Marketing news

• Southwest Airlines uncovers the story behind every seat in ‘Transfarency’ campaign from GSD&M

  24-09-2017 15:30
  No-frills air carrier Southwest is introducing a new campaign inspired by the reasons why customers fly the airline, and it breaks the mold of what you might think of your seatmate. The campaign, ‘Behind Every Seat is a Story, Behind Every Story is the Reason for Transfarency’ tells the real stories behind the airline’s passengers.
  The campaign kicks off with the ad, 'Vignette,' during the Sunday football games. Other spots, ‘New Parents,’ ‘Coach,’ and &
  
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• The Refugee Orchestra Project’s first film looks through the lens of 15 refugees to shatter stereotypes

  24-09-2017 14:05
  The Refugee Orchestra Project has collaborated with members of Papel & Caneta, a nonprofit creative collective, to launch a collection of films that look to address misconceptions about refugees in order to show the value each person brings to society.
  The campaign film explores topics including the jobs refugees get, the hardship they have come from and discrimination they face in the countries they immigrate to.
  Lidiya Yankovskaya, founder and opera conductor of Th
  
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• Uber chief admits there is ‘a high cost to a bad reputation’ post-London ban

  24-09-2017 13:16
  In a shockingly honest response to Uber losing its license in London, new chief executive Dara Khosrowshahi told employees of the ride-hailing app that “there is a high cost to a bad reputation”, as he urged the company to “learn how to be a better partner to every city we operate in”.
  The email sent by Khosrowshahi to employees on Friday (22 September) was first published on Twitter by Bloomberg reporter Eric Newcomber.
  Khosrowshahi wrote: “Irrespective of whether
  
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• Zuckerberg to sell up to 75 million shares to fund philanthropy as he drops no-vote stock drive

  24-09-2017 12:21
  Facebook chief executive Mark Zuckerberg has withdrawn plans to reclassify the company’s stock in order to retain full control while funding his philanthropy, settling a major class-action lawsuit with shareholders.
  Instead, the tech founder intends to accelerate the sales of shares to fund the philanthropic projects outlined in the Chan Zuckerberg initiative - a limited liability company founded by Zuckerberg and his wife, Priscilla Chan, to “advance human potential” and &ldqu
  
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• Heinz lets soup out of the can with £4m campaign to welcome in winter

  24-09-2017 11:21
  Kraft Heinz is ushering in the winter season early with a £4m weather-reactive campaign for its Classic Soups range that focuses on the ‘natural’ make up of the product.
  The ‘Made with Great’ campaign draws attention to the ingredients that go into the canned soups and the fact that they are preservative and colour-free due to being “protected by the can”.
  The ad opens on “a handful of sun-ripened tomatoes” which burst into a saucepan of clas
  
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• ‘People have a lot to offer’: Exceptional Women of the World featuring Libby Brockhoff, Odysseus Arms

  24-09-2017 00:56
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  Libby Brockhoff, CEO of Odysseus Arms in San Francisco, is all about breaking convention and keeping ahead — resulting in penultimate moments in creativity, culture and even world affairs.A few, in her impressive career so far, stand out. First, she, along with the other founders
  
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