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FMCG: After decade-low volume show in Q4, June qtr to see further pain - Business Standard
FMCG: After decade-low volume show in Q4, June qtr to see further pain Business Standard -
Virgin Money gives support to aspiring musicians
Selected artists will get to perform at O2 and SSE Hydro. -
How shoppable video can unlock additional revenue for advertisers
From hot-spotted product galleries to 360° virtual showrooms, Les Seifer, VP head of creative, and Nick Woodford, global content and engagement manager at Unruly/Tremor Video, explore the innovative possibilities of shoppable video for the IAB UK Guide to Digital Innovation.
Shoppable video - a format that allows consumers to interact with a video ad through a series of clickable signals that lead them through to a purchase - is quickly gaining momentum with brands.
In its survey of Direct t -
Tata Consumer Products to collectively form a new FMCG Company - The Indian Wire
Tata Consumer Products to collectively form a new FMCG Company The Indian Wire -
Movers and Shakers: Saatchi & Saatchi, Netflix, Croud, Guardian, Bulb, Unlimited
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. -
Eve Sleep picks AnalogFolk to reinvent digital experience
Online retailer is expanding sleep wellness brand positioning and product range. -
Does poor treatment of workers have an effect on brand reputation?
When brands are exposed for exploitation of employees along the supply chain, how is consumer perception affected? -
7-Eleven CEO Angus McKay: innovating a convenient future - Inside FMCG
7-Eleven CEO Angus McKay: innovating a convenient future Inside FMCG -
Why can’t the best brand advertising be radio advertising?
We are in a golden age of audio. Ever increasing consumer demand for streaming audio networks means it's never been easier for brands to reach their target audiences. Spotify alone has over 135 million monthly active ad-supported users and more than half of UK adults listen to digital audio each week.
To celebrate great creativity in audio, we’ve launched a new audio collection on creative works and asked creatives to talk about their favourite audio. This week Al Young, chief creative off -
Preparing for a low touch high tech economy
As we prepare for “the new normal” one thing is for sure – the world will look different from what we were accustomed to pre-coronavirus. In particular, the way we experience almost everything. Some behaviors we adopted during this time of lockdown are going to remain with us for a lot longer than we think, and will influence larger behavior changes.
Social distancing and “touchless-touch” – or low touch – interactions are here to stay for at least some -
Govt arts fund will 'kick-start' brand experience sector
IPM says it will be 'lifeline' to members. -
Croud hires iProspect CSO Emil Bielski as first UK MD
Croud has created another new post for an iProspect executive this year as it eyes expansion. -
ISBA names Just Eat chief Peter Duffy as next president
Duffy, who is set to become CEO of Moneysupermarket, succeeds former Boots chair Elizabeth Fagan. -
Covid-19 Update: Global FMCG Print Label Market analysis, Market Shares & Forecast 2020 – 2026 – Bulletin Line - Bulletin Line
via bulletinline.comCovid-19 Update: Global FMCG Print Label Market analysis, Market Shares & Forecast 2020 – 2026 – Bulletin Line Bulletin Line -
FMCG Market To Witness Steady Growth At 5.4% CAGR By 2018-2025 - Morning Tick
via morningtick.comFMCG Market To Witness Steady Growth At 5.4% CAGR By 2018-2025 Morning Tick -
Why a Formula E team pivoted from motorsport to marble racing
When one door closes, the old adage goes, another window opens. While many motorsports firms leant into the wonders of e-racing in lockdown, Formula E’s Envision Virgin Racing team had a completely different idea that had some thinking it had lost its marbles.
Early in lockdown, it partnered with YouTube Channel Jelle’s Marble Runs to start a ‘Marbula E’ competition. Each marble represented a real Formula E team. They were raced on real to-scale tracks. As a lik -
How Marketing Strategies Are Evolving In Retail And FMCG - Pitch
via pitchonnet.comHow Marketing Strategies Are Evolving In Retail And FMCG Pitch -
Six ways travel companies can adapt their strategies to reach a domestic audience
As we emerge from lockdown, there is huge uncertainty about the readiness of British families to get back into the holiday booking mindset. But as a travel company, can you afford to be on the wrong side of a booking surge if it occurs?
My expectation is that it will be a tale of two countries in the summer of 2020: for those on the furlough scheme or who have already been made redundant, it remains a time of huge uncertainty and worry. However, those still in jobs are likely to have more spendi -
How we made Bodyform’s ‘Womb Stories’: blood, nipple hairs, flowers and monsters
Bodyform isn’t afraid to go where other brands won’t. With ‘Blood Normal’, it abandoned blue liquid in favour of the first real (and very overdue) depiction of menstrual blood in an ad campaign. In ‘Viva La Vulva’, it gave us a kaleidoscopic, unapologetic ode to the female anatomy and a takedown to the toxic myth of ’perfect’, with a colourful chorus of all-singing, all-dancing vulvas.
Last week, along with sister bran -
New-business appointments fall as reviews hit by delays
Several major reviews are set to conclude in second half of 2020, however. -
MullenLowe merges Profero and Open in UK
Digital and customer experience divisions already share major clients and data-driven disciplines. -
Time Out and Instagram host virtual festival in support of small businesses
Event aims to showcase independent businesses owned by BAME people, women and LGBT+ community. -
Share market update: FMCG shares trade higher; Dabur rises 2% - Economic Times
Share market update: FMCG shares trade higher; Dabur rises 2% Economic Times -
How Sky News took viewers inside the headlines with the App of the Year
Sky News won the App of the Year category at The Drum’s Online Media Awards 2020. Here, the team behind the entry reveal the strategies used to deliver this successful project.
The challenge
The Sky News app has a very simple aim - to inform, enlighten and engage, while bringing clarity to our increasingly uncertain world. In even the simplest news article we aim to include at least one video and a podcast to add context, depth and texture to the story.
The strategy
Our award -
Daily Mirror publisher to make 550 redundancies
It amounts to 12% of Reach's workforce. -
Why Mastercard created the world’s first ‘live’ trophy at the Rugby World Cup
Octagon won ‘Best Technology-led Innovation of the Year’ at The Drum Marketing Awards Europe 2020 with its ‘Live Trophy’ project for Mastercard at The Rugby World Cup 2019. Here, the team behind the winning entry take us inside the challenge faced and strategies used to deliver the project…
The challenge
Mastercard has been a Worldwide Partner of Rugby World Cup since 2011. At the 2019 edition of the tournament we faced the unique challenge of trying to Driv -
TikTok to exit Hong Kong
Move appears related to new security law. -
Why Guide Dogs put the focus on video with its Blind Hacks campaign for the visually impaired
Zone won the Branded Content category at The Drum Marketing Awards 2020 with its Blind Hacks campaign for charity Guide Dogs. Here, the team behind the entry reveal the challenges faced ad strategies used to deliver this successful project.
The challenge
Research by the charity Guide Dogs revealed that 70% of adults with sight loss receive no support within the first 12 months of diagnosis. To position the charity as an organisation that assists people at every stage of their sight loss j -
What we can learn from mothers as we return to work after coronavirus
As advertising businesses examine what the return to work – and normality – will look like, Nicola Davy, who sits on the Leadership Committee for the Futures Network, offers the lessons on what she has learned from women returning to work following maternity leave.
As lockdown starts to ease, some of us will be heading back to our workplaces in the next few weeks. How will we navigate the shift from our new routines? How will we all continue to balance work and home life, havin -
Side eye: it is what it is... until it isn't
Last week, something strange started appearing on Twitter. A bunch of users over on the tech-corner of Twitter changed their handles to the eye-mouth-eye emoji meme.
What did it mean? Was this a new social platform? Or, as these emojis are often used to denote something embarrassing on TikTok, was it something I had missed a new trend again?
Then a URL, .fm, was listed on Product Hunt, the site to find the best new products from across the web and is home to some of the biggest hit products of t -
Tata Consumer Products to emerge as full-fledged FMCG company: Chairman - India Retailing
Tata Consumer Products to emerge as full-fledged FMCG company: Chairman India Retailing -
Tata Consumer Products aims to become full-fledged FMCG company: Chairman - retail4growth
Tata Consumer Products aims to become full-fledged FMCG company: Chairman retail4growth -
Conversation, not boycotts, is the way to fix social media says Unilever marketing boss
The world’s top brands have to engage with, not boycott, social media networks like Facebook if they wish to improve the ecosystem, says Unilever’s marketing boss, Aline Santos.
The consumer goods giant announced on 26 June that it will be pausing Facebook, Instagram, and Twitter ad spend in the US until the end of the year - coinciding with the upcoming presidential election. Other top brands have, meanwhile, opted for a mass boycott of the social media giant.
Unilever, which h -
Being nimble, resilient & resourceful: how Scoot will navigate out of Covid-19
Covid-19 has presented the travel businesses with unprecedented uncertainty which has underscored the importance of being nimble, resilient and resourceful when the going gets tough.
These are core attributes that Singapore-based budget airline Scoot believes in, and is confident that staying true to these attributes will continue to put the brand in good stead to ride through the pandemic.
“We would not have been able to ensure smooth uninterrupted operations if not for a workforce -
Fast Moving Consumer Goods (FMCG) Packaging Market Report 2020 (COVID-19 Impact Analysis) By Segmentations, Key Company Profiles & Demand Forecasts to 2020 – 2026 - 3rd Watch News
via 3wnews.orgFast Moving Consumer Goods (FMCG) Packaging Market Report 2020 (COVID-19 Impact Analysis) By Segmentations, Key Company Profiles & Demand Forecasts to 2020 – 2026 3rd Watch News
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