FMCG news

• Why brands will continue to break up with AORs to date startups instead

  22-08-2016 23:40
  
  There were a number of reasons why Brian Osborn—Yelp’s VP of consumer marketing—decided in the fall of 2015 to stay with a small, feisty startup rather than a traditional ad agency to continue Yelp’s first national television campaign for the review website and app.
  Osborn was already a fan of John Reid, a veteran of Crispin, Porter + Bogusky and BSSP and co-founder of the just-launched San Francisco based shop Reid Sheehan Latimer+Crew (RSL+Crew). 
  And just as signi
  
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• Lochte endorsement deals with Ralph Lauren, Gentle Hair Removal, ride into the sunset

  22-08-2016 22:34
  
  Looks like Japanese mattress brand Airweave is the last one standing. 
  For now. 
  Disgraced US swimmer Ryan Lochte (who was slammed beautifully by NBC’s Al Roker) has lost two more endorsement deals as Ralph Lauren and Gentle Hair Removal joined Speedo in cutting ties after the athlete lied about an attempted robbery in Rio with teammates Gunnar Benz, Jack Conger and James Feigen.
  In a statement, the iconic American fashion brand said that: “Ralph Lauren continues to proudly
  
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• Dove Chocolate film features a woman who lives each day with no regrets

  22-08-2016 22:34
  
  A woman packs a lifetime of adventure into 24 hours in an ad for Dove Chocolate that encourages consumers to live life to the fullest.
  Created by BBDO New York and featuring Edith Piaf’s song ‘Non, Je Ne Regrette Rien (No, I Regret Nothing),’ the whimsical one-minute film follows the woman as she lives her entire life throughout the span of one day.  
  In the beginning, she is shown as a young girl hopping out of bed and throwing on an oversized blue dress before heading do
  
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• Tracking consumer habits while they physically shop may be the next tool on the horizon

  22-08-2016 22:32
  
  A boon for brands wanting to create real-time personalized promotions and offers may be on the docket according to Geekwire.com who reports today that Upside Commerce is raising more cash for its unique marketing platform. The product is in its pilot stage but the basic premise is that multiple proximity triggers including GPS, beacon, sound  and light will help marketers reach customers in the physical store itself, offering incentives and rewards delivered to their mobile device. The anti
  
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• In unprecedented legislation, Massachusetts will tax ride-sharing services and reimburse the taxi industry

  22-08-2016 21:50
  
  Massachusetts Governor Charlie Baker recently enacted a law (the first known in the U.S.) that will charge ride-sharing services a twenty-cent fee for subsidizing transportation infrastructure, five cents of which will go to the taxi industry, according to a recent article, meaning that every Lyft or Uber hailed will directly fund the taxis they're competing against.
  Officials still have to hash out the finer details, such as how they'll collect the fee and spend it, but the legislation prevents
  
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• 'Don't be afraid to change course': Exceptional Women Out West podcast featuring Hilary Craven, CMO, Red Tettemer O'Connell + Partners

  22-08-2016 21:11
  
  The path Hilary Craven, CMO of Red Tettemer O’Connell and Partners (RTO+P), has taken has been filled with interesting and unique opportunities — and paved in industries that are notorious for being “boys clubs”: action sports, entertainment and music. However, Craven has always been well-grounded and is a fan of finding, working with and nurturing talent first. Both men and women have been part of her story — including 72andSunny’s John Boiler and legend
  
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• Uber has set its sights on the Steel City to test self-driving cars: here’s why

  22-08-2016 20:40
  
  As a native Pittsburgher who has spent the last 16 years in varying business and technology roles around the city, Pittsburgh is the perfect place to test autonomous vehicles, and Uber agrees. They will start testing their self-driving technology with Pittsburgh passengers in the coming weeks.
  Why Pittsburgh? That is a question that people outside of the city have been asking since the announcement.
  The most apparent answer for Uber is Carnegie Mellon University (CMU). Since 2007, when a CMU tea
  
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• Oracle admits funding anti-Google efforts

  22-08-2016 20:27
  
  According to a recent article by Fortune, Oracle is behind a group called the Google Transparency Project, a group that is trying to uncover what it sees as secret decisions between the government and the search giant.
  When the group was initially announced earlier this year, the fact that they used the word “transparency,” when it was less than obvious where the money was coming from to fund the project, seemed a conundrum.
  A report by Fortune back in April speculated that it might
  
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• Discount retailer TJ Maxx reaping benefits of department store lag

  22-08-2016 20:20
  
  TJ Maxx may not be the most glamorous place to shop, but consumers are flocking to the discount retailer while at the same time they’re abandoning more established department stores like Macy’s and Nordstrom.
  The latest quarterly earnings by TJ Maxx showed that the company’s comparable sales rose by 4 per cent - the 30th consecutive quarter of growth for the business, according to a story by Business Insider.
  The publication noted back in May that retailers like Macy’s, K
  
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• No judgement yet in SABMiller takeover court case

  22-08-2016 20:08
  
  SABMiller has announced that the UK High Court case examining its proposal to hold two separate shareholder votes on the AB InBev takeover offer will not be concluded today.
  
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• Peyton Manning decorates cupcakes in new Papa John's spot

  22-08-2016 20:05
  
  Papa John's has launched a new commercial which shows how Peyton Manning spends his days now that he’s retired; decorating cupcakes.
  The new spot plays tribute to Manning's career before showing him at a party with Houston Texans defensive end J.J. Watt and Papa John's founder John Schnatter.
  Rather than relaxing with a Bud and eating Papa John’s pizza, Manning is busy decorating cupcakes featuring the three men's faces.
  The ad has been created by Papa John’s creative agency Gr
  
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• Which brands were the winners and losers from Rio 2016- Sports marketers have their say

  22-08-2016 19:28
  
  The relaxation of the advertising restrictions around the Olympics IP marked a shift in the world of sports marketing with non-official sponsors being allowed to leverage the popularity of the Games and use their star brand ambassadors in the process.
  With Rio 2016 concluded The Drum asked the sports marketing industry who their winners and losers were.
  Winners
  Team GB- "Not only were Team GB the first nation to have ever won more medals than the Olympics they hosted but they have seen their bra
  
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• Fox News building up a record for itself as it receives third breach from Ofcom

  22-08-2016 19:04
  
  Fox News has broken UK broadcasting rules for the third time in an 18-month period for breaching due impartiality rules by discussing only one viewpoint in the sensitive topic of abortion.
  During a Fox Extra broadcast in April, Fox News contributor Judge Napolitano made a series of statements setting out his strong anti-abortion views.
  He said abortion “continues to assault the moral and constitutional order” and is a “very very serious problem”.
  He went on to compare the
  
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• Thatchers Cider builds on Haze music event with online film

  22-08-2016 18:45
  
  The 30-second commercial is showing now across digital channels
  
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• Speedo cuts ties with disgraced US Olympic swimmer Ryan Lochte

  22-08-2016 18:19
  
  Speedo has ended its sponsorship of disgraced US Olympic swimmer, Ryan Lochte, following his falsified claims about being robbed at gunpoint.
  The company announced that it was ending its sponsorship of the 32 year-old Rio Olympic gold medallist effective immediately.
  In a statement it said: "We cannot condone behaviour that is counter to the values this brand has long stood for."The official response regarding our sponsorship of Ryan Lochte. pic.twitter.com/0DdP2RyceD
  — Speedo USA (@S
  
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• Why we need to rip up the rulebook when it comes to marketing to the iGen

  22-08-2016 17:52
  
  Ofcom's recently released report shows that TV viewing figures for the under 25s have fallen by a quarter, while they only fell 5 per cent for 55-64 year olds over the same period. 
  Under 25s  – millennials and the Generation Z/iGen  – have been brought up with greater social mobility and the independence to use media and communicate wherever and whenever. Marketing is now a two-way conversation and marketers are not always fully in control, which is exp
  
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• The benefits of a mentor-mentee relationship in business and in life

  22-08-2016 17:40
  
  I am one of the few women in executive positions in the field of design as president of the Americas at global design firm Elmwood.
  I would not be where I am today without the strong women with whom I’ve had the privilege of calling my mentors. These women were so impactful in my life that I knew if I was ever in a position to mentor other women, I would.
  As my career has progressed, I’ve had the opportunity to pay it forward by mentoring a number of intelligent young women. As a men
  
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• Fox News breaks Ofcom election broadcast rules with Brexit coverage

  22-08-2016 17:32
  
  UK broadcast watchdog Ofcom has judged that Fox News broke election broadcast rules by airing topical shows on the day of the EU referendum.
  Ofcom rules enforce a ban restricting TV broadcasters from discussing elections and referendums on polling day. Fox contravened this by airing two separate Brexit bulletins during the ‘Your World with Neil Cavuto’ show in the hour leading up to the closure of the polls.
  At 09.05, a contributor risked swaying voters with the following statem
  
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• Bodywear brand Heist Studios appoints Rapp to launch debut product range

  22-08-2016 17:26
  
  Heist Studios, the innovative bodywear brand, has appointed Rapp to launch the autumn campaign for its debut product range of luxury, seamless tights.
  Set for an October launch, the campaign will include digital advertising, new website design, new packaging design, social and content strategy, all supported by a robust traditional media strategy.
  Edzard van der Wyck, creative director and co-founder of Heist Studios in London, said: "Rapp completely understood the brief, the positioning of Heis
  
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• Sales soar at artisan baker Bread Holdings

  22-08-2016 17:21
  
  The owner of The Bread Factory and GAIL’s Artisan Bakery has seen annual revenues soar by 41.5% as UK consumers’ hunger for artisan bread shows no sign of waning.
  
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• McVitie’s gets into Halloween spirit with spooky cakes range

  22-08-2016 17:21
  
  The ‘spook-tacular’ line-up is set to roll out from 5 September
  
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• Guerrilla notices reveal how not to behave on London’s new Night Tube

  22-08-2016 17:13
  
  The Night Tube has barely even launched and already it is a point of parody for Londoners with some advertising interns plastering the walls in odd notices.
  Etiquette for the new service were erected in carriages including ‘No Wonderwall,’ ‘Priority seat for people eating kebabs, have beer bellies or are less able to stand’ and ‘Polite notice. Do not call your ex’. 
  Loading...
  Creative duo Liv Adda, 27, and Bry Walters, 23, interns at ad agency CP+B, have
  
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• London's South Bank readies 'revolutionary' new website to entice visitors

  22-08-2016 17:10
  
  London's South Bank is set to introduce a revamped website later this year that will act as a live hub of content for both visitors and residents, to drive better awareness of the events and destinations in the area. 
  South Bank last week appointed digital agency e3creative to carry out the work on the new site, which will lean heavily on content and work closely with the entertainment area's partners including the Imperial War Museum and Sea Life London Aquarium. 
  Speaking t
  
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• Topshop selects smart fabric start-up The Crated as winner of wearable tech competition

  22-08-2016 17:04
  
  Topshop has picked a smart fabric start-up named The Crated as winner of its wearable tech programme, Top Pitch.
  Following weeks of mentoring The Crated has been picked by the fashion retailer to develop a heated garment prototype alongside the Topshop design team. 
  The Crated invent solutions to help companies combine technology and apparel and specialist functionalities in heating, safety and posture, and focuses on seamlessly integrating electronic circuitry into textiles.
  
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• USA's 'Mr. Robot' launches mobile game to engage with fans in between episodes

  22-08-2016 16:00
  
  Fans of "Mr. Robot" are now provided with even more content to engage with in-between the episodes of the current season.
  On August 17th, NBCUniversal, in association with Telltale Games, released an official mobile game for the series. It was developed by Night School Studio and is available for iOS and Android devices for $2.99. The game's name follows the series' episode naming scheme. While the episodes' names are all formatted like computer files (such as "eps1.0_hellofriend.mov"), the
  
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• How Celtic FC is planning to keep pace with Europe’s commercial elite

  22-08-2016 15:44
  
  China’s growing fascination with football has triggered an overhaul in the marketing strategies which European clubs are now employing in an effort to strengthen their revenue streams in a sport which is increasingly shaped by financial muscle. Celtic FC are no different, which is why the club have adopted a new sponsorship strategy in an attempt to keep pace with Europe’s elite, both at home and abroad.
  Conscious of the rapidly growing prosperity of the English Premier Lea
  
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• Chinese investors snap up adtech start-up Media.net for $900m

  22-08-2016 15:42
  
  Ad-tech start-up Media.net has been acquired by a Chinese group for $900m in what the company has dubbed the third largest acquisition in the sector.
  The group, led by Zhang Zhiyong, Beijing Miteno Communication Technology chairman, will look to expand the ad-tech firm beyond the US, where it makes 90 per cent of its revenue, into the lucrative Chinese market. The company will be integrated with the telecom group.
  Media.net, a partner of Yahoo, powers contextual ads provided by it and Bing searc
  
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• How Method is disrupting the monochrome cleaning scene through colour and design

  22-08-2016 15:29
  
  ‘Beautiful’ is not a word most would associate with cleaning products, particularly those with sustainable credentials.
  But Method, the eco-friendly younger sister of fellow People Against Dirty label Ecover, is attempting to build a base of passionate brand loyalists by creating products that look good enough to display out of the cupboard, and by activating significantly below the line. It's a far cry from the many clinical products stacked in the average supermarket home aisl
  
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• North Korea unveils Netflix-style TV streaming box dubbed 'Manbang'

  22-08-2016 15:05
  
  North Korea’s state broadcaster KCTV looks to have drawn inspiration from the likes of Netflix and Apple TV, launching a dedicated on-demand set-top box.
  Dubbed ‘Manbang’, which translates into ‘Everywhere’, the device will allow those with access to North Korea’s state-run internet service to “replay documentary films about the leadership and learn Russian and English languages,” according to NK News.
  The network has said there has been high consu
  
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• How Time Out is leveraging branded content opportunities in North America

  22-08-2016 15:03
  
  Time Out North America has spent the past year and a half beefing up its branded content arm, one of the fastest growing revenue streams for the publisher, as it looks to position itself as a key partner for brands looking to reach its young, city-centric audience. 
  Since joining Time Out North America early last year as executive vice president, Justin Etheridge – who co-founded Time Out Australia and previously served as its CEO – has been working to ramp up branded content ef
  
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• How Facebook Live became a big part of the Rio Olympics

  22-08-2016 15:00
  
  With the Olympics officially over, there's one thing that's clear. Facebook Live played a huge part in how networks, brands and athletes delivered real-time, behind-the-scenes looks into Rio. 
  NBC's official live streaming broke records and endless media companies used Facebook Live for their coverage. This included, ABC News, Access Hollywood, BBC Sport, CNN, Conde Nast, DC Esportes, The New York Times, People Magazine, Rádio BandNews FM, Reuters, The Today Show,
  
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• Watch: the future of VR and 360-degree video for brands

  22-08-2016 14:49 via campaignlive.co.uk
  
  YouTube's Ben McOwen Wilson and VR and 360-degree video specialists Visualise and Happy Finish speak to Campaign about the BBC's Olympic coverage and Charlotte Tilbury's new video featuring Kate Moss.
  
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• RVS shops first to meet Scotland's NHS nutritional rules

  22-08-2016 14:04
  
  Charity-run hospital stores in Yorkhill and Edinburgh cut back on unhealthy products
  
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• Rude Health adds snacks, cereal and drink to healthier range

  22-08-2016 14:04
  
  The launches follow the brand’s move into children’s cereals in March
  
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• High streets minister wants to track down Best Shop on Twitter

  22-08-2016 14:04
  
  Winner of social media competition will scoop £1,000 in advertising credit and trip to Twitter office
  
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• Ofcom rejects complaints about Muslim Channel 4 News presenter

  22-08-2016 14:00
  
  Communications regulator Ofcom has rejected complaints made against Channel 4 News for allowing a Muslim presenter to front the broadcaster’s coverage of the Nice terror attack.
  The complaints were kicked off by the Sun’s columnist Kelvin MacKenzie when the former Sun editor published an article titled "Why did Channel 4 have a presenter in a hijab fronting coverage of Muslim terror in Nice?".
  Mackenzie asked “Was it appropriate for [Fatima Manji] to be on camera when there had
  
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• Fox News broke UK broadcasting rules with Brexit coverage

  22-08-2016 13:47 via campaignlive.co.uk
  
  A Fox News discussion during the evening of the EU referendum broke UK broadcasting rules, according to Ofcom.
  
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• Five modern British brands you should have heard of

  22-08-2016 13:30
  
  When you think of Britain it’s hard not to let your mind leap, via a cup of tea of course, back to some of our most iconic brands. Steeped in history, their products evoke nostalgia and quality, whether it’s a Burberry trench coat or a pair of Hunter wellies, a Raleigh or a Rolls-Royce. Such brands have become synonymous with British culture and tradition and are some of our biggest home-grown success stories.
  But viewing Britain’s triumph’s through a purely historical le
  
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• M&S drops RKCR/Y&R and appoints Grey London to handle both creative and digital business

  22-08-2016 13:26
  
  Marks and Spencer has awarded its £60m creative advertising and digital account to Grey London following a 10-week battle amongst WPP’s biggest shops for the business.
  It’s the first time the digital and creative has been combined and marks the end of a 16-year relationship with RKCR/Y&R, which handled the latter.
  M&S’ marketing boss Patrick Bousquet-Chavanne said he was “delighted” with the result of the pitch.
  “Grey will ensure M&S maintain
  
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• Pret reveals its recipes in Buzzfeed-style video tutorial

  22-08-2016 13:24
  
  Pret is exploring the use of 'magic hand' Buzzfeed-style food videos and is opening up the secrets of its recipes for its newest vegan option. 
  Pret wanted to raise awareness of its new 'Chef’s Special' via the 45-second video while also testing the idea of showing customers how to make their recipes themselves.  
  The coffee chain worked with Bosh a how-to-cook channel that creates food and drink plant-based recipes, to create the point-of-view video. It&
  
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• Donald Trump bets $8.4m on online ads after modest TV ad budget

  22-08-2016 13:14
  
  The Donald Trump presidential campaign in July sank $8.4m into a digital marketing company, dwarfing Hillary Clinton’s $132,500 investment in the advertising medium.
  Marketing firm Giles-Parscale saw Trump's online advertising spend increase eight-fold in July, upon June, as he attempted to attract more supporters on the internet, according to a recent FEC filing.
  The GOP candidate last week unrolled his first TV ads for the campaign, raking up a modest spend
  
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• Whitworths boosts baking line-up with Mix ‘n’ Bake range

  22-08-2016 12:59
  
  The two flavours were chosen from a possible four by visitors to the brand’s social media channels
  
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• Lanchester Wines adds glitter to Butterfly Tree labels

  22-08-2016 12:59
  
  Revamped look is a “brand evolution rather than revolution”, says the supplier
  
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• Edible protein film can cut food waste, claim US scientists

  22-08-2016 12:59
  
  New packaging technology could be on market in three years claim USDA scientists
  
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• East of England Co-op wins award for dementia work

  22-08-2016 12:59
  
  Co-op has trained up 3,479 staff members as Dementia Friends since last year
  
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• Header bidding versus Google First Look

  22-08-2016 12:45
  
  Header bidding has proven to be one of the key areas of debate in the ad tech space this year, having been pushed heavily by prominent ad tech vendors, including AppNexus and Rubicon Project to name a few.
  However, the momentum of the technology was disrupted earlier this year by arguably its biggest detractor Google, with its announcement of the full rollout of its answer to header bidding – DoubleClick First Look – a solution that is now available to publishers worldwide, as well a
  
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• Heathrow Express appoints TVC to lead 18th birthday campaign activity

  22-08-2016 12:44
  
  Heathrow Express, the fastest airport link between Heathrow and central London, has announced the appointment of TVC to lead its latest campaign activity.
  TVC, who won the work following a three-way pitch, will implement an integrated campaign across earned, owned and paid channels, aimed at an ABC1 audience and focused on the speed and convenience of the service which carries 16,000 passengers a day on the 15-minute journey between Heathrow and Paddington.
  Activity kicked off in late July with
  
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• Digital detox – a survivor speaks: What I learned from a week without everything but Twitter

  22-08-2016 12:40
  
  A week ago last Monday at 9am my team at FinchFactor conducted a digital intervention against me. I found myself locked out of email, my agenda, WhatsApp, Instagram, iMessage, and all other forms of communication – except public tweets on Twitter (no direct messages). Why? Because I’m an addict. And I need a detox. I also need to look up more.
  Today sees me look back on my habit-altering recovery programme: TWITTER DETOX WEEK (think juice detox but much harder to swallow). For seven
  
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• Kanye West gets philosophical with 'smelling all good and shit' McDonald’s poem for Frank Ocean

  22-08-2016 12:29
  
  Pop-up shops across New York, Los Angeles, Chicago, and London are distributing limited edition versions of Frank Ocean’s long-awaited album ‘Blonde’ that comes with an exclusive magazine.
  The 360-page publication features poems, photography and more from Ocean, but vitally also sees Kanye West’s interesting take on fast food brand McDonald’s.
  The befuddling contribution discusses seemingly evil French fries, the jealousy of McDonald’s sides, and the general a
  
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• How traditional insurance brand Ageas launched a consumer start-up

  22-08-2016 12:00 via campaignlive.co.uk
  
  Insurance brand Ageas is claiming a first with Back Me Up, an app targeted at millennial consumers.
  
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