FMCG news

• How Netflix is growing the popularity of Narcos through smart social media marketing

  06-09-2016 22:04
  
  The highly successful Netflix drama "Narcos" is emerging both as a unique example of social media marketing and the appeal of 'global television' where a series set in South America, spoken in Spanish with English subtitles, produced by French professionals, starring Brazilian actors and loved in Germany debuted on Netflix recently and was just renewed this week up to season 4.  The announcement comes only a few days after the streaming service released all ten episodes of Season 2 on Frida
  
  Read more

• Former editor in chief of The Guardian blames Facebook for hoovering up $27 million of newspapers' ad revenue last year

  06-09-2016 21:52
  
  Former editor of The Guardian newspaper in the UK Alan Rusbridger said the Guardian's predictions for ad revenues last year never materialized "because it all went to Facebook," he said recently.
  He noted that  Facebook sucked up nearly $27m of the Guardian's digital advertising revenue last year. Rusbridger, now principal of Lady Margaret Hall college at Oxford University, said The Guardian forecast online revenues of $132m before he left in May last year.
  In the end, the newspap
  
  Read more

• Digital advertising agency, NMPi, launches new analytics service

  06-09-2016 18:42
  
  In its commitment to helping organisations fulfill their true potential, digital advertising agency, NMPi, is launching its expert analytics service.
  The new service will deliver a range of bespoke analytics solutions across four areas: web analytics, tag management, attribution and consultancy. The service, which has been available for existing clients since the beginning of the year, provides a custom approach for each individual and focuses on generating actionable insights that assist organi
  
  Read more

• Cosmo editor Joanna Coles named Hearst’s first chief content officer

  06-09-2016 18:42
  
  Hearst has promoted Cosmopolitan editor-in-chief Joanna Coles to the position of chief content officer for the publisher.
  Moving up into the media company, she will be responsible in the newly created role with overseeing the company’s full stable of magazines globally, looking for new business opportunities and expanding TV and live events.
  Hearst president and chief executive Steven Swartz, said: “Joanna has terrific editorial and business acumen and has emerged as a strong leader
  
  Read more

• Advertisement

• BBC digital boss resurfaces at Eurosport

  06-09-2016 18:34
  
  Ralph Rivera, former director of BBC digital, has been appointed to the newly created position of managing director of Eurosport Digital, owned by Discovery.
  Rivera’s post as director of digital at the BBC was made redundant earlier this year after six years in the role. During his time as the digital boss, Rivera was responsible for all digital media services, including the launch of VOD service BBC iPlayer.
  Rivera has been looking at how to reinvigorate the BBC’s offer to the publi
  
  Read more

• Analysis: Apple expected to reveal Apple Watch 2 and waterproof iPhone 7 with no headphone jack

  06-09-2016 18:27
  
  It is nearly mid-September - that means Apple is, as ever, set to lift the veil on its upcoming products on Wednesday (10 AM PST) that is expected to see the debut of the iPhone 7 and a new Apple Watch but will it fall on deaf ears?
  There is a growing whispers that Apple's losing its edge and the public is losing interest in its annual product reveal - especially as there are but a few major changes expected to be made to the new iPhone.
  A recent article in Fortune.com 
  
  Read more

• Movers and shakers: P&G, Maxus, Trinity Mirror, Clear Channel, Coley Porter Bell and more

  06-09-2016 17:57 via campaignlive.co.uk
  
  Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
  Read more

• Facebook wants to be more like Twitter – tests ‘what friends are talking about’ on newsfeed

  06-09-2016 17:50
  
  As it moves to prioritise updates from families and friends, Facebook is now testing new compressed updates which emulate the snackability of Twitter posts.
  The social network is reportedly testing a newsfeed feature called ‘what friends are talking about’ on Android, devoting real estate at the top of the feed to give a quick snapshot of what people are talking about.
  Mashable first spotted the changes on Friday and the company has yet to issue comment on the features.
  It is as
  
  Read more

• Advertisement

• Advertising stereotypes: which would you choose to eradicate from the planet?

  06-09-2016 17:32
  
  A woman sensually eating of a 65p chocolate bar. The bumbling dad who’s never used a dishwasher. It’s 2016, and these kind of stereotypes are still alive and well in the ad industry.
  So if you could kill just one, which would it be? The Drum is lining up the worst culprits and is opening them up to the public firing line.
  Unleash your most hated stereotypes in the comments below, or tweet @TheDrum using the hashtag #adstereotypes.
  We’ll publish an analysis of the winning losers
  
  Read more

• Delicious Alchemy appoints former Fiddes Payne boss as CEO

  06-09-2016 17:20
  
  Gluten-free brand Delicious Alchemy has appointed former Fiddes Payne boss Iain Macpherson as its new CEO to take the business to the next level.
  
  Read more

• Puzzle ups its focus on sport with new specialist agency Puzzle Sport

  06-09-2016 17:08
  
  Digital engagement agency Puzzle has created a dedicated sports agency as it looks to attract leading sports brands with the promise of an integrated offering under one roof.
  Puzzle Sport is aiming to be a one stop shop for its clients with services ranging from the design and creative stages through to the finished experience.  It has already begun adding to its roster of clients which include Aston Villa, Wembley, LDN Muscle and Championship Manager 17.
  Kieran Loftus, director at Puzzle S
  
  Read more

• Fox News reaches settlement for Gretchen Carlson’s sexual harassment lawsuit: ‘We sincerely regret and apologize’

  06-09-2016 17:03
  
  21st Century Fox, parent of Fox News, has confirmed it has settled Gretchen Carlson’s sexual harassment lawsuit against former network president Roger Ailes.
  The network also issued an apology for Carlson’s treatment while employed under Ailes: “We sincerely regret and apologize for the fact that Gretchen was not treated with the respect and dignity that she and all of our colleagues deserve.”
  Carlson, a former Fox News anchor, drew up the lawsuit against Ailes two months
  
  Read more

• Snapchat ad revenue forecast to reach nearly $1bn next year

  06-09-2016 17:01 via campaignlive.co.uk
  
  Snapchat's global ad revenue is set to more than double next year to reach nearly $1bn (£745m), according to a report by eMarketer.
  
  Read more

• Influential not infuriating: 10 tips to simplify your influencer marketing strategy

  06-09-2016 17:00
  
  So, let’s talk social influencers. Over the last few years we have seen a rise in these over the top, excitable, hipster like figures – and we bloody love it. Brands are throwing money towards influencer marketing, and it’s becoming essential to have a strong strategy. Here we’ll outline some overlooked points to help you understand influencer marketing, which are so simple, anyone could grasp them.
  1. Know what you want, and go get it
  Just like a good night out on the to
  
  Read more

• Applegreen food sales fuel profit growth

  06-09-2016 16:58
  
  Growing food sales have fuelled a boost in profitability at petrol forecourt retailer Applegreen as the group builds on ambitions to expand in the food-to-go market.
  
  Read more

• Number 10’s top marketer Conrad Bird: ‘I need ROI, not eyeballs to show my ad spend is effective’

  06-09-2016 16:55
  
  The government is putting the effectiveness of its advertising strategies under greater scrutiny as it adapts its marketing to the political and social upheaval sparked by the Brexit vote.
  None are these changes more readily felt than at those agencies currently contesting for places on the government’s new advertising roster. Previously accounts would have been won and lost on an agency’s ability to create a TV spot, whereas now they need to solve business issues according to C
  
  Read more

• Channel 4 secures Sunday Brunch product placement and sponsorship deal with Hotpoint

  06-09-2016 16:14 via campaignlive.co.uk
  
  Channel 4 has struck a new brand partnership with Hotpoint, which will sponsor its weekly magazine show Sunday Brunch.
  
  Read more

• The Drum's Scottish Creative Awards nominations revealed - see who's made the shortlist for 2016

  06-09-2016 16:13
  
  The Drum's Scottish Creative Awards have been celebrating the thriving creative industry north of the border for close to two decades, and now it's time to unveil the nominations for 2016. 
  The annual event is open to any advertising, digital or design agency in Scotland, as well as agencies who have done brilliant work for Scottish clients. 
  The entries have been whittled down by our esteemed panel of industry luminaries, and leading the shortlist for 2016 is The Union which has
  
  Read more

• Is 'internal comms' the dirty word of the creative industry?

  06-09-2016 15:46
  
  There’s a quiet revolution going on in secret, behind closed doors. People are sneaking around all cloak and dagger, exchanging some pretty decent amounts of cash for creative work for some of the biggest global brands.
  It’s called internal communications, and the talent and creativity in this part of the comms world can more than rival its consumer counterpart.
  It could be argued that it’s easy to market the latest Apple gadget for example. It’s shiny, beautifully design
  
  Read more

• TV ad market faces dip after Brexit vote

  06-09-2016 15:40 via campaignlive.co.uk
  
  The TV ad market is facing a drop of up to 5% in September and October as some advertisers put spending on hold because of uncertainty around Brexit.
  
  Read more

• About.com creates The Balance on heels of Verywell success

  06-09-2016 15:28
  
  When information giant About.com launched its health-specific site, Verywell, they were looking to make health information more user friendly as a vertical.
  “The big health sites are clinical and scary,” said Neil Vogel, about.com CEO, in a The Drum story in May. “Turns out, our content is a little bit more as if your best friend were a doctor, written from the peer point of view — people who really cared about results. That led us into understanding what our brand was. W
  
  Read more

• ProSiebenSat.1 launches six channel apps emphasizing live TV, free streaming

  06-09-2016 15:25
  
  ProSiebenSat.1 Group, an independent media corporation in Europe, has announced the launch of six new apps for each of its TV channels in Germany using Zapp, Applicaster’s app-publishing platform. The apps have been launched for ProSieben, SAT.1, kabel eins, SAT.1 Gold, sixx and ProSieben MAXX and emphasize live TV, with free live streaming.
  “Applicaster’s platform allowed us to create an elegant, intuitive app for each of our channels - which we can now replicate for other cha
  
  Read more

• Adam & Eve/DDB dominates Fashion shortlist for Campaign Big Awards

  06-09-2016 15:19 via campaignlive.co.uk
  
  Adam & Eve/DDB is leading the Fashion, Clothing, Footwear and Accessories category in this year's Campaign Big Awards, with three out of the four pieces of work shortlisted created by the Omnicom shop.
  
  Read more

• ASA bans electrical retailer's radio ad for sexist 'double D' quip

  06-09-2016 15:15 via campaignlive.co.uk
  
  Cardiff business Budd Electrical has made a boob of itself after the Advertising Standards Authority banned its radio ad for objectifying women.
  
  Read more

• Here’s how Adobe helped NBC personalize ads during the Olympics

  06-09-2016 15:00
  
  There’s a reason the 50 million viewers who livestreamed over 3.4 billion minutes of 2016 Olympics content might have been happier with – or at least less annoyed by – the ads they saw during the Olympics this year.
  That’s because NBC Sports teamed up with Adobe on dynamic ad insertion, in which ads are personalized for each viewer during live or on-demand programming, making this what Adobe called the first live linear ad replacement for every screen — which i
  
  Read more

• Scott Knox departs as leader of MAA

  06-09-2016 14:21 via campaignlive.co.uk
  
  Scott Knox has resigned as managing director of the Marketing Agencies Association after 15 years running the trade body.
  
  Read more

• General Electric puts its faith in 3D printing with two European acquisitions

  06-09-2016 14:20
  
  General Electric has given the stamp of approval to the future of 3D printing by simultaneously announcing the purchase of two companies focused on producing the printers.
  The American conglomerate has made serious inroads in Europe with a combined $1.4bn purchase of Sweden-based Arcam AB and Germany's SLM Solutions Group as it looks to reposition itself as a "digital industrial company.
  The move is thought to bring GE's overall production costs down with it now greatly extending its abilit
  
  Read more

• Ebiquity launches new global Advertising Intelligence Platform

  06-09-2016 14:00
  
  Ebiquity has rolled out its new Ebiquity Portfolio platform which allows clients to view, sort and analyse competitor advertising creatives and spend.
  The new platform will span across 15 European countries and up to 80 territories worldwide and will initially be released to more than 120 companies.
  The service features new charting and presentation capabilities, automated report functionality and an improved user interface.
  Ebiquity is also looking to test a new methodology for captur
  
  Read more

• One Stop ice cream van to hand out samples in the Midlands

  06-09-2016 13:58
  
  The initiative is part of a new experiential campaign
  
  Read more

• Wrap launches initiative to reduce food waste in London

  06-09-2016 13:58
  
  The campaign aims for joined-up thinking on food waste, recycling and healthy eating
  
  Read more

• Hello Fresh to boost chefs' profiles with cookalong events

  06-09-2016 13:58
  
  The recipe box company will run four cookalongs this month starting from tomorrow
  
  Read more

• Lysa Hardy leaves Holland & Barrett as board restructures

  06-09-2016 13:56
  
  Hardy has left to pursue other career opportunities
  
  Read more

• Channel 5 acquires Formula E broadcast rights after ITV step away

  06-09-2016 13:45
  
  Channel 5 has acquired the UK broadcast rights to Formula E after ITV decided not to renew current deal.
  The broadcaster will air live races from the series and is understood to be focusing its efforts in creating an 'immersive broadcast experience' through its social media and online platforms. Specific details, such as presenters and the format of the show, have yet to be confirmed.
  Channel 5 decision to take over the broadcasting duties from ITV will keep the racing series on free to view bro
  
  Read more

• Brakes publishes price lists to boost 'transparency'

  06-09-2016 13:44
  
  Customers can now shop the same prices across any channel and also arrange a variable trade discount
  
  Read more

• Adam & Eve/DDB and AMV BBDO vying for Campaign Big Awards' Retail and Restaurants shortlist

  06-09-2016 13:42 via campaignlive.co.uk
  
  Adam & Eve/DDB will go up against Omnicom stablemate Abbott Mead Vickers BBDO for this year's Campaign Big Awards Retail and Restaurants category.
  
  Read more

• Radiocentre continues targeted campaign as it takes aim at Airbnb CMO Jonathan Mildenhall

  06-09-2016 13:37
  
  Airbnb's chief marketing officer, Jonathan Mildenhall, is the latest marketing luminary to be targeted by Radiocentre's bold musical push to get more brands advertising on the airwaves. 
  Created by Lucky Generals, the commercial is the most recent in a campaign series of high profile radio ads personally aimed at famous marketers, asking them to 'See Radio Differently'.
  The first two iterations of the initiative saw a hip-hop rap dedicated to Unilever's Ke
  
  Read more

• Tapping into Asia-Pacific: utilising data and local connections to understand cultural nuance

  06-09-2016 13:35
  
  Three industry experts took to the stage to discuss the opportunities and challenges of marketing in the Asia-Pacific region, with a focus on some of the most common mistakes brands are making and how to address the cultural complexities of the region's markets.
  While Asia-Pacific has long represented a huge opportunity for Western brands – whether it's tapping in to China's economic powerhouse or the opportunity to be had in the region's developing markets, such as Indonesia – navig
  
  Read more

• Whatever your channel, there’s an event to help you grow your trade

  06-09-2016 13:30
  Wholesaling | 14 September Expert speakers from Today’s Group, Kellogg’s, Booker, Landmark, Abra and more Online and Digital Summit | 13-14 October “The number one conference globally for grocer ecommerce” Symbol Summit | 22 November
  
  Read more

• Labour leadership challenger Owen Smith tweets picture of sensitive server data

  06-09-2016 13:29
  
  The campaign team for Owen Smith, the MP challenging Jeremy Corbyn for the leadership of the Labour Party, invoked ridicule after on Sunday (4 September) after it shared an image featuring a whiteboard which held sensitive log in information.
  The image, posted during a supposed strategy briefing, featured the login details to Smith’s phone bank system, with the password ‘Survation’ - also the name of a UK research agency.
  The details were immediately noticed
  
  Read more

• MG OMD and M2M set to depart Marylebone

  06-09-2016 13:23 via campaignlive.co.uk
  
  Manning Gottlieb OMD and M2M are to be the latest Omnicom shops to move into the holding company's agency complex in London's Bankside.
  
  Read more

• Carling Takes On Amazon Dash With ‘World First’ Beer Button

  06-09-2016 13:17
  Following on from Amazon’s launch of its Dash Buttons in the UK last week, Carling yesterday debuted what it describes as the world’s first beer button. The one touch solution allows Carling drinkers to order beer from (more…)
  
  Read more

• M&S Confirms Plan To Cull Head Office Jobs

  06-09-2016 13:16
  Marks & Spencer yesterday confirmed reports that it is planning cut hundreds of jobs at its head office as part of moves by new boss Steve Rowe to reduce costs and simplify the business following a prolonged period of underperformance. (more…)
  
  Read more

• IPG Mediabrands buys search agency Stickyeyes

  06-09-2016 13:15 via campaignlive.co.uk
  
  IPG Mediabrands has acquired Stickyeyes Group, the search and content agency, in a deal worth more than £20m as it aims to strengthen its digital media division.
  
  Read more

• Sainsbury’s Begins Roll-Out Of Argos Digital Stores

  06-09-2016 13:13
  Having completed its £1.4bn takeover of Home Retail Group at the end of last week, Sainsbury’s has announced that it will introduce 20 more Argos digital concessions to its stores by Christmas, bringing the total number to over 30. (more…)
  
  Read more

• Food Deflation Accelerates To A Record Low But Prices Likely To Rise In Wake Of Brexit Vote

  06-09-2016 13:12
  Latest figures from the BRC – Nielsen Shop Price Index show that the cost of food fell by a record amount last month as the supermarkets stepped up their efforts to attract customers over the summer. Food deflation accelerated to (more…)
  
  Read more

• Overall Retail Sales Weaken But Food Sector Benefits From Warm Weather

  06-09-2016 13:10
  Overall retail sales weakened in August as the Olympics and outdoor activities diverted shoppers’ attentions, although the food sector benefited from the warm weather. The data from the BRC – KPMG Retail Sales Monitor showed that sales fell by 0.9% (more…)
  
  Read more

• New Appointments At Genius Gluten Free And Vita Coco

  06-09-2016 13:09
  Fast-growing gluten-free bakery company Genius Foods has appointed a new Chief Executive. According to trade magazine The Grocer, Jeremy Bradley will take over the role from Roz Cuschieri on 16 October. Bradley is currently a partner at health (more…)
  
  Read more

• New Noble Foods Appoints New MD For Shell Division

  06-09-2016 13:07
  Noble Foods Group, the UK’s largest egg business which last week announced the appointment of John Gildersleeve as its new Chairman, has named Veli Moluluo as the new Managing Director of its £310m Shell Division. The group said that (more…)
  
  Read more

• Applegreen Posts Robust Half Year Results Despite Impact Of Brexit Vote

  06-09-2016 13:06
  Amid concerns about impact of the Brexit vote, Irish petrol forecourt group has posted robust half year results, boosted by strong food sales growth in both its key markets. For the six months ended 30 June, overall group (more…)
  
  Read more

• Olympics And Good Weather Boost Sales At Halfords

  06-09-2016 13:04
  Halfords saw total sales in its retail business climb 10.3% in the seven weeks to 19 August, boosted strong cycle and travel related sales over the summer period Overall like-for-like retail sales climbed 5%, supported by promotions and the good weather. (more…)
  
  Read more

Follow @FMCGNewsUK on Twitter!