Pacific Life Insurance Company has launched ‘Swell,’ a research company that creates cause-driven investment models that people can use to earn returns for both themselves and a cause of their choice.
The company is founded on “the belief that you can do well for yourself and do good for those in need at the same time.”
Creative agency 180LA designed swellinvesting.com, branding and creative assets, and social media. The agency also created a series of images and animations that represen
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Pacific Life Insurance Company launches cause-driven branch aimed towards millennials
-
Pitch names new senior creative team as it continues expansion
LA-based creative agency Pitch has announced that Rob Goldenberg is joining as executive creative director and Helena Skonieczny has been hired as executive design director and creative director.
The hires come on the heels of recent account wins for the agency including Bonefish Grill, Citrix, the Santa Barbara Museum of Natural History and project assignments for Netflix.
Previously, Goldenberg served as the director of brand marketing for Beats Music. During his career, he also served as asso -
Major Players: Account Manager - eCRM and Digital
£28000 - £32000 per annum:
Major Players:
Major Players have a great opportunity to work with a globally established, fully integrated agency.
London -
Ad Week Europe delegates vote in favour of full service agency
Delegates at Advertising Week Europe have voted in favour of bringing back the full service agency, following yesterday's session on the subject. -
Brands must 'sweat the idea much harder' when it comes to branded content, says Cake CEO
Branded content must be braver and bolder in order to cut through, with cinema offering brands an opportunity to create immersive experiences, according to a panel of industry experts.
Speaking on a session exploring the role branded content can play in inspiring film at Advertising Week Europe, Adrian Pettett, chief executive of Cake, said brands must work harder than previously to make content stand out.
"You have to sweat the idea much much harder. Eight or nine years ago it was 'build it -
Creative Recruitment: UX Designer (Fashion, Mobile, Creative, Luxury)
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DG123831
A talented UX Designer is required to join a highly acclaimed London digital design team of successful professionals within a leading and highly sought-after Ecommerce company that is
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Tomorrow Recruitment: Copywriter - Freelance
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A trendy property branding agency based in Shoreditch are looking for a Freelance Copywriter to join their team on a two week term to start ASAP.
East London -
Irn Bru signs on as official soft drink partner of The Football League
Irn Bru has penned a three-year partnership with The Football League to become its official soft drink partner.
“Irn Bru has always been a big supporter of football but this landmark deal signals our biggest season yet,” commented Adrian Troy, head of marketing at A.G. Barr.
“We’re delighted to be partnering with The Football League to build on the popularity of our brand in England and to share our passion for football with fans and their communities right across the country.”
The dea -
Ultimate Asset: Senior SEO Manager
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Senior SEO Manager - FMGC Client - Leading Media Agency
Looking for a digital savvy candidate who has in-depth SEO skills and as well as a good technical understanding to work on a great brand as the Senior SEO Manager
London -
Ultimate Asset: Account Director - Performance (PPC, Display)
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The Organisation
We are currently working with one of the top 4 global agency networks who work across PPC, Programmatic, SEO, Display, Affiliates & Social.
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The Great & The Good: Senior Account Director - 6 to 9 month maternity cover
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Are you an experienced Account Director with a background that includes design & build and platform management?
London -
Global rights management company ole acquires Jingle Punks
Rights management company ole has acquired creative music agency Jingle Punks to create one of the world’s largest production music libraries.
The deal incorporates ole’s music library into Jingle Punks’. The transaction doubles Jingle Punks’ offering to clients, also giving agency clients access to ole’s global rights management platform.
Net publisher share by the end of year for the combined entity is projected to exceed $45m.
Says Robert Ott, CEO and chairman of ole, said: “ole -
Major Players: Middleweight Branding Designer
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Middleweight Designer
A highly regarded and independent branding agency in London is looking for a Middleweight Designer to join their team.
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Aspire: Drinks Packaging Designer
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In 2015 the big story for programmatic is brand, not performance
Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear. -
Have your say: 'mothers make brilliant creatives with a unique perspective'
In response to P&G marketer Roisin Donnelly's recent article calling for more diversity in creative departments, Caitlin Ryan, group executive creative director, Karmarama says it's time more people to consider the creative value of mothers. -
Elizabeth Norman International: Senior Director for World's leading qual agency J2978
£60000 - £110000 per annum:
Elizabeth Norman International:
Do you want to work on some of the most strategic and challenging projects in the world of research? Are you looking to help the most innovative and fastest growing qualitative boutiques continue their growth? They are looking for a Director or a senior d
Tokyo -
Brand Recruitment: Marketing Assistant/Account Executive
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Are you looking for a career in marketing? A new opportunity has arisen to join our clients team of committed professionals.
Harpenden -
After half a century of pizza making Pizza Express invites fans to create new topping combinations
Pizza Express has launched a competition, allowing consumers to design the next pizza to be implemented on the half a century-old brand’s menu.
The food chain, founded in 1965, will celebrate its 50th birthday on Friday 23 March and to celebrate, will launch the ‘Create Your New Favourite’ competition. The initiative will enable pizza fans to develop their own preferred topping combinations with the winning entrant rewarded with a £10,000 cash prize and a holiday.
The promotion reads: “ -
Mortimer Spinks: Senior Product Manager
£60000 - £70000 per annum + + Benefits:
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Senior Product Manager - Disruptive Tech Start-Up
Looking for a disruptive tech start up? Are you a talented Senior Product Manager or Product Manager looking for the next step? Here you will have the opportunity to work with some of the most talented
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Chessington World of Adventures: Promotions & Partnerships Manager
£40k + excellent benefits package:
Chessington World of Adventures:
Awesome new opportunity to join our growing Marketing team, for wild adventures at Chessington World of Adventures Resort!
Chessington, London (Greater) -
Aspire: Design Manager
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Global New Business Presentation Designer for a global leading communications group (a Sunday Times 2014 Top 100 Best Companies)
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Brand Recruitment: Direct Marketing Manager
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This is a fantastic opportunity to join a well-respected national charity based in Northampton.
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Red Sofa London: Creative Copywriter
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London -
Brand Recruitment: Senior Marketing Executive/Marketing Manager
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An opportunity has arisen for an experienced marketing executive to join a not for profit organisation based in north Cambridgeshire.
St. Ives -
Twist Recruitment: Packaging Artworker - Top Design Agency - London
£25000 - £28000 per annum + Benefits :
Twist Recruitment:
A top design agency are on the lookout for a new talented Artworker to join their growing team within their London studio.
City of London -
SpaceX follows in Nasa’s footsteps launching its space-faring photography into the public domain using Flikr
Elon Musk’s space programme, SpaceX, has released over 100 images on Flikr after the firm bowed to pressure to release its photography to the public.
The images were released on Sunday under a creative commons licence – a move which meant the images could not be used in the commercial domain. -
SpaceX follows in Nasa’s footsteps launching its space-faring photography into the public domain using Flickr
Elon Musk’s space programme, SpaceX, has released over 100 images on Flickr after the firm bowed to pressure to release its photography to the public.
The images were released on Sunday under a creative commons licence – a move which meant the images could not be used in the commercial domain. -
'Political parties must look beyond share of voice targets to secure votes’ warn marketers
Political parties must move past using share of voice as a target for their online efforts and prioritise mastering hyper-local marketing if they are to win over voters in the run-up to the General Election, according to a panel of advertising experts.
Industry observers have dubbed this year’s General Election the first “conversational vote”, a title reflective of both how people are engaging with the event as well as the way politicians are marshalling campaigners. But for all their -
Why fruit and vegetables have become their own brand
via theguardian.comA new campaign gives fruit and vegetables shiny branding and has the likes of Jessica Alba standing up for salad. But will consumers be swayed?There’s nothing flashy about fennel, or controversial about a carrot. Potatoes don’t re-market themselves every season to model a new coat of soil. Fruit and vegetables often get a boost of PR during healthful campaigns such as Meat Free Week, which kicks off on Monday, but now they’re beginning to star in their own advertising campaigns. Is this ca -
Red Sofa London: IMMEDIATE START: Freelance Account Manager (potential to perm)
£28000.00 - £35000.00 per annum:
Red Sofa London:
Our client urgently needs an enthusiastic account manager to join their fast growing independent CRM, Direct & Digital Marketing Agency. You are a good all-rounder, managing client/projects with confidence.
City of London -
Innovation is marketing and R&D collaboration, says Diageo chief
Louise Robinson, head of innovation at Diageo, has said the drinks giant is ramping up investment in marketing and NPD, as it seeks to drive a fifth of sales through "new innovation" by 2020. -
Salt: Sponsorship and Partnerships Marketing Manager
£200 - £300 per day:
Salt:
A fantastic opportunity has become available with a Leading brand for a Sponsorships and Partnerships manager to lead development and implementation of all sponsorship campaigns and initiatives.
City of London -
Digital Gurus: Lead UX Designer - £55k to £65k - Digital agency
£55000 - £65000 Per Annum:
Digital Gurus:
Lead UX Designer
£55-65K
A leading digital agency is looking for a Lead/Senior UX Designer with a solid agency background. This will be the ideal role for a UX’r and with a passion for conceptualising ideas for high profile brands. A person
London -
Publicis boss Maurice Levy hints it will be a team to succeed him when he retires
Publicis Groupe chief executive Maurice Levy has set May 2017 as his retirement date and revealed that it will not be an individual to replace him but a team.
The date for the 73-year old's retirement has been repeatedly pushed back since he first mentioned it back in 2011.
Speaking at Advertising Week Europe today (23 March), Levy said he has a commitment to the Group until the AGM in 2016 and will stay on until the following May.
The board has already made two plans; one for if he “gets hit -
The Co-operative Food offers 'eggspert' advice in choosing the right Easter egg
The Co-operative Food has put the spotlight onto its ‘Loved by Us’ range of Easter eggs as part of its ‘The New Easter’ digital campaign.
Created by Amaze, the campaign features a website as well as social media and digital advertising content.
“Our customers have come to expect not just quality products, but also a vibrant, fun and effortless online experience. This Easter campaign takes the customer journey to a whole new level and really makes us stand out in a crowded marketplace,� -
Size isn't as important as being in the 'sweet spot', says Yannick Bolloré
Yannick Bolloré, Havas' global chairman and chief executive, was grilled about his company at Advertising Week Europe. -
Source: Head of Digital Production (RETAIL)
£60000 - £65000 per annum:
Source:
Head of Digital Production (RETAIL)
London -
Havas CEO Yannick Bolloré: women are 'too cautious' in business
Havas chief executive Yannick Bolloré has called on women to be "less cautious" in their approach to business in order to bolster the number of females acting in senior roles.
The recently appointed agency boss told the audience at Advertising Week Europe today (23 March) that the reason there is a disparity between males and females in top jobs in the industry "lies with the persons themselves".
Despite the ratio of employees at Havas being predominatley female (70 per cent) that number dr -
The Drum’s Digital Trading Awards 2015: Vote now to decide the Digital Trading Leader of the Year
Voting is now open to decide who will be crowned The Drum’s Digital Trading Leader of the Year, with Unilever’s vice president of global media, Sarah Mansfield, AOL president Bob Lord and Erik Johnson, head of Atlas at Facebook, among those to make the coveted shortlist.
This is the first time the Leader of the Year accolade – sponsored by Sphere Digital Recruitment – will be presented at the Digital Trading Awards (DTAs), which launched last year to reward transparency and best practi -
Coca-Cola begins 'doing far more with Coke Zero on mobile' with free giveaway
Coca-Cola has pledged to give away nearly half a million 500ml bottles of Coke Zero to mobile consumers with its #freecokezero integrated campaign.
From now until 10 May the soft drinks giant is offering on-the-go consumers a free bottle of Coke Zero via their mobile device in a bid to “drive further awareness of its great Coke taste and zero calorie offering to consumers,” said Bobby Brittain, UK marketing and activation strategy director.
“We’re excited to be doing far more with Coke Z -
Lipton Fleming: DRTV Specialist
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'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising
Comedian Dave Gorman warned marketers at Advertising Week that over-personalised ads run the risk of intrusively overstepping the mark. -
Steve Wozniak Apple co-founder expresses fears AI will ‘take over from humans’
Apple co-founder Steve Wozniak has admitted that he is concerned artificial intelligence (AI) technology will become so advanced it will surpass humanity to the extent it could take control.
In an overblown interview with the Australian Financial Review, the electronics engineer, said: “Computers are going to take over from humans, no question.
"Like people including Stephen Hawking and Elon Musk have predicted, I agree that the future is scary and very bad for people. If we build these device -
Dadis 2015 launches with new categories and Virgin Media, Visa and Bacardi among judging panel
The Dadis in association with Workfront is now open for entries with senior digital figures from Virgin Media, Visa and Bacardi among this year’s judging panel.
Now in its ninth year, The Drum Awards for the Digital Industries (Dadis) celebrates digital excellence and rewards the best digital work being produced by agencies and brands across the UK.
The awards cover all areas of digital and this year two new categories have been introduced to recognise the best uses of branded content and data -
Burger King brings back chicken fries accompanied by ‘emoji keyboard’
Fast-food chain Burger King has revealed it will make its popular ‘Chicken Fries’ a permanent item on its menu at participating restaurants nationwide.
Recently, the company rolled out a spot featuring a chicken named Gloria who traveled to different Burger King restaurants to determine whether or not that location would serve the fries on the day of her visit by pecking either a ‘yes’ or ‘no’ bowl.
Eric Hirschhorn, chief marketing officer North America, Burger King, said: “The con -
Red Sofa London: User Experience Consultant (UX)
£30000 - £35000 per annum + Benefits :
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Five ways to be an awesome job candidate
Rachel Cook, senior recruiter at remarketing company SaleCycle, gives her top five tips on how to make a great impression the next time you’re job hunting. -
Salma Hayek praises Avon for using advertising to create a social consciousness
Hollywood actress Salma Hayek has applauded Avon for raising awareness of domestic violence and supporting charities associated at a time “when no one wanted to talk about it.”
Speaking with Facebook vice president EMEA, Nicola Mendlesohn, at Advertising Week Europe today (23 March), Hayek said when she was approached by the company in 2004 they initially “just wanted a face”.
Despite offers from a more “glamorous company”, Hayek said she had a lot of respect for the beauty brand.
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Major Players: Junior Designer (Bath, Somerset)
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