Marketing news

• The 15 saddest attempts at brand verse from #NationalPoetryDay

  06-10-2016 21:55 via campaignlive.com
  
  Roses are red, babies are barefoot. Not every hashtag requires your input.
  
  Read more

• How Trump and Clinton convince the “unconvinced” during Sunday’s debate… and win the election

  06-10-2016 21:49
  
  Right now it’s a real horse race between Trump and Clinton and, with Election Day closing in, each candidate needs to fight hard for those uncommitted voters. But with so much already on the table, is there anything left they can do to get the edge heading into Sunday’s Presidential Debate?  They answer is decisively, yes.  The candidates have yet to tap into emotional science.  Until now.
  Using MindSight (an emotional testing tool) on likely voters, we revealed how pe
  
  Read more

• GS&P hires Julia Mee as agency’s first chief marketing officer

  06-10-2016 20:49
  
  Goodby Silverstein & Partners hired Julia Mee as the agency’s first chief marketing officer.
  She joins from Cisco, where she served as senior director of global advertising, media & sponsorships, a position she left in March of this year, according to her LinkedIn profile.
  In her new role, she will be tasked with overseeing marketing for the agency and developing a strategy that communicates the value of GS&P to clients, prospective clients and employees. Her appointment comes
  
  Read more

• Google, Ad Club of New York seeking young innovators, $5k up for grabs

  06-10-2016 20:33
  
  The Advertising Club of New York, with support from Google and The Drum, is on the hunt for young, talented minds for its 4th annual Young Innovators Award. This global award recognizes excellence and innovation by individuals who are exhibiting achievement in advertising, marketing and media. In addition to an important industry accolade, the award comes with a $5,000 prize. 
  “Through this award, we look to celebrate excellence and forward thinking by fresh, young minds,” said
  
  Read more

• Advertisement

• iProspect London strengthens senior leadership team with hire of Felicity Long as new managing director

  06-10-2016 19:46
  
  Digital performance agency iProspect has continued its recent investment in expanding its digital team with the appointed of Felicity Long to the role of managing director for London.
  Long joins iProspect from sister media agency Carat where, as head of digital, she led and developed a team of 35 specialists serving local and global clients.
  In her new role, which is expected to start by the end of the year, Long will work closely with iProspect's existing leadershi
  
  Read more

• Full-service v. specialty agencies: Which one reigns supreme?

  06-10-2016 19:25
  
  Like precious snowflakes, each brand and agency is different, so – spoiler alert – there isn’t a definitive across-the-board answer about whether it is best to work with full-service or specialty agencies.
  In fact, like so many things in life, with the necessary caveats, of course, the ideal arrangement, broadly speaking, may lie in a healthy compromise between the two — or what I’d like to call the Hannah Montana Approach. But more on that in a minute.
  Citing entre
  
  Read more

• Apple introduces ads within App Store as it looks to shake up its revenue model

  06-10-2016 19:24
  
  Apple has begun displaying search ads in the US iOS App Store following a successful beta trial.
  Earlier this year the company started serving the ads to people testing versions of iOS 10 and now they will be rolled out to all users.
  The paid ads are part of Apple’s strategy to shake up its revenue model for apps and will appear above the search banner but only when they are related to a user’s search query. This means when someone searches “to do list” in the App Store,
  
  Read more

• Adidas on redefining influencer marketing through dark social

  06-10-2016 18:23
  
  Adidas is hoping to change the face of influencer marketing with the launch of Tango Squads, communities of hyper-connected football obsessives operating on direct messaging apps such as Facebook Messenger, WhatsApp and Line.Named after one of Adidas’ first footballs, the Tango Squads are groups of socially savvy 16-19-year-old football content creators living in 15 key cities worldwide. While the squads are between 100 and 250 people, Adidas hopes to reach a maximum of 500 members p
  
  Read more

• Advertisement

• Cuervo suspends IPO until after election

  06-10-2016 17:58
  
  Perhaps the thought of the US government building a wall between the US and Mexico was a deterrent, or it just isn’t ready to go public, but Jose Cuervo, the biggest tequila producer in the world, has suspended its initial public offering until after the US election in November.
  The news, announced by Reuters on Wednesday, said that three unnamed people familiar with the issue, said concerns about market volatility around the election meant that Cuervo decided to postpone the IPO.
  Markets
  
  Read more

• The top takeaways from L’Oreal, Amnesty and Digital Spy at Festival of Marketing

  06-10-2016 17:54
  
  Tier your influencer spending for maximum impact
  Hugh Pile, CMO for Western Europe at L’Oreal, offered an in-depth look at how the beauty brand structures its influencer marketing strategy. The company has put bloggers and social media stars at the heart of its campaigns and last month announced the launch of a ‘beauty squad’ of influencers who will create content on an ongoing basis.
  Pile revealed that L’Oreal tiers the influencers that it works with according to gold, s
  
  Read more

• Creative Woman of the Year award: have you made the shortlist?

  06-10-2016 17:48
  
  The shortlist for the inaugural Creative Woman of the Year award has been announced, a new award created by The Drum’s Dream Awards and Creative Equals.
  Creative Equals – a gender diversity ‘kitemark’ for the creative industry – and The Drum’s Dream Awards, which champion’s creative excellence, worked together to create the award to celebrate the industry’s leading female creative.
  Check out the shortlist below:
  Emma Sexton, founder and CD, Ma
  
  Read more

• Spotify forced to shut down rogue ad following user complaints about virus pop-ups

  06-10-2016 17:32
  
  Spotify is the latest platform to fall foul to 'malvertising', after the ad-supported version of its app served a campaign that presented viewers with "questionable website pop-up" in their default browsers.
  The streaming service said it has now fixed the problem, which let rogue ads automatically open virus-infected sites. 
  Several users took to Twitter to complain about the issue, with one requesting direct support on Spotify's own website who called the situation "pretty alarming".&
  
  Read more

• Uprooting insights: how the GDPR is driving a data centre migration

  06-10-2016 17:25
  
  Digital data was only just beginning to be a big deal when the European commission (EC) produced its first Data Protection Directive in 1995. Two decades later, the zettabyte era is almost here and stored data volumes are growing four times faster than the global economy. In the face of such rapid development, the EC’s decision to create a General Data Protection Regulation (GDPR) is not a revolution or a surprise, but a necessary upgrade. And despite Brexit, it will bring changes for us a
  
  Read more

• UCL wants its funding campaign identity to ‘disrupt not complement’ its corporate look

  06-10-2016 17:00
  
  University College London (UCL) is rolling out a new global Philanthropy and Engagement campaign with an identity that has been created to be radically different from its corporate one.
  The university is aiming to raise £600m for research, transformative capital projects and expanded student support. The money will be used on four priority areas: health, students, London and Disruptive Thinking.
  Branding agency Lambie-Nairn was tasked with creating a brand identity which captured the
  
  Read more

• In a post-kickback ad world, advertisers must regain control and accountability

  06-10-2016 16:50
  
  This summer the ANA released a damning report on non-disclosed agency practices, laying out some harsh allegations and shining a light on the fact that rebates and kickbacks are happening within the industry, and according to the report, at great cost to advertisers. The organization followed its initial investigation with some transparency guidelines aimed at agencies, but exactly how much change the report itself truly inspires isn’t immediately clear.
  The real conversation to be had goi
  
  Read more

• In a post-kickback ad word, advertisers must regain control and accountability

  06-10-2016 16:50
  
  This summer the ANA released a damning report on non-disclosed agency practices, laying out some harsh allegations and shining a light on the fact that rebates and kickbacks are happening within the industry, and according to the report, at great cost to advertisers. The organization followed its initial investigation with some transparency guidelines aimed at agencies, but exactly how much change the report itself truly inspires isn’t immediately clear.
  The real conversation to be had goi
  
  Read more

• Channel 4 marks National Poetry Day by broadcasting poems from young refugees between shows

  06-10-2016 16:30
  
  To celebrate National Poetry Day today (6 October), Channel 4 has enlisted special refugee guest announcers to take over its on-air continuity. 
  18-year-old Vivien Urban from Hungary and 19-year-old Shukria Rezaei from Afghanistan are the two young poets chosen to be the voices of the network to mark the occasion. For one day only, the pair will be reciting their own poems on-air ahead of shows like Gogglebox and Hollyoaks.  
  After moving to the UK in their early teens, the p
  
  Read more

• Cadbury to debut new Milk Tray Man in epic launch ad

  06-10-2016 16:17 via campaignlive.co.uk
  
  The new Cadbury Milk Tray man appears in his first ad for the chocolate brand tomorrow in an epic film to launch a £3m campaign.
  
  Read more

• Watch: Chivas Regal hopes to inspire new generation of Scotch drinkers

  06-10-2016 16:15 via campaignlive.co.uk
  
  Coinciding with London Cocktail Week, luxury whisky brand Chivas Regal has launched a pop-up bar in the Truman Brewery, where guests are invited to blend their very own Scotch.
  
  Read more

• Jaguar wins ‘Steve Wozniak Award’ at Festival of Marketing

  06-10-2016 15:58
  
  Jaguar’s Feel Wimbledon campaign won the ‘Steve Wozniak Award for Tech Excellence’ at the Festival of Marketing.
  The VR campaign was part of Jaguar’s sponsorship of the iconic tennis tournament and placed users onto Centre Court to experience the atmosphere while hitting a winning shot at Andy Murray.
  Speaking to Marketing Week in June, Robert Herd, head of communications at Jaguar Land Rover UK, said of the campaign: “We felt there was a perfect opportunity to
  
  Read more

• Uber on Giving: ‘It’s less about being nice, more about being honest about who we are’

  06-10-2016 15:45
  
  Speaking at the Festival of Marketing today (6 October) Rachel Pettit, UK marketing and development lead at Uber, said that despite the fact the company has recently achieved the milestone of 5 billion trips, it is failing to show “what is stands for, how it helps cities or telling its own story”, something it hopes work, including its charity initiative ‘Uber Giving’ can remedy.
  The initiative, which had no media spend behind it, was launched in under 80 h
  
  Read more

• ‘Uber Giving is less about being nice, more about being honest about who we are’

  06-10-2016 15:45
  
  Uber recently hit the 5-billion trips milestones but is still failing to show “what is stands for, how it helps cities or tell its own story”, something it hopes work including its charity initiative ‘Uber Giving’ can remedy.
  The initiative, which had no media spend behind it, was launched in under 80 hours in response to the refugee crisis in European. Uber partnered with Save the Children, offering to collect items donated to the charity for fre
  
  Read more

• DNA Recruit: Experiential Lead-Brand Experience Agency-South East England

  06-10-2016 15:35
  
  £65000.00 per annum + bonus & benefits:DNA Recruit:
  An established independent brand experience agency based in South East England are looking for an Experiential Lead to join their team.This boutique dynamic agency specialise in experiential and brand activation and are retail obsessives and their job isSurrey
  
  Read more

• Exterion to launch ultra-HD screens and new escalator ad formats across TfL stations

  06-10-2016 15:29 via campaignlive.co.uk
  
  Exterion Media and Transport for London have unveiled Hello London, a one-stop shop for London Underground advertisers, as well as new ad formats.
  
  Read more

• Publishing giants BBC, BuzzFeed and Mail Online outperformed by Goal.com on social media

  06-10-2016 14:38
  
  Football news site Goal has claimed the accolade of the most shared publisher on social media after outperforming the likes of the BBC, BuzzFeed, New York Times and Mail Online in a recent study.
  The Perform Group-owned title’s coverage of the world’s most popular sport, in addition to its 19 languages and 37 local editions, helped it secure the top spot in the study which set out to determine which publisher generated the most shares across social media.
  US-based digital marketing a
  
  Read more

• Gabriele Skelton: New Business Manager, 35-45K

  06-10-2016 14:29
  
  £35000 - £45000 per annum:Gabriele Skelton:
  Specialists in strategic brand design and innovation, this independent packaging agency have a role for a New Business Manager.
  London
  
  Read more

• Rubicon Project taps Google's Tom Kershaw for chief product and engineering officer role

  06-10-2016 13:30
  
  Rubicon Project has tapped Google's Tom Kershaw to take on the role of chief product and engineering officer.
  Effective immediately, the appointment will see the executive assume responsibility for the oversight of all aspects of the firm's product development, platform strategy, product design, prioritization, and go-to-market planning.
  He will also be responsible for overseeing the ad tech outfit's engineering capabilities based out of the firm's head offices in Los Angeles where he
  
  Read more

• Game credits switch to community-focused branding for boost to profitability

  06-10-2016 13:27
  
  Focusing on creating a community of gamers through initiatives such as ‘gaming arenas’ is helping boost loyalty and profit.
  Since launching the ‘Gaming Arena’ – which provides an area for gamers to battle one another, using professional PC equipment – within its Trafford Centre store back in July, Game says the store’s total profits have risen by 10%.
  Average weekly PC sales, an area where Game traditionally underperforms, also increased by 58
  
  Read more

• BBDO Worldwide looks to draw on talents of influencers, filmmakers and more as it launches agency crowdsourcing platform, Flare Studio

  06-10-2016 12:34
  
  In light of the increasing demand for video content from brands, BBDO Worldwide has launched what it believes to be the first ever agency, or network, crowdsourcing platform. 
  The group has unveiled Flare Studio, a curated crowdsourcing initiative which will create "diverse and authentic," video content for online audiences. The offering will be led by AMV BBDO out of London, giving clients access to a global talent pool of creatives, influencers, filmmakers, production companies and m
  
  Read more

• BBDO Worldwide looks to draw on talents of influencers, filmakers and more as it launches agency crowdsourcing platform, Flare

  06-10-2016 12:34
  
  In light of the increasing demand for video content from brands, BBDO Worldwide has launched what it believes to be the first ever agency, or network, crowdsourcing platform. 
  The group has unveiled Flare Studio, a curated crowdsourcing initiative which will create "diverse and authentic," video content for online audiences. The offering will be led by AMV BBDO out of London, giving clients access to a global talent pool of creatives, influencers, filmmakers, production companies and m
  
  Read more

• The FT does not believe video is the panacea for publishers, instead pinning its hopes on speed and personalisation

  06-10-2016 12:25
  
  The Financial Times has stripped its site of third-party software and rebuilt it from the bottom up, focusing on personalisation in the hope this will boost user engagement. This is what the FT believes will get ease it through a tough publishing market, instead of pinning all hopes on video.
  The site has been developed with two key features in mind; speed and personalisation. Rather than structuring the site around a traditional editorial hierarchy of content, stories are presented in topics, w
  
  Read more

• Watch: House of Peroni brings 'Amare L'Italia' to London Cocktail Week

  06-10-2016 12:20 via campaignlive.co.uk
  
  Peroni Nastro Azzurro has gathered renowned mixologists for House of Peroni, a pop-up taking place atLondon Cocktail Week to serve specially created cocktails inspired by their love of Italy.
  
  Read more

• Marketers ‘don’t know their story’ for Brexit

  06-10-2016 12:19
  UK marketers and creative professionals don’t have a plan to communicate what Brexit means for brands and consumers in the wake of the vote to leave the European Union, according to panellists debating the future of ‘Brand Britain’ at the Festival of Marketing today (6 October).
  BBC Worldwide CEO Tim Davie said marketers and creatives – 96% of whom supported Remain in the referendum, according to the Creative Industries Federation – are “lacking certainty
  
  Read more

• Absolut Vodka names BBH London as global creative agency

  06-10-2016 11:53
  
  BBH London has been appointed as Absolut's lead global creative agency following a competitive pitch.  The creative shop will pick up the business from Sid Lee which is understood not to have repitched for the account. 
  BBH has now been tasked with developing the next phase of the Pernod Ricard-owned brand's #AbsolutNights campaign across all markets. The initiative, which launched in 2014 seeks to "reimagine and reinvent" the nightlife scene by challenging the 
  
  Read more

• Amber Rudd's foreign workers plan will hurt marketing – the UK should be home to the world's best talent

  06-10-2016 11:38
  
  Apparently London's open for business. Unfortunately the new home secretary didn't get the memo.
  Mayor Sadiq Khan asked the capital's creative businesses for their help in launching his London is Open campaign after this summer's Brexit vote, and the industry responded. From top to bottom, we overwhelmingly voted Remain, believing that we must protect our right to acquire talent wherever we can find it.
  But now home secretary Amber Rudd has drawn new battle lines. The latest minister t
  
  Read more

• US broadcasters to miss out on political ad windfall as frugal Trump tightens purse strings

  06-10-2016 11:29
  
  Donald Trump is tightening his purse strings as his campaign enters the final furlong of a dramatic race for the White House, refusing to splurge on TV ad spending.
  Trump’s box office appeal means he can command record audiences during debate appearances on the networks, most recently during last week’s face off with Hilary Clinton in which 84m people tuned in to watch – a record for a presidential debate.
  This has helped lift audiences at likes of CNN and Fox News, both of whi
  
  Read more

• Ed Pilkington: Data is good but culture is key

  06-10-2016 11:23
  Culture is a broad term to say the least. It can encompass many meanings, including customs, social behaviours and trends as well as lifestyles, values and habits – all of which change over time.
  This subjectivity can often deter corporate teams who opt for approaches that are based in fact and tangible evidence rather than inklings and hunches. This is true in the realms of marketing. It is true in nearly all spheres of modern day business.
  In marketing, however, understanding and being i
  
  Read more

• Boeing CEO pledges to ferry first astronauts to Mars

  06-10-2016 10:58
  
  Boeing CEO Dennis Muilenburg has sought to bring upstart rival SpaceX back down to Earth by insisting that the aerospace juggernaut would develop the first rocket capable of transporting astronauts to Mars.
  The intervention is a clear rebuke to increasingly audacious claims made by SpaceX founder Elon Musk who aims to establish a human colony on the Red Planet by 2024.
  Speaking at the ‘What’s Next’ tech conference in Chicago Muilenburg said: “I’m convinced that the
  
  Read more

• NatWest gets back to its roots with retro logo

  06-10-2016 10:56
  
  NatWest has delved in to its 1968 guidelines and introduced a new logo based on the original icon that was introduced when the bank was first formed as National Westminster Bank Limited.
  The 3D logo was originally designed as three interlocking cubes to represent the “coming together of three separate banks”, which at the time were National Provincial Bank, Westminster Bank and District Bank.
  The new logo is now being used as a building block for a new graphic system featuring colour
  
  Read more

• The best brands are ‘built on product not advertising’ says Apple co-founder Steve Wozniak

  06-10-2016 10:54
  
  Apple-co founder Steve Wozniak has slammed brands that prioritise advertising over product innovation.
  Wozniak, who famously founded tech giant Apple alongside Steve Jobs and Ronald Wayne, admitted his perception of marketers used to constitute as “those funny folk who would battle against our [engineers] ideas”.
  Speaking in his headline slot at the Festival of Marketing yesterday (5 October), he also admitted a marketer once pleaded with him and Jobs against using ‘Apple&rsquo
  
  Read more

• Mark Zuckerberg teases big Oculus Rift reveal later today

  06-10-2016 10:28
  
  Facebook founder and virtual reality acolyte Mark Zuckerberg has promised to reveal ‘something new’ for the Oculus Rift VR headset during today’s Oculus Connect presentation.
  In a teaser Facebook post accompanied by a photo of Zuckerberg wearing a Rift and motion control the social media founder said: “Getting ready to demo something new we've been building in virtual reality.”
  Facebook has a team of developers working on the development of ‘social’ virt
  
  Read more

• McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

  06-10-2016 10:20
  
  McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential.
  Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan in the US, both of which are buying ads via 4C, while McDonald’s is purchasing inventory in Australia through Brand Networks. The UK and
  
  Read more

• Morning Bulletin: App Store ads, Paddy Power bets on Hispanics & Samsung ups AI game

  06-10-2016 10:00
  
  Today we take a look at Apple’s decision to begin running ads on its App Store for the first time before heading across the pond to look at newly merged betting business Paddy Power Betfair’s strategy for winning over Hispanic punters. We also look at Samsung’s latest AI acquisition as it seeks to refine its smartphone voice assistant.
  Retail Week identifies a ‘drastic’ decline in shop prices which have been driven south by marked deflation in clothing according to
  
  Read more

• Facebook’s inflated video metrics signals a need to define what a 'view' is

  06-10-2016 09:00
  
  Shifting to video advertising may seem simple, but as Facebook’s miscalculation shows, the industry needs to know what viewability really meansNews that Facebook had been erroneously reporting one of its measures of video watch-time has sparked a series of ad industry debates around trust, accountability and ultimately ‘viewability’. While these are important discussions to be having as digital marketing matures, now is also a key time to more widely consider what we mean by a
  
  Read more

• Hootsuite launches global social media skills platform

  06-10-2016 08:22
  
  Social media management platform Hootsuite plans to upskill the world in social media as businesses shift from placing the job in the hands of interns and into a more strategic role.
  The Hootsuite Academy launches globally today, giving people access to videos, resources and industry certifications. Hootsuite has partnered with organisations such as the Mayo Clinic and academic institutions such as Syracuse University’s Newhouse School to offer recognised, academic and industry-specific so
  
  Read more

• TalkTalk fined £400k in customer data theft probe

  06-10-2016 08:11 via campaignlive.co.uk
  
  TalkTalk has been fined £400,000 for below-par online security after more than 150,000 customers' personal data was stolen.
  
  Read more

• BETC London lands former R/GA strategist Russel Davies

  06-10-2016 08:01
  
  BETC London has snapped up industry veteran Russel Davies to join its management team as chief strategy officer as the agency looks to bounce back following a tumultuous two years.
  In the role, Davies will alongside executive creative director Rosie Bardales and the soon to be appointed managing director. Davies’ brief will see him work across brands such as Cow & Gate, Gant, Air France and the recently won Coty account when he starts in January.
  He joins the agency following a stint a
  
  Read more

• Why can’t the news media be more of a force for good?

  06-10-2016 08:00
  
  Journalists, like aid workers and members of the emergency services, can witness awful events. It’s part of the working life they signed up for. Correspondents might be confronted with starving babies in famine areas or children wounded by air strikes, while domestic news reporters can encounter passengers hurt in train crashes or grieving relatives of victims of gang violence.
  But while the 999 worker or NGO staffer instinctively steps in to help, the news professional is trained to merel
  
  Read more

• Apple launches App Store ads

  06-10-2016 07:50 via campaignlive.co.uk
  
  Apple has begun displaying ads in the App Store for its iPhone and iPad mobile devices.
  
  Read more

Follow @marketing_UKnws on Twitter!