FMCG news

• McKinsey study: US consumers expect the worst for the economy

  16-08-2022 23:00
  
  Inflation rates are at their highest in decades, and it’s changing the spending and saving habits of consumers as well as their outlooks for the future, per new McKinsey & Company’s Consumer Pulse research.
  As the pandemic becomes endemic and inflation remains top of mind, consumers’ confidence in the economy has plummeted to a new low this summer, according to McKinsey & Company’s latest Consumer Pulse research released today.
  Despite the US government’s st
  
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• Publicis takes largest bite out of Mondelez’s global media business

  16-08-2022 21:04 via campaignlive.co.uk
  
  WPP and VaynerMedia were also handed pieces of the confectionery business.
  
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• Publicis takes largest bite out of Modelez’s global media business

  16-08-2022 20:42 via campaignlive.co.uk
  
  WPP and VaynerMedia were also handed pieces of the confectionery business.
  
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• Chipotle acknowledges lemonade theft with scented candle launch

  16-08-2022 19:25
  
  Chipotle Mexican Grill has launched a limited-edition lemonade-scented soy candle designed to look like a Chipotle water cup to mark National Lemonade Day on August 20.
  Some Chipotle fans have been known to “accidentally” fill their complimentary water cups with lemonade at the restaurant’s beverage station, so in response to many fan social posts on the topic, Chipotle has acknowledged these “accidents” in a series of tweets over the years and has manifested the ne
  
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• Kellogg’s Tony the Tiger to become VTuber on Twitch

  16-08-2022 19:21
  
  Kellogg’s Frosted Flakes is collaborating with Twitch’s brand partnership studio in an effort to connect with new audiences.
  As part of the new partnership, Kellogg’s mascot Tony the Tiger will become an interactive virtual YouTuber, or VTuber. The first show will air on Friday, August 19, from 5pm-7pm ET as Tony the Tiger takes on well-known streamers and competes on Twitch.
  Tony will go live with Twitch streamers Brennon ’GoldGlove’ O’Neill, Chrissy Cos
  
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• Kellogg's Tony the Tiger to become Vtuber on Twitch

  16-08-2022 19:21
  
  Kellogg's Frosted Flakes is collaborating with Twitch's brand partnership studio in an effort to connect with new audiences.
  As part of the new partnership, Kellogg’s mascot Tony the Tiger will become an interactive virtual YouTuber, or VTuber. The first show will air on Friday, August 19, from 5-7 pm ET at twitch.tv/TonyTheTiger as Tony the Tiger takes on well-known streamers and competes on Twitch.
  Tony will go live with well-known Twitch streamers Brennon “GoldGlove” O'Neill
  
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• The Decemberists’ Chris Funk on creating the first Dungeons & Dragons soundtrack

  16-08-2022 17:00
  
  For The Drum’s Audio Deep Dive, we catch up with Chris Funk of indie-rock band The Decemberists about Dungeons & Dragons, Stranger Things and the creative process.
   
  Kate Bush isn’t the only pop culture phenomenon experiencing a resurgence on the back of Stranger Things. Dungeons & Dragons (D&D) is also enjoying renewed popularity and is capitalizing on the moment with an album release inspired by its new Spelljammer: Adventures in Space module. 
  
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• Nick Farnhill, Iain Tait and Richard Turley launch agency

  16-08-2022 16:45 via campaignlive.co.uk
  
  Food is based in London and New York.
  
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• Corporate reactions to the reversal of Roe v Wade may continue to be muted for a reason

  16-08-2022 16:39
  
  What has corporate America’s response been to the reversal of Roe v Wade? Decidedly mixed, due to political, legal, economic and religious issues.           
  The US Supreme Court’s decision to overturn Roe v Wade, declaring that the constitutional right to abortion, which had been the law of the land for nearly half a century, no longer exists has spurred varying reactions from the states and corporate America. Certain states acted swiftly to restrict ab
  
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• Synthetic voices are here – and brands are starting to use them

  16-08-2022 15:44
  
  Brands having unique, consistent, high-quality synthetic voices across their products and communications might sound like science fiction. But John Campbell, managing director of voice experience agency Rabbit & Pork (part of the Tipi Group), tells us that they’re here already – and we’re only at the start of a synthetic audio boom. For The Drum’s Audio Deep Dive, he tells us how brands can jump in.
  What do Top Gun: Maverick, The Andy Warhol Diaries and The Book of Bo
  
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• 'People have differing tastes in humour': Crown Paints ad triggers 150 complaints

  16-08-2022 15:40 via campaignlive.co.uk
  
  Brand says ad campaign is intended to 'celebrate special moments in life in a humorous way'.
  
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• Crown Paints baby ad triggers 150 complaints

  16-08-2022 15:40 via campaignlive.co.uk
  
  Brand says ad campaign is intended to 'celebrate special moments in life in a humorous way'.
  
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• Deepspatial Announces Revenue-generating Contract with Leading FMCG (fast-moving consumer goods) Company in South Asia to Optimize its Distribution Network - AccessWire

  16-08-2022 15:16 via accesswire.com
  Deepspatial Announces Revenue-generating Contract with Leading FMCG (fast-moving consumer goods) Company in South Asia to Optimize its Distribution Network  AccessWire
  
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• NHS professionals highlight that staff are ‘never not caring’

  16-08-2022 15:14
  
  A new campaign for NHS Professionals from creative studio Clearhead spotlights the caring nature of people working in the sector.
  ‘Never Not Caring’ is a two-minute spot that opens with the question: why do you do what you do? The ad then portrays the day-to-day hectic lives of NHS staff, from babies being born to emergency life-saving procedures.
  NHS Professionals provide temporary clinical and non-clinical staff to the NHS. It has a national and international membership base of app
  
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• NHS Professionals ad highlights that staff are ‘never not caring’

  16-08-2022 15:14
  
  A new campaign for NHS Professionals from creative studio Clearhead spotlights the caring nature of people working in the sector.
  ‘Never Not Caring’ is a two-minute spot that opens with the question: why do you do what you do? The ad then portrays the day-to-day hectic lives of NHS staff, from delivering babies to performing emergency life-saving procedures.
  NHS Professionals provides temporary clinical and non-clinical staff to the NHS. It has a national and international membership
  
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• Deepspatial : Announces Revenue-generating Contract with Leading FMCG (fast-moving consumer goods) Company in South Asia to Optimize its Distribution Network - Marketscreener.com

  16-08-2022 15:14 via marketscreener.com
  
  Deepspatial : Announces Revenue-generating Contract with Leading FMCG (fast-moving consumer goods) Company in South Asia to Optimize its Distribution Network  Marketscreener.com
  
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• Deepspatial Announces Revenue-generating Contract with Leading FMCG (fast-moving consumer goods) Company in South Asia to Optimize its Distribution Network - StreetInsider.com

  16-08-2022 15:01 via streetinsider.com
  Deepspatial Announces Revenue-generating Contract with Leading FMCG (fast-moving consumer goods) Company in South Asia to Optimize its Distribution Network  StreetInsider.com
  
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• Rightmove hires chief marketing officer from Just Eat

  16-08-2022 14:05 via campaignlive.co.uk
  
  Iain Kennedy will depart the role after eight years at Rightmove.
  
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• Brands are still ignoring the potential of podcasts. Can agencies change their minds?

  16-08-2022 14:00
  
  How do you solve a problem like… persuading clients to market around a podcast? We find out as part of The Drum’s Audio Deep Dive.
  Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
  This week, to coincide with our Deep Dive into all things audio and sound, we turn our attention to podcasts – supposedly some of the hottest media proper
  
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• Sarah Jessica Parker lists Hampton home on Booking.com

  16-08-2022 13:50
  
  Booking.com is listing the $6.5m vacation house of Sex and the City star Sarah Jessica Parker’s Hamptons Hideaway for the public to book for two nights. 
  The 1940s three-bedroom beach cottage boasts luxuries and wields a coast-bound pathway for easy and spontaneous access to a private beach. The closet is stocked with Parker-designed footwear from her luxury line, plus there is a home bar fully stocked with Thomas Ashbourne drinks.
  The house includes an expansive deck surro
  
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• Tesco’s retail OOH display network hits 500 screens

  16-08-2022 13:35
  
  Tesco is now claiming its network of 500 digital screens installed at stores throughout the UK is the nation’s largest, giving it a foot ahead of rivals. 
  The SmartScreen technology from Tesco Media & Insight Platform, underpinned by Dunnhumby and JCDecaux, reaches a reported 75% of in-store shoppers to connect brands and agencies with consumers at the point of sale.Tesco has a major new media offering for advertisers: here’s what you need to knowNick Ashley, head of me
  
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• Ad of the Day: Electric car charger brand fabricates town of Musk fans to inspire meet-up

  16-08-2022 13:24
  
  Electric vehicle charger brand Easee is hoping to entice Elon Musk to join the team for a coffee while he’s in its hometown of Stavanger, Norway for a conference later in the month.
  The billionaire Tesla founder will be traveling to the Scandinavian country to speak at ONS 2022 – an energy exposition developed by Stavanger City Council, Statoil, Stavanger Forum and the Norwegian Petroleum Society. While he’s in the region, the team at Easee is hoping to chat with Musk about the
  
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• Size is everything: marketing experts on the cross-platform longform v shortform battle

  16-08-2022 13:15
  
  How long should a blog be? A marketing video? A podcast? As platforms rise and fall, they bring with them paradigm shifts in content length – just look at the universal scramble to emulate, copy or battle TikTok’s short videos. So, in 2022, how long should a piece of content be? We asked nine experts from The Drum Network.
  Dan Rozier, group creative director, Laundry Service
  I’ve watched a woman stock vending machines on TikTok and entire seasons of 90 Day Fiancé. I
  
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• ‘It was like a Mad Men pitch scene’: Guy Farley on composing Cadbury’s new sonic logo

  16-08-2022 13:00
  
  As part of The Drum’s Audio Deep Dive, we catch up with British composer Guy Farley, who was tasked with capturing chocolate brand Cadbury in sound.
  Having been around since 1824 and currently the second-largest confectionery business in the world, Cadbury elicits fond memories for many. This emotional connection was at the core of the brand’s recent foray into audio, with famed film composer Guy Farley the perfect pick for the mammoth job.
  “Music has been p
  
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• M&C Saatchi and the brutal complexity of (being) bought

  16-08-2022 12:25 via campaignlive.co.uk
  
  Why the hold-up in the takeover process and where are things now? Campaign explains.
  
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• Media Week Awards 2022: Shortlists revealed

  16-08-2022 12:17 via campaignlive.co.uk
  
  ITV, MediaCom and Channel 4 top shortlists for prestigious industry awards.
  
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• Auditory Dettol campaign shows how households can stay squeaky clean

  16-08-2022 12:15
  
  Dettol is caressing the ears of consumers to promote the versatility of its cleaning products by bringing to life the chaotic soundscape that accompanies everyday life.
  ‘Let Life Flow’ by McCann London is an auditory-first integrated campaign across TV, radio, digital, social and point of sale that puts viewers up close to spills, splashes and stains, before they are effortlessly wiped away with a satisfying squeak.
  Showing that cleanliness is a constant battle, the campaign demonstr
  
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• Walmart+ adds Paramount+ to its subscription perks

  16-08-2022 12:03
  
  Walmart+ is offering its members a Paramount+ subscription at no extra cost.
  The bonus will give customers the chance to stream entertainment as part of their membership package from September, including original dramas such as Star Trek: Strange New Worlds and the latest films such as Sonic the Hedgehog 2. 
  All this will be offered for the same $98 annual fee (or $12.95 a month), saving members an additional $59 fee for the Paramount+ Essential Plan.
  Chris Cracchiolo, senior vice-pres
  
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• How audio ads can keep World Cup fans cheering for brands

  16-08-2022 12:00
  
  With the 2022 Fifa World Cup rapidly approaching, audio channels offer brands an opportunity to seamlessly join the conversation and highlight unifying brand values.
  Football fans and brands will be eagerly awaiting this year’s Fifa World Cup, which is expected to attract 5 billion viewers and drive up to roughly $141m in additional advertising revenue this winter, per Wavemaker forecasts. 
  Sporting events and advertising have long gone hand-in-hand, with brands keen to be seen by the
  
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• Great ideas don’t get stuck at Dover, so UK agencies shouldn’t pause EU ambitions

  16-08-2022 12:00
  
  Economic uncertainty and fraught political relations shouldn’t discourage UK agencies from attracting European clients, says Dafydd Prichard, director and co-founder of agency Cite – which just launched its own push into the northern European markets.
  The UK creative and marketing industries are extremely attractive to European businesses. Our reputation for attention-grabbing creativity, sophisticated brand communications and high-caliber talent precedes us.
  It’s unsurpri
  
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• Raw C introduces all-natural fruit-infused coconut waters - Inside FMCG

  16-08-2022 10:59 via insidefmcg.com.au
  
  Raw C introduces all-natural fruit-infused coconut waters  Inside FMCG
  
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• Dept unfazed by concerns over growing too big, too fast

  16-08-2022 10:54 via campaignlive.co.uk
  
  Leaders of the challenger digital agency network say Asia growth plans remain on track, expecting up to 500 employees in the region by year’s end.
  
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• Heathrow ready for take-off with new agency following creative review

  16-08-2022 10:32 via campaignlive.co.uk
  
  Four agencies were involved in the pitch.
  
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• Inflationary impact on FMCG price & margin to continue in Q2 - ETBrandEquity

  16-08-2022 09:00 via brandequity.economictimes.indiatimes.com
  Inflationary impact on FMCG price & margin to continue in Q2  ETBrandEquity
  
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• How top car brands are changing their marketing plans in the face of a downturn

  16-08-2022 09:00
  
  New car sales have been in decline for the past five months in the face of unprecedented supply chain problems. In July, new registrations fell 9% from a year earlier and, coupled with the economic slump, car sales are now at their lowest levels in almost 30 years. Without stock to sell, car marketers have been forced to shift their strategies – and that means new demands have been put on their agencies.
  Automotive marketing has always been a reliable staple of traditional a
  
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• What does the collision of audio formats mean for marketers?

  16-08-2022 07:00
  
  During The Drum’s Audio Deep Dive, we’ll be exploring everything from podcasts to radio to social audio. But is there a danger in marketers thinking of audio as a single entity? How important is it to consider what the different formats mean to their listeners?
  Don’t call it a comeback. Audio has never gone away as a priority for advertisers. Brands recognize the benefits of an effective piece of audio branding and the rise of new audio formats such as podcasts h
  
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