FMCG news

• 'Be who you are': Exceptional Women Out West podcast featuring Kathryn Schotthoefer, president, M&C Saatchi/Heavenspot

  28-08-2016 17:38
  
  Working in the entertainment industry does not define Kathryn Schotthoefer. Neither does her multi-cultural background. Neither does her former existence as a musician or her philanthropic efforts. All those aspects of her do combine, however, to making her the successful person she is today, which is the president of M&C Saatchi, Heavenspot – a socially-powered digital creative agency in Los Angeles.
  “I'm a mom, a board member, a startup advisor and an activist. I'm a musician,
  
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• New a/c rules to hit FMCG firms' revenues | Business Standard News - Business Standard

  28-08-2016 17:08
  
  Business Standard
  New a/c rules to hit FMCG firms' revenues | Business Standard News
  Business Standard
  Ind-AS, the new accounting standards that came into effect from April 1, might squeeze the revenues of fast moving consumer goods (FMCG) companies by up ...and more »
  
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• New a/c rules to hit FMCG firms' revenues - Business Standard

  28-08-2016 17:08
  
  Business Standard
  New a/c rules to hit FMCG firms' revenues
  Business Standard
  Ind-AS, the new accounting standards that came into effect from April 1, might squeeze the revenues of fast moving consumer goods (FMCG) companies by up to eight per cent in 2016-17. The key cause is deduction of sales promotion expenditure from the ...and more »
  
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• Snapchat is set to introduce behavioural targeting

  28-08-2016 13:03
  
  Snapchat will soon be able to offer advertisers a more sophisticated targeting capability with the introduction of a new behavioral targeting tool. 
  Advertisers will be able to tailor campaigns based on the type of content Snapchat users consume, by utilising data collected from users within the app.
  According to Business Insider, Snapchat's director of revenue operations Clement Xue revealed the news in an eMarketer report published earlier this week. He said Snapchat w
  
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• Charity fundraisers face closure following tougher cold calling regulations

  28-08-2016 12:39
  
  Charity fundraising agencies are facing closure as the public wises up to their bombardment tactics and the government cracks down on such businesses with tougher rules. 
  Many agencies have been accused of targeting vulnerable, elderly people, and just last week Pell & Bales, one of the largest telephone fundraisers in the country went out of business due to declining profits. 
  It blamed “the challenging market place” for its collapse, saying: “Following
  
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• How Nintendo is learning from its Wii U marketing mistake for NX launch

  28-08-2016 12:04
  
  Nintendo is hoping lessons learnt from its misjudged marketing for the launch of the Wii U console will help the brand's latest product, the NX, resonate better with consumers. 
  The gaming company admitted that it "has to do a better job communicating the positioning for the product," when the NX comes out in 2017 and said that messaging will be key to helping audiences understand what makes the NX unique.
  Reggie Fils-Aime, president of Nintendo of America told Alistdaily tha
  
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• Salesforce's head of digital strategy Jeremy Waite joins IBM

  28-08-2016 10:22
  
  Salesforce's head of digital strategy in EMEA, Jeremy Waite has left the company to take up the role of strategic marketing evangelist at IBM. 
  In his new role Waite will be working with the Marketing Cloud business in London and Atlanta, as well as teams working on Watson, IBM Commerce and digital agency IBM iX.
  In a post on his blog Waite said of the new role: "Of course, IBM has an exciting past, but I’m more interested in what their technology might do in the future. Many peo
  
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• BHS waves goodbye as final stores close after 88 years

  28-08-2016 09:56
  
  BHS stores will no longer be a fixture on the British high street from today, when the retailer will close down the remainder of its stores for good. 
  The closure of the final 22 shops comes despite a guerrilla campaign and numerous reports of interested parties, however a buyer failed to emerge and BHS was forced to close its doors. The embattled retailer was put into administration in April when a bidding process began. 
  Former owner Sir Philip Green and his running of the
  
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• Reese's steps up UK presence and takes #sorrynotsorry campaign to SW4 festival

  28-08-2016 09:39
  
  Peanut butter and chocolate brand Reese’s is extending its current UK social media campaign with experiential activity this weekend at London's SW4 festival. 
  As part of the #sorrynotsorry campaign the brand is working with brand activation agency Field Day to engage with Reese’s young target audience of ‘pleasure rebels’, who are people who are 'unapologetic about having fun'. 
  The festival activation – the first of its kind in the UK for Reese’s &n
  
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• Legal loophole lets Hillary's big donors give even more to the victory money pile

  28-08-2016 05:17
  
  Another embarrassing set of financial revelations for the Democrats has emerged on the Bloomberg website .Last month the Democratic National Committee announced a $32 million fundraising haul, suggesting this  was evidence of “energy and excitement” for Hillary Clinton’s nomination for the White House . However , said Bloomberg , the influx of money also owed in part to an “unprecedented workaround of political spending limits that lets the party tap into millio
  
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