Marketing news

• Big Ass Fans endorses another ass for president

  19-10-2016 22:41
  
  Still undecided?
  Big Ass Solutions, which says it makes “the world’s best fans, lights and control systems with an emphasis on energy efficiency,” is offering up its so-called mascot and faith healer, Fanny the donkey, as a “ride-in candidate” for President of the United States.
  Fanny will even be on the UNLV grounds for the October 19 debate “trying to rile up the crowd,” the company said.
  According to a release, the “last straw” in Fan
  
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• Dropbox brings in former EA global marketing head as CMO

  19-10-2016 20:18
  
  File sharing brand Dropbox has announced the appointment of Carolyn Feinstein as its new chief marketing officer.
  Feinstein has been in the industry for more than two decades, heading up Electronic Arts’ (EA) global marketing team as SVP until 2014. Here she was responsible for brand campaigns such as Fifa, The Sims and Battlefield, before leaving to become VP of marketing for Pure Storage.
  Dennis Woodside, the company’s chief operating officer, said: “[Feinstein is] a talented
  
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• Snapchat may stop sharing ad revenue with Discover media partners in favour of a flat upfront fee

  19-10-2016 19:34
  
  Snapchat reportedly has ambitions to pay media partners on Discover a flat license fee upfront instead of sharing ad revenue as it transitions from social company to media owner, adopting the same model as TV networks.
  Currently the platform lets publishers on Discover sell ads against their content, and keep hold of the ad revenue generated as a result. Snapchat also sells ads against the same content using its own sales team.
  However, according to Recode, the platform now has ambitions to pay
  
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• Hearst UK CEO Anna Jones steps down

  19-10-2016 18:46
  
  Hearst UK chief executive Anna Jones is stepping down from the role in 2017 to co-found AllBright, a funding platform for female-led businesses in the UK.
  Jones completes her tenure as chief executive of Hearst in February 2017 after five years with the company. She is going on to co-found AllBright with Debbie Wosskow, serial entrepreneur and chief executive at Love Home Swap. Jones will also become executive chairman of ShareStyle, a digital marketplace for style services.
  "ShareStyle wil
  
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• Government appoints first director general for digital and media

  19-10-2016 18:25
  
  The government has appointed former British ambassador Matthew Gould to the newly created role of director general for digital and media as it looks to make good on the promise of transforming Britain into a world-leading digital economy.
  Gould’s experience comes from his time spent as the British ambassador to Israel, where he set up the UK Israel tech hub. He also led the Cabinet Office’s cyber security unit as its director of cyber security and information assurance.
  In this curre
  
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• Johnnie Walker on why brands should get involved in the refugee crisis

  19-10-2016 18:14
  
  Johnnie Walker says brands “should have a voice and contribute to culture” as it looks to show a different side to the refugee crisis and inspire people to donate.
  The Diageo-owned brand launched its ‘Ode to Lesvos’ documentary last month as part of its Storyline initiative, which sees Johnnie Walker working with a global network of storytellers – including writers, directors, photographers and filmmakers – to give everyday people a voice to tell inspiring sto
  
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• Yahoo: Why doesn’t Apple know you have an iPhone?

  19-10-2016 17:53
  
  Yahoo’s SVP of communications products at Yahoo, Jeff Bonforte, has an issue with how marketers are using data.
  He believes other brands should be more responsive in their approach to data and not rely on the basics. He says that by not doing more with data, brands, including Apple, are at risk of offending customers.
  “I think when we collect a lot of data it can offend customers when we are so unresponsive about it,” he says, speaking at Yahoo’s IAB Upfronts event today
  
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• Half of the Brits not subscribed to music streaming services say it’s too expensive

  19-10-2016 17:51
  
  Only a tenth of Brits currently own a subscription to a music streaming app such as Spotify, Apple Music, Deezer, Tidal  however, pricing remains a major problem, according to a YouGov study from Zuora.
  The research, of 2,115 UK adults in May 2016 found that of the 90% of Brits not subscribed to such apps, 48% claimed the subscriptions - typically an average of around £7.07 per month across the board; – are too expensive.
  A total of 3.7m Brits, 71% of UK music streaming sub
  
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• Steve Henry: ad industry makes people too anxious

  19-10-2016 17:29 via campaignlive.co.uk
  
  The advertising industry needs to stand out while brands should stand for something, Steve Henry co-founder, HHCL and Decoded said, claiming "advertising is too precious".
  
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• Yahoo: quality of native ads must improve

  19-10-2016 16:15 via campaignlive.co.uk
  
  Native ads account for 42% of Yahoo's ad revenue but quality still needs to improve, admits Jeff Bonforte, the company's senior vice president of communications products.
  
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• Big Bang contest lines up paid internships for up to 50 young creatives

  19-10-2016 16:06 via campaignlive.co.uk
  
  Recruitment consultancy Daniel Marks has lined up 50 young people with 170 meetings with agencies about paid internships through its annual Big Bang creative internship scheme.
  
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• As the Dadi Awards celebrates its 10th anniversary, here's how the digital industry has changed in the last 10 years

  19-10-2016 15:55
  
  As tonight's ceremony will mark the 10th anniversary of The Drum Awards for the Digital Industries (which, mercifully, we soon learned to shorten to Dadis) the milestone got us thinking about how the digital industry has changed in that time. Only 10 years ago, Steve Jobs was still putting the finishing touches to the first iPhone, Nintendo was making gamers out of grannies with its Wii and Bebo was the most widely used social network in the UK. Yes, Bebo. Twitter, alas, still had its train
  
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• Shell focuses on the human benefits of energy to attract new generation of entrepreneurs

  19-10-2016 15:54
  
  Shell wants to boost the standing of the oil and gas sector through its first “mass reach” campaign focused at sustainability, as it loos to encourage more entrepreneurs to consider innovating in the energy sector rather than trying to come up with the next Facebook or Twitter.
  The oil brand has launched the next stage of its #makethefuture campaign, which involves a long-term collaboration with seven entrepreneurs to develop cleaner energy solutions.
  The partnership began with the
  
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• Shell focuses on the human benefits of energy in bid to attract new generation to sector

  19-10-2016 15:54
  
  Shell wants to boost the standing of the oil and gas sector through its first “mass reach” campaign focused at sustainability, as it loos to encourage more entrepreneurs to consider innovating in the energy sector rather than trying to come up with the next Facebook or Twitter.
  The oil brand has launched the next stage of its #makethefuture campaign, which involves a long-term collaboration with seven entrepreneurs to develop cleaner energy solutions.
  The partnership began with the
  
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• Shell focuses on the human benefits of energy in bid to attract new generation of entrepreneurs

  19-10-2016 15:54
  
  Shell wants to boost the standing of the oil and gas sector through its first “mass reach” campaign focused at sustainability, as it loos to encourage more entrepreneurs to consider innovating in the energy sector rather than trying to come up with the next Facebook or Twitter.
  The oil brand has launched the next stage of its #makethefuture campaign, which involves a long-term collaboration with seven entrepreneurs to develop cleaner energy solutions.
  The partnership began with the
  
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• Dyson sets cryptic challenge to hover up the best talent

  19-10-2016 15:48
  
  Vacuum company Dyson is looking to cultivate its next generation of talent by setting a series of cryptic challenges to attract “bright minds, with great ambition and a passion for problem solving”.
  The activity, created by Livity, is called ReThinkers with the first of four recruitment challenges available to try here.
  The company says that the scheme will help promote the new roles in addition to attracting inquisitive talent, as part of its 2014 pledge to hire 3,000 new staff memb
  
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• Bray Leino Yucca's Ben Martin passes away

  19-10-2016 15:20
  
  Ben Martin, the managing director of Bristol-based Bray Leino Yucca, has passed away suddenly.
  An engaging, creative and universally loved presence at the agency, Martin founded Yucca in 2006 before it was acquired by Bray Leino five years later. In that time, he grew the agency to a team of 57 working on over £1m of business across clients including Clarks Silverstone Circuits, Hoburne Holiday Parks, Howies and Motability.
  Within the Bray Leino business, Martin championed a more
  
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• #SMBuzzchat: We Are Social's Tom Ollerton on how brands should be innovating on social

  19-10-2016 15:16
  
  Social media innovation is not just showing your boss that Snapchat has a new filter or feature according to Tom Ollerton, innovation director at We Are Social.
  On the latest episode of #SMBuzzChat, The Drum spoke with Ollerton about what really constitutes social media innovation and how this often revolves around social behaviour rather than new social features.
  Ollerton went on to mention startups like CrowdPilot, a smartphone app where other users can help
  
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• Unilever employs Facebook chatbot to teach kids to brush teeth

  19-10-2016 15:06 via campaignlive.co.uk
  
  R/GA London has developed a new way for Unilever's oral care brand Signal Pepsodent to tell a story that reaches parents and children around the world.
  
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• Networks beware: 54 percent of millennials have 'show dumped' when content becomes too difficult to access

  19-10-2016 15:00
  
  Part of what makes Netflix so appealing – and why viewers often complete the company’s original series once they begin them – is that there is no wondering whether the next episode will be available. Netflix subscribers know that if they begin Stranger Things, for example, they could finish the season the same day.
  This is a feature that other content providers have struggled with, and according to new research from TiVo, the majority of millennials have “show dumped,&rdq
  
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• Newcastle University London: Marketing Manager

  19-10-2016 14:41
  
  Salary Band D: £28,780-£38,939, inclusive of London weighting.:Newcastle University London:
  The Marketing Manager will play a vital role in the development and delivery of Newcastle University London’s marketing and communications strategy.
  Newcastle University London, Middlesex Street, London.
  
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• Anna Jones quits Hearst to launch female entrepreneurship venture

  19-10-2016 14:20 via campaignlive.co.uk
  
  Anna Jones is stepping down as chief executive of magazine publisher Hearst after two-and-a-half years to co-found an investment company that will finance and support "outstanding female-led companies".
  
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• Turner and CNN create business news app, CNN MoneyStream

  19-10-2016 14:12
  
  Turner and CNN have created a mobile app, CNN MoneyStream, creating a business news experience for users. CNN MoneyStream creates a personalized experience and allows users to follow companies, businesses, topics and the market.
  “CNN MoneyStream is an app for fanatics. People are as passionate about business as they are about sports and CNN MoneyStream plays directly to those passions. It's not just a news feed - it allows you to dive deeper into your obsessions - whether that's marke
  
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• Tiger Woods unveils TGR branding to build his reputation ‘as a competitor off the course’

  19-10-2016 14:07
  
  As Nike-athlete and renowned golfer Tiger Woods continues to slip down the Official World Golf Ranking (ranked 802nd in the world at the time of publication) the sporting pioneer has unveiled a new series of branding.
  The TGR brand has been released as a replacement for Woods’ TW branding, with the design implementing the W in Woods reimagined as a tiger (or TGR) paw.
  On the Tiger Woods website, he said: “My team and I have applied these principles … to all that we&r
  
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• Online Influence conference brings global brands to Bristol

  19-10-2016 14:03
  
  IBM, TUI Travel, MediaCom and ITN are among the brands taking part when The Online Influence Conference (OiConf) returns to Bristol for the second year running tomorrow (20 October).
  OiConf is the UK’s fastest growing social and mobile innovation conference. With events in Cardiff and Bristol, and plans to expand to London, Manchester, New York and Taipei, OiConf aims to deliver world-class content from industry leaders and internationally respected speakers.
  Paul Shepherd, found
  
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• Shazam enters the video market with music video channels

  19-10-2016 14:00
  
  Shazam, which totals 120 million active monthly users and has been downloaded one billion times since 1999, has partnered with Portland-based startup Vadio to create in-app music video channels.
  “We continually look for new ways to expand the way in which our users can discover music,” said Greg Glenday, chief revenue officer, Shazam. “We want to give fans a great reason to spend more time with Shazam by giving them access to a rich and immersive music video experience. In turn
  
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• Walmart gets into online entertainment with ad-supported TV and movie streaming services

  19-10-2016 13:35
  
  US retailer, and owner of Asda in the UK, has launched its own TV and movie streaming service, that will be supported by pre- and mid-roll advertising rather than a subscription fee.
  VuDu Movies on Us builds on an existing offer on the VuDu platform, which Walmart bought in 2010. Until now, users have been able to rent or buy films and TV programmes but has failed to maintain its position amid the rise of Netflix and Amazon Video.
  While its entry into streaming will place it closer to those two
  
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• Dove's latest #SpeakBeautiful campaign comes under fire for 'policing women's self-expression'

  19-10-2016 13:30
  
  Dove is facing a backlash on social media after launching the latest phase of its #SpeakBeautiful campaign which seeks to  "spread positivity" online. 
  The Unilever-owned brand has courted mixed reaction on Twitter for the initiative which encourages women to partake in a 're-do' challenge. The concept requires women to ask friends who are being negative online, be it about themselves or others, to post two positive tweets for every cynical one they share using the hashtag #SpeakBeauti
  
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• Pitch update: Godiva, Kingfisher, Public Health England, AA

  19-10-2016 13:09 via campaignlive.co.uk
  
  Godiva, the chocolate brand owned by Pladis, is no longer considering Mother London for its retained creative account.
  
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• JCDecaux to double digital impressions to one billion by 2017

  19-10-2016 13:00 via campaignlive.co.uk
  
  JCDecaux has said it will hit one billion digital impressions by the end of 2017 after announcing extensive investment in digitising its infrastructure.
  
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• Epson inks Lewis Hamilton to display the speed of printing

  19-10-2016 12:59
  
  Printer company Epson, in a bid to promote its new EcoTank printer, soaked three times FIA Formula One champion Lewis Hamilton, in (around) 400 litres of ink in a visual ad drive.
  Created in collaboration with the Mercedes AMG Petronas F1 team, the slot from Citizen Films hits home the new product and the fact the company supports the race team with inkjet printers, scanners, 3LCD projectors and wearables, including smart glasses.
  Hamilton said: “During the course of each season, I get to
  
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• How xAd will drive efficiency for food redistribution charities on The Drum’s Do It Day

  19-10-2016 12:53
  
  In cities all over the world, homeless people starve, while businesses throw away tonnes of food that in many cases is still edible. Such a dire situation invoked similar responses from xAd's two Plan It Day challenge teams, with one focusing on the distribution logistics and the second on the marketing efforts. The challenger decided that combining the two would create a stronger overarching solution.
  Daniel Warner, supply and data director at xAd, highlighted Team One's logistical understandin
  
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• Parenting app Mush seals deal with Aveeno Baby

  19-10-2016 12:49 via campaignlive.co.uk
  
  Mush, the parenting app, has secured its first commercial partnership with Johnson & Johnson's Aveeno Baby.
  
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• Huawei seeks shop for phone launch

  19-10-2016 12:30 via campaignlive.co.uk
  
  Huawei, the Chinese tech giant, is on the lookout for a creative agency ahead of an upcoming global launch of a new smartphone.
  
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• Digital influencers poised to become 'more powerful'

  19-10-2016 12:25 via campaignlive.co.uk
  
  The digital influencer bubble is not going to burst and influencers will become a "stronger and more powerful voice in marketing", according to a leading beauty marketer.
  
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• Canon selects VCCP amid shift in marketing strategy

  19-10-2016 12:14 via campaignlive.co.uk
  
  Canon has appointed VCCP as its first integrated agency as it looks to ditch product-based marketing in favour of focusing on people's wider relationships with images.
  
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• Three brand lessons from the US presidential election

  19-10-2016 12:00
  
  The 2016 US presidential election is racing to its conclusion, and we will know the winner in a matter of weeks. This election cycle has unquestionably been unlike any other in modern US history, and scholars will study it for years to come to identify lessons for future candidates. But I’m currently more intrigued by the learnings brands can take away from the election. 
  I believe there are three lessons for brands from this election cycle. 
  1 Brands can find a voice in the poli
  
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• IPA issues warning on third-party inventory

  19-10-2016 12:00 via campaignlive.co.uk
  
  News and magazine publishers are in "real danger" of creating an unsafe environment for brands by selling "off-site" inventory from third parties and packaging it with their own ad inventory, according to the IPA.
  
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• TV ad market suffers amid fears of post-Brexit slump

  19-10-2016 11:56 via campaignlive.co.uk
  
  The TV advertising market has worsened since September and is heading for a 5% drop in the final quarter of the year amid concerns of a post-Brexit downturn that could last into 2017.
  
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• Virgin Trains reviews East and West Coast creative

  19-10-2016 11:51 via campaignlive.co.uk
  
  Virgin Trains is reviewing the creative account for its East Coast and West Coast services.
  
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• Waitrose, Diageo and P&G on the potential and limitations of data

  19-10-2016 11:41 via campaignlive.co.uk
  
  At the IGD Big Debate in London, business leaders from the biggest brand and retailers talked about navigating the expanding universe of data - and when it is best to show caution.
  
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• Hillary Clinton considered Tim Cook and Bill Gates for vice-president

  19-10-2016 11:40
  
  Hillary Clinton supposedly considered placing Tim Cook and Bill Gates on a list of potential running mates for her 2016 bid. The tech billionaires' names were found in a leaked email which apparently originated from Clinton’s campaign manager John Podesta.
  In a message dated 17 March 2016 published by Wikileaks, Podesta names Cook and Gates among a "first cut" of potential candidates for the job alongside Starbucks chief executive Howard Schultz and Coca-Cola’s Muhtar Kent.
  Sili
  
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• Bauer Media appoints Christian Baesler as digital MD to spearhead expansion following Sam Jones’ departure

  19-10-2016 11:32
  
  Bauer Media has appointed Christian Baesler as managing director of Bauer Xcel Media, the group’s digital arm, to oversee its operations in the UK and US following the departure of Sam Jones last week.
  Baesler joins from New York where he was president of Bauer’s digital business for the US.
  He began his career with Bauer at the group’s headquarters in Hamburg, and after four years was relocated to New York to create Bauer Xcel Media, focusing entirely on growing its
  
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• InStyle UK to close print issue and publish online-only

  19-10-2016 11:30 via campaignlive.co.uk
  
  Time Inc is to stop publishing the UK edition of its fashion magazine InStyle in print, with December set to be the final issue.
  
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• Inquisitive Instagram usage encouraged with new Stories Explore tab

  19-10-2016 11:25
  
  Photo sharing platform Instagram is bringing its Stories offering into its Explore tab on both Android and iOS devices with the aim of encouraging users to seek out and view the videos and pictures of those they don’t necessarily follow.
  The move will see a Stories Explore tab added to the existing Explore section from which the curious can browse photos and videos posted by strangers.
  Explaining the novel feature in a blog post Instagram stated: "The new suggested Stories sectio
  
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• Yahoo CEO Marissa Mayer says company is 'heartened' by users' loyalty following cyber hack fallout

  19-10-2016 11:23
  
  Yahoo has had a difficult year, but it's chief executive Marissa Mayer has said that the company is "heartened" by users' loyalty following a mammoth data breach. 
  In one of the largest hacks ever recorded, the personal information of some 500 million Yahoo users was stolen in late 2014, with the company saying the breach was most likely down to a "state sponsored actor".
  The data taken potentially included names, email addresses, telephone numbers, dates of birth, hashed passwords and
  
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• Alfa Romeo set for SUV push

  19-10-2016 11:20 via campaignlive.co.uk
  
  Alfa Romeo is looking for an agency to create a global campaign for a new SUV.
  
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• J Walter Thompson CEO outlines how she would have marketed an anti-Brexit campaign to 'sell the benefits'

  19-10-2016 11:19
  
  J Walter Thompson chief executive Tamara Ingram, a Brit now living in the US, said she would have marketed an anti-Brexit campaign to “sell the benefits” of the EU, calling the Remain campaign’s attempt to convince voters to stay “shameful”.
  Speaking at the 2016 Fortune Most Powerful Women Summit in California, the advertising chief said she would have shown what it means to have “extraordinary immigration, fantastic medicine, wonderful arts and economic growt
  
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• Sport England chief on the pressure to repeat success of ‘This Girl Can’ as 2017 campaign is readied

  19-10-2016 11:18
  A follow up to This Girl Can – arguably, the most successful ad campaign of recent years  – will be launched in early 2017. But the momentous challenge of repeating that success has not been lost on chief executive Jennie Price, who recently told The Drum that the pressure is intensifying as the reveal date draws closer.
  However, it’s only been in the last three months that Price and FCB Inferno – the agency behind the original This Girl Can – have been able to
  
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• Think Jam invests in global content creation following international project wins

  19-10-2016 11:14
  
  Think Jam has boosted its creative studio’s capabilities with the appointment of a creative operations director and ten new hires after a number of international new project wins for the agency’s creative department.
  Rory Hallam, the entertainment-marketing agency servicing clients in the UK and US's former director of media, has been promoted to the role of creative operations director. This new role seeks to expand the agency’s production backbone, build new skills,
  
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