Cider brand Strongbow’s new US campaign featuring Sir Patrick Stewart aims to prove that when you have Strongbow, ice, and an award for ‘Best Tasting Common Cider,’ you don’t need anything else, particularly celebrity appearances - much to the chagrin of the actor.
The spot, called “Award” and created by agency Droga5, is the latest out of the brand’s US roll out.
It highlights the fact that Strongbow is best served over ice.
“Have you got the shot yet?” an irked Stewart says i
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Strongbow’s latest US spot featuring Sir Patrick Stewart pokes fun at celebrity promotions
-
Buzzfeed and Mars Petcare team up to create cat-themed game
Buzzfeed and Mars Petcare, owner of Temptations, popular cat treat brand, have teamed up to create a game, Snacky Mouse Rumble to promote the Snacky Mouse cat toy (see above).
The live-action animated game uses cat vs. mouse stereotypes to create a fun experiences in which users, as cats, are in a boxing ring, “knocking out” various cat-themed objects, including mice.
Buzzfeed began building a games team last year, in order to create interactive materials –both branded and unbranded – fo -
What marketers can learn from Warren Buffett
Warren Buffett's latest annual report is a masterclass in business communication, says Laurence Green, founding partner, 101. -
CBS launches ‘campaign performance audit’ product to assess effectiveness of ads
CBS has launched its “Campaign Performance Audit” (CPA), a data-driven initiative available to clients that allows advertisers to apply performance-based metrics to their commercials.
The company said that the new product will help sponsors maximize their network television buys and enhance return on investment.
Key clients will have access to the network’s research facility called “Television City,” where advertisers can test the effectiveness of ads on a brand’s target audience.
Th -
Consumer Fake-out: Budweiser uses classic marketing tool to fool Brooklynites, see some of our other favorite fake-outs
Budweiser, led by Weber Shandwick, has released a video (below) in which Brooklynites try the beer, thinking it is a newer, more exclusive brew. They are shocked, and delighted to find that they are drinking a Bud.
However, the technique of faking-our consumers is not a new one. In fact it has proven to be effective over the years, being a popular choice for major brands such as Febreeze, Walmart, and Bing.
It is one generally used by brands that are trying to prove themselves to be delectable t -
Twitter mourns death of pregnant Food Network star and celebrity chef, Cristie Schoen Codd
Food Network’s Cristie Schoen Codd and her husband, J.T. Codd, have been murdered in their home-state of North Carolina.
The chef was featured on the show “Food Network Star,” and according to IMDb, was the head caterer for blockbuster flicks, Dawn of the Planet of the Apes, Focus, Get on Up, and the newest Terminator movie, which is still in post-production.
Schoen Codd her husband were first reported missing on Sunday. The report sparked a large social media effort to find the pair.
O -
Razorfish promotes Jonny Stark to SVP, Asia Pacific head of brand and real time marketing
Interactive agency Razorfish has promoted national director Jonny Stark to the newly created role of senior vice president, Asia Pacific – head of brand and real time marketing.
In this role, he will grow and lead the real time capability across APAC offices while helping clients build brands with a focus on social media and content marketing.
His promotion follows a series of recent developments in the region, which are part of chief growth and transformation officer of Razorfish Internationa -
Barack Obama and NCAA continue effort to eradicate college sexual violence with 'It's on us' campaign
President Obama discussed the White House and National College Athletic Association’s (NCAA) joint campaign, ‘It’s on us’ on a video posted to ESPN earlier today.
The campaign, launched late last year, aims to bring awareness and eradicate sexual violence on college campus.
It is a response to alarming numbers released by the the Bureau of Justice Statistics last year, which showed that about 1 in 5 college females experience some sort of sexual assault on campus. However, about 80 per -
Elon Musk states automated car safety could lead to humans being banned from driving
Tesla head Elon Musk has said driverless cars will be "a solved problem" in "a few years" adding that the tech could reduce road traffic accident so drastically that humans may be banned from driving.
The futurist, speaking at Nvidia’s developer conference in San Jose, said: “Soon you’ll be able to tell your car, take me home, go here, go there, and anything and it will just do that.
“In the distant future people may outlaw driving laws because its two dangerous, you can’t have a perso -
Corporate Communications Recruitment: Resource/creative services Manager
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You will be responsible for managing and controlling work traffic in our clients busy studio. It’s a challenging role, resourcing complex projects.
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Elizabeth Norman International: Senior Strategy Manager
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‘Google Tax’ targeting offshore profit multinationals set for April launch in the UK
George Osborne has announced a first of its kind ‘Google Tax’ designed to clamp down on companies funnelling their profits abroad.
During the UK budget speech, chancellor of the exchequer Osborne, stated his intent to launch the Diverted Profits Tax in April.
He said: "Let the message go out: this country's tolerance for those who will not pay their fair share of taxes has come to an end."
The HM Revenues and Customs website states the tax will target “large multinational enterprises with -
Man About Asia recap: The best advice from marketers and agencies about doing business in Asia
Over the last seven weeks Man About Asia, our film series in partnership with Lowe Profero, has been providing an insider's guide to some of the biggest opportunities and challenges surrounding marketing in the region.
Alongside each episode, we’ve been asking marketers across Asia to share their local knowledge on a range of crucial topics, such as deciding where to base yourself, finding top talent and making sense of a daunting media landscape.
As we reach the final installment in the serie -
Tiny imaginatons to be celebrated at the Lego Duplo Tiny Film Festival
Lego Duplo, Disney and Isobar have come together to unlock the power of tiny imaginations with the Lego Duplo Tiny Film Festival.
Designed to celebrate the imaginative stories of children aged five and under, over the course of six weeks, one tiny director a week will see their story brought to life by a team of Disney animators.
“The idea was born from a simple insight: Every great storyteller was once a tiny storyteller. Lego Duplo develops your child’s imagination through creative play � -
Brand Recruitment: Deputy Fundraising Manager - temporary
£21000 - £28000 per annum:
Brand Recruitment:
This is a fantastic opportunity to join a well respected charity in the Essex area on a temporary basis for three months initially and potentially longer depending on need.
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The Little Black Book Agency: Marketing / Studio Manager
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Incredibly successful FMCG products company, based in Manchester, is looking for a Marketing / Studio Manager to join their team, covering the maternity leave of their existing marketing manager, for a period of 12-14 months.
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Waitrose kicks off £25m ad review
Waitrose has kicked off a formal review of its £25 million advertising account after being dumped by Bartle Bogle Hegarty in January. -
Red Sofa London: Mid-weight Digital Designer - Shoreditch
£30000 - £40000 per annum:
Red Sofa London:
Mid-weight Digital Designer for Pureplay Digital Agency
London -
Publicis opens global agency
Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK. -
DMG hunts for media shop to replace SMG
DMG Media, the publisher of the Mail newspapers, Metro and MailOnline, is seeking to appoint a global media agency to support its expanding international footprint. -
JWT recruits Bacardi's Tick to bolster growth
J Walter Thompson has hired Lyle Tick, the vice-president of North American vodkas at Bacardi, for the new role of chief growth officer. -
Grey promotes Rayman to chief strategy officer
Grey London has promoted its head of planning, Leo Rayman, to chief strategy officer, replacing Lucy Jameson. -
MAA urges AB InBev agencies to strike over pitch practices
The Marketing Agencies Association has called for a strike among agencies working for Anheuser-Busch InBev due to what it called "despicable pitch practices". -
Digital Gurus: Performance & Activation Specialist
£35000 - £38000 Per Annum:
Digital Gurus:
Ever wanted to work for the #1 Search Engine in the world? Do you have experience working within a Media agency environment, pronominally within Digital media planning?
Currently seeking a Digital Performance & Activation specialist to jo
Central London -
Brand Recruitment: Communications, PR and Marketing Manager - temporary
£25000 - £35000 per annum:
Brand Recruitment:
This is a fantastic opportunity to join a well respected charity in the Essex area on a temporary basis for three months initially and
Chelmsford -
Aspire: Mid Weight Designer- LUXURY Brands/Drinks
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Aspire:
A new, young, dynamic multi-disciplinary creative and communications agency who design brands, tell stories and create experiences in the world of premium brands with offices in both London & New York.
London -
Digital Gurus: Mobile Planner Buyer
£25000 - £31000 Per Annum:
Digital Gurus:
The UK’s leading Mobile marketing agency has a fantastic opening for any mobile enthusiast. I am currently seeking a Mobile Planner to join their ranks. Ideally you will have around 1 years’ experience across Digital media planning and some
London -
Digital Gurus: Midweight Digital Designer - Branding
£30000 - £35000 Per Annum:
Digital Gurus:
A new role for a Midweight Digital Designer has become available within an exciting and fast-paced digital brand experience agency in C.London. We need a slick designer with solid experience working for an established agency or inhouse company, providing
London -
Uber banned in Germany, yet again
Uber, global taxi company, was banned in Germany today for the second time.
A Frankfurt judge ruled that Uber drivers were supposed to have carried official German permits in order to transport passengers.
The case was brought to court by Taxi Deutschland, a group that represents German taxi operators.
“The basis of Uber’s business model is in violation of the law,” said Dieter Schlenker, head of Taxi Deutschland to newspaper Frankfurter Allgemeine Zeitung.
Since its founding in 2009, San -
Livestream: Unilever, Red Bull and Grazia innovators talk 'Start-up State of Mind' at 4pm
Join us here at 4pm today for the livestream of the Marketing Ad Week Europe event on 'Innovation: Start-up State of Mind' alongside the innovators behind Unilever, Red Bull and Grazia. -
Source: Freelance - Group Account Director
Good Day Rate :
Source:
Freelance Group Account Director (CRM) - 3 month booking - Global integrated agency - Good Day Rate.
This role is to work on the agencies largest client, which is growing exponentially. The agency are the main global digital Agency for 3 x brands with C
London -
Take note marketers: Eurovision is bigger than Beyoncé
From ice skaters and tribal dancers to Velcro skirts and bearded women – if there’s a gimmick to be had chances are Eurovision’s already tried it, but as the contest enters its 60th year perhaps its biggest surprise yet is just how big it really is.
Over the coming weeks The Drum will look under the skin of the Eurovision machine to discover what makes it tick, how it’s adapting to the changing face of media, how marketers across Europe are leveraging the contest, and how social media is -
Source: Email Marketing Executive
£24000 per annum + 20% bonus:
Source:
Email marketing Executive | Events Brand | London | £24,000 + 20% bonus
Our client is leading player in the events marketplace.
London -
ASA turning attention to Vine, says star Huw Samuel who claims his product placement posts go unregulated
The ASA is “looking to do more” on Vine, according to one content creator who has gathered hundreds of thousands of followers but claims his clips with product placement can run without any disclosure.
Speaking at The Guardian’s Changing Media Summit today (18 March) on the topic of ASA regulation, Huw Samuel said: “At the moment there’s not that much policing on Vine with that kind of content. You do need to use your common sense. If you are monetising in any way, you have to be caref -
Taking the creative internship to a whole new level
It all started in an elevator. The best ideas tend to, I'm told. -
From robots to Meerkat: Four key themes from SXSW 2015
Science fiction becomes a reality and wearables make it onto the official tote bag at this year's geek fest. -
AppNexus chases programmatic direct offering with $100m acquisition of Yieldex
AppNexus has acquired publisher forecasting and direct-sales analytics tools company Yieldex for around $100m as it looks to create a comprehensive open marketplace for the direct, programmatic sale of online inventory.
The move follows great strides in the industry to bring the automation and efficiency of programmatic advertising to direct orders.
Whether through automated guarantees, private marketplaces, or preferred deals, programmatic direct is a growing share of online advertising. e -
How to succeed on YouTube: tips from Asda and TomSka
Collaboration – especially with a rival – might seem an alien concept to many marketers but it has been a key approach in the extraordinary rise of YouTube celebrities.
Stars such as Zoella and her boyfriend Alfie Deyes, of PointlessBlog fame, have grown their audiences to many millions with a very modern marketing mind set – one which brands can learn from.
‘How to Succeed on YouTube: Be Part of the Community’ is a short film in a series of four aiming to get under the skin of these Y -
Adam Recruitment: UK General Manager - E-commerce
£70000 - £80000 per annum + significant OTE:
Adam Recruitment:
Our client is a young brand on a mission to disturb the 'traditional' multi-billion dollar consumer industry in which they operate.
Manchester -
Budget Reaction – what the brands think: Diageo, Pernod Ricard, Deloitte, Innovation Warehouse, COBA, Masternaut, BBA & CBI
George Osborne has unveiled the 2015 budget for the UK. And brands and businesses have leapt at the chance to share their views on the chancellor's proposals for their respective industries.
Alcohol industry giants weighed in on the UK government’s proposal to ease up on the drinks industry by reducing the duty on beer by 1p, freezing wine at its current rate and dropping Scotch whisky, spirits and cider by two per cent.
Denis O’Flynn, managing director of Pernod Ricard UK, said: “We are d -
Brand Recruitment: Digital Marketing specialist- immediate start- 7 month contract
£30000 per annum:
Brand Recruitment:
This is an excellent opportunity to join a well-respected B2B organisation in Cambridge.
Cambridge -
PlayBuzz, quiz, list and poll platform whose partners include Yahoo and MTV, raises $16m in funding
Israeili startup PlayBuzz, whose partners include AOL, MTV, and Marie Claire, has announced that it has raised $16m in Series B financing.
The investment will be used to expand the company’s global operations and enhance the variety of formats available on the platform.
Brands can integrate their own content with the options available on the site including quizzes, polls, and lists. According to the company, PlayBuzz content is shared more than 10 million times per month with more than 5,000 p -
SXSW: what can we learn from scientific concept?
Dawn Smith, the digital development director at J Walter Thompson London, explains the art of pioneering. -
BrightLemon London: UX / Digital Strategist
36K- 40K:BrightLemon London:
Digital Strategist / Solutions Architect required for dynamic digital agency based in Tech City, Old Street, London.
London (Greater) -
BrightLemon London: Solutions Architect / Digital Strategist Level
Competitive:
BrightLemon London:
Digital Strategist / Solutions Architect required for dynamic digital agency based in Tech City, Old Street, London.
London (Greater) -
BrightLemon London: Digital Strategist
36K- 40K:BrightLemon London:
Digital Strategist / Solutions Architect required for dynamic digital agency based in Tech City, Old Street, London.
London (Greater) -
Digital Gurus: User Researcher – Up to £50k – Global product agency
Negotiable:
Digital Gurus:
A Leading product agency is looking for a User Researcher to join their growing teach. With the opportunity to work with one of the most cutting edge companies, this is a fantastic opportunity to develop within your career.
Working closely with key stake
London -
Nike looks to make sport more feminine with Sacai capsule collection
Nike has added a feminine edge to its NikeLab X sportswear in a new collaboration with Japanese fashion studio Sacai.
Founder Chitose Abe worked with NikeLab, the brand's innovation and creative research team, to produce a collection of eight items based on running, tennis and American football.
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Adam Recruitment: Group Account Director - London
£65000 - £90000 per annum:
Adam Recruitment:
Leading full service AD agency are looking to recruit a top drawer Group Account Director to focus on a couple of their leading accounts.
City of London -
Nu Creative Talent: Creative Manager | Luxury
Up to £35k + benefits:
Nu Creative Talent:
Our client is a leading manufacturer of luxury and bespoke designer furniture. They are now looking for a Creative Manager with solid graphic design experience.
London
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