FMCG news

• Heineken preserves graffiti art while working towards restoring Miami Marine Stadium

  01-09-2016 22:36
  
  Publicis New York has animated decades-old graffiti to help bring attention to Heineken’s efforts to restore Miami Marine Stadium, a one-of-a-kind venue overlooking the water, which was put out of commission during Hurricane Andrew in 1992.
  While the venue languished on the blue-green water, it took on a new life thanks to graffiti artists, who made the grandstands vibrant with their art. Publicis worked with ten artists to film a five-day shoot of meticulous stop-action animation to show
  
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• Government plans single policy for retail, FMCG and e-commerce - Economic Times

  01-09-2016 21:52
  
  Economic Times
  Government plans single policy for retail, FMCG and e-commerce
  Economic Times
  NEW DELHI: The government is working towards bringing retail, FMCG and e-commerce within a single policy framework, which will address all the concerns of industry and consumers, NITI Aayog CEO Amitabh Kant has said. Kant heads a high level ...
  National retail policy needed for FMCG, retail sectors: reportHindu Business Line
  Govt plans single policy for retail, e-tail & FMCG: Kant | Business ..
  
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• FMCG, retail and e-commerce to be clubbed into a single policy framework - ETBrandEquity.com

  01-09-2016 21:52
  
  ETBrandEquity.com
  FMCG, retail and e-commerce to be clubbed into a single policy framework
  ETBrandEquity.com
  NEW DELHI: The government is working towards bringing retail, FMCG and e-commerce within a single policy framework, which will address all the concerns of industry and consumers, NITI Aayog CEO Amitabh Kant has said. Kant heads a high level ...
  Formulate national policy for FMCG and Retail sector: FICCI-PwC reportETRetail.com
  Govt plans single policy for retail, e-tail & FMCG: K
  
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• Quilted Northern mocks National Toilet Paper Day in wacky video created by Droga5

  01-09-2016 21:03
  
  With all the buzz from National Dog Day and Women’s Equality Day last Friday, it’s not exactly surprising that people weren’t celebrating a third August 26 “holiday” – National Toilet Paper Day.
  Rather than trying to convince people that toilet paper is a thing worth celebrating, Quilted Northern instead decided to have a little fun with the holiday by pointing out just how ridiculous it is in a video called ‘A Most Forgettable Holiday.’ Created by
  
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• KnowNo raises awareness about sexual consent

  01-09-2016 20:04
  
  The phrase “no means no” has been in the press in recent months as headlines involving sexual assault have been more prevalent. The problem on college campuses is especially disturbing, which is why several creative directors at MARC USA in Chicago have launched an initiative to raise awareness around what "no" means as it relates to sexual consent.
  The “KnowNo” campaign comes in time for colleges and schools to begin new semesters and it is meant to spark conversations b
  
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• Charlie Melcher talks new Mr. Robot companion book and the future of TV storytelling

  01-09-2016 19:45
  
  Mr. Robot’s main character Elliott Anderson, played by Rami Malek, is so proficient with computers that if he wanted to log his thoughts and musings on them and also ensure that no one else would be able to access this writing, he likely could. And yet, featured prominently in Season 2 of the show is a journal – a physical journal – that Elliott utilizes to record his private thoughts.
  The Mr. Robot team has decided to create an actual version of the book, titled “Red Whe
  
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• KLM and Heineken team up to offer draught beer for high flying passengers

  01-09-2016 19:31
  
  KLM and Heineken have partnered to make those long-haul flights a little more refreshing with a specially designed in-flight beer tap. 
  The Dutch travel firm will be the first to introduce Heineken's draught beer trolley on board, allowing passengers to enjoy the cold beverage at high altitude. 
  The uniquely designed appliance fits a standard airline trolley, and while it won't become a standard feature for economy passengers, KLM has said it will use the inven
  
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• Heineken unveils first ad to promote Formula 1 sponsorship

  01-09-2016 19:00 via campaignlive.co.uk
  
  Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of this weekend's Italian Grand Prix.
  
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• Sainsbury's to hand out 1 million free fridge thermometers

  01-09-2016 18:46
  
  Sainsbury’s is set to give away one million fridge thermometers in the wake of its food waste trial in Swadlincote
  
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• Google responds to claims it's catering to advertisers rather than creators as #YouTubeIsOverParty trends on Twitter

  01-09-2016 18:38
  
  YouTube has responded to reports that it has changed the way it approves videos for monetization on the site after some creators accused the video platform of favoring advertisers over users. 
  The Google-owned company is facing a backlash from those who make and upload content to the site, following a string of complaints from influencers that videos around LGBT history, mental health problems and acne were seemingly deemed "not appropriate" for advertising. 
  In a s
  
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• P&G promotes Latin America marketing boss to replace Roisin Donnelly

  01-09-2016 18:31
  Procter & Gamble has turned to its former marketing boss of baby care in Latin America to replace Roisin Donnelly as marketing director for Northern Europe.
  Stefan Feitoza has spent the last 16 years with P&G, predominantly in Latin America where he was brand manager for Brazil before taking on responsibility for the whole region.
  He then spent nearly four years in Switzerland as marketing director for developing markets before returning to head up the FMCG-giant’s personal po
  
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• Ad of the Day: Save the Children launches #Classof16 social push as kids head back to school

  01-09-2016 18:16
  
  Save the Children has teamed up with Don’t Panic to launch a social campaign in line with children going back to school this September.
  ‘Go Back to School with the #Classof16’ shows children – from the UK and developing countries around the world – on their first day of school holding up signs stating their dream jobs. The campaign asks parents to share a photo of their child on their first day of school (whether it’s their first day ever, or simply first day
  
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• The agency that wins General Mills' creative account must meet the brand's diversity requirements

  01-09-2016 18:01
  
  General Mills has introduced a strict set of diversity requirements for agencies pitching to win its US advertising business, announcing that the creative departments of competing firms must be staffed with at least 50 per cent women and 20 per cent people of color.
  The brand, which spent $186 million on marketing in the first quarter of this year according to Kantar Media, opened a review of its creative account in July. 
  General Mills' chief marketing officer Anne Simonds, who is run
  
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• Advertising Week launches in Cuba

  01-09-2016 17:44
  
  The organizers of Advertising Week New York, London and Tokyo are now setting up shop in Cuba’s capital city Havana in partnership with JetBlue and Fast Company.
  Called ‘Cuba x Creativity,’ the inaugural event will take place from Nov. 28 through Dec. 1 this year, with Cuban musician Isaac Delgado serving as chairman of the local organizing body. Last year, Delgado led a delegation from Cuba to Ad Week New York.
  The announcement comes one day after JetBlue started flying direct
  
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• The Drum Network does retail: The long and winding road

  01-09-2016 17:43
  
  Three million people working within the retail sector in the UK are indeed facing some bleak times ahead, a stagnant economy and an uncertain Brexit laced future. While as a society we have perhaps never had so much ability to engage with our favourite retail brands, recent research figures put out by the British Retail Consortium show that the UK retail sector is to shed 900,000 jobs in the next decade.
  That same bleak report also suggested that of&n
  
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• Govt likely to frame single policy for retail, FMCG & e-commerce: Amitabh Kant - Zee Business

  01-09-2016 17:43
  
  Govt likely to frame single policy for retail, FMCG & e-commerce: Amitabh Kant
  Zee Business
  NITI Aayog CEO Amitabh Kant addresses a programme on DST-Lockhneed Martin India Innovation Growth Programme 2016, in New Delhi on June 3, 2016. Image Source: IANS. By Tejal Yerunkar. Updated: Thu, Sep 01, 2016 09:08 pm. Mumbai , ZeeBiz ...
  
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• Government planning to frame single policy for retail, FMCG and e-commerce: Niti Aayog - Times of India

  01-09-2016 17:39
  
  Government planning to frame single policy for retail, FMCG and e-commerce: Niti Aayog
  Times of India
  NEW DELHI: The government is in favour of framing a single policy for retail, FMCG and e-commerce to harmonize the existing varied policies, Niti Aayog chief Amitabh Kant said on Thursday. Speaking at a conference organised by industry body FICCI, Kant ...and more »
  
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• WKD reinvents as it looks to become 'a memorable icon'

  01-09-2016 16:57
  
  Alcopop brand WKD has rebranded ahead of its 20th anniversary as it looks to drive relevancy for today's 18 to 24 year-old agency. 
  WKD, which is owned by SHS Drinks, found via research that there was a big gap in consumer interests and demands since the brand launched in 1996. To address this WKD turned to brand design agency Jones Knowles Ritchie (Jkr) to create a new look and feel that would engage its target audience. 
  Jkr created a central design conc
  
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• Filippo Berio launches a 100% Italian Extra Virgin Olive Oil

  01-09-2016 16:53
  
  Filippo Berio has become the UK’s biggest oil brand to launch a 100% Italian extra virgin olive oil
  
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• Wieden & Kennedy revives 'Ridiculous Possibilities' for TK Maxx

  01-09-2016 16:46 via campaignlive.co.uk
  
  TK Maxx has brought back its 'Ridiculous Possibilities' campaign for the second year, showing unconventional uses of its clothes and products.
  
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• Five tips for creating topical ad campaigns: How One Black Bear hitched a ride on ‘traingate’ for National Express

  01-09-2016 16:42
  
  Creating an advertising campaign is not always a speedy process and often requires extensive discussion and debate between agency and client before a direction can be agreed upon. For this reason, creating topical campaigns tied to current news events can seem too difficult a task for many agencies to even attempt.
  However, a central objective of a creative campaign is to spark a conversation among your target audience. From real-world networking experience, we all know it’s much easier to
  
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• Antibacterial shopping bags get picked up by M&S

  01-09-2016 16:42
  
  Bags for life containing Biomaster technology now on sale with the retailer
  
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• Birds Eye scraps ten-year masterbrand strategy to focus on product

  01-09-2016 16:37 via campaignlive.co.uk
  
  Birds Eye has unveiled a £6m marketing strategy which will see the brand move away from a masterbrand approach to more product-focused campaigns.
  
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• Premier Foods launches Cadbury Cakes sharing range

  01-09-2016 16:36
  
  Premier Foods has launched a sharing size Cadbury Cakes range featuring Crunchie, Caramel and Mini Rolls variants
  
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• Lidl ups its presence in the baby market with clothing collection

  01-09-2016 16:19
  
  The Lupilu range will include tights, socks, babygrows, sleepsuits and cardigans, available for ages 0–24 months
  
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• Sainsbury's womenswear range to 'rival Hobbs and Whistles'

  01-09-2016 16:14
  
  Prices start at £12 and go up to £50 for a wool blend wrap coat
  
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• Thomas Cook restructures to combine digital and marketing teams to better target holidaymakers

  01-09-2016 16:06
  
  UK travel firm Thomas Cook has has rejigged the structure of its business, combining its marketing and digital functions and announcing a host of promotions and appointments.
  The brand says the merging of its marketing and digital teams will allow it to further develop its use of digital and social media to market its holidays and better target potential and existing customers throughout the year. 
  It also hopes the move will help bring it closer in line with changing booking habits. T
  
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• Keep the human in the machine – secrets of successful robotic relationships

  01-09-2016 15:54
  
  As mankind grows ever closer to technology, we need machines to better understand humans and arguably vice versa. This is the vital challenge for communications, tech and creativity in the 21st century – as we advance, how can we keep the human in the machine?
  The pointed end of this relationship is reflected by a recent UN report that recommended “Autonomous lethal weapons systems that require no meaningful human control should be prohibited.” And anyone who is anyone –
  
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• Creative Kitchen cooks up a storm with new series of digital and tech events

  01-09-2016 15:49
  
  Following their summer break, Creative Kitchen is set to return with a new series of events supporting the region’s digital and tech community.
  The Autumn schedule gets underway with their Developer Breakfast on September 15th at 92 Degrees Coffee. Developers, creatives, designers and technically-minded entrepreneurs will come together for a morning of coffee and in-depth conversation covering all things code and digital development.
  Made Here returns on October 6th to a new venue in the C
  
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• The Rolling Stones’ Keith Richards will curate BBC Four weekend programming in 'TV first'

  01-09-2016 15:46
  
  The Rolling Stones guitarist Keith Richards will curate an entire weekend of programming for BBC Four later this month in what is being called a TV first.
  Richards is set to host three days of programming from 7pm until 4am, Friday through to Sunday. Richards will choose all the TV shows and films to be shown during these hours and will feature between shows each night via snippets from an in-depth interview filmed for the takeover.
  Richards said: "No one has taken over a TV channel before. Let'
  
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• Why FMCG companies need to rethink digital - Hindu Business Line

  01-09-2016 15:32
  
  Hindu Business Line
  Why FMCG companies need to rethink digital
  Hindu Business Line
  FMCG marketers have, over the decades, been traditionally mass media-heavy in terms of their marketing investments. They have perfected the science of mass media like no other product category or industry in the world. Also, their share of digital ...
  
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• Stand Up To Cancer responds after its YouTuber campaign featuring Zoella is blasted for lack of diveristy

  01-09-2016 15:21
  
  Stand Up To Cancer has issued a response after coming under fire for its influencer-fronted 'Stand Up To Cancer With YouTube' campaign.
  The fundraising entertainment initiative, which is designed to increase awareness of the disease, came under fire yesterday after it unveiled its partnership with YouTube for a '1000-hour fundraising mission' via a series of portraits of YouTube creators – all of them white. 
  Video of Stand Up To Cancer with YouTube 
  
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• The quiet movement: Why OOH has the potential to be just as revolutionary as VR

  01-09-2016 15:11
  
  Cities today are now more exciting to live in than ever before, with emerging technologies that promise to make urban life easier, less stressful, more equitable and filled with possibility. Over the next decade and beyond, our future cities will be shaped by virtual and mixed reality, artificial intelligence, high-speed internet, autonomous vehicles and the Internet of Things (IoT), which will influence our interactions and behaviors, as well as pose opportunities for brands.
  Innovations that w
  
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• Spotify breaks into video with Metallica documentary series

  01-09-2016 15:00
  
  Spotify is tapping into video by creating the series Landmark - Metallica: The Early Years. Celebrating the rock and roll band, Spotify’s first music documentary shows the beginning years of the band through a four-part series.
  The series will feature interviews with the band, archival footage, as well as companion playlists through the Spotify service that chronicle “band’s formation in 1981 through the release of 1984’s Ride The Lighting, each chapter features candid in
  
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• Tesco adds English fizz to Finest range with Hush Heath

  01-09-2016 14:59
  
  Tesco hopes to slake shoppers’ growing thirst for domestic fizz with the launch of a Finest English sparkling wine
  
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• CCTV use in slaughterhouses 'plateaus', FSA survey reveals

  01-09-2016 14:31
  
  The FSA has admitted the use of CCTV in slaughterhouses has “plateaued” as fresh concerns emerge over welfare
  
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• How brands can feed the appetite of the 24 hour sports fan

  01-09-2016 14:00
  
  Netflix bingers don’t know how good they have it. Unlike their sports-watching peers, they can access a mind-numbing amount of drama, documentary or film – however they want, whenever they want. But thanks to the rapidly changing sports landscape – which is taking full advantage of streaming technology and a plethora of social platforms to broadcast content on – modern sports fans now have more choice than ever when it comes to getting their regular fix of sports entertai
  
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• Young's to unveil new Simply Bake frozen fish range

  01-09-2016 13:46
  
  Young’s Seafood is set to take on Birds Eye’s Inspirations with a new line-up of ready to cook bake-in-a-tray frozen fish
  
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• Humdinger relaunches Humzingers in waste initiative

  01-09-2016 13:46
  
  The supplier has chosen to ditch multipacks offering a variety of flavours
  
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• Cancer Research campaign guns for Childhood Obesity Plan

  01-09-2016 13:46
  
  The charity has mocked up a shopfront into an XL school uniform shop to show the new norm of larger school uniforms
  
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• Eamonn Holmes steps down from Sky News ending 11 years as breakfast host

  01-09-2016 13:41
  
  Eamonn Holmes has announced he will step down as anchor of Sky News's Sunrise after 11 years presenting the breakfast show to pursue new projects outside of breaking news.
  Holmes has hosted Sunrise since 2005, following his departure from ITV’s GMTV, which he co-hosted for 12 years. Today's announcement will end a 23-year run on breakfast TV in total.
  In a Facebook post announcing the news, Holmes said that he wanted to free up more time to pursue personal projects and needed to “ste
  
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• Noble Foods appoints retail veteran John Gildersleeve as chairman

  01-09-2016 13:40
  
  Gildersleeve is a former trading director at Tesco and spent 20 years on the retailer’s board
  
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• One Stop opens new franchise at former Sainsbury's Local site

  01-09-2016 13:27
  
  Local businessman Roger Lambert took over the Sainsbury’s Local site in Rawmarch
  
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• Airbnb joins The Drum’s mission to change the world in 24 hours on Do It Day

  01-09-2016 13:14
  
  Airbnb has become the latest high-profile brand to pledge its backing to Do It Day, The Drum’s endeavour to prove that marketing can change the world in just 24 hours.
  Now in its second year, Do It Day is a global event which brings together some of the world’s biggest brands with creatives from the UK, US and beyond to solve real-world challenges, and make a difference to crucial causes, in just one day.
  The accommodation sharing startup wants to use Do It Day as a catalyst to
  
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• Why video will eclipse search and display advertising within the next five years

  01-09-2016 13:00
  
  Over 90 per cent of media professionals believe video advertising will overtake static ads in terms of media spend within the next five years, as social media consumption becomes increasingly animated on platforms such as Facebook and Snapchat, according to research.
  These were the findings published today (1 September), in a study from ExchangeWire Research which also observed that 42 per cent of media owners and 36 per cent of media buyers participating in the study forecast tha
  
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• Creative Work of the Month: DNA Seattle, Isobar, Innocean, WCRS and more in the running

  01-09-2016 13:00
  
  September has arrived meaning it’s time to find out which work will take home the title of Creative Work of the Month for August.
  A stellar month for work from EMEA, APAC and the Americas, we see WCRS, Isobar, Innocean and DNA Seattle to name a few battling it out.
  Voting for Creative Work of the month will be open until 12pm (UK time) on Friday 2 September, with the winner announced shortly afterwards on The Drum website.
  As always votes will be counted from our five-star rating syst
  
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• Rubicon hopes to ‘tear down the traditional divide’ between programmatic and direct buying with launch of Guaranteed PMPs

  01-09-2016 12:50
  
  Rubicon Project has used its UK Automation Summit to announce the launch of Guaranteed PMPs (private marketplaces) – its latest offering, which it hopes will tear down the barriers between traditional direct buying, and programmatic media trading.   
  The ad tech outfit used the summit, where it gathers both the buy- and sell-side of the industry, to announce what it is dubbing a major step in how direct deals will be executed, and what it believes will be another ‘chin
  
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• R/GA Ventures kickstarts UK-based venture program for Internet of Things startups

  01-09-2016 12:10
  
  R/GA Ventures, the agency’s startup accelerator, has kickstarted its UK-based venture program to help startups developing Internet of Things (IoT) products.
  The R/GA IoT Venture Studio UK is launching in collaboration with InnovateUK, the UK government’s innovation agency, and will be based at R/GA London’s new headquarters.
  Applications are open from today (1 September) for growth-stage startups and early-stage startups developing technologies in all areas of IoT, specifically
  
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• Is the BBC right to charge people who only use iPlayer a full fat licence fee?

  01-09-2016 12:08
  
  Today, the BBC is ending the so-called ‘iPlayer loophole’, which an estimated 500,000 viewers have enjoyed to-date. From now on, people will be expected to pay for a TV licence, even if they only consume content via iPlayer.
  All over the internet, stories of detection vans that would give James Bond a run for his money are causing people to break into a heated frenzy of Orwellian narratives about the Beeb invading our privacy. Not to mention the unpleasantly termed WiFi ‘packet
  
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• Virgin Active puts its staff centre stage in new campaign promoting array of expertise

  01-09-2016 11:57
  
  Virgin Active is marketing the range of staff expertise it has to offer in a new campaign aimed at highlighting the pivotal role they can play in helping people achieve their goals.
  The ‘We’ve got a Squad for that’ campaign has been created by Iris and centres on Virgin Active’s staff and their expertise across a wide range of activities including swimming, tennis and yoga.
  The 30 second spot shows a line-up of real life staff, from fitness coaches to receptionists and yo
  
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