FMCG news

• Teresa Giudice tackles NFL pro Dak Prescott in DirecTV’s 'The Wives’ House’

  15-08-2022 21:36
  
  Dallas Cowboys quarterback Dak Prescott and Real Housewife Teresa Giudice go head-to-head in a DirecTV spot that brings sports and reality TV together on one football field.
  With the football season about to kick off, Dak Prescott of the Dallas Cowboys and Real Housewives star Teresa Giudice are suting up for a new DirectV spot called ‘The Wives’ House.'
   The Wives’ House marks the third installment of DirecTV’s ‘Get Your TV Together’ campaign, which
  
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• Is advertising causing climate change? Actually, it’s worse than that

  15-08-2022 21:16
  
  The rate of consumer activity has long surpassed the pace of ecological regeneration. Our obsession with consumption needs to end now, or we risk existential threat – and the role of advertising can no longer go unquestioned.
  Here’s a question to consider. If it turned out that advertising was causing climate change would you support banning it? While you think about that, consider this: lots of advertising has already been banned or restricted in various markets around the world for
  
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• Rival threatens to knock out Next 15 bid for M&C Saatchi

  15-08-2022 18:20 via campaignlive.co.uk
  
  AdvancedAdvT now says it will vote against Next 15’s offer – as things stand.
  
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• Creative directors leave BBC Creative to form new agency

  15-08-2022 18:06 via campaignlive.co.uk
  
  Tim Jones and James Cross spent five years at BBC Creative's Salford offices after joining in 2017.
  
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• Hulu launches experiential pop-up for Only Murders in the Building season finale

  15-08-2022 18:00
  
  Fans of the Steve Martin and John Hoffman-created series Only Murders in the Building can experience the show’s mysterious world in person as they anticipate the season two finale on August 23.
  Next weekend, fans of Hulu’s Only Murders in the Building can visit an Instagram-worthy pop-up in New York City that’s full of references from the hit series.
  The pop-up, created in partnership with event planning company 1540 Productions, is located at The Prince George Ballroom at 15 E
  
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• ‘From paranoid frenemies to collaborative partners’ – 4Studio's plans to win on social

  15-08-2022 17:26 via campaignlive.co.uk
  
  Channel 4’s social-first arm is offering advertisers new opportunities on social media in its transition to becoming a digital-first media company, but will this cannibalise the broadcaster's own digital platforms?
  
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• The defining moments of Brand India as the nation celebrates its 75th year of independence

  15-08-2022 16:56
  
  As India celebrates its 75th year of independence, The Drum asks marketing leaders to share their perspectives on the making of Brand India, the defining moments of its evolution and what sits behind its self-confidence and self-expression today.
  India marks its 75th year of independence today (15 August) after a year-long commemoration – Azadi Ka Amrit Mahotsav – of the nation's people, culture and achievements.
  In this spirit of reflection on India's milestone moments over the
  
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• Global agency rankings: WPP tops the big six new-business table in Q2

  15-08-2022 16:25 via campaignlive.co.uk
  
  In the creative and media leagues, BBDO catapults 38 places to enter the former, while Publicis Media retains its position at the top of the latter.
  
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• Global agency rankings: WPP tops big six new-business table in Q2

  15-08-2022 16:25 via campaignlive.co.uk
  
  In the creative and media leagues, BBDO catapults 38 places to enter the former, while Publicis Media retains its position at the top of the latter.
  
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• Why PR boss Mark Borkowski is taking a one-man show to the Edinburgh Fringe

  15-08-2022 16:24
  
  As one of the industry's best-known PRs, Mark Borkowski has earned a reputation for telling a good tale. But his powers of persuasion will be tested to the limit by his next task: pulling off a one-man-show at the Edinburgh Fringe. Why put yourself through it? The publicist-turned-stand-up tells all...
  The Edinburgh Festival Fringe at the height of its powers is a fantastical breeding ground for maverick creativity.
  Convincing an audience that yours is the best of three-thousand options when the
  
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• Oui by Yoplait teams with Reese Witherspoon and Eve Rodsky to embolden women

  15-08-2022 16:05
  
  A new content series created by General Mills-owned Oui by Yoplait – in partnership with Reese Witherspoon’s media company and best-selling self-help author Eve Rodsky – follows the stories of three real women embracing their creative sides and making time for themselves.
  French-style yogurt brand Oui by Yoplait today announced a new partnership with Hello Sunshine, actress Reese Witherspoon’s media firm. The goal? To uplift women and encourage them to ‘Say Oui
  
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• Construction supplies brand finds its voice with ‘drill’ music video

  15-08-2022 15:42
  
  A construction supplies business is making a song and dance over its products by teaming up with rapper 2K Da Builder to release a promotional ‘drill’ music video.
  Embracing the rap subgenre, the campaign highlights the breadth of MKM Building Supplies’ toolbox with building-themed lyrics such as: “Paint on the wall still dripping/Fling on my boots when I’m putting a shift in/Hard as steel like an RSJ/Porcelain paving, new driveway.”
  Scott Parsons, social lead
  
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• New York Bakery Co moves ad account

  15-08-2022 13:57 via campaignlive.co.uk
  
  Recipe beat off competition from Quiet Storm and eight-year incumbent Now.
  
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• The power of sound: introducing The Drum’s Audio Deep Dive

  15-08-2022 13:30
  
  Welcome to The Drum’s Audio Deep Dive. In this week-long exploration of everything audio, we’ll be looking at the most powerful uses of audio for marketing and entertainment. 
  Audiences spend a third of their total time with media with audio content, while the vast majority of audio listenership growth is coming from mobile devices. That has created a huge opportunity for brands to speak directly to consumers on the platforms where they’re most engaged. 
  Whether it&rs
  
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• Samsung 'tech meets lifestyle destination' pops up in London

  15-08-2022 13:10 via campaignlive.co.uk
  
  The space houses over 10 immersive experiential zones.
  
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• Samsung brings pop-up experience to Piccadilly Circus

  15-08-2022 13:10 via campaignlive.co.uk
  
  The space houses over 10 immersive experiential zones.
  
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• Influencer marketing: how brands can partner with creators to succeed in audio advertising

  15-08-2022 13:00
  
  For The Drum's Deep Dive into Audio, Emma Shuldham (managing director, ITB Worldwide) outlines how brands can partner with influencers and content creators to engage audiences through social audio and podcasts in a way that’s more authentic and believable than a standard #ad social media post.
  As the old Apple tagline goes, ‘there’s an app for that’. Now, with the huge popularity of podcasts, you’d be hard pressed not to find ‘a podcast for that’ &n
  
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• The Big Issue drives change with Citroen content and distribution partnership

  15-08-2022 12:38
  
  The Big Issue Group has agreed to a content and distribution partnership with Citroen that will see the French automobile brand supply a fleet of 16 electric vans to deliver the magazines across the UK.
  As part of the three-year deal, brokered by Starcom, The Big Issue’s branded content department will publish commercial editorial features in print and digital that highlight how the partnership is lowering its carbon footprint while promoting the versatility of Citroen’s ë-
  
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• Expedia promotes loyalty scheme with barrage of arrows

  15-08-2022 12:30 via campaignlive.co.uk
  
  Anomaly-created campaign uses recurring motif to show how one holiday can lead to the next.
  
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• Premier League trading card brand kicks off new season

  15-08-2022 12:27
  
  Panini, the Premier League trading card and sticker brand, is playing its cards right for the start of the new football season with a TV and digital campaign.
  The zany campaign has been crafted by Dark Horses and depicts a group of school friends undertaking high-stakes negotiations for their trading card collections in the cafeteria. When one boy concludes a swap for a rare Golden Baller card, he is duly crowned as the greatest swapper of all time, aka ‘The GOAT of Swaps.’
  
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• Digital audio: 6 experts discuss today’s innovation and tomorrow’s possibilities

  15-08-2022 12:25
  
  As part of The Drum’s Deep Dive into Audio, IAB UK put three questions to a selection of its members - A Million Ads, DAX, NumberEight, Octave Audio, Spotify and Triton Digital - to find out what is exciting them most in the sector and what to expect next.
  Looking at IAB UK’s latest Digital Adspend report, it’s clear that digital audio advertising is booming. The market grew by 58% year-on-year in 2021, a drastic increase on the already healthy 17% growth ra
  
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• Ad of the Day: IPA warns against marketing budget cuts in The Financial Times

  15-08-2022 12:06
  
  Over the weekend, an IPA (Institute of Practitioners in Advertising) print ad appeared in The Financial Times, hoping to encourage brands not to cut their marketing budgets.
  The organization claims that it has forty years of evidence to back up its findings that short-term reactions are never as effective as long-term investments for brands – or the economy.
  It comes after the latest IPA Bellwether report noted that marketing budgets have continued to grow in the second quarter; however, t
  
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• The emotional impact of in-game audio ads - and why should brands pay attention

  15-08-2022 11:30
  
  For The Drum's Deep Dive into Audio, Saraa Hassan (content strategist, AudioMob) looks at why the emotional impact of audio ads makes them so perfect for gaming.
  Audio can powerfully link ideas and messages to help brands create an emotional association between the brand's message and a feeling. The resonance that audio provides between a sound and message leaves a lasting impression and emotional bond between the hearer and the brand, as 96% of brands who use audio with their brand identity are
  
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• Sydney brewers help pioneer new beer style - Inside FMCG

  15-08-2022 11:06 via insidefmcg.com.au
  
  Sydney brewers help pioneer new beer style  Inside FMCG
  
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• Strong ROI and bold innovation propel podcasts into the marketing mix

  15-08-2022 11:00
  
  There are few stories in media more compelling than the recent surge of the podcast. The medium is so dynamic that conversations with friends now often involve listing favorite audio downloads ahead of songs or TV shows.
  There's a serious side to this for advertisers too. At a time of economic uncertainty, when brands are looking for increased evidence of effectiveness, studies show that podcasts deliver healthy returns for those that commit spend to the medium.
  Advertising in digital audio, suc
  
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• Farmers Union Plus yogurts rolled out through Coles - Inside FMCG

  15-08-2022 10:48 via insidefmcg.com.au
  
  Farmers Union Plus yogurts rolled out through Coles  Inside FMCG
  
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• Authenticity key for brands when collaborating with hip-hop artists

  15-08-2022 09:00
  
  Hip-hop has made its mark on popular culture to inspire everything from fashion brands to social media trends. As a result, top brands have embraced hip-hop artists in their marketing to captilize on the artists’ creativity and fame – but it can have mixed results. The Drum explores the winners and the losers laying down the beats. 
  In recent years rapper-brand collaborations such as McDonald’s Travis Scott meal, Just Eat’s jingle with Snoop Dogg and R
  
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• Why brands need to start paying attention to ‘earconography’

  15-08-2022 08:00
  
  Need evidence that sonic branding is a boom business for marketers? It’s gathering its own buzzwords – like ‘earconography,’ a portmanteau of ‘ear’ and ‘iconography.’ For The Drum’s Audio Deep Dive, Roscoe Williamson, global creative strategy director at MassiveMusic, tells us that, buzzword or not, now’s the time to take earconography seriously.
  ‘Earconography’ sounds like a buzzword marketers and sonic brand experts drop i
  
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• Audio creatives crown the all-time best jingles and sonic brands

  15-08-2022 08:00
  
  As part of The Drum’s Audio Deep Dive, we’ve listened to the best ever sonic logos with top creatives and explored how the catchy jingle became the less playful sonic brand.
  Jingles are eponymous with advertising, they play a huge role in forging an emotional connection between people and brands. The first noted jingle came from cereal brand Wheaties in 1926. The catchy ditty, aptly titled ‘the best breakfast food in the land’, was broadcast on Christmas Eve to Minneapoli
  
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• Consumer perception of ESG credentials is driving brand switching – report - Inside FMCG

  15-08-2022 06:32 via insidefmcg.com.au
  
  Consumer perception of ESG credentials is driving brand switching – report  Inside FMCG
  
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• Consumer perception of ECG credentials is driving brand switching – report - Inside FMCG

  15-08-2022 06:32 via insidefmcg.com.au
  
  Consumer perception of ECG credentials is driving brand switching – report  Inside FMCG
  
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• Modern trade channel seeing revival after two years for FMCG companies - BusinessLine

  15-08-2022 06:02 via thehindubusinessline.com
  
  Modern trade channel seeing revival after two years for FMCG companies  BusinessLine
  
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• Food and grocery industry weathers disruptions, value reaches $133.6bn - Inside FMCG

  15-08-2022 05:13 via insidefmcg.com.au
  
  Food and grocery industry weathers disruptions, value reaches $133.6bn  Inside FMCG
  
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• Chobani Australia unveils oat yoghurt range - Inside FMCG

  15-08-2022 04:14 via insidefmcg.com.au
  
  Chobani Australia unveils oat yoghurt range  Inside FMCG
  
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