at Bernstein-Rein, casts a respectful eye to the work of Haworth Marketing and their eff -
Would a return to the media commission system of yore create better ads?
I belong to a tribe called the Wheni.
When I was a lad…
When I was at Ogilvy…
The thing about us Wheni is we tend to piss off younger people, although we don’t mean to. (Ravi Amaratunga Hitchcock please take note).
So I fear I’m at risk of irritating many more younger people in this short piece. But what the hell, here goes anyway.
I was asked a question by a young creative director.
“Go on, tell me the truth,” he said. “Was it better in the old days?& -
MIT professor calls for emotion-reading computers to 'help humanity'
As computers get better and better at reading human emotion, we have to focus on using that technology to make lives better, MIT professor Rosalind Wright Picard said. -
Arla Protein launches fitness tours of London
Arla Protein, the dairy brand, is hosting a tour of London which incorporates fitness activities. -
How Hugh Hefner leveraged his playboy lifestyle in advertising: booze, smoking and rock'n'roll
Hugh Hefner, late on Wednesday night, passed away in his home at the age of 91, leaving his family and the media, rifling through his heritage as cultural giant for around half a century.
While paying his respects, Playboy chief creative officer Cooper Hefner credited his father with supporting free speech and the civil rights movements as his built his media empire, but it is little known that in later life, Hefner indulged in a few prominent ads.
His recognisable loungewear and desirable playb -
Sylvia Plath's bikini shot: it's time to stop sexualising a serious author to sell books | Cathleen Allyn Conway
via theguardian.comThe UK cover of a new collection of letters is only the latest to show the acclaimed poet as blond, beaming and in a skimpy outfit. But presenting female writers as mere sex symbols diminishes their literary achievementsOn the US cover of Sylvia Plath’s Collected Letters, a volume out this week that contains mostly unpublished letters by the poet between the ages of eight and 24, is a picture of her taken in December 1955. She’s walking outside somewhere in Cambridge, bundled up in a -
P&G rethinks advertising to make it more accessible
Procter and Gamble (P&G) has overhauled its advertising to be more inclusive, with “most of its ads” now suitable for blind people.
The consumer goods company says it is on an “ongoing journey” to place diversity and inclusivity at the heart of the business, but only began to implement changes to its advertising to reflect this over the last year.
Those changes include adding audio descriptions to ads, which sees an audio narrative placed on top of the content to desc -
IPG Mediabrands forms global data partnership with Axciom
IPG Mediabrands has entered into a global partnership with Acxciom to strengthen the Interpublic media network's data and analytics capabilities. -
IPG Mediabrands forms global data partnership with Acxiom
IPG Mediabrands has entered into a global partnership with Acxiom to strengthen the Interpublic media network's data and analytics capabilities. -
Social agency Media Bounty announces collaboration with Tamlo to service Japanese businesses targeting UK and Europe
Creative social media agency Media Bounty has announced a tie-up with Tamlo, a British subsidiary of successful Japanese content marketing business Tam Co. Ltd.
Media Bounty will be collaborating with Tamlo to develop social media marketing services for Japanese businesses looking to strengthen their position in the UK and Europe.
Tam Co. Ltd was founded in 1992 in Osaka, and has further offices in Tokyo, Singapore and San Francisco. It launched into the UK as Tamlo in May 2017 - a significant m -
Misleading ads form two thirds of ASA complaints in recording-breaking six months
UK ad watchdog the Advertising Standards Authority (ASA) has revealed it has been behind the amendment or withdrawal of a record number of ads.
Some 3,034 ads were the focus of ASA decisions in the first six months of 2017, up a whopping 88% on the same period in 2016. However, across 20% less complaints than the year prior, cases were up 11%, tallying at 13,131 against 9,486 complaints respectively.
The ASA has put this down to the controversial twerking MoneySuperMarket ad that prompted a -
Industry stalwart joins Welsh agency S3 as commercial director
Cardiff-based agency, S3 has fired another clear signal of intent to the advertising industry with the announcement of new commercial director, Mike Webb.
Boasting nearly 20 years’ advertising experience, Webb has joined the agency following stints at media owners, Disrupt Outdoor and Exterion.
“We’ve got a fantastic array of teams – media, creative, digital, PR – here at S3, and I’m just looking forward to selling the whole 360°, S3 package,” s -
The Sun & CT Policing have launched a terror attack safety campaign aimed at teens
Counter Terrorism (CT) Policing and The Sun have launched a new safety campaign 'Run, Hide, Tell' in the hope of educating the younger demographic about what to do in the event of a terrorist attack.
The collaboration sees a number of celebrities with a tough reputation each showing their support, such as Bear Grylls, Jade Jones and Ant Middleton. In the 45-second video, each person explains how they have used their strength and ability over the years and how despite this, t -
House of Fraser hires new top marketer as Walmsley departs
House of Fraser has appointed Paddy Earnshaw, formerly chief customer officer at Doddle, as its new chief marketing officer. -
Facebook introduces new features to combat India's blood donation shortage
Attempting to rectifiy India's shortage of safe blood, Facebook has introduced new features which will help connect blood donors and blood receivers.
According to a blog post, the features will roll out on 1 October, which coincides with National Blood Donor Day. These will appear on the News Feed and allow users to sign up to be blood donors by editing their profile and filling in information such as what blood group they belong to and whether they have donated blood before.
Facebook said -
One Minute Briefs & 10-year-old Isabella prove cancer is the worst C-word in charity ad
A charity campaign looking to fund live-saving cancer treatment for a 10-year-old girl has achieved substantial media coverage and the reach that affords by shocking audiences with the C-word.
Three-time cancer sufferer Isabella is fundraising a £200k trip to see a treatment specialist in the United States with the help of creatives in the One Minute Briefs community. Group founder Nick Entwhistle and Manchester based content agency Trunk worked to raise awareness of the illness and, -
WPP pulls out of Eurobest, calling it an 'expensive distraction', as it threatens to abandon Cannes Lions
WPP has confirmed it will not participate in the Eurobest festival later this year and said it the Cannes Lions festival is also under the microscope, following the landmark decision of rival holding company Publicis Groupe to pull out.
WPP's worldwide creative director, John O' Keefe referred to Eurobest as an "expensive distraction" and said that it "delivers no real credibility to us, nor does it much impress our clients" according to internal emails seen by Adweek.
The email s -
Diageo creates immersive brewing floor experience at Guinness Storehouse
Guinness has unveiled a new brewing floor at its Storehouse visitor attraction, created by Manchester-based Love. -
Contact launches new website to support families struggling with disabled children
Aiming to make it easier for families with disabled children to reach out for help, Contact (formerly Contact a Family) has launched a new responsive website built by digital technology agency Connect.
The renovated website enables parents and carers to get advice and support, browse up-to-date information on hundreds of medical conditions, download resources and connect with other families via support groups and a popular online community.
A focus on local support allows families to find help i -
Sole traders: how freelancers and agencies can thrive in the new creative economy
You need only step into a coffee shop in any major city to observe that the freelance economy is thriving.
Armed with laptops and lattes, this emergent creative elite flits between projects as it does cafes, responding to the ebb and flow of the industry’s needs at a time when individual creativity is flourishing. As technology allows individuals to connect and share faster than ever before, the way ideas are bought and sold by brands and agencies is transforming.
The latest issue of The D -
Wagamama launches Katsumama with creative agency Mox
Wagamama is set to launch its latest youth campaign Katsumama, with London based creative agency Mox.
Mox has created a student strong, social campaign to coincide with National Katsu Curry Day and freshers’ week. The campaign aims to engage students throughout the week with a bold and playful video featuring Wagamama’s new figurehead ‘Katsumama’.
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Katsumama is offering students who have hit freedom too hard her Ultimate Hangover Cure giveaway, playing int -
Pitch update: AB InBev nears conclusion as Chivas Regal pitch hots up
Two agencies are left in the pitch to be the first retained agency for insurance brand Ageas, while Anheuser-Busch InBev is close to making a decision in its media review and Chivas Regal reviews its advertising. -
Behind the scenes at HeyHuman
HeyHuman talks to Campaign about the ideas behind its work for Oreo and Volvic. -
Two weeks to go to Media Week Awards with more than 40 companies in the running
More than 40 agencies and media owners are in the running for the 2017 Media Week Awards, which will be unveiled in two weeks' time on 12 October. -
Over 75% of media planners aren’t using third parties to measure and validate data
Less than a quarter (24%) of mobile media planners use third parties to measure and validate their data, according to new research, despite ongoing calls from marketers for digital giants to increase their third party measurement partners.
GroundTruth (formerly xAd), conducted the study in conjunction with ExchangeWire, which saw it survey over 150 mobile ad buyers in the UK on whether they are using third-party validation for viewability, brand safety, and fraud and the importance th -
Hugh Hefner, the founder and the epitome of the Playboy brand, dies at 91
Media mogul and Playboy founder Hugh Hefner has passed away at the age of 91 in his home.
The founder of the iconic men’s magazine died on Wednesday night (27 September). He leaves behind his wife Crystal, who was sixty years his junior, and his four children, Christie, Marston, David and Cooper, who holds a lead role at Playboy as chief creative officer.
Hugh passes the torch to son Cooper, who last year made the decision to ditch (and return to) nude models in an attempt to mod -
JWT London launches joint venture to beef up data offering
J Walter Thompson London has launched a joint venture with data-powered marketing specialist Blueberry Wave as the WPP shop aims to set itself apart from its creative agency rivals. -
JWT London launches agency partnership to beef up data offering
J Walter Thompson London has launched an in-house partnership with data-powered marketing specialist Blueberry Wave as the WPP shop aims to set itself apart from its creative agency rivals. -
Why are advertisers shunning the New European?
Is the advertising industry so instinctively conservative that it treats new product launches with ingrained suspicion? And is it so cautious that it goes queasy at the sight of overt political content?
I ask these questions because when I pick up the latest edition of the New European – widely seen as one of the most successful innovations in UK news publishing in the last 18 months – I cannot see a single branded advertisement. Not one. Just three pages of house ads and a half-page
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