Marketing news

• Tesco, Google and Graze on using data to transform consumer marketing

  16-10-2016 23:46 via campaignlive.co.uk
  
  Speakers from Tesco, Google and snack brand Graze discuss collaboration, programmatic, and how to take advantage of being multichannel.
  
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• Former Channel 4 chair urges the broadcaster to drop its non profit status

  16-10-2016 14:11
  Michael Bishop, the former chair of UK public broadcaster Channel 4 has stated that it may be time for the company to drop its non-profit status in a bid to differentiate it from the publically-owned BBC.
  The Guardian reports that Bishop, who was vital in blocking privatisation of Channel 4 back in the 90s has now adopted a new stance as the role of public broadcaster adjust to a more global media scene.
  “Britain doesn’t need two publicly owned broadcasters,” he said, claiming
  
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• Clear Channel turns its back on 800 UK billboards as digital screen drive continues

  16-10-2016 13:55
  Outdoor advertising company Clear Channel has decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence.
  The New York based outdoor media firm will adapt its inventory to reflect advertiser demand.
  A Clear Channel source told the Sunday Times: "Potentially we’d have to cut back on our estate on a permanent basis.”
  The company admitted earlier this year that 2016 will be the first year that it generates m
  
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• Dentsu HQ raided after suspected employee 'Karoshi' suicide

  16-10-2016 12:38
  The Tokyo headquarters of Japanese advertising giant Dentsu has been raided by Tokyo Labor Bureau after an employee's suicide was linked to overwork.
  The Financial Times reports that the raids on Friday took place in response to allegations that the suicide of Matsuri Takahashi (25 December 2015) was caused by a culture of overworking.
  The Japanese government launched the investigation into the death of the 24-year-old, who had been at the company only nine months, only one week after it publish
  
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• Virgin America promotes first class flights with phone-charging, Wi-Fi sneakers

  16-10-2016 12:17
  Virgin America is selling one pair of specially made sneakers, designed to replicate the features offered in its first class flights, on eBay.
  Helping users experience all Virgin first class has to offer "without ever leaving the ground" is the first class shooe, which comes with white Italian leather, mood lighting, Wi-Fi, a phone charger and a tiny screen.
  One pair was created by agency Eleven. These will be placed for sale on eBay with the procreeds to go to Soles4Souls, a charity focuse
  
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• Facebook blocks Thailand ads as the nation mourns its king

  16-10-2016 11:53
  Ad-funded social network Facebook has reigned in its ads in Thailand as the country mourns King Bhumibol Adulyadej who passed away Thursday (13 October) at the age of 88.
  As a result, Facebook's Thai users will not see ads on the network during the period of national mourning, with similar gestures emerging from other brands as a sign of respect. 
  Facebook announced the move to advertisers via its blog: "On October 13, we turned off all delivery of ads to the country of Thailand. Thailand i
  
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• 'We're here to build the brands of our icons'- Roots of Fight founder on the brand's success and European launch

  16-10-2016 08:01
  
  As media and lifestyle brand Roots of Fight prepares for its European launch, co-founder Jesse Katz discusses the unconventional journey which saw him win the backing of sporting icons and turn a passion project into a global business.
  "One of the things that sparked this was Floyd Mayweather," says Katz as he discusses the impetus for Roots of Fight, the sports brand he co-founded four years ago and has since gone on to achieve the kind of veneration that would make even the likes of
  
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