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-
FMCG Market Size Consumption Comparison by Application (2020-2025) - Jewish Life News
FMCG Market Size Consumption Comparison by Application (2020-2025) Jewish Life News -
What major brands say about their Facebook adspend freeze
In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend. -
Honda puts media account up for pitch in Europe
Dentsu Aegis Network has held estimated £50m business since 2015. -
Natures Organics unveils refillable cleaning system, Cove - Inside FMCG
Natures Organics unveils refillable cleaning system, Cove Inside FMCG -
Police investigate contaminated fruit at Woolworths store in SA - Inside FMCG
Police investigate contaminated fruit at Woolworths store in SA Inside FMCG -
We’re having the wrong conversation to fix social media
This month many of the world's largest brands have opted to pause their advertising spend on social media brands, particularly Facebook, in support of a call for them to tackle the spread of misinformation on the site. The proliferation of misinformation and fake news is a continually dangerous trend that the sector has long been accused of not doing enough to counter. Christ Walts, social strategist lead for Ogilvy offers his own views and examples of how the issue could be tackled.&n -
Coopers supports pub recovery with donation of 15000 beers - Inside FMCG
Coopers supports pub recovery with donation of 15000 beers Inside FMCG -
British beauty brand The INKEY List launches its first ever campaign in UK
Working with global agency IMA, The INKEY List has launched its first ever brand campaign in the UK. The Knowledge is Your Power campaign is being communicated through TV, OOH, social media, influencer marketing, PPC and search.
The INKEY List is a British ingredient focused beauty brand founded by Colette Laxton and Mark Curry, initially launching into the skincare category in 2018 and more recently into haircare in 2020. It is founded on the principle that better knowledge powers better decisi -
Omnicom reports less waste and more publisher money with Marketplace programmatic launch
Developed with UK government, Omnicom media division is reporting lower rates of money going missing in programatic buying ecosystem. -
Digital communication in testing times
Ironically, the current circumstances have actually led to people communicating more. With a quarter of the world’s population on lockdown, a lot of people now have more time to focus on building, strengthening or restarting relationships free from outside distractions. In many cases, we find ourselves talking more and having more meaningful conversations.
From a business perspective, I think it forces brands to completely rethink their communication strategy – how they communi -
Aussie dollar lifts slightly - Inside FMCG
Aussie dollar lifts slightly Inside FMCG -
FMCG contract manufacturer Ador raises funding from Google exec - VCCircle
FMCG contract manufacturer Ador raises funding from Google exec VCCircle -
Ex-Diageo CMO Syl Saller talks talent, growth and what’s next
Diageo was but two years old when Syl Saller first joined in 1999 as its marketing director for Great Britain. Now, after two decades with the drinks giant and mammoth campaigns for Guinness, Baileys and more under her belt, the global chief marketing officer has hung up her hat.
Last week, Cristina Diezhandino, the former global category director for Scotch and managing director for Diageo’s luxury brands business, assumed the top marketing role, marking a new era for the company.
As -
Hotels.com splits with CP&B London and calls review
Agency has worked with brand for five years. -
Tata Consumer Products To Emerge As Full-Fledged FMCG Company - BloombergQuint
Tata Consumer Products To Emerge As Full-Fledged FMCG Company BloombergQuint -
ASA gender-stereotype rules branded 'one-dimensional'
School of Law at University of Essex said ASA must 'reflect modern attitudes to gender fluidity'. -
How Will the Virus Epidemic Cause FMCG Print Label Market 2020 - Owned
How Will the Virus Epidemic Cause FMCG Print Label Market 2020 Owned -
Report finds Covid-19 has a minimal impact on interaction with influencers
A report published by Influencer has discovered that 96% of consumers who follow influencers say that they’re engaging with creators more or to the same extent as before the outbreak.
The latest insights from their recent report was based on custom research on influencer marketing alongside existing research on the coronavirus to dig into the impact the outbreak has had on consumers’ behaviors. The survey taken in May 2020, defined their audience as internet users who say they follow -
Top FMCG, health, pharma stocks to buy: Unlock, improved economic activity to aid next rally - The Financial Express
Top FMCG, health, pharma stocks to buy: Unlock, improved economic activity to aid next rally The Financial Express -
Share market update: FMCG shares mixed; Britannia rises 2% - Economic Times
Share market update: FMCG shares mixed; Britannia rises 2% Economic Times -
Arthur Sadoun warns of 'very tough days' ahead as Publicis fights to return to growth
He delivered last Sunday message to Publicis staff. -
Martin Sorrell: 'There's something about the unfairness of it that drives me'
S4 chief on bouncing back, what he would do with WPP and why Xi Jinping has the right philosophy. -
Govt partners brands including Boots, BT, O2 and Vodafone for 'Enjoy summer safely' campaign
Brands will feature messaging in their communications over summer. -
‘We’d advise clients to advertise’: London Advertising is promoting itself out of lockdown
When the coronavirus outbreak snatching a significant loss from London Advertising’s revenue, rather than cry into one’s Corona, it decided to switch things around and follow its own advice. With the help Dame Helen Mirren and Liam Neeson, the ad agency is on its way to reaching 30 million people, with the hope its plea gets picked up by chief execs, marketing directors or managing directors.
“If we had a client who had this problem we‘d advise them to advertise,&rd -
Watch: Why Bernstein feels IT is a better alternative to FMCG at current levels - CNBCTV18
Watch: Why Bernstein feels IT is a better alternative to FMCG at current levels CNBCTV18 -
Tata Consumer Products to emerge as full-fledged FMCG company: N Chandrasekaran - Deccan Herald
Tata Consumer Products to emerge as full-fledged FMCG company: N Chandrasekaran Deccan Herald -
How Pearl & Dean, DCM and Vue are planning for cinemas reopening
Lockdown has been brutal for indoor entertainment venues, and not least the movie theatres where strangers once sat side-by-side, sometimes for hours on end, transfixed to the dramas that played out before them.
As a result of cinemas closing in March, many of the blockbusters earmarked for the summer were either delayed or, in the controversial case of Trolls 2, leapfrogged the big screen completely to go straight to streaming (pay per view, of course).
Another effect is, of course, that -
How Pearl & Deal, DCM and Vue are planning for cinemas reopening
Lockdown has been brutal for indoor entertainment venues, and not least the movie theatres where strangers once sat side-by-side, sometimes for hours on end, transfixed to the dramas that played out before them.
As a result of cinemas closing in March, many of the blockbusters earmarked for the summer were either delayed or, in the controversial case of Trolls 2, leapfrogged the big screen completely to go straight to streaming (pay per view, of course).
Another result is, of course, that -
New game, new rules: how brands can reach audiences through esports under lockdown
With sporting events still grounded around the world, esports has been left as the only competitive sport on the field. This unusual state of affairs has seen sport-oriented brands look to the sector as a potential new home for ad spend.
On an esports panel during The Drum’s Can-Do Festival, panellists noted that brands are used to seeing their brands, marketing activities, and logos flashing on the LED screens in stadiums. Now, they are trying to understand whether esports, a space w -
How Sentosa and BBHy hacked Animal Crossing and redefined a tourism marketing strategy
Leisure and tourism brand Sentosa was hit very quickly by lockdown restrictions. But, with the rest of the market beset by the same worries, it took a longer-term view and launched some of the pandemic’s most memorable and fun digital advertising.
The clever hack of hit game Animal Crossing: New Horizons saw the Singaporean island, known locally as the ‘State of Fun’, become a global talking point as it hit the news around the world.
Sentosa director, brand, mar -
How Sentosa and BBH hacked Animal Crossing and redefined a tourism marketing strategy
Leisure and tourism brand Sentosa was hit very quickly by lockdown restrictions. But, with the rest of the market beset by the same worries, it took a longer-term view and launched some of the pandemic’s most memorable and fun digital advertising.
The clever hack of hit game Animal Crossing: New Horizons saw the Singaporean island, known locally as the ‘State of Fun’, become a global talking point as it hit the news around the world.
Sentosa director, brand, mar
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