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Barcelona 0-3 Nike FC: is this a glimpse of football’s future? | Barney Ronay
via theguardian.comMega brands are the real superpowers of the sporting world, so surely it’s only a matter of time before they buy into Europe’s top leaguesFor the last month some slickly edited highlights have been floating around on YouTube of an English academy team playing Barcelona’s juniors at La Masia. The Barça kids start well, romping about like handsome schoolboys, hitting the post a few times and generally caressing the ball as though it’s the last golden ostrich egg left on earth. Gradu -
Acura rolls out ‘March Memeness’ on espn.com
Luxury auto brand Acura has launched 'March Memeness,' a takeover of espn.com featuring contextual memes that correspond to the live action taking place at the NCAA men’s basketball tournament.
Acura is a sponsor of ESPN’s 'Tournament Challenge,' with the stunt being used to promote the 2016 'quick-to-react' Acura ILX.
In partnership with Mullen, the brand’s 'Meme Team' will create the memes from its 'MemeQuarters.'
There is also a Tumblr set up where users can browse through the custom me -
HTC names Cher Wang new as new chief
Struggling Taiwanese mobile company, HTC, has replaced chief Peter Chou with co-founder and chairperson Cher Wang.
The transition had been a long time coming as Chou began handing Wang some of his responsibilities in 2013. However at the time, HTC claimed the switch was temporary.
“I am excited to see so many new opportunities, and I am honored to accept this opportunity to help shape the next stage of HTC's development," said Wang, who will retain her role as chairperson.
The phone company re -
Domino’s rolls out create-your-own platform called ‘Pizza Legends’ in UK
Global pizza chain Domino’s has launched “Pizza Legends” in the UK, a digital feature that allows users to choose a pizza base, sauce, and topping combination with a few extra magical ingredients thrown in.
Users can also create a story to go with their creation and share with friends online. The company is aiming to transform the personalisation process from “functional to fun.”
Simon Wallis, sales and marketing director at Domino’s, said: “Our customers love personalising their p -
Adam Recruitment: Channel Marketing Manager - £40k - £43k - Greater Manchester
£5000 - £43000 per annum:
Adam Recruitment:
Channel Marketing Manager - £40k - £43k - Greater Manchester
Our client is an award winning Internet service provider (ISP) with ambitious plans for growth across the UK.
Manchester -
Tinder finds a CEO match with former eBay executive Chris Payne
Tinder has ended its chief executive officer (CEO) search by swiping right on Chris Payne, formerly of eBay, to replace founding chief, Sean Rad, Re/code reported.
Payne left eBay late last year and has been working at Tinder since.
Previously, Payne had held posts at Amazon and MSN search.
At Tinder, he will handle the company’s day-to-day operations and, as planned, Rad will remain on the Tinder team as a board member and president.
The new changes come at a crucial point for the mobile matc -
Barclay Meade: Bids & Proposals Executive
£28000 - £33000 per annum + Benefits:
Barclay Meade:
* Bids
* Proposals
* Business Development Executive
* London
City of London -
ESPN senior director of digital marketing says social media is the new brand management
At the Digital Strategy Innovation Summit in NYC, senior director of digital marketing at ESPN Justin Hergianto discussed the role of social media at the sports broadcaster.
“I really believe that social media is the new brand management. It’s the first point of contact with the consumer,” he said. “Where we get in trouble is when our talent responds to comments.”
For example, earlier this month, ESPN columnist Bill Simmons criticized ESPN show 'First Take' on Twitter, sending out thre -
DDB California appoints Jon Drawbaugh as head of production
DDB California, part of the Omnicom Group has hired Jon Drawbaugh, formerly of Mullen LA as head of production.
While at Mullen, Drawbaugh served as the director of integrated production, launching Acura TLX and acquiring the Patron Tequila account.
“I’m excited to be working alongside the team at DDB and our amazing clients to create innovative work. It’s great to be back home to be inspired by the entrepreneurial spirit of San Francisco,” said Drawbaugh.
Drawbaugh will report directl -
Major Players: Brand & Content Manager
£28000 - £30000 per annum:
Major Players:
My client is an ecommerce business which are looking for a Brand and Content Manager to manage the marketing planning and execution oversight for the brand.
City of London -
Brand Vine Chart: Channel 4 races into the top spot with Cheltenham Gold Cup clip
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
It's not Grand National time quite yet, but that didn't stop Channel 4 from racing into the top spot this week.
A clip of jockey Nico de Boinville doing a victory lap with his horse Coneygree following their victory at the Cheltenham Gold Cup earned the network a 66.8 per cent loop count increa -
The Guardian names Katharine Viner as editor-in-chief
The Guardian has named editor of its US edition Katharine Viner as the first woman to run the newspaper in its 194-year history.
She will take the reins of the newspaper this summer from Rusbridger who is to stand down after 20 years.
Viner is a deputy editor of the newspaper and is currently the editor-in-chief of the Guardian US. In 2013, she launched Guardian Australia as its editor in chief.
Her appointment was both foreshadowed and given the backing of staff earlier this month. More than ha -
Katharine Viner becomes first female editor-in-chief of Guardian News & Media
Katharine Viner, deputy editor of the Guardian since 2008 and, since summer 2014, editor-in-chief of Guardian US, has today been named as the first female editor in chief of Guardian News & Media in its 194 year history -
Ultimate Asset: Junior Account Manager, International Media Agency
£26000 - £31000 per annum + Great Benefits Package :
Ultimate Asset:
My client is looking for an experienced media agency candidate with digital knowledge and local market planning to work across one of their most innovative and digitally driven client.
City of London -
'Treat your consumers as protagonists in their own story' - Global Maxus team relay their SXSW takeaways
“We need to get much better at treating our consumers as protagonists in their own story,” stated Nick Vale, global head of planning at Maxus while discussing his thoughts on what he took out of this year’s SXSW festival.
Having previously found himself sitting between a woman speaking with the dead and a man who claimed to have been abducted by aliens, Vale was one of the Maxus team attending the Austin-located festival, to offer their insights on the highlights of the week.
Others fe -
Red Sofa London: Designer/Art Director
£35000 - £40000 per annum:
Red Sofa London:
We are looking for a talented Designer/Art Director to join a design team of a top global creative agency in it's healthcare division. It's a brand new role so there is plenty of scope for somebody to come in and make it their own.
City of London -
Kate Upton: Marketing is ruining “the art” of social media
Kate Upton, who found much of her fame after videos of her dancing went viral, has decided to step away from social media.
The 22-year-old Sports Illustrated model told The Edit, that while she once enjoyed connecting with her fans via social, the influx of marketing has made it less enjoyable.
“I feel like social media at this point is kind of bullshit," she said. “I think that we’re losing the art of it. When I first joined Twitter it was just me, but [then] you’ve got contracts, it’ -
In this Rugby World Cup year, brands must tackle tech to turn fans into customers
International rugby is about passion, patriotism and going the extra mile, irrespective of whether you’re a player, a fan or a brand. Global sporting tournaments like the Rugby World Cup have the power to turn the most disinterested consumers into fanatics and dominate front and back pages for weeks on end.
This year’s RWC 2015 marks the biggest year for English rugby in decades. EY, the official consultancy partner for RWC 2015, estimates that the tournament will add £1bn to the UK econo -
Gemini Search: Digital Account Manager
£32000 per annum + benefits:
Gemini Search:
Role: Digital Account Manager
Company: Integrated Digital Marketing Agency
Salary: up to £32K+ benefits
Location: Central London
This is an exciting opportunity for an experienced Digital Account Manager/ or Digital Planner Buyer to join an in
City of London -
Channel 4 tells the tale of a shunned unicorn in Crabbie’s Grand National Festival ad
Channel 4 has kicked off its latest campaign, led by 4Creative, to promote the most hyped event in horse-racing's calendar, the Crabbie’s Grand National Festival.
The 60-second ad, produced by Nexus, is set to air Friday 20 March on Channel 4 and tells the the story of ‘The Outsider’ – a unicorn foal with underdeveloped wings and a twisted horn.
The campaign aims to inspire a new generation of horse racing fans by showcasing the speed, stamina, strength and determination of a Grand -
Glenmorangie enlists master craftsmen for 'Unnecessarily Well Made' print ad campaign
Glenmorangie has unveiled a new print advertising campaign showcasing its 'Original' whisky in the foreground of hand-carved recreations of the brand’s emblem, ‘the Signet’.
Carved from both oak and solid copper, the Signet represents Glenmorangie’s famous distillery copper stills which are the tallest in Scotland. -
Brand Recruitment: Events Coordinator and Copywriter - maternity cover
£20000 - £25000 per annum + benefits:
Brand Recruitment:
This leading national professional services organisation are seeking an Events Coordinator and Copywriter to cover for 9 - 12 months maternity leave.
Huntingdon -
Piers Morgan allegedly ordered journalists to find dirt on Private Eye editor, Ian Hislop
Piers Morgan, former editor of the Daily Mirror and current US TV personality, allegedly paid journalists to find dirt on Ian Hislop, after being mocked on a 1996 episode of ‘Have I got news for you.’
The claim unraveled in court yesterday during a trial of ex-Mirror reporter Graham Brough, who has been accused of monetarily bribing a prison officer for information.
Hislop was quoted as referencing Morgan’s activities in 2002, saying “all he’s been offering for information about my pri -
Brand Recruitment: Marcomms Manager - 12 month fixed contract
£28000 - £33000 per annum:
Brand Recruitment:
My client is a life science organisation, offering professional services to organizations working with universities, pharmaceutical and biotechnology organisations around the world.
City of London -
EMR: Head Marketing
£100000 - £110000 per annum:
EMR:
Exceptional senior opportunity to join a major Financial Services organisation at a hugely exciting period of change and development.
North West England -
Expectant father experiences son's birth from 4000km away via Samsung VR
An Australian father is 'transported' 4000 kilometres away to a hospital delivery room where his wife is giving birth to their son, with the dad-to-be experiencing the sights and sounds in 360-degree real-time virtual reality, in a video promoting Samsung's Gear VR headset. -
Gabriele Skelton: Senior Account Manager, design and branding agency, London
£35000 - £45000 per annum:
Gabriele Skelton:
This 70 strong strategic design agency needs a Senior Account Manager to join their fun, creative and award-winning team.
London -
Better Placed Recruitment: Customer Product Manager - FMCG
£20000 - £35000 per annum:
Better Placed Recruitment:
Our client is a globally successful FMCG business with a strong branded and private label product portfolio. To support the on going growth of the ...
Shropshire -
The future of power: how technology will influence authority
We have become accustomed to the form political power takes in the world: hierarchies within countries and regions, with some operating on a democratic basis. Now, however, technology and business are driving a transformation in the very nature of power, writes futurist Tracey Follows. -
Stig it to the man –Top Gear’s silent driver sparks BBC protest from tank
A man dressed as Top Gear’s silent race driver 'the Stig' has driven to BBC HQ in a tank wielding a petition, boasting nearly one million signatures, calling for suspended presenter Jeremy Clarkson’s reinstatement.
The petition was started by political blogger Guido Fawkes last weekend following the ‘fracas’ which sparked Clarkson’s suspension from Top Gear and it is just shy of one million votes at the time of publication.
The tank, boarded by a Stig impersonator, has its main gun -
The Public Reacts: American Apparel's banned 'inappropriate' ad
With American Apparel having yet another advert banned for using underage-looking models, Marketing took to the streets to see what the public thought of the ad. -
The Public Reacts: American Apparel banned 'inappropriate' ad
With American Apparel having yet another advert banned for using underage-looking models, Marketing took to the streets to see what the public thought of the ad. -
Source: Freelance Content Manager
£160 - £250 per day:
Source:
If you're a self-motivated and experienced Freelance Content Manager, looking for a new challenge in an established, global network agency, this Freelance Content Manager role could be the role for you.
London -
Red Sofa London: Junior Traffic Manager
£28000.00 - £30000.00 per annum:
Red Sofa London:
Our client is looking for a great junior traffic & workflow manager to assist the Creative Operations Director.
West London -
Elizabeth Norman International: Qualitative Insights, Brand and Comms Research Consultancy, Melbourne
£50000 per annum:
Elizabeth Norman International:
Successful young research agency; finalists for two industry papers last year, it's not only their reputation that is growing, they are also openin...
Eastern Suburbs Melbourne -
US man detained for three days for hoax suicide Facebook post designed to test the social network's safeguards
A Californian man looking to test Facebook’s newly launched suicide prevention tools by uploading a false suicide hoax to the social network was detained by mental health services for 72 hours following the stunt.
In a test of the Facebook prevention system, which was launched in the US on February, father of two and husband Shane Tusch, 48, uploaded the below claim that he was in debt and was going to jump from the Golden Gate Bridge, to Facebook.
Post by Shane Tusch.
The post how -
Purple Consultancy: Digital Campaign Manager
£30000 - £35000 per annum:
Purple Consultancy:
Experienced in managing projects in a fast paced environment with a focus on campaign delivery?
London -
Gabriele Skelton: Account Director, brand and communications agency, London, £55K
£50000 - £55000 per annum:
Gabriele Skelton:
This independent and award winning brand and communication agency, in the heart of London are looking for a strategic Account Director to join the team.
London -
The Great & The Good: Conceptual Designer
£30000 - £32500 per annum:
The Great & The Good:
Boutique creative agency in Soho is in urgent need of a conceptual Designer to join their talented team.
London -
Stopgap: Digital Acquisition Manager
£50000 per annum:
Stopgap:
This is a hands on role, which requires in depth experience of PPC, SEO & social media strategies. You will drive customer acquisition for the newspapers - maximising the lifetime value of each customer. This is a highly commercial role.
London -
Stopgap: Online Content & Conversion Executive
£25000 per annum:
Stopgap:
This role is to produce compelling content for a range of online retail shops. The products are various, Travel, Beauty, Gardening, Finance as well as a loyalty platform rewards programme of subscriber offers.
London -
People on the move: Hires and departures at Facebook, the Telegraph, Viacom and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.
Facebook
Facebook has bolstered its video ad team hiring OpenX’s Cameran Harman to the role of head of demand sales, EMEA of LiveRail.
In his new role Harman is responsible for driving growth for LiveRail, which publishers use to sell both guaranteed inventory – sold by their sales teams directly to advertisers – and non-guaranteed inventory -
Ad of the Day: Specsavers - Stratosphere
A lovely advert from Specsavers highlighting the plethora of ways children manage to lose their glasses – from falling overboard to being swallowed by a giraffe.
Though the methods shown in the advert may be somewhat unconventional the comical creative hammers home Specsavers ‘kids get two free pairs of glasses’ offer.
Directed by HLA’s Simon Ratigan, the star of the show is a space-travelling bear named Jerrie (in honour of Geraldyn ‘Jerrie’ Cobb – the first woman to complete astr -
The Thinkboxes Awards for TV ad creativity - Pure TV brilliance from 'This girl can' for Sport England
Winner for January/February 2015 -
Heading in the right direction? Designers discuss the challenges facing driverless vehicles
Whether it’s freeing up your morning commute or the hassle-free drive home after a few drinks there’s something massively appealing about the driverless car. And from Google’s talks with Ford, Toyota and Volkswagen to the Mercedes-Benz F015 Luxury in Motion, it is looking inevitable that autonomous automobile technology will play a role in our future.
Technology and potential uses aside though, what challenges do designers face in encouraging drivers to relinquish control? What should trav -
Condé Nast details ‘test and learn’ plan to shake ‘lack of commercial progress from mobile ads’
Condé Nast is taking an experimental approach to uncover the best ways to sell mobile advertising that will see it follow Facebook’s path in creating in-stream video, creative and programmatic efforts to premiumise ad rates on smaller screens.
The publisher is playing catch-up in the social and mobile race after leading its rivals in the first half of the decade when the industry’s digital efforts focused on search and desktop. Mobile visits to Condé Nast sites are tipped to top 50 per c -
Havas reports 'record' 2014
Havas' 2014 revenue rose 4.5 per cent, year on year, to €1.85 billion (£1.34 billion) in what the chief executive, Yannick Bolloré, has called a "record year" for growth. -
Purple Consultancy: Producer/Studio Manager
£25000 - £30000 per annum:
Purple Consultancy:
Producer/Studio Manager needed for a design and motion studio based in North London
London -
Source: Lead Social Strategist
£40000 - £45000 per annum:
Source:
My fabulous client are an independent social agency based in the heart of London. They live and breathe social media, being experts in their field.
London -
Reverberate: Media and marketing news you need to know today – Weak dollar hits Nike, P&G lowers ad spend & Twitch praises Amazon
Morning all, here’s a glimpse at all the media and marketing news you should know today.
1. Nike reported a seven per cent year-over-year rise in revenue this quarter failing to hit analyst projections, according to Forbes. It stated that foreign exchange rates crashed revenue down from a 13 per cent surge.
2. AdAge reports that US ad spend rose only 0.7 per cent in 2014. The nation recorded its fifth consecutive year of advertising growth in a year which encapsulated soccer tournament, the B
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