Marketing news

• US Creative Work of the Week: JJ Watt proclaims “greatness waits for no one” in Reebok video

  05-10-2016 23:38
  
   
  Over the summer, Reebok and Houston Texans defensive end JJ Watt paired up to launch the JJ 1 Trainer, a training shoe that Sports Illustrated said was inspired by the NFL player’s “dedicated training regiment no matter the day, the city or the circumstance.”
  To create some buzz around the shoe, Reebok enlisted the help of Iris to create a three-part video series that features JJ Watt and the mantra “Hunt Greatness.” While the first two short films feature Wa
  
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• Martinez filing is just tip of the iceberg, Johnson tells court

  05-10-2016 22:16 via campaignlive.com
  
  In latest memo, Erin Johnson's lawyers blast WPP for moving to dismiss based solely on evidence presented in her complaint
  
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• Peanuts' "Great Pumpkin" story still fascinates after 50 years

  05-10-2016 22:09
  
  This year marks the 50th anniversary of Charles Schulz's "It's the Great Pumpkin, Charlie Brown," which is a timeless classic that children still relate to. That connection was recently illustrated in a short video by independent agency Cramer-Krasselt (C-K) that features 4 and 5-year old children recapping the Great Pumpkin story in a spot for Cedar Fair amusement parks.
  When the concept was presented to the client, Cedar Fair — and to Charles M. Schulz Creative Associates, who appro
  
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• MDC Partners appoints Ryan Linder as US chief marketing officer

  05-10-2016 21:47
  
  Ryan Linder, SVP of business development at MDC Partners, has been promoted to the newly created role of US chief marketing officer.
  In his new role, he will be tasked with overseeing marketing and business development in the US for MDC’s agency portfolio, which includes 72andSunny, Anomaly, CP+B, Mono and Assembly. He will also partner with MDC’s European chief marketing officer Lotta Malm Hallqvist and Canada’s chief marketing officer Stephanie Nerlich to drive global growth.
  
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• Netflix brings “Gilmore Girls” coffee to over 200 shops across the US

  05-10-2016 20:36
  
  To celebrate the 16th anniversary of Gilmore Girls’ air date, hundreds of excited fans waiting in lines at over 200 coffee shops across the country to step foot into Luke’s Diner.
  One of two locations in Chicago, Osmium Coffee, was no exception as the line wrapped around two blocks by 7:15 a.m.Visitors wait in a line in Chicago, IL for "Gilmore Girls" coffee.
   
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  In anticipation of the release of the four-part “Gilmore Girls: A Year in the Life,” Netflix has
  
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• Eurosport builds on its live sport with unique content featuring Lindsey Vonn in Chasing History

  05-10-2016 19:40
  
  Eurosport has partnered with Lindsey Vonn, the most successful Downhill skier of all time, to launch a new series documenting her journey to the 2018 Winter Olympics, marking the broadcaster’s efforts to create unique content to sit alongside its live sport offerings.
  Chasing History, which is scheduled to debut in February 2017, will go behind-the-scenes with Vonn as she pursues her professional dream of breaking the number of world cup wins, forming a key part of the buildup to Eurosport
  
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• Sir Martin Sorrell: Facebook cannot claim a three-second view is the same as a TV ad

  05-10-2016 18:58
  
  Sir Martin Sorrell, the boss of WPP, believes there is still a lot of work to be done before social catches up to the power of search.
  Speaking at the Festival of Marketing today (5 October), he admitted that five years ago analysts saw Facebook and Google as “enemies” of WPP, yet fast-forward to now and Sorrell described them more as frenemies. This year, Google was WPP’s biggest media investment and he said by 2018 he expects Google and Facebook to be its biggest two. Ho
  
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• BBC cancels David Baddiel show following Queen sex life jokes

  05-10-2016 18:54
  
  The BBC has cancelled a show fronted by comedian David Baddiel following a wave of complaints over jokes about the Queen’s sex life.
  A episode of the BBC Radio 4 show Don’t Make Me Laugh, which aired at 6:30pm on the day of the Queen’s 90th birthday, came under fire after Baddiel and a number of panelists including Russell Kane made sex jokes about the Queen and the Duke of Edinburgh.
  The topic of the pre-recorded show was titled “The Queen must have had sex at least
  
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• Boost mobile brand turning stores into polling stations on Nov. 8

  05-10-2016 18:48
  
  With low-income and minority Americans facing significantly more obstacles to cast their ballot in general elections,  waiting in hours-long lines with fewer polling locations, resources, and volunteers, Boost Mobile  announced today its nationwide effort to enlist the public's help for equal voting access and innovative new voting solutions.
  With help from 180LA, Boost Mobile wants its customers be heard at the polls this November by taking a stand against unequal votin
  
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• Gabriele Skelton: Creative Strategist, Communication & Design agency, £30-35K

  05-10-2016 18:25
  
  £30000 - £35000 per annum:Gabriele Skelton:
  Exciting opportunity for an agile and curious strategist keen to join a boutique branding agency.
  London
  
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• Agencies should record diversity data, says IPA

  05-10-2016 18:22 via campaignlive.co.uk
  
  Agencies should do more than take a general headcount of diverse staff, but also measure and record their progress over time.
  
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• Unilever: Gender stereotyping is about people not just about women

  05-10-2016 18:04
  
  Unilever launched an initiative to break gender stereotypes in its advertising in Cannes this year but the scheme goes beyond just the portrayal of women according to its global marketing boss.
  Speaking on a panel at the Festival of Marketing today (5 October) Santos said: “Although the biggest gap in terms of what we are depicting in advertising today is towards women, the whole movement we are creating at Unilever is not only about women.”
  She added: “If we unstereotype
  
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• Apple and Google top most valuable brands ranking for fourth consecutive year

  05-10-2016 18:01
  
  Apple and Google have been named as the most valuable brands for a fourth consecutive year in Interbrand’s annual list which is now dominated by technology and automotive brands.
  The brand consultancy’s 2016 Best Global Brands report placed Apple atop the list followed by Google and Coca-Cola. Apple’s brand value grew by five per cent to $178m in a year where it released the iPhone 7 and Apple Watch 2, both of which contributed to it securing the status as the ‘coolest&rs
  
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• Randy Duax appointed SVP for talent at MDC Partners

  05-10-2016 17:48
  
  Finding the best talent is vital to keep an agency on the cutting edge and ahead of the pack. MDC Partners knows this well and has brought in someone who knows how to handpick the best talent on the globe, hiring Randy Duax as senior vice president of recruiting and talent. Duax, in this newly created position, will lead recruiting efforts worldwide from the New York office, reporting to MDC Partners chairman and CEO Scott Kauffman.
  Duax comes to MDC Partners from WPP, serving most recently as t
  
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• Twitter Amplify team locks up first ever TV upfront deal with The CW and Ford

  05-10-2016 17:45
  
  Beginning last night with The Flash and extending through Q3 2017, Twitter, The CW, and Ford are rolling out the first ever Twitter Amplify deal for a TV upfront. As part of the deal, which also includes the shows Supergirl, Arrow, and DC's Legends of Tomorrow, The CW will create content from weekly recaps to sneak peaks and Ford will be able to promote video tweets from CW handles along with running pre-roll ads before the content.
  Networks have sold in Twitter packages to advertisers in t
  
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• Danone's global Activia relaunch aims to premiumise the yoghurt brand

  05-10-2016 17:40
  
  Danone is hoping a new design and visual identity for its digestive health brand Activia will position the yoghurt range in a more premium light and strengthen its health proposition. 
  The core of the redesign is a new logo, made up of two interlocking shapes, to represent efficacy and inner-balance. A bespoke logotype has also been introduced as well as a new photographic style to communicate expertise in the digestive health field. 
  The ultimate aim is to clearly define the role
  
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• As the Facebook transparency debate rumbles on, almost three-quarters of senior marketers admit to feeling 'overwhelmed' by data

  05-10-2016 17:39
  
  Facebook's recent admission that it has been overstating its video views for the past two years by up to 80 per cent has sent waves throughout the marketing world. As the transparency scandal rumbles on with Dentsu Aegis being found to have overcharged for digital work, a new study has revealed that almost three quarters of marketers feel "overwhelmed," rather than empowered by data. 
  Earlier this week, The Drum examined how the fallout from Facebook and Dentsu's re
  
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• The top takeaways from M&S, Mondelez and Unilever at the Festival of Marketing

  05-10-2016 17:20
  
  Targeting has ‘nothing to do with age’
  Marks & Spencer doesn’t want to “judge people by age” and instead uses data from its members club and loyalty programme Sparks to identify customers by attitude.
  Speaking at the Festival of Marketing today (5 October) head of CRM and loyalty at M&S, Ryan Davies explained: “It’s more important for us to market based on attitudes and products you are interested in.”
  He told delegates that the brand&
  
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• Festival of Marketing day 1: The top takeaways from M&S, Mondelez and Unilever

  05-10-2016 17:20
  
  Targeting has ‘nothing to do with age’
  Marks & Spencer doesn’t want to “judge people by age” and instead uses data from its members club and loyalty programme Sparks to identify customers by attitude.
  Speaking at the Festival of Marketing today (5 October) head of CRM and loyalty at M&S, Ryan Davies explained: “It’s more important for us to market based on attitudes and products you are interested in.”
  He told delegates that the brand&
  
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• Lil-Lets moves away from 'discreet' positioning in bright rebrand

  05-10-2016 17:16
  
  Tampon brand Lil-Lets has introduced a new brand identity and packaging design to better reflect today's consumer, marking a move away from its previous 'discreet' positioning. 
  Following a strategic review, Lil-Lets, which is one of the leading non-applicator tampon brands in the UK and South Africa, decided it needed a more 'refreshing' approach to its design and personality. 
  Incumbent agency partner BrandOpus focused the design on embracing modern women and female co
  
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• Ad of the Day: Sky Q brings back Idris Elba to prove it's ‘The Next Generation Box’

  05-10-2016 17:04
  
  Sky has launched a through-the-line campaign to introduce Sky Q as ‘The Next Generation Box’.
  Focusing on five key features, the series of ads sees Idris Elba relaxing at home as he explains the benefits of Sky Q’s new features – from recording more of the shows you love to taking recordings out and about with you.
  Created by Brothers and Sisters, the campaign includes three 30-second TV ads as well as a suite of 10-second videos created as part of a digital seq
  
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• Pinterest poaches Twitter's finance VP to fill newly-created CFO role

  05-10-2016 16:59
  
  Pinterest has hired its first ever chief financial officer in the form of Todd Morgenfeld, who joins from Twitter where he was vice-president, finance. 
  The move could signal that the visual bookmarking platform is gearing up for an initial public offering (IPO) according to the Wall Street Journal, but the company's chief executive has said otherwise, saying it had no plans for an IPO at this time and that the appointment simply relfected the team was "scaling the business up."
  &
  
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• As marketing moves towards a data-driven future, a joined-up approach is the only option

  05-10-2016 16:51
  
  The acceleration of technology means that we now live in a world built on data – it is everywhere, forever growing in significance. If we can harness the power of data, it has the potential to make hugely positive changes to the way we all live and work.
  In business, we need to make sure we are ahead of the curve as this data revolution takes shape. The change is going to come whether we like it or not, so ignoring it is not really a sustainable option. 
  Of course, with all this
  
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• The Fake Sheikh's downfall: How undercover reporter Mazher Mahmood stung himself in Tulisa trial

  05-10-2016 16:21
  
  So the Fake Sheikh – the ‘King of the Sting’ who boasted about how many ‘villains’ he’d exposed and put behind bars – is now exposed as a criminal himself and is staring at a substantial jail stretch.
  It wasn’t just a bad day for Mazher Mahmood personally, but for his News UK employers who are set to face a flood of civil actions from previous targets of the Fake Sheikh’s elaborate sting operations.
  The downfall of the Fake She
  
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• How BP is safeguarding against future rivals like Amazon

  05-10-2016 16:14
  
  Oil and gas giant BP has implemented a new system that allows it to turnaround product offers within four weeks in order to fend off competition from brands that could pose a future threat such as Amazon.
  Speaking at the Festival of Marketing this morning (5 October), BP’s global strategy manager Matt Rich said: “What happens if Amazon starts playing in fuel retail? Amazon has got about a gazillion customers, let’s say they take 10 million of those customers in the UK and say t
  
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• EMO Unlimited: Brand Development Manager 6 month FTC

  05-10-2016 16:05
  
  £40-50,000 per annum pro rata + comprehensive benefits package:EMO Unlimited:
  We have an excellent opportunity to work with one of our long standing clients as they develop a new brand vision.
  Epsom, Surrey
  
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• KitKat brings Chocolatory to London in a bid to entice millennials with a personalised experience

  05-10-2016 15:38
  
  It’s been a hit in Japan and Australia, and now KitKat’s pop-up chocolate factory has arrived in Europe for the first time.
  Launching in London’s Westfield Stratford today (5 October), the Chocolatory sells special edition flavours (including Chili and Mint, and Divine Black Forest Gâteau) created by Michelin-starred chef Michael O’Hare, and gives the public the chance to design their own bespoke eight-finger bar. Shoppers are guided to tablets in store where they w
  
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• Emirates finds a little friend for Jennifer Aniston in latest global ad

  05-10-2016 15:37 via campaignlive.co.uk
  
  Jennifer Aniston is back on board for Emirates in the airline's latest global ad in which she makes friends with a little boy aboard an A380.
  
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• Travel brands as a service: Blitz and Amp uncover planning behaviors and emerging trends

  05-10-2016 15:22
  
  The travel landscape changes often, and so do travelers’ attitudes towards the travel industry. Los Angeles creative agency Blitz has dug deep and found that today’s travelers have changing attitudes towards what inspires them to venture.
  The just released survey and report, Targeting Moments of Need in the New Travel Landscape, shows the impact that technology has had on consumer travel, uncovers travelers’ unmet needs and tells what travel brands must do to meet these ne
  
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• BuzzFeed has been hacked by OurMine as group accuses site of publishing 'fake news'

  05-10-2016 15:20
  
  BuzzFeed appears to have been hacked by OurMine, with some pages on its website containing a message from the group telling the publisher not to share "fake news" about it again. 
  Several stories on BuzzFeed.com have been affected, with The Drum receiving the below message on a link that was meant to contain a news feature. 
  The hackers warned BuzzFeed that it has the media owner's "database," adding: "Next Time it will be public. Don't fuck with OurMine again." 
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• Capital FM app lets users skip radio tracks as Global ups festivals investments

  05-10-2016 15:13 via campaignlive.co.uk
  
  Global's updated mobile app for Capital FM now lets users skip tracks as the UK's biggest radio company diversifies its business into more events.
  
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• Why and how brands should take advantage of Facebook Messenger bots

  05-10-2016 14:58
  
  Bots are nothing new. In one form or another, they have been around for years. The term comes from a Czech word, robota, meaning 'forced labor'. The word robot first appeared in a 1920 play by Czech writer Karel Capek, R.U.R.: Rossum's Universal Robots. 
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  Now robots vacuum the floor, they paint cars, they mow the lawn, they make your coffee. Any computer is ultimately a robot; it’s a machine which is forced to perform a task. Of course, bots come in all shapes and sizes with
  
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• Google positions for an ‘AI-first world’

  05-10-2016 14:38
  
  There was fighting talk yesterday (4 Oct) as Google launched its new Pixel smartphone. After its designs led to a comparison with Apple’s iPhone, Google’s CEO, Sundar Pichai, responded “but [the Pixel] has a less clumpy camera”.
  The new phones, Pixel and Pixel XL, which move away from the company’s original Nexus range, will be taking on other smartphone manufacturers, including tech giant Apple.
  Despite this, Google did not seem deterred, saying that the new devic
  
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• US Creative Works: Featuring GS&P, Young & Laramore, Blackjet and more

  05-10-2016 14:30
  
  Welcome to The Drum's US Creative Works.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
  To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, October 12.
  To submit work for future publication, contact Min
  
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• Proof & Company: the business driving Singapore’s hipster booze transformation

  05-10-2016 14:07
  
  Modern Singapore is but 51 years old and, therefore, some aspects of its culture and personality are only starting to make waves on the international scene.
  Born out of Singapore’s infamous speakeasy-style bar 28 HongKong Street is a business that is taking on the Herculean task of disrupting an age-old industry and has consequently helped put the country on the global booze map.
  Proof & Company general manager Zdenek Kastanek spoke to The Drum ahead of the Blis Golden Shaker Awards, w
  
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• The Doe Fund sets out its Plan it Day challenge to tackle homelessness, incarceration, and substance abuse

  05-10-2016 14:05
  
  Following the success of last year’s inaugural Plan it Day and Do it Day, preparations for this year’s event are well underway and the latest challenge to be put forward comes from The Doe Fund, which wants to raise the profile of its charitable work throughout the US to help those caught in the cycle of homelessness, incarceration, and substance abuse.
  Founded in 1985 in memory of a homeless woman known only as Mama Doe, the non-profit organization has worked to break the cycle
  
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• CityUnscripted appoints Rooster PR to promote ‘local travel guide’ service globally

  05-10-2016 13:54
  
  CityUnscripted, a personalised travel service offering immersive city experiences, has appointed Rooster PR to boost global awareness of the brand.
  The site’s flagship product helps visitors get away from scripted excursions by exploring their chosen city with a local who will plan a personalised outing based on their interests. CityUnscripted works with a network of 500+ locals globally, who are collectively fluent in over 25 languages. 
  As CityUnscripted’s first PR agency, Roo
  
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• Who is Louise Delage? Fake Instagram influencer amasses over 50,000 likes as part of clever addiction campaign

  05-10-2016 13:45
  
  A clever Instagram campaign containing a hidden message about addiction has gone viral after propelling fake blogger Louise Delage to internet stardom. 
  In August, a chic 25 year-old Parisian women going under the name Louise created a profile on Instagram. Her photos depicted a glamorous lifestyle full of parties, boats and dinners and she quickly amassed over 50,000 'likes' on the profile – as well as hundreds of comments praising her sna
  
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• Turkey of the week: Casper "Perfect for" by Red Antler

  05-10-2016 13:36 via campaignlive.co.uk
  
  Shona Ghosh is constantly irritated during her commute by Casper's posters.
  
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• Pick of the week: Scope "End the awkward" by George & Dragon

  05-10-2016 13:32 via campaignlive.co.uk
  
  Brittaney Kiefer laughs every time she watches the latest ad from disability charity Scope.
  
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• Haymarket to sell motorsport division

  05-10-2016 13:05 via campaignlive.co.uk
  
  Haymarket Media Group has agreed to sell its motorsport brands and related events activity to Motorsport Network, the online US motor racing content and events company.
  
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• Five ways to make sure your idea actually happens

  05-10-2016 13:03
  
  If you work in a digital or innovation function in a large corporate, you may well be familiar with expressions like 'trying to nail jelly to the wall', or a personal favourite of mine, coined by a client service chap during a five-day technical scoping trip to New Jersey, 'this is like flicking dog shit up a long hill with a lollipop stick'.
  These phrases come to mind when you're in a situation where you are trying to get a project off the ground, a project which may well be the future eng
  
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• Marketers could force agencies to improve diversity

  05-10-2016 13:00 via campaignlive.co.uk
  
  UK agencies could be forced to put their money where their mouth is when it comes to ethnic and gender diversity, as the industry shifts towards transparency.
  
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• Reebok unveils model Gigi Hadid as its new ambassador in #PefectNever campaign

  05-10-2016 12:49
  
  Reebok is the latest sporting brand to enlist an A-list advocate to front a multi-channel campaign, revealing model Gigi Hadid as its latest ambassador. 
  The company has premiered a teaser of its new #PerfectNever campaign, which shows the high-fashion figure sparring while wearing a pair of Reebok gloves, as well as a series of images showing the star kitted out in its new range. 
  The a-lister's video follows on from the first iteration of the campaign which featured UFC star Ron
  
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• Danish AI agency Blackwood Seven to open UK office

  05-10-2016 12:46 via campaignlive.co.uk
  
  Blackwood Seven, the artificial-intelligence media agency based in Denmark, has recruited a string of London heavyweights to its UK board as it prepares for a British launch.
  
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• Absolut Vodka strives for creative boost with BBH

  05-10-2016 12:41 via campaignlive.co.uk
  
  Absolut Vodka is looking for a tighter strategic approach and "top-level creative campaigns", its top marketer has said, after parent Pernod Ricard appointed Bartle Bogle Hegarty London as its lead global creative agency.
  
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• BBDO partners with Mars to launch video crowdsourcing platform

  05-10-2016 12:32 via campaignlive.co.uk
  
  BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner.
  
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• Unilever’s Keith Weed: ‘A lost generation of marketers are bluffing about digital’

  05-10-2016 12:31
  
  A generation of marketers leading businesses today are bluffing about their knowledge of the digital landscape, according to Unilever chief marketing and communications officer Keith Weed.
  Headlining the first day of the Festival of Marketing 2016, Weed argued that a generation of marketers are slipping through the net and need to act fast to ‘tool up’ for the disruptive digital world or risk being left behind.“We have three versions of people. On one side we have the digital
  
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• #SMBuzzchat: We Make Awesome Sh's Syd Lawrence on how brands should be using chatbots

  05-10-2016 12:27
  
  An army of Chatbots have found their way on to Facebook Messenger, Line and more this year, but what is the best way for brands to use them? 
  To discuss the mechanics of branded bots, the chief executive and co-founder @ We Make Awesome Sh, Syd Lawrence, recently joined The Drum's head of social Adam Libonatti-Roche on the #SMBuzzchat sofa. 
  On Facebook's Bots for Messenger platform, through which users can make customer enquiries and order everything from pizza to an Ub
  
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• CHI & Partners hands ECD roles to Tudor and Elliott

  05-10-2016 12:24 via campaignlive.co.uk
  
  CHI & Partners has brought in Lucky Generals' Yan Elliott to join Micky Tudor as joint executive creative directors after the exit of Jonathan Burley.
  
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