Marketing news

• Donald Trump chatter soars to 307m on Facebook this past week

  18-10-2016 23:19
  
  USA Today announced today it has been collaborating with Facebook all month to gauge chatter about the upcoming Presidential election. This past week, Donald Trump shattered his previous records, generating more than 307m likes, comments, shares and posts about him based on the 2016 USA Today/Facebook candidate barometer. The prior week, Trump had 253m Facebook interactions, and the week before that, he had 220m , according to weekly data provided by Facebook.
  By comparison, Hillary Clinton also
  
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• Michael Moore tackles Trump in a surprise film

  18-10-2016 22:32
  
  Oscar-winning filmmaker Michael Moore, who has never been one to shy away from controversy, is wading into the shark-infested waters that are the 2016 election with a new film, Michael Moore in TrumpLand.
  Moore teased what he called the #OctoberSurprise on Twitter on October 17 before inviting his 3 million followers to New York City’s IFC Center at 9:30 PM on October 18 for “a peek @ what I've been up 2."
  According to the IFC Center, the film officially opens October 19, but wi
  
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• Online retailer Rue La La partners with Pitney Bowes to expand global reach

  18-10-2016 22:11
  
  Rue La La, an e-commerce site best known as an online style destination  connecting brands with shoppers, announced today it will expand its reach to 219 countries and territories, offering members outside the U.S. access to its latest recommendations in fashion and home decor.
  Utilizing its borderfree retail platform, technology leader Pitney Bowes has partnered with Rue La La which enables the adaptation to local currency and dependable shipping for international members. Membership
  
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• Gaming brand Razer acquires George Lucas-founded THX

  18-10-2016 21:35
  
  Entertainment company THX said gaming lifestyle brand Razer has acquired the majority of its assets “and brought [on board] the management and employees of the company.”
  In a press release, THX said it will continue to operate independently under its own management and “apart from the ongoing business of its parent company.”
  Terms of the deal were not disclosed.
  THX said it will maintain its core mission, which is “to provide quality entertainment experiences in the
  
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• Droga5 adds media planning to its list of offerings

  18-10-2016 20:25
  
  Creative and strategic agency Droga5 has added another tool to its box by adding media planning expertise.
  With its new discipline, the A-list agency will help clients maximize their creative efforts. The company calls it an addition to its existing communications strategy department, providing “a more holistic approach to strategic planning,” and giving clients one solution for creating impact, according to a recent release by the company.
  “While it made sense to separate crea
  
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• Microsoft introduces program to journalists for 'effective data storytelling'

  18-10-2016 19:34
  
  Microsoft is continuing to invest in its Power BI platform, and today the tech giant released a new pilot program dedicated to journalists, reports Geekwire, that will enable effective data storytelling that includes visualization, graphics and insights. 
  Microsoft CEO Satya Nadella has said recently that 'data is the new electricity' and as Power BI is free to use, the business intelligence tools are meant to simplify complex sets of data and enhance the overall story.
  Microsoft's Data Jou
  
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• Twitter trolling and abuse extinguished family-friendly Disney’s potential buy-out

  18-10-2016 19:07
  
  Disney executives were reportedly afraid the company's rumoured acquisition of Twitter could tarnish the brand’s family-friendly status as it would have inherited the mammoth task of cleaning up user behavior had it followed through on its initial interest.
  According to reports, the brand was well in the (now seemingly subdued) race to acquire the social network which is conducting a Wall Street ad campaign to trump up buyer interest.
  Now Bloomberg cites sources “familiar with manage
  
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• AMV promotes six as Richard Arscott prepares to step down

  18-10-2016 18:59 via campaignlive.co.uk
  
  Abbott Mead Vickers BBDO has promoted managing partner Justin Pahl to managing director as Richard Arscott prepares to leave the shop.
  
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• Pick of the week: Talk Talk "This stuff matters" by CHI & Partners

  18-10-2016 18:50 via campaignlive.co.uk
  
  Maisie McCabe is charmed by TalkTalk's new ad.
  
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• Clear Channel slammed for 'shabby' treatment of billboard landlords

  18-10-2016 18:44 via campaignlive.co.uk
  
  Clear Channel's refusal to pay rent to some landlords in the final quarter of the year has been described as "unusual" and "shabby" by outdoor industry sources.
  
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• Clear Channel in rent dispute with billboard landlords

  18-10-2016 18:44 via campaignlive.co.uk
  
  Clear Channel's refusal to pay rent to some landlords in the final quarter of the year has been described as "unusual" and "shabby" by outdoor industry sources.
  
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• Bloomberg launches new TV series, with Bill Gates as first guest

  18-10-2016 18:34
  
  Bloomberg Media has announced the launch of a new prime-time television and digital series 'The David Rubenstein Show: Peer-to-Peer Conversations'.
  Financier and philanthropist David M. Rubenstein will each episode interview an influential power player about their personal and professional journey.
  As a peer, Rubenstein asks his guests — including Bill Gates, Lloyd Blankfein, Indra Nooyi, and Warren Buffett — frank questions, uncovering the moments that define how they
  
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• Don't speak for me: Why Facebook Messenger's suggested 'Conversation Topics' overstep the mark

  18-10-2016 18:22
  
  Facebook Messenger is rolling out in small test groups a new piece of functionality which suggests conversation topics, based upon what your friend group has recently been up to. Joanne* has visited Dishoom. Bram* is attending Beyoncé at the O2. Matthew has returned from the doctors about that rash.
  Because… I don’t know.
  It’s one thing for Facebook to filter out the volumes of content from my friends and brands and publishers on the platform because there is just too m
  
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• Retailers prepare to unleash Christmas ad campaigns

  18-10-2016 18:20 via campaignlive.co.uk
  
  Major British retailers are putting the finishing touches to their Christmas advertising campaigns.
  
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• Grey's David Patton appointed global president at Y&R

  18-10-2016 18:14 via campaignlive.co.uk
  
  Grey EMEA boss David Patton is joining sister WPP agency Y&R as global president to help rejuvenate the creative network.
  
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• New travel trade event will target buyers and sellers in the business of love

  18-10-2016 18:10
  
  PR and digital communications agency Rooster has been selected to represent Amour, a new trade event that will ‘marry up’ romance travel specialists and destination wedding planners with the world’s most awe-inspiring and romantic experience providers.
  The three day event taking place between 12-15 February 2017 in Venice, Italy, is being produced by Worldwide Events, owners of travel trade shows including the Meeting & Incentive Forum and Private Luxury Forum. Distinctly,
  
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• Gyro New York becomes agency of record for Hiscox USA

  18-10-2016 18:06
  
  Hiscox USA, a leading specialty insurer, today announced the selection of Gyro New York as its marketing and advertising agency of record. The agency is tasked with continuing to raise awareness of Hiscox USA’s products and solutions, as well as building on the company’s award-winning “Encourage Courage” campaign.
  “Gyro’s fearless and innovative approach to marketing is exactly what we were looking for in a partner,” said Hiscox USA’s head of marke
  
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• How content marketing is helping Philips move into healthcare

  18-10-2016 18:05
  
  Content marketing is helping Philips to establish itself as a thought leader in healthcareWhy is content marketing important to the Philips brand?
  We’re at a transformational period in our history at Philips, moving from a company known for its TVs, radios and lightbulbs to a global player in the healthcare space. Content marketing is a great way to become a thought leader in that space and build trust and loyalty with both consumers and healthcare professionals who may not have traditiona
  
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• The big debate: Is content marketing really nonsense?

  18-10-2016 18:03
  
  Red Bull is one brand that famously invests heavily in its own contentMarketing Week columnist Mark Ritson has once again stirred up an intriguing – and at times heated – debate about the fundamentals of marketing strategy. His column last week, ‘Is content marketing a load of bollocks?’, had at the time of writing notched up over 60 comments and plenty of discussion on social media, as Ritson questioned the wisdom of a profession in which ‘content’ is often s
  
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• Why video is not just about cinematic content and sexy car brands

  18-10-2016 17:59
  
  Video was the fastest growing digital ad sector in 2015, according to the IAB’s latest findings, with spend up 129% to £298m. And that surge in spend has unsurprisingly piqued the interest of publishers. AOL, Buzzfeed, Yahoo and Vice are all pushing their own video content and opening up in-house production studios as they look to convince brands they should be the platform of choice for marketers’ budgets and look to stop Google and Facebook racing awa
  
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• Google click-to-message search ads help consumers text businesses

  18-10-2016 17:50
  
  Google is tapping into the rising number of consumers opting to message brands with questions and queries with the roll out of a new click-to-message option enhancing its AdWords offering.
  When consumers tap the contact node (pictured above), the default SMS app will open with a pre-written message for the brand – such as “I’m interested in a reservation. Please text me back with more information.”
  The new layer of intimacy, stoked with the chat, can potentially increase
  
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• Supermarkets will feel like dull libraries if bosses don’t support in-store marketing from FMCG brands, warns Kraft Heinz

  18-10-2016 17:12
  
  The maker of Heinz beans has warned that supermarkets are in danger of becoming too “manicured” and reminiscent of “libraries” as bosses seek to streamline aisles and reduce promotions, at the expense of exciting customers with in-store marketing that will “break the autopilot” of the shopping experience.
  Changing consumption habits as well as rising concerns around things like sugar has led Kraft Heinz to believe that, despite the pressures of Brexit, coming
  
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• Clipper tea appoints Aesop as lead creative agency

  18-10-2016 17:06
  
  Fairtrade and organic tea brand Clipper has appointed Aesop as its lead creative agency following a competitive pitch.
  The Wessanen-owned brand, which previously worked with BBH London, is poised to launch an integrated campaign in November 2016 which will include print, outdoor, experiential, social and retail activations.
  The new marketing drive will focus on Clipper’s blend expertise and taste across its range of products.
  "Aesop demonstrated a thorough understanding of Clipper and nail
  
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• AMV BBDO's managing director Richard Arscott to leave

  18-10-2016 16:59 via campaignlive.co.uk
  
  Abbott Mead Vickers BBDO's managing director, Richard Arscott, is leaving the agency to launch a social media start-up in the UK.
  
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• Why fear sells, passion matters and creatives need to be allowed to fail: Key takeaways from ADCE Festival 2016

  18-10-2016 16:53
  
  The Art Director’s Club of Europe has brought together creative minds from the worlds of design, sport, marketing, dance and more for a third time at its annual festival to celebrate and recognise the role creativity, graphic design and new creative solutions play in overcoming the challenges and disruptions of modern life.
  Taking place in Barcelona this year’s festival looked to show the importance of ‘unexpected connections’ and how industries and roles you would think
  
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• Malibu invites drinkers to 'coco-connect' with IoT cup that saves queuing at the bar

  18-10-2016 16:42
  
  For party-goers and clubbers who are sick of queues at the bar, Malibu may have just come up with the perfect solution. 
  The Pernod Ricard-owned brand has developed what it is calling a "tech-smart" goblet that incorporates internet of things (IoT) technology into the brand's popular coconut cups. 
  Developed in partnership with SharpEnd, the cups will be piloted in some of the brand's key markets and is part of the its ongoing foray into innovation.  
  Load
  
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• The Great & The Good: Account Executive

  18-10-2016 16:29
  
  £20000 - £22000 per annum + significant benefits :The Great & The Good:
  Lovely opportunity for an Account Executive to join a thriving integrated agency in the heart of town.
  London
  
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• Iceland’s digital focused store is completed with help from Whippet

  18-10-2016 16:28
  
  Frozen food specialist Iceland's Clapham Common store in London has completed its refit and modernisation plans, with help from creative agency Whippet.
  With intention to develop a more surprising and engaging in-store experience, the establishment now possesses an entirely new look and feel. Every touch point in the customer journey has been considered – from the new fascia to the navigation, brand, service and value communications. 
  Loading...
  The
  
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• Greggs pie-lots pasty deliveries in Newcastle

  18-10-2016 16:19
  
  Greggs the bakers is expanding its offering to test out deliveries at a Newcastle business estate to gauge interest for on-demand pastry.
  Cobalt Business Park, which houses 14,000 employees across companies like Tesco, Siemens and Fujitsu will be the testing ground for the lunchtime deliveries – in a scheme called 'Greggs Delivered'.
  The Newcastle Chronicle reports that the trial will expand beyond the business park, with pastries, sandwiches and salads among the items on the menu.
  The loc
  
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• British Heart Foundation puts Twitter's like button at the centre of clever 'Restart A Heart Day' campaign

  18-10-2016 16:15
  
  Most of use Twitter's heart-shaped 'like' button on a regular basis without giving it a second thought, but now the British Heart Foundation (BHF) has put the icon to use for its latest campaign. 
  To mark Restart A Heart Day which aims to raise awareness of CPR and how it can be used to save a life, the charity is making use of Twitter's autoreply function. 
  At the centre of the bespoke campaign is a special tweet from the official BHF account which asks users to im
  
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• Developing audience loyalty through data-driven publishing

  18-10-2016 16:10
  
  Publishing may well have been the first data-driven industry. After all, selling copies of your newspaper, magazine or book depends upon writing about things that people care about and are engaged in.
  Finding out what things people cared about used to depend upon annual reader surveys or responses mailed in on a postcard. In 2016, it means getting granular insights into actual readers’ preferences, priorities and behaviour from a data management platform.
  The publishers that understand thi
  
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• New Look launches promo campaign with Brass

  18-10-2016 16:08
  
  Leading fast-fashion retail brand New Look this week launched its new AW16 promotional campaign online and across more than 600 retail stores in the UK and Republic of Ireland (ROI). Created by Brass, New Look’s newly appointed shopper and promotional marketing agency, the campaign encourages customers to ‘Shop Styles, Get Prizes’ with £1m of style prizes to be won.
  Brass agency’s dedicated shopper marketing team created and delivered the campaign to help New L
  
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• MediaCom works with Facebook on new social media-friendly content service

  18-10-2016 16:02 via campaignlive.co.uk
  
  MediaCom has launched a new service, Feed Ready, intended to help brands ensure their content better suits the environments of different social networks.
  
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• AMV BBDO dominates Campaign Big Awards

  18-10-2016 15:56 via campaignlive.co.uk
  
  Abbott Mead Vickers BBDO has stormed the 2016 Campaign Big Awards after winning film agency of the year, seven golds and 11 silver awards.
  
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• Piers Morgan: brands should evolve by taking a position on issues

  18-10-2016 15:46 via campaignlive.co.uk
  
  Journalist and presenter Piers Morgan has said it is vital for brands "in this era to interact with their customers" online.
  
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• Independent agencies need to get on board with the Evergreen Movement

  18-10-2016 15:37
  
  To work in today’s advertising industry is to know uncertainty. Studies show that 58% of marketers plan to review their agencies in the next year. The endless cycle of reviews and the need to constantly churn out pitches has left agencies struggling to keep up with the short term and failing to think strategically about the long term. In some ways, it’s hard to blame them. In these circumstances, long-term thinking can seem like a was
  
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• Iris opens B2B offering Work.Life

  18-10-2016 15:24 via campaignlive.co.uk
  
  Iris has launched a global offering for business-to-business clients called Work.Life.
  
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• Change as a constant theme in new CPA Canada ad campaign

  18-10-2016 15:18
  
  Canada's Chartered Professional Accountants (CPAs) yesterday launched a new national advertising campaign that demonstrates the value the profession brings in helping organizations chart a course in the presence of constant change.
  The new campaign includes television, online video, print, digital and social creative running in English and French across Canada. The broadcast creative includes a visual thread of shots that feature CPAs at the center of the rapidly changing business landscape
  
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• Iris underlines B2B commitment with the launch of Work Life

  18-10-2016 14:51
  
  Iris is looking to capture B2B clients with the launch of a specially created department called Work Life.
  The department is built to draw new B2B focused clients and support those already in the network, with the proposition that it will draw talent and expertise from business consultancy arm iris Concise, and from recent acquisitions and investments Founded, Pepper and Unrival.
  Richard Perry, partner, Iris, said: "We’re launching Work Life as an open invitation to bright and ambitio
  
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• Football Manager 2017 to simulate Brexit outcome

  18-10-2016 14:23
  
  For many, video games provide a form of escapism for players, but UK fans of Football Manager 2017 will find the harsh financial realities of the Brexit altering their business dealings within the latest game.
  In a case of art imitating life, Miles Jacobson head of games development studio Sports Interactive (SI), claimed that the football manager simulator will try to predict the in-game effects of the Brexit.
  The Telegraph reports that the game will generate several scenarios that could result
  
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• The Drum Network launches ‘Create Britain’ to encourage creative investment and talent post-Brexit

  18-10-2016 14:20
  
  The Drum Network has launched ‘Create Britain’ ahead of Do It Day next month (10th November).
  The Drum Network came together with creatives and strategists from Gravity Thinking, Missouri Creative, Dog and That Lot to come up with the concept of ‘Create Britain’.
  When more than half (52 per cent) of the population voted to leave the European Union earlier this year, the remain supporters in the UK were left feeling disenfranchised and misrepresented. The majority of this
  
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• A week to go: Vote now for The Marketing Society's Brand of the Year 2016

  18-10-2016 13:49 via campaignlive.co.uk
  
  There's just a week left to cast your vote for Brand of the Year. Select your favourite from the shortlist of 20 brands that have shone brightly over 2016.
  
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• Why Netflix sees YouTube and Snapchat as competitors

  18-10-2016 13:48
  
  Netflix has admitted that it still has “a lot of catch-up to do” if it wants to compete with digital competitors like Snapchat, and plans to gain market share by “winning affection” among consumers.
  Speaking on a Q3 investor call yesterday (17 October), the streaming brand’s CEO Reed Hastings told analysts that it is not too worried about Amazon’s video offering, as other digital firms are more important to focus on.
  “We think about it as share of screen
  
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• Why marketers should take notice of Amazon and Google’s connected home launches

  18-10-2016 13:17
  
  The launch of Google Home next month will lend Google a physical presence in the connected homeWhenever technology giants like Amazon and Google enter a market, other brands tend to sit up and pay attention. In recent weeks both companies have taken big steps into the connected home, with Amazon launching its Echo home hub device in the UK and Google unveiling its Home controller during a press event this month. Besides pitting each brand against the other in the fight for supremacy over the &ls
  
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• ‘We will do everything to minimise food inflation’ says Tesco’s UK boss

  18-10-2016 13:05
  
  Tesco is committed to fighting against the “bad idea” of food inflation, according to the supermarket giant’s UK CEO Matt Davies.
  Just last week the grocer was involved in a high-profile dispute with Unilever after the FMCG giant asked Tesco to raise the prices of products such as Marmite by up to 10% in a bid to offset the higher cost of importing from abroad and the falling value of the pound.
  And Davies, speaking today (18 October) at IGD’s Big Debate conference, said
  
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• What a seven-year-old can teach us about the decline in live sport viewing

  18-10-2016 13:02
  
  Forgive me a little personal indulgence for a moment.
  My son, Jax, is seven years old and a football nut. He consumes every part of the game imaginable. This means non-stop playing of FIFA 16 on his iPad, and an addiction to Football Manager so worryingly deep that he can name the stamina, strength, and pace attributes of pretty much any player. He collects and trades Match Attacks, buys Match and Kick magazines, watches Premier league Classics and Match Of The Day before school and so much
  
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• Asos: ‘We are already awesome at mobile and we’re going to get better’

  18-10-2016 12:56
  
  Asos saw more than half its orders come through mobile devices for the first time in the six months to the 31 August as its focus on making the mobile experience cleaner and faster helped boost conversion.
  The online retailer said 51% of orders came through mobile, up from 44% six months ago. While Asos had its first month when mobile accounted for 50% of orders in February, this is the first time it has managed to maintain that level for a full half-year.
  Mobile also accounts for 69% of i
  
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• AOL launches five new original short-form content series

  18-10-2016 12:24 via campaignlive.co.uk
  
  AOL is ramping up its 'original' short-form entertainment content by launching five new series across its sites, The Huffington Post and Engadget, sealing its commitment to being a 'story-telling platform'.
  
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• Why doesn't anyone want to buy Twitter? As the social network's suitors vanish, marketers have their say

  18-10-2016 12:21
  
  When Salesforce confirmed it was no longer interested in a Twitter buyout over the weekend the news all but ended speculation of a sale for the social network. 
  The rumour mill has been in overdrive for the best part of a month about who was going to swoop in and take over the platform with Google, Disney and even News Corp touted as interested parties. But now as the dust settles, sources say that Twitter chief Jack Dorsey is now keen to turn his attention to developing a strategy that wil
  
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• 6 top takeaways from PepsiCo's new sustainability initiative

  18-10-2016 12:16 via campaignlive.com
  
  The food and beverage giant released its 2025 agenda, Performance with Purpose, on Tuesday. It broke down the progress the company has made and the goals it hopes to reach in the next 10 years.
  
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