FMCG news

• LinkedIn query indicates soft skills getting harder to find, but are critical

  09-09-2016 21:07
  
  Getting the hard skills you need to land the right job are important, especially if you’re going into engineering, statistics, web development and other technical positions. But it may be the soft skills that lead to your next job, so you better brush up on your interpersonal communication and critical thinking if you want to be considered.
  Guy Berger, Ph. D., an economist at LinkedIn, wrote an article recently, co-authored by Link Gan, economic research manager at LinkedIn, that highlight
  
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• Johnson & Johnson signs up to Amazon dash

  09-09-2016 17:47
  
  Johnson & Johnson has just made stocking up on mouth wash and babywipes a whole lot easier after following Reckitt Benckiser and Kimberly-Clark in signing up to Amazon Dash. 
  The company's brands Listerine, Johnson’s, Neutrogena, Regaine, Nicorette and Aveeno are now all available via Amazon's new instant buy button.
  Dubbed as a ‘one-press’ way to order supplies of everyday items, the branded plastic buttons can be ordered online for £4.9
  
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• Airbnb takes steps to combat intolerance among property owners

  09-09-2016 17:42
  
  The sharing economy has encountered a few bumps in the road recently. The biggest home sharing company, Airbnb, has been in the crosshairs lately with complaints about owners refusing guests based on race, age and gender. It has even prompted a lawsuit against the company.
  To counteract the negative publicity, the San Francisco-based company enlisted Laura Murphy and Associates to compile a report and help formulate an anti-bias policy.
  Murphy, a former director of the ACLU, and Airbnb put toget
  
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• Colman's 're-centres focus' on core mustard product in latest TV campaign

  09-09-2016 17:36
  
  Colman's is heroing its core mustard product in its latest TV and print campaign to tie in with a new brand repositioning. 
  Launching on 12 September the ads show scenarios where mustard fans 'overdo it’ with a generous serving of the condiment. Aimed at a core older male audience, the campaign runs with the line 'Easy does it' in a tongue in cheek warning to go easy on the hot mustard. 
  The launch initiates the start of a new era for the brand which is re-centring the focus on i
  
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• ISBA launches first contract for advertisers to use when working with influencers

  09-09-2016 17:22
  
  ISBA has launched the first ever template contract for advertisers to use when working with social talent in a bid to raise standards in the growing activity. 
  Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents. 
  The suggested contract comes at a time where 92 per cent of consumers now turn to people they know for referral above any other source, and YouTube stars are seen as 90 per cent more
  
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• Brexit will further dampen UK adspend growth, predicts Zenith

  09-09-2016 16:58 via campaignlive.co.uk
  
  Zenith has downgraded its forecast for UK adspend by 0.2 percentage points to 5.4%.
  
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• Kerry targets after-school snackers with Cheestrings Scoffies

  09-09-2016 16:47
  
  Snack packs to go on sale in Sainsbury’s next week
  
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• Lidl’s UK boss Ronny Gottschlich suddenly departs

  09-09-2016 16:03
  
  The boss of Lidl's UK business Ronny Gottschlich has suddenly left the business, after running the company for the past six years. 
  Gottschlich stepped down from the role on Thursday and has been replaced by the sales and operations director of the supermarket group’s Austrian business, Christian Härtnagel, who has been with Lidl for 13 years. 
  Gottschlich helped to elevate the Lidl brand in the UK and introduced more premium products to woo consumers. The cha
  
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• FMCG and Consumer Goods Newsletter - September 05 to 09, 2016 - Indiainfoline

  09-09-2016 15:56
  
  FMCG and Consumer Goods Newsletter - September 05 to 09, 2016
  Indiainfoline
  This week saw Kaya enters into agreement to acquire 75% stake in Minal Medical Centre.IIFL presents a weekly snapshot of all the major happenings in the FMCG and consumer goods industry nationally and internationally. Article saved successfully to my ...
  
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• Nielsen launches assortment and space optimisation solution for FMCG to maximise demand and minimise out-of-stocks - Retail Times

  09-09-2016 15:16
  
  Nielsen launches assortment and space optimisation solution for FMCG to maximise demand and minimise out-of-stocks
  Retail Times
  Nielsen announced today the global launch of its Assortment and Space Optimisation (ASO) solution – the first-of-its-kind, integrated end-to-end solution for assortment and space planning and execution. The ASO cloud-based application incorporates ...and more »
  
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• Why Levi’s is looking to its musical roots to drive relevance for young consumers

  09-09-2016 15:14
  
  Levi’s is attempting to recruit millennials via a new tie up with the Victoria & Albert Museum that sees the denim retailer launch a global community-based music project to prove its relevance among young consumers.
  The 163 year-old company wants to demonstrate its “authentic” voice in an increasingly competitive fashion landscape and has teamed with the V&A for both an exhibition at the museum that explores the culture of rebellion through music and its influence on fa
  
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• Tesco’s brand turnaround could hit bump in the road after 3 execs charged with fraud

  09-09-2016 15:08
  
  Tesco’s journey to turning around the perceptions of its brand could be about to hit a speed bump after three former senior directors at the grocer were charged with fraud in a £263m scandal.
  Carl Rogberg, the former finance director of Tesco UK, Christopher Bush, the former managing director of Tesco UK, and John Scouler, the former commercial director for food, have all been charged with one count of fraud by abuse of position and one count of false accounting.
  In a statement Tesco
  
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• Virgin Media brings all-powerful children to the screen in new campaign for TV

  09-09-2016 14:34 via campaignlive.co.uk
  
  Virgin Media is shifting its focus to TV in a new campaign launching tomorrow.
  
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• Patanjali is a holy threat to India's FMCG giants: ValueNotes - India Today

  09-09-2016 13:38
  
  India Today
  Patanjali is a holy threat to India's FMCG giants: ValueNotes
  India Today
  Patanjali's success at becoming the third largest seller of FMCG products is seen as a major threat for the thriving FMCG giants in the country. Virendra Singh Ghunawat | Posted by Bijin Jose. Follow @vsghunawat [email protected]. Mumbai ...and more »
  
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• Three Tesco Executives Charged Over Accounting Scandal

  09-09-2016 13:36
  The Serious Fraud Office (SFO) has announced today that three former Tesco executives are being charged for their role in the retailer’s 2014 accounting scandal. The SFO said it was charging Carl Rogberg, the former Finance Director of Tesco UK, (more…)
  
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• Virgin Media heroes Virgin TV in multi-million pound push

  09-09-2016 13:25
  
  Virgin Media’s latest brand campaign has shifted its focus to Virgin TV in a multimillion pound push to communicate a programme of updates and changes to the Virgin TV service.
  The campaign, called 'Masters of Entertainment', is spearheaded by a new TV ad, and is based on the insight that as the TV landscape has become increasingly complicated with a myriad of controls, programmes and ways to watch TV, parents are finding that their children are more easily able to access content and navig
  
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• Richmond adds sausage casserole meal kit duo

  09-09-2016 13:24
  
  Kerry Foods is looking to build on the success of its ready-to-cook Richmond Perfect Bake sausage range
  
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• How to avoid shiny object syndrome in marketing

  09-09-2016 13:19
  
  “We need a strategy for how we are going to use Pokémon Go for our client.”
  What I had feared, happened. The insane growth of this alternate reality mobile application had made its way into the forefront of our client’s digital strategy.
  Step aside, Snapchat. Step aside, VR. A new shiny object has entered the arena.
  Working for a digital agency, shiny new objects are a daily occurrence. Pokémon Go localization, Facebook Messenger bots, Snapchat filter lenses&mdash
  
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• Head Of Lidl UK Steps Down

  09-09-2016 13:11
  Ronny Gottschlich, the Managing Director of Lidl UK, is reported to have stepped down with immediate effect. According to trade magazine The Grocer, he has been replaced by Christian Härtnagel who has worked for the discounter since 2003 (more…)
  
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• Mutual Shopkeepers happy as Christopher Baker quits Nisa

  09-09-2016 13:10
  
  The Mutual Shopkeepers group sent an email titled ‘Worried for our future?’ on 31 August
  
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• AppNexus joins Facebook, Google and signs partnership with the ANA

  09-09-2016 13:06
  
  Ad tech company AppNexus has joined the likes of Facebook and Google and signed a strategic partnership with the ANA (Association of National Advertisers) to help its members understand how marketers are using their first-party data and how they can better leverage it.
  The collaboration between AppNexus, the ANA, and its membership will entail joint research and education initiatives to equip marketers with guidelines to establish clear ownership of their data and apply it intelligently to
  
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• FDF members slash amount of water used in food production

  09-09-2016 13:04
  
  Suppliers who took part in a survey had reduced the amount of water used in the production of food and drink products by 30.1%
  
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• Aldi Shifts Focus Away From Pricing In Latest Ad Campaign

  09-09-2016 13:01
  Aldi launched its latest ad campaign last night which is aimed at moving its messaging beyond just price as steps up its challenge to the major supermarket multiples. The new television commercial, entitled ‘Everyday Amazing’, is part of an integrated (more…)
  
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• AmazonFresh Doubles Coverage In London

  09-09-2016 12:59
  Amazon has revealed that its new AmazonFresh service has now been expanded to 190 Greater London postcodes, more than doubling its coverage since its launch in June. The expansion means members of its Prime scheme across South and Southwest London, (more…)
  
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• Coca-Cola Remains Ireland’s Biggest Brand But Domestic Products Still Popular

  09-09-2016 12:57
  For 12th year in a row, Coca-Cola has topped an annual ranking of the biggest-selling grocery brands in Ireland, although domestic brands remain popular among Irish shoppers. The Checkout Magazine top 100 brands list compiled in conjunction with (more…)
  
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• Noble hatches plan to turn around declining sales and profits

  09-09-2016 12:56
  
  Newly filed accounts in Companies House for Noble Foods show sales dropped 22.2% in the year to 30 September 2015
  
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• Brakes Reveals More Transparent National Pricing Strategy

  09-09-2016 12:56
  Brakes has revealed that it is introducing a new and more transparent national pricing strategy. The changes, which will go live in November following extensive pilots, are aimed at making its prices more “simple, stable and visible and (more…)
  
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• Red Bull UK & Ireland sales hit as marketing spend falls

  09-09-2016 12:55
  
  Red Bull put this “mixed” performance down to the “highly competitive” UK marketplace
  
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• Qataris Stake In Sainsbury’s Reduced

  09-09-2016 12:54
  Sainsbury’s largest shareholder, the Qatar Investment Authority (QIA), has seen its stake in retailer reduced following the acquisition of the Home Retail Group. QIA, which walked away from a takeover bid for Sainsbury’s in 2007 and has since (more…)
  
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• Deflation Hits Sales At United Biscuits

  09-09-2016 12:52
  United Biscuits recorded a significant drop in sales last year, due largely to deflation in the grocery market. Latest accounts posted in Companies House, show the group’s turnover fell from £930.6m to £903.4m in the year to 2 (more…)
  
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• Weetabix Starts Adding Traffic Lights To Cereal Range

  09-09-2016 12:51
  Weetabix announced this week that it is adding traffic light nutritional labelling to its Original and Protein packaging to highlight its healthy cereal credentials and pressure other brands in the sector to do the same. Weetabix is one (more…)
  
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• Nando's kicks off ad review

  09-09-2016 12:50
  
  Nando's is on the hunt for a new ad agency after undergoing what it describes as a 'warm' separation from 18 Feet & Rising. 
  The move ends a three year stint together and comes after the arrival of head of brand communications Kev McFadyen from O2 at the turn of the year. 
  A Nando's spokesperson said: "As our creative direction evolves, our agency requirements are also changing. As a result, both 18 Feet & Rising and Nando's have decided that now is the right time to warml
  
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• John Lewis Confirms MD Will Run For West Midlands Mayor

  09-09-2016 12:49
  The John Lewis Partnership today confirmed recent press speculation that Andy Street, Managing Director of its department store business, is to run for the office of the Mayor of the West Midlands. The group said that Street has told its (more…)
  
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• High Street Enters Seventh Consecutive Month Without Growth, Despite Increasing Consumer Confidence

  09-09-2016 12:46
  The UK’s high street retailers have failed to increase sales since January, figures released today by BDO show. The August figures for BDO’s monthly High Street Sales Tracker (HSST) recorded a 1.5% drop in overall year-on-year sales for August (more…)
  
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• Football And Weather Boosts Sales At Greene King; Former CEO Of Tesco Ireland Joins Board

  09-09-2016 12:46
  Greene King has today posted robust quarterly trading figures and announced the appointment of a former CEO of Tesco Ireland as a Non-Executive Director. In the first 18 weeks to 4 September, the group said its like-for-like (LFL) grew 1.7%, (more…)
  
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• Toffifee Set To Return To TV Screens

  09-09-2016 12:44
  Chocolate brand Toffifee is returning to TV screens this Autumn with a new creative from 12 September for 8 weeks, as part of a £5m campaign. The new advert aims drive consumer awareness of the “great tasting family treat”, in (more…)
  
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• New ‘Sparkling Ice’ Drink Claims To Be Outselling Leading Brands

  09-09-2016 12:42
  Sparkling Ice, a new drinks brand launched by US firm Talking Rain Beverage Company, is trumpeting its success following its deput in the UK & Ireland in April. The flavoured sparkling water product was initially launched in London, Dublin and Belfast (more…)
  
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• Nisa Launches New £5 Meal Deal Promotion

  09-09-2016 12:40
  Nisa has launched a new £5 meal deal aimed at busy parents on a budget. The “feed the family” promotion offers a different range of products every three weeks at £5. The first meal deal, which ran in conjunction with (more…)
  
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• US: Walgreens May Have To Sell More Stores To Gain Clearance For Rite Aid Deal

  09-09-2016 12:39
  Walgreens Boots Alliance said yesterday that it may have to sell more stores than its previous estimate to win regulatory approval for its planned $9.4bn acquisition of rival Rite Aid, which was announced last October. The group said it remained (more…)
  
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• SWEDEN: Axfood Appoints New CEO From Clas Ohlson

  09-09-2016 12:37
  Axfood has announced the appointment of Klas Balkow as its new President and CEO, effective in March 2017. He succeeds Anders Strålman, who has served as CEO of the grocery retail group since 2005. Strålman will stay on (more…)
  
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• AUSTRIA: SPAR Opens New State-Of-The-Art INTERSPAR Hypermarket

  09-09-2016 12:36
  SPAR Austria has opened a new INTERSPAR Hypermarket in Vienna this week, featuring a host of innovations. The hypermarket is spread over three levels and incorporates the first INTERSPAR take-away in Austria. Located in the district of Floridsdorf, the hypermarket (more…)
  
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• Premier Inn is more than just a bed in 'A great place to start'

  09-09-2016 11:59 via campaignlive.co.uk
  
  Lucky Generals has launched its first campaign for Premier Inn, evolving the brand's positioning beyond the overnight stopover.
  
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• Greene King nets growth during Euro 2016

  09-09-2016 11:40
  
  Brewer and pub group Greene King has also appointed former Tesco Ireland boss Gordon Fryett as a non-executive director.
  
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• People on the move featuring: Hearst Magazines UK, Dentsu Aegis, Eurosport and more

  09-09-2016 11:30
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
  Loading...
  Twitter
  Twitter has appointed Kristin Binns to head up its communications, following the departure of Natalie Kerris in August.
  Kerris, who took on the role of vice-president of communications earlier this year and left after less than six months, opened up a space
  
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• Espensen Spirit rolls out gins and vodkas made with fresh fruit

  09-09-2016 11:30
  
  The 30% abv quartet is available in four sizes and rsps range from £3.25 to £29
  
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• Brands are calling out for clear ROI from ad campaigns – how can the industry deliver?

  09-09-2016 11:28
  
  In an interview this week a frustrated sounding Conrad Bird, the marketer responsible for communications spend at Number 10 Downing Street, said ‘I need ROI not eyeballs to show my ad is effective’. 
  In his case, where every pound of taxpayers money spent on advertising means a pound less to spend on other public projects, proving ROI is an absolute essential, but marketers across all verticals face the same challenge. How to prove that spending a sum of money will deliver the b
  
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• Wins this week: British Airways, Stoke City, Yopa

  09-09-2016 11:11 via campaignlive.co.uk
  
  British Airways has added OgilvyOne back to its roster of agencies to handle social media duties.
  
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• Media Bites 9 September: Sainsbury's, Fyffes, high street

  09-09-2016 11:09
  
  Qatar Investment Authority’s stake in Sainsbury’s biggest investors has been diluted by 3% to 22% after it declined to invest more money in new shares to fund the grocer’s purchase of Home Retail Group.
  
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• Mondelez launches 3D biscuit to grow Cadbury Bournvita brand in India

  09-09-2016 10:26
  
  Mondelez India is hoping to grow the presence of its Cadbury Bournvita drink brand and has introduced a specially designed 3D biscuit aimed at children to snag a bite of the large market in the country.
  The FMCG giant approached design and innovation company, Seymourpowell to create the product, which is aimed at the ‘morning healthy snacking occasion’, an opportunity Mondelez believes will bring together taste and nutrition in the same way as its Bournvita beverage.
  Mondelez wanted
  
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• Yahoo brings content marketing studio Storytellers to the UK

  09-09-2016 10:24
  
  Yahoo has launched its full service content studio Storytellers in the UK, following its opening in the US in June this year, to help advertisers better reach their target audience.
  The studio will provide UK brands and agencies with data-led content marketing services that leverage Yahoo’s editorial expertise, data and native advertising and content marketing on Tumblr.
  Advertisers will be able to access a full suite of capabilities to build content marketing strategies including content
  
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