FMCG news

• C-K Milwaukee nabs Guinness record with newspaper ad insert bigger than a Green Bay Packer

  26-08-2016 23:44
  
  A Guinness World Record was broken recently, ousting Audi from atop the mountain. No, it wasn’t for speed records, sales records or even luxury ratings. It was for “World’s Largest Newspaper Insert,” and the automaker was topped by none other than Pick ‘n Save, a grocery store in Appleton, Wisconsin.
  The Fox Valley store, owned by Roundy’s Supermarkets, managed to break the record with a folded store advertisement that, unfolded, stretches to 6’6”
  
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• Bonin Bough talks his new hosting gig, the future of messaging apps and today’s media landscape

  26-08-2016 23:02
  
  Bonin Bough has left his post as Mondelez’s chief media and ecommerce officer at a time when the very title he helped to pioneer has found itself catapulted into the spotlight, thanks to the ANA’s recent recommendation that brands implement “chief media officer” positions in the wake of the ongoing rebate discussion in the US.
  While Bough is now bringing his marketing prowess to the streets of Ohio as host of CNBC’s “Cleveland Hustles,” a show produced b
  
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• Digging for the best Olympics brand ambassadors

  26-08-2016 19:39
  
  Allison+Partners dug some serious data to find which gold medal athletes from the 2016 Olympic Games would translate the best as advertising spokespeople and brand sponsors. The global communications company called it the “Influence Impact” and it worked in conjunction with data scientists and mathematicians to create an optimal channel mix and a formula that measures the potential impact of any “influencer.” And gold medal winners, riding a high of media saturation, cert
  
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• L'Oreal celebrates diversity and targets men with new 'Truly Yours' positioning

  26-08-2016 18:40
  
  L'Oreal has enlisted a string of influencers to front it's latest campaign, which marks two firsts for the brand. The makeup giant's new 'Yours Truly' spot, which centres around diversity, has seen it adopt a new brand strapline and also features the first man ever to star in a mass market cosmetics ad. 
  Focusing on the 'shades' of foundation worn by brand ambassadors like Cheryl Fernandez-Versini and Katie Piper, the video sees L'Oreal move away from it's hallmark 'Because You're
  
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• Mega-brew merger puts UK jobs at risk as London head office closure confirmed

  26-08-2016 18:22
  
  AB InBev’s buyout of UK-listed SABMiller is “likely” to involve the loss of UK roles after the offer document today confirmed the plan to established the merged entity’s global HQ in Leuven, Belgium.
  
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• YouTube is developing a video-focused social network called 'Backstage'

  26-08-2016 18:11
  
  YouTube is looking to compete with the likes of Snapchat and Facebook with the introduction of a video-focused social network dubbed 'Backstage'. 
  The feature is being designed to allow the video giant to move beyond its homegrown YouTubers like PewDiePie, according to a report from Venture Beat. 
  Google has yet to comment on the claims, but the social network-style platform will apparently let users post text, video and polls to their personal channels for subscribers to see
  
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• Kevin Bacon channels Britney in EE Apple Music promotion

  26-08-2016 18:08
  
  EE has channelled the charismatic oddness of Kevin Bacon to front its TV ad signaling that new and upgrading customers will receive six month’s free Apple Music.
  Coming under scrutiny from Britney Spears, Bacon adopts an unflattering tight red number in his tribute to the star.
  Launching today, Friday 26 August, the multi-million-pound campaign will run for one month, snapping up a premium slot during the X-Factor.
  The Apple Music creative will also run across print, TV, VOD, OOH (includin
  
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• An open letter to ad land: How we can show people from all backgrounds this industry is for them too

  26-08-2016 17:46
  
  Picture this. It’s Monday morning and you arrive at work as normal. You walk through the front doors and see the receptionist, who is black. You then make your way past the agency trophy cabinet and see a delivery guy, who is also black. So far, so good. Nothing really out of the ordinary. Oh, you may have passed a security guard if you work at one of the big, fancy places – he’s black too. 
  Where were we? Ah yes, so as you make your way past the planners, around client se
  
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• Arla Foods sees sales fall amid European milk price decline

  26-08-2016 17:33
  
  Dairy co-op saw revenues drop by 5.3% in six months to 30 June
  
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• Coca-Cola’s top UK marketer Bobby Brittain departs

  26-08-2016 17:15
  
  Coca-Cola’s top marketer for the UK and Ireland Bobby Brittain has left after 12 years, with company veteran Aedamar Howlett assuming control of its brands across the region.
  Howlett takes on the role of marketing director for Coca-Cola Great Britain and Ireland, having worked across a number of marketing and commercial roles across the business over two separate periods.
  The first began in 1996 when she joined its bottler in Ireland Coca-Cola Hellenic in 1996 before moving to the main Coc
  
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• Worrying about 'Peak TV' is 'throwing the baby out with the bathwater'

  26-08-2016 17:08
  
  The phrase ‘Peak TV’ wormed its way into the public consciousness last summer when FX chief executive John Landgraf professed to the world that there was simply “too much television”. 
  With 1,400 primetime shows airing during 2015 in the US alone - 412 of which being original scripted series - it’s easy to see his point. But as networks and streaming services continually burst at the seams with ‘must-see TV’, is it really only a matter of time befor
  
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• Napoleon assigns RBH to assist in capturing UK market

  26-08-2016 17:07
  
  Canadian-based gas barbecue giant Napoleon has appointed RBH to create an integrated campaign aimed at raising brand awareness in the UK and driving traffic to its stockists.
  Its high-end products, which range from a few hundred to a few thousand pounds, are currently available in select retailers, including Harrods. However, as one of the market leaders in North America and many other global territories, the company is looking to stoke demand and expand its reach.
  Creative director duo, Wo
  
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• Edinburgh TV Festival: BBC Three owns up to website UX problems, BBC News accused of over-impartiality, Shane Smith still dominates the debate

  26-08-2016 16:57
  
  The third and final day of the Edinburgh TV Festival was a much quieter affair with Edinburgh Does Question Time kicking things off. Professor Green and Mel B stopped by mid-morning to bring Lip Sync Battle to the Scottish capital with sessions on VR and IS and an Alternative MacTaggart from Sharon Horgan rounding things off. 
  At Edinburgh TV Festival’s Question Time event, executives from the broadcasters, news and regulators were quizzed on over-impartiality in public broadcast
  
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• Margaret Johnson ascends to first-ever GS&P chief creative officer, part of leadership evolution at the SF agency

  26-08-2016 16:46
  
  Quite a few moves are afoot at San Francisco’s Goodby Silverstein & Partners (GS&P), as Margaret Johnson has been named as the agency’s first-ever chief creative officer — evolving her role as partner and executive creative director. Additionally, Derek Robson, managing partner, will take on the role of president — and, as part of the rising leadership team, Brian McPherson, director of account management, and Leslie Barrett, director of new business, along with B
  
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• Law firm Sayer Jones turns to Ink Digital for online brand refresh

  26-08-2016 16:29
  
  Melbourne-based law firm Sayer Jones has appointed international creative agency Ink Digital to provide the brand with a digital refresh.
  Ink’s brief is to recreate the year-old firm's current online presence to reflect its growing reputation as a forward-thinking, yet approachable legal team.
  Ben Sayer, partner at Sayer Jones, said: "We chose Ink as our digital partner because of the parallels in how we provide services. We're a specialised team of practitioners who place value on being b
  
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• Trademark Applications reveal how series Oakland Raiders are about Las Vegas move

  26-08-2016 16:20
  
  As rumors continue to circulate around NFL franchises moving, the Oakland Raiders have given their strongest hint yet that they are leaving California after a trademark application was submitted with the Las Vegas Raiders.
  The application was filled with the US Patent and Trademark Office earlier this week and spans a variety of goods and service classifications which would allow the Raiders to use the new name in future commerce dealings.
  While a submitted trademark application is not a guarant
  
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• Adblockalypse a year on

  26-08-2016 16:18 via campaignlive.co.uk
  
  It's been a year since Apple announced changes to iOS that would allow iPhone owners to block ads on Safari.
  
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• Vimto launches marketing campaign for No Added Sugar drinks

  26-08-2016 15:52
  
  Campaign will stretch across grocery, convenience and wholesale channels
  
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• Oreo kicks off TV and experiential campaign for new cookie flavours

  26-08-2016 15:33 via campaignlive.co.uk
  
  Mondelez cookie brand Oreo has launched a £3.4m multichannel campaign to promote its growing range of flavours.
  
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• Is there a future in programmatic audio advertising? Spotify certainly thinks so

  26-08-2016 15:30
  
  Spotify has led the way in serving audio ads programmatically, creating a platform for clients to serve bespoke, dynamic ads to target audiences in order to efficiently increase relevancy and impactfulness of their brand.
  Spotify has 70 million active free ad supported users who are exposed to 15” and 30” ads, according to the company. This means that an average free listener will be exposed to six ads within an average listening session of 180 minutes. Unlike with digital display ad
  
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• Newly-launched retail brand The Lounge Co. announces customer-centric business model

  26-08-2016 14:53
  
  Sofa Brands International has launched The Lounge Co, a new brand for 30-50 year olds, with a multichannel business model designed to reintroduce ‘tangibility’ to purchasing furniture online.
  Video of The Lounge Co.The Lounge Co. brand video, shot by Thinking Juice.
   
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  Following the launch of its London gallery at 104-108 Chiswick High Road last month, The Lounge Co. has announced a network of 20 independent retail partners.
  Julian Neal, director at SBI and chief execu
  
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• Government reply to booze advice 'fails common sense test'

  26-08-2016 14:39
  
  Government will stick with the recommended weekly unit intake of 14 units for both men and women
  
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• Tim Rees made UK & Ireland commercial director at Vita Coco

  26-08-2016 14:34
  
  Rees joins the Vita Coco team from Reckitt Benckiser, where he held various roles since 2010
  
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• The Drum's Dogerati: Vote now to crown the top dog in marketing and celebrate National Dog Day

  26-08-2016 14:24
  
  People all over the world are celebrating National Dog Day, and to mark the occasion The Drum has been on the hunt for the top office pooch talent in the business via it's inaugural Dogerati research. 
  Earlier this week, we called on the advertising and creative industries to nominate their furry work friends to contest the title, and the response was barking mad.
  From managing paw-tners, to chief barketing officers and beyond, canines from all backgrounds were put forwa
  
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• Rio summer boosts sales but not everyone's a winner

  26-08-2016 14:20
  
  Tropical temperatures and Team GB’s efforts in Rio helped the supermarkets record their best sales for almost three years
  
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• Slash Football's influencer-led Facebook Live show taps into the 'The Last Five' minutes of EPL fixtures

  26-08-2016 14:04
  
  Slash Football is forging its place among the big players in influencer driven football entertainment with its new Facebook Live show, The Last Five, which taps into the excitement around the final moments of English Premier league games on a Saturday.
  The new show runs every Saturday at 4:40pm, capturing the last five minutes of the 3pm kick-off EPL fixtures with high octane and entertaining coverage.
  It will be live streamed on Facebook from a studio with a host o
  
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• Q2 FMCG spending in Italy +2.1% - ANSA (registration)

  26-08-2016 13:44
  
  ANSA (registration)
  Q2 FMCG spending in Italy +2.1%
  ANSA (registration)
  (ANSA) - Milan, August 26 - Spending in Italy on fast-moving consumer goods (FMCGs) such as food, beverages, and household products grew by 2.1% in the second quarter, Nielsen consumer monitoring group said Friday. Turnover in sector distributors ...and more »
  
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• Ben & Jerry's issues recall for Cookie Dough ice cream

  26-08-2016 13:44
  
  Safety notices published in several national newspapers amid concerns of metal contamination
  
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• Coca-Cola names new UK marketing director

  26-08-2016 13:22 via campaignlive.co.uk
  
  Coca-Cola has appointed former Ireland country manager Aedamar Howlett as its marketing director for the UK and Ireland - replacing Bobby Brittain, who has left the company.
  
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• Northumbrian Water Group to educate rogue flushers with mobile game from Mando and Milky Tea

  26-08-2016 13:07
  
  Northumbrian Water Group (NWG) has partnered with digital agency Mando and games developer Milky Tea to create a new mobile game to educate people about what should – and shouldn’t – be flushed down the toilet.
  Now free to download from the Apple Store and Google Play, Dwaine Dash stars comical character Dwaine Pipe promoting his simple message: “Only paper, pee and poo go down the loo”. The game educates players about a growing sewage problem: build-ups caused
  
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• Motilal Oswal Fin Services bullish on FMCG, consumption sector - Moneycontrol.com

  26-08-2016 12:53
  
  Moneycontrol.com
  Motilal Oswal Fin Services bullish on FMCG, consumption sector
  Moneycontrol.com
  Ahead of the Motilal Oswal 12th annual conference that begins on Monday, Gautam Duggad, Head of Research - Institutional Equities - Motilal Oswal Financial Services, told CNBC-TV18 that FMCG space is a theme that the broking firm is bullish on. Like ...
  
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• Havas London ex-chairman Moira: creative agency model 'on its last legs'

  26-08-2016 12:50 via campaignlive.co.uk
  
  Gerry Moira, the ex-chairman of Havas London, believes the creative agency as we know it "is on its last legs" as margins continue to be squeezed.
  
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• The digital marketing industry is still struggling to realise the data-driven revolution

  26-08-2016 12:37
  
  It’s fair to say that 20 years in the ad agency world has given me a pretty strong sense of what’s working and what’s not within the realm of digital marketing. But just 12 months since making the move from agency to ad tech provider, my thinking about the scale of the challenge facing our industry has evolved significantly.
  ComScore research shows that, globally, mobile usage now accounts for 60 per cent of time spent online, while desktop-based digital media consumption
  
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• Paddy McGuinness joins Gary Lineker in new Walkers club ad

  26-08-2016 12:36
  
  Walkers is giving its new sandwich-inspired range of crisps a push via an ad starring Paddy McGuinness and Gary Lineker
  
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• Patanjali Becomes 3rd Largest FMCG Seller At Future Retail - Siliconindia.com

  26-08-2016 12:33
  Patanjali Becomes 3rd Largest FMCG Seller At Future Retail
  Siliconindia.com
  NEW DELHI: Baba Ramdev promoted Patanjali Ayurved has become the third largest seller of FMCG products at the shelves of Kishore Biyani-led Future Retail. "Patanjali has become number three in sales at Future Retail's stores. The number one is HUL ...and more »
  
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• Malibu launches on-pack promotion featuring app-less technology

  26-08-2016 12:28
  
  The new push is part of the brand’s #BecauseSummer campaign
  
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• Piccolo organic babyfood brand launches six new pouches

  26-08-2016 12:13
  
  NPD picked up by Waitrose and follows listing with Booths in July
  
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• GSCOP training this September: can you stay in the dark any longer?

  26-08-2016 12:08
  Register now for the GSCOP/GCA training courses on 15th September (near Windsor) and 17th September (Doncaster). The courses, designed for all suppliers to supermarkets, cover the code, the role of the adjudicator and how to use them in trade negotiations. With buyers trained annually, (more…)
  
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• Bargain Stores Booming As Consumers Shift Spend Away From Supermarkets And Health & Beauty Retailers

  26-08-2016 12:06
  New data released by Nielsen shows that Britons now spend nearly £5bn a year at bargain stores, 17% more than a year earlier. It also reveals that 31% of the increased spend at chains such as Poundland, B&M and Home Bargains (more…)
  
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• Australian Beauty Brand Set To Open First UK Store

  26-08-2016 12:04
  Australian beauty brand Jurlique is reportedly planning to open its first standalone store in the UK. According to propertyweek.com, the 1,500 sq. ft. outlet will open at the beginning of November at Park House on London’s Oxford Street. (more…)
  
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• New Product Launches Driving Strong Growth In Energy Drinks Market

  26-08-2016 12:03
  New research from Mintel shows that more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing 29% between 2010 and 2015. While energy drink launches around the (more…)
  
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• Nomad Foods Seeking Further Acquisitions Despite Challenging Market Conditions Impacting Sales

  26-08-2016 12:01
  Nomad Foods, the investment vehicle that has spent the last year combining Findus with its existing Iglo frozen food business, has said it is looking for more acquisitions, despite posting a fall in second quarter sales. During the (more…)
  
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• FMCG and Consumer Goods Newsletter - August 22 to 26, 2016 - Indiainfoline

  26-08-2016 12:01
  
  FMCG and Consumer Goods Newsletter - August 22 to 26, 2016
  Indiainfoline
  This week saw Manpasand Beverages invests Rs.160 crore in setting up new facility at Ambala. IIFL presents a weekly snapshot of all the major happenings in the FMCG and consumer goods industry nationally and internationally. Article saved successfully ...
  
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• Henkel Study Reveals Insights About UK Shoppers

  26-08-2016 12:00
  Henkel has unveiled new research of 2,100 shoppers in the UK as part of a global long-term study of 52,000 shoppers. The study by the FMCG company offers an in-depth understanding of the UK shoppers and their purchasing journey, based (more…)
  
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• Fat fears outnumber consumer worries about sugary foods

  26-08-2016 11:59
  
  Consumers continue to place more importance on fat than sugar content despite the war on sugar, a new survey suggests
  
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• Latest CBI Survey Shows Retail Sales Beat Expectations This Month

  26-08-2016 11:57
  Boosted by the warm weather and tourist spending, retail sales volumes grew in the year to August following last month’s fall, according to the latest CBI quarterly Distributive Trades Survey. The survey of 131 firms, of which 58 were retailers, (more…)
  
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• New Product Launches Help Drive Growth At Arla

  26-08-2016 11:56
  Arla Foods has reported robust first half results, boosted by new product launches in the UK. Decreasing market prices in Europe negatively affected overall group revenue which fell 5.3% to €4.9bn, although strategic branded sales grew 6.1%. Despite the challenging (more…)
  
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• Why Retailers Need To Start Implementing Visual Search Technologies

  26-08-2016 11:55
  Retailers are increasingly ploughing investment into refining online search to ensure customers easily get to the products they want, but visual search is a technology about to disrupt the way consumers discover products and content online. Read the full article (more…)
  
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• Wesfarmers Destroys Masters – Now For Their $4bn UK Bunnings Gamble

  26-08-2016 11:54
  Bunnings may be a household name in Australia but in Britain only about one in 10 people know it is a hardware retailer. This level of ambivalence highlights just how bold it is for Wesfarmers to commit billions of dollars (more…)
  
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• Natural Balance Foods To Launch New Premium Snack Range

  26-08-2016 11:53
  Natural Balance Foods is set to launch a new range of premium snacks under its £33.6m Nākd brand. The company said the new Nākd Posh Bits will appeal to consumers looking for “luxurious, guilt free” snacks, tapping into two key (more…)
  
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