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-
Covid-19: Heres how FMCG firms are going directly to the consumer - Business Standard
Covid-19: Heres how FMCG firms are going directly to the consumer Business Standard -
“A smart move”: Why Woolworths is expanding B2B offer - Inside FMCG
“A smart move”: Why Woolworths is expanding B2B offer Inside FMCG -
Pitch Update: John West calls media and creative pitch
Bloom & Wild is on hunt for creative agency. -
Publicis Groupe UK launches 'Embrace Change' initiative to tackle racial inequality
Move to improve diversity is "long overdue", agency group says. -
‘It’s been a wake-up call’ – Walgreens CMO on flexing its digital muscle post-Covid-19
The pandemic has not only tested Walgreens' operating model and stock levels – it’s also forced the brand to rethink its e-commerce and marketing strategy. Its chief marketing officer reveals why Covid-19 has been a “wake-up” call for the business.
Walgreens is the biggest pharmacy chain in the US. As well as dispensing prescriptions and medicines, it sells everything from teeth whitening strips to Doritos, hair scrunchies to batteries.
As Covid-19 gripped the US in early -
Introducing The Drum Labs
The Drum’s Can-Do Festival offered delegates a sneak preview of The Drum Labs, its new innovation centre. The three-storey building in London's Shoreditch will house a cafe, retail unit and bar of the future as well as flexible exhibition, studio and conference space, when it opens next month. In the video tour, co-founder of The Drum Gordon Young and Cameron Worth, CEO of Sharp End, a founding sponsor talked through the vision of what The Drum Labs will look like, and how you can get invo -
Award Winning Stories: How Zak helped New Balance become a player in football
Over recent years, New Balance has grown its status within footballing arenas around the world having initially briefed its creative agency Zak with helping it move into the world's most popular sport. Their work together saw them handed the prize for Long Term Marketing Strategy at The Drum Marketing Awards.
Here the agency's co-founder and chief creative officer, Matthew Bennett, shares the story of the brief New Balance came to it with and how the project led to accolades.
Hear fr -
Peugeot and BETC's 30-year affair with the absurd
Car marque has split with BETC and Havas after awarding global creative account to Omnicom. -
Essence set to win Sainsbury's digital media account
Grocery giant plans to consolidate digital activity for Sainbury's and Argos. -
The post-pandemic report looks at customers' new normal behaviour and purchasing trends
As marketers adjust to a new, extraordinary reality, Go Inspire Insight has collated early evidence and insight on emerging customer behaviour patterns to support the recalibration of CRM. This paper is the first in a series from the marketing and communications specialist, offering guidance on managing the customer journey in light of these behavioural changes.
The long-term effects of the Covid-19 crisis are uncertain but for now it is clear that our shopping habits have changed radically, and -
Barry Callebaut completes acquisition of GKC Foods - Inside FMCG
Barry Callebaut completes acquisition of GKC Foods Inside FMCG -
Kim Kardashian sells stake in KKW Beauty to Coty - Inside FMCG
Kim Kardashian sells stake in KKW Beauty to Coty Inside FMCG -
What's next for social ad spend as one third of brands plot hate-speech boycott?
As brands continue to add their name to the growing list of companies boycotting Facebook, fresh research from the World Federation of Advertisers (WFA) has painted a sobering picture of how marketers view the social network and its rivals.
Volkswagen and Mars are the latest corporations to halt ad spend with Facebook over its handling of damaging content and misinformation. The car marque and food giant join Levi's, Coca-Cola, Unilever and more in signing up to the 'Stop Profit for Hate c -
Creative Works: including BBC, Vogue and Ikea
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from the likes of BBC, Vogue, Ikea and more, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
To submit work for our Creative Wo -
UK competition watchdog calls for new sheriff to police Google and Facebook
CMA calls on government to create a suite of new powers to rein in the duopoly's strangehold of the UK digital ad market, but has stopped short of proposing to break up Google or Facebook. -
British Army campaign attracts record recruits, reaching annual target by March
The British Army has released the follow-up to its Army Confidence Lasts a Lifetime campaign, which it has revealed helped it surpass its annual recruiting target for soliders for the first time in eight years by March.
Understanding that the coronavirus pandemic will not be the last crisis we face, the army now has a new slogan – ‘recruiting now and always’ – as it looks to scoop up more recruits by highlighting the hard work it has put in during lockdown.
Sinc -
Hyundai unveils latest green drive to celebrate World Environment Day
For legions of brands, this is a period of turbulence and uncertainty. Finding themselves in the grips of a global health crisis many are unsure what to make of the situation and more importantly, how to connect with valued customers in their time of need. In these circumstances, Hyundai has instead offered its customers a breath of fresh air.
Breaking through the cacophony of negative news and worried speculation, the company is delivering on the potential of real change and progression. -
Christmas in July: making marketing plans for an uncertain future
Despite being in the middle of a heatwave right now in the UK, in the world of marketing and particularly FMCG marketing, thoughts have already begun to turn to Christmas. ‘Christmas in July’ is a well- known phenomenon in the industry, with lavish media tasting sessions held by leading retailers and suppliers during the summer months to showcase the best of their Christmas offering in plenty of time to hit long-lead copy deadlines.
But this year things are likely to be very differen -
'Respond, reset, restart... recover?' Tourism marketers map out reopening campaigns
Grounding non-essential travel to a halt, the tourism sector has been dealt a bad hand by the Covid-19 outbreak. Now as governments lessen restrictions, travel brands are hastily putting plans in place for the safe return of tourists. But with the potential of a second wave plausible, how can the tourism industry get from A to B when the destination is still unknown?
“It quickly took us by surprise,” remembers Justin Reid, director of destination marketing, EMEA at Tripadvi -
FMCG major Marico acquires Ahmedabad-based men's grooming startup Beardo - YourStory
FMCG major Marico acquires Ahmedabad-based men's grooming startup Beardo YourStory -
Pop-up hygiene units: paving a way for crowds to return to football matches
Disinfect Group has created the stations that could help make fans feel safe to go back to stadiums. -
Disinfect Group paves way for safe return of crowds to football matches
Pop-up hygiene units could help make fans feel safe to go back to stadiums. -
4Media Group launches digital marketing agency Dynamik Influence
4Media Group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly-integrated, full-service communications agency. The launch of Dynamik Influence comes just over a month after 4Media Group’s acquisition of News Generation, a broadcast media relations firm located in the Washington, DC area.
4Media Group created Dynamik Influence in response to clients’ increased needs for social media -
How HuffPost UK broke free of the London bubble with its national news coverage
HuffPost UK was named ‘Best Site for News-led Journalism’ at The Drum Online Media Awards 2020. Here, the team behind the site reveal the challenges faced and the strategies used to deliver a successful 12 months of news reporting.
The challenge
HuffPost UK is a news website that understands its audience and constantly pushes the boundaries of what a digital-only outlet can achieve.
HuffPost UK established itself in 2019 as a must-read news provider that is doing digital journ -
Peugeot picks Omnicom for global creative, parting with BETC and Havas after 30 years
Omnicom has set up bespoke agency to service business. -
Netflix appoints Bozoma Saint John as CMO
Former Apple and Uber marketer leaves Endeavor after two years. -
Crocs launches Pride activation in collaboration with artist Josh McKenna
As part of this season‘s Pride Collection, Crocs has teamed up with Amsterdam social creative agency Hey Honey for its social media content creation. Hey Honey worked with British artist Josh McKenna to bring the collection to life with a series of playful illustration animations.
Josh McKenna is renowned for the original ‘Sashaying’ sticker, London’s Pride Wall and his involvement with Pride and LGBT+ movements.
Josh spoke about the work he did fo -
Co-branding in the luxury industry
Co-branding has become an important strategy for marketeers across many different industries, but nowhere have brand partnerships been so prominent – and arguably, as successful – as in the luxury domain.
What is co-branding and how does it work?
Co-branding is an alliance or association between two or more brands with the objective to create a unique product co-signed with their two names. In very simple terms, it’s when two separate brands join forces to build something extra -
Pick of the Week: Moneysupermarket finally finds its calm
Work by Engine moves on the campaign about finding financial serenity. -
Brands lack consensus on withholding social media adspend over hate speech
Largest share of WFA members remain undecided about whether to pause spend. -
Facebook to prioritise 'original news' in algorithm change
Exclusives will be boosted, while news content that does not have transparent information about publisher's editorial staff will be demoted. -
Moneysupermarket strikes multimillion-pound deal to sponsor films on Channel 4
Idents will feature bull character. -
D2C or marketplace? Wix, Jellyfish & Ruby Love debate e-commerce strategies
While most countries are beginning to restart economic activity, for many businesses the last few months have been tough, as lockdown measures cut into supply chains, retail channels and working practices. In response, brands of all size and digital maturity have rushed to find new ways to access customers online.
Finding the right e-commerce strategy isn’t always simple, as experts from Wix, Jellyfish and Ruby Love shared with The Drum during The Drum’s Can-Do Festival.
Giving -
A year after FMCG slowdown, HUL still talking about recession, but for a different reason this time - The Financial Express
A year after FMCG slowdown, HUL still talking about recession, but for a different reason this time The Financial Express -
Online Media Awards winners reveal the lasting editorial lessons from lockdown
Channel 4 News, Jungle Creations and The i, all big winners at The Drum Online Media Awards, share with us what they think gives them their edge in a competitive landscape.
Channel 4
First up is Ayshah Tull, a news reporter at Channel 4 News/ITN and part of The Drum Online Media Awards’ Outstanding Digital Team of the Year as well as being crowned Journalist of the Year and taking home the Grand Prix (the first time an individual has been awarde -
Study: Indomie reigns as top FMCG brand in Indonesia - Marketing Interactive
Study: Indomie reigns as top FMCG brand in Indonesia Marketing Interactive -
Global 3PL in FMCG Market 2020: Expected Development, Share, Demand And Study Of Key Players- Research Predictions 2025 - 3rd Watch News
Global 3PL in FMCG Market 2020: Expected Development, Share, Demand And Study Of Key Players- Research Predictions 2025 3rd Watch News
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