FMCG news

• McDonald’s recruits PepsiCo's Jon Banner as global chief impact officer

  24-08-2022 23:30 via campaignlive.com
  
  Banner is the former EVP of communications at PepsiCo. He is replacing Katie Beirne Fallon.
  
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• Aflac Duck takes on the ‘Gap Goat’ of medical debt

  24-08-2022 21:00
  
  Supplemental health insurance provider Aflac pits its famous spokesduck against the ‘Gap Goat’, which represents the medical debt left over when health insurance fails to cover medical expenses completely.
  This college football season, Aflac’s unforgettable spokesduck encounters a new nemesis – the ‘Gap Goat’ – and all the medical debt he represents.
  The supplemental health insurance provider Aflac will air a trio of slapstick-rich spots that introd
  
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• Why brands should treat TikTok more like a search engine than a social media platform

  24-08-2022 19:35
  
  TikTok promises new opportunities for content engagement and paths to purchase – particularly when brands effectively leverage the platform's search capabilities, writes Kirsty King of Nativex. 
  Gen Z has yearned for a more organic, user-focused approach to online interactions. TikTok has been able to accomplish what other media platforms until now have not – creating a community where user input isn’t just encouraged; it necessitates the platform. With this community come
  
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• Mars partners with ‘NFT supergroup’ Kingship for limited-edition M&M’s

  24-08-2022 19:14
  
  NFT apes on candy? It was only a matter of time. 
  Mars, International is collaborating with Kingship — a band comprised of NFT apes — to release limited-edition boxes of M&M’s. The partnership is being launched in a nod to Kingship’s tour rider, “which always includes M&M'S candies of all colors,” according to a press release.
  A “tour rider,” or backstage rider, is essentially a list of terms that an artist presents to a venu
  
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• Pick of the Week: Melanoma UK brings innovation to staying safe in the sun

  24-08-2022 18:58 via campaignlive.co.uk
  
  Campaign has been created by Leith.
  
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• Catherine Kehoe to exit Lloyds for dual Nationwide role

  24-08-2022 18:21 via campaignlive.co.uk
  
  Building society lures 15-year Lloyds veteran to replace Sara Bennison.
  
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• Trump’s Truth Social is soaring, but can it survive without advertisers?

  24-08-2022 18:00
  
  Former president’s social app has had an influx of users since the FBI’s raid on his Mar-a-Lago residence. Still, it has yet to bring on any paying advertisers, leaving some skeptical of its staying power.
  The February launch of Donald Trump’s social media network Truth Social – the former president’s retort to being booted from Twitter after repeated policy violations – was riddled with issues. The app went live prematurely. Users had trouble signing up
  
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• Dear agencies: delete your metaverse presentations immediately

  24-08-2022 18:00
  
  It is time to stop talking about the metaverse and start working on making it a reality, writes Rapp’s global chief innovation officer Troy Hitch.
  The metaverse. It’s really nothing more than a spit-and-string concept used to loosely tie together a couple of successful video games and some promising blockchain platforms. That’s not to say that there isn’t a ton of Ready Player One potential there. But let’s get real: in this marketing world – an industry that
  
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• How much should you spend on SEO?

  24-08-2022 17:46
  
  Search Engine Optimization (SEO) often has a reputation for being a cheap marketing strategy, but high-value work can require substantial investment. Dave Colgate of agency Vertical Leap looks at how to invest properly.
  Unsure how much you need to spend on search engine optimization (SEO)? Let's look at how to set the right budget, considering how much other companies are spending; the factors you need to budget for; and the minimum recommended spend for small businesses just starting out with S
  
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• Why innovation remains important in an inflation-hit fmcg industry - The Grocer

  24-08-2022 16:29 via thegrocer.co.uk
  
  Why innovation remains important in an inflation-hit fmcg industry  The Grocer
  
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• Kate Moss launches beauty and wellness brand

  24-08-2022 15:47 via campaignlive.co.uk
  
  Move invites comparisons to Gwyneth Paltrow venture Goop.
  
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• Proper Snacks pops a giant claw machine in Shoreditch

  24-08-2022 15:12 via campaignlive.co.uk
  
  The Proper Dropper will be open for three days in September.
  
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• Ads of the Week: a Peperami-themed wedding and delicious Müller billboards

  24-08-2022 15:00
  
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
  This week, Peperami sponsored one couple’s big day, Müller reminded people it was the ‘original’ corner yogurt and audiobook company Storytel released a provocative film to promote its retelling of George Orwell’s classic novel 1984.
  To be in with a chance of being featured, submit your work here.
  Peperami: ‘Going A Bit Peperami’ by Forever Beta 
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• Burger King ‘Whopper Swapper’ campaign asks Brits to try meat-free burger, for free

  24-08-2022 14:59
  
  Burger King is encouraging UK Whopper fans to go meat-free to commemorate National Burger Day.
  Tomorrow, August 25, is National Burger Day in the UK and Burger King is celebrating by giving away plant-based and vegan burgers as part of its ’Go Meat Free For Free’ campaign.
  The deal is first-come-first-served, with 10,000 burgers available via the Burger King app.
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  The initiative stems from research that revealed how 51% of meat eaters acros
  
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• Burger King calls on customers to 'cheat on meat' with Whopper swapper

  24-08-2022 14:45 via campaignlive.co.uk
  
  Restaurant chain to give out free burgers on National Burger Day.
  
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• 'Part of our secret sauce is being a minimum viable network': VCCP CEO

  24-08-2022 14:37 via campaignlive.co.uk
  
  International CEO Julian Douglas on the independent agency's Asia expansion, how it balances size and scale, and carving out a 'sweet spot' for top talent.
  
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• Ads on Maps shows Apple ‘not afraid to scorch the earth’ to grow revenue

  24-08-2022 14:30
  
  With ad units coming to some of Apple’s most-used apps next year, experts ponder what the ad buying platform will look like and whether its core audience will accept the interruption.
   
  Apple brings in an estimated $4bn a year from advertising revenue, but its ambition is to scale that up to achieve greater revenue stability. As such, ads are set to show in its Maps app from early next year, in addition to select spots in the App Store’s ’Today’ tab and at the bottom
  
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• Ads on Maps show Apple ‘not afraid to scorch the earth’ to grow revenue

  24-08-2022 14:30
  
  With ad units coming to some of Apple’s most-used apps next year, experts ponder what the ad buying platform will look like and whether its core audience will accept the interruption.
   
  Apple brings in an estimated $4bn a year from advertising revenue, but its ambition is to scale that up to achieve greater revenue stability. As such, ads are set to show in its Maps app from early next year, in addition to select spots in the App Store’s ’Today’ tab and at the bottom
  
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• Saatchi & Saatchi London nets NBA account

  24-08-2022 14:01 via campaignlive.co.uk
  
  The biggest global brand in basketball held a pitch process for the account.
  
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• Dairylea ad gives parents a glimpse into the curious world of kids

  24-08-2022 13:00
  
  Mondelez-owned snack brand Dairylea has launched a campaign that celebrates pure, fun moments in childhood.
  Created by VCCP London, ’Set them free with Dairylea’ offers adults a glimpse into the wonderfully curious world of kids and all the things they get up to while not under the watchful eye of their parents. 
  Discussing the new ad, Ria Rianti, senior brand manager at Mondelez International said: “Dairylea is made for moments of freedom, in the hands of curious little k
  
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• OnTheMarket sponsors Cornish house-hunting series on Channel 4

  24-08-2022 12:33 via campaignlive.co.uk
  
  'Finding the Cornish Dream' was developed in collaboration with MediaCom, Flicker Productions, and Channel 4.
  
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• OnTheMarket launches Cornish house-hunting series on Channel 4

  24-08-2022 12:33 via campaignlive.co.uk
  
  'Finding the Cornish Dream' was developed in collaboration with MediaCom, Flicker Productions, and Channel 4.
  
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• Warc: adspend to slow significantly in 2023

  24-08-2022 12:28 via campaignlive.co.uk
  
  Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations.
  
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• Dairylea ad ramps up the curiosity of kids

  24-08-2022 12:07 via campaignlive.co.uk
  
  VCCP London created the 30-second spot.
  
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• Ad of the Day: Sun Lolly challenges notion of ‘perfect’ parenting in short film

  24-08-2022 11:44
  
  Danish snack brand Sun Lolly has a new ad campaign in which it questions the unrealistic image of the ‘perfect’ family often portrayed on social media feeds.
  ‘Don’t Be Perfect, Be Present’ was inspired by 2022 YouGov poll that found that three out of four Danish parents feel under pressure to be flawless.
  In the short film, viewers see a handful of parents who are presented with extremely curated photos and videos. Many of them begin to feel a se
  
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• Students are rejecting the metaverse – here’s why

  24-08-2022 11:21
  
  As the cost of living rises, students are looking to earn extra cash to make ends meet, often online. But, argues Jordan Dargan of agency Raptor, they won't be doing it on the 'metaverse' any time soon.
  Since the launch of the internet, it seems as though everyone is getting rich overnight from 'the next big thing'. Recently, it's been Forex, then crypto. Often, we quickly realize that these 'life changing opportunities' are very rarely (if ever) tilted in our favor
  
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• Design classics: the enduring appeal of British icon the Original Montgomery

  24-08-2022 11:00
  
  Andy Myring, design director at The Maverick Group, is fascinated with enduring design. In the first of a new series, he talks to Nigel Calladine of Original Montgomery, the oldest surviving company making duffle coats for the Royal Navy.
  The duffle coat could only ever have been British. It was cheap to make, provided all-weather protection, and used fabric available from the home islands. It was instantly recognizable thanks to its oversized shape and iconic saddle yoke at the shoulder. I sat
  
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• Meta tells story of East African cyclists to promote metaverse

  24-08-2022 10:00
  
  Facebook’s parent company Meta has released a campaign that shines a light on cyclists and promotes its move into immersive experiences.
  It’s the second ad from Meta that specifically highlights the organization’s metaverse push, which it says has the ‘potential to break down barriers universally’.
  In ‘Amani’, viewers see 12 young African cyclists who dream about one day competing in the Tour de France. Throughout the film, each of the athletes
  
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• Why Peperami is seeking fame away from its iconic mascot Animal

  24-08-2022 09:00
  
  Snack brand Peperami is shaking up its marketing strategy. After its recent foray into weddings made headlines, The Drum catches up with the brand and its agency to get a taste of what’s to come. 
  A new tagline (‘Going a bit Peperami’) and a goal of ‘breaking traditions’ are behind a marketing refresh at 43-year-old meat snack brand Peperami, which has tasked Forever Beta with helping it reach a new generation of consumers.
  First up, the ad
  
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• Integrated Logistics Manages FMCG Companies Risk - Maersk

  24-08-2022 09:00 via maersk.com
  Integrated Logistics Manages FMCG Companies Risk  Maersk
  
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• FMCG companies line up new packs, prices to energise the market - The Economic Times

  24-08-2022 09:00 via m.economictimes.com
  FMCG companies line up new packs, prices to energise the market  The Economic Times
  
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• Robotics and Automation Transforming in the FMCG Sector - irecwire.indianretailer.com

  24-08-2022 07:01 via irecwire.indianretailer.com
  
  Robotics and Automation Transforming in the FMCG Sector  irecwire.indianretailer.com
  
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• Whole Foods is sued over 'No Antibiotics, Ever' beef claim - Inside FMCG

  24-08-2022 04:28 via insidefmcg.com.au
  
  Whole Foods is sued over 'No Antibiotics, Ever' beef claim  Inside FMCG
  
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