FMCG news

• Zambezi names Janine Zaim as its first director of recruiting

  15-08-2016 23:01
  
  LA agency Zambezi has brought on Janine Zaim to serve as its first director of recruiting, the latest in a string of new hires at the agency.
  Zaim joins from Pereira & O’Dell, where she served as director of recruiting for their New York and San Francisco offices. In her new role, she will be tasked with securing new talent as well as managing the agency’s employee initiatives and policies.
  Her appointment follows other recent hires at the independent shop, including Justice Erol
  
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• Holy triathlon! Sister Madonna Buder features in new Nike work from W+K Portland

  15-08-2016 22:51
  
  I was raised Catholic and in the pantheon of nuns, the likes of Mother Teresa and Frances Xavier Cabrini generally top the list of most famous — and deservedly so. They are badasses (such language!). However, one nun, 86-year old Sister Madonna Buder, known as the “Iron Nun,” is taking pious fame and that badassery (again, the language, Douglas!) one step further in Nike’s newest “Unlimited” campaign spot from Wieden+Kennedy Portland. 
  What makes this spo
  
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• Is it the debut of a great short film or an ad for Qualcomm? It's both

  15-08-2016 22:40
  
  With reality TV usurping so much of what is great about scripted television, and with ad blocking creating newer challenges for brands, the New York Times reports today that a short film, a thriller,  entitled "Lifeline" is in fact an online advertisement for the mobile technology company Qualcomm and good news for working actors.
  “Lifeline” was directed by Academy Award winner Armando Bo about a man’s search for his missing girlfriend according to the Times article.
  
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• Domination of 'mobile gaming' set to continue, Tapinator report claims

  15-08-2016 22:18
  
  After topping $34b last year, the mobile gaming industry continues to assert its dominance in the digital world, having already overtaken both PC and applications as the primary source of gaming world-wide. With the development of new platforms and innovative gaming options for consumers, companies like Tapinator, Inc. reported today that they have 18m average monthly active users, with their second quarter revenues growing 73 per cent with double digit year over year revenue growth.
  The co
  
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• Voice-enabled smart home devices will exceed 120m shipments by 2021

  15-08-2016 21:46
  
  Can you say "empty the dishwasher" and see it done automatically? Not quite, but a recent report states that user interface within the smart home is the latest trend with 120m voice-enabled devices set to be shipped annually by 2021 — with voice control, speech recognition and natural language processing set to change the home environment. While Siri and Google Now have become well-established smartphone features, the smart home voice control systems are just now reaching their full potent
  
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• Tool of North America signs well-known Danish director Martin Aamund

  15-08-2016 21:40
  
  Tool of North America is about to get more lush, sensual and provocative, thanks to the recent signing of Danish director Martin Aamund to its live action roster. The integrated production company is already known for its high-powered director roster, including Marc Forster and Leigh Marling, among others, and Aamund certainly cements the company as a force to be reckoned with for live action advertising.
  Aamund is already known for directing the work of major brands, including McDonald’s
  
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• The Scroller proving most popular mobile advertising format study claims

  15-08-2016 20:34
  
  As mobile brand ad dollars follow consumer time spent to mobile, marketers are consistently experimenting with how to best engage with audiences on smaller screens, while not have their brands/messaging associated with an annoying experience. 
  The emerging mobile ad concept, the scroller, has increasingly been adopted by publishers and vendors alike and is set to become increasingly useful - particularly for content marketers as the scroller can run smoothly onto and off the screen as a use
  
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• App Store will double in size to 5m apps by 2020 - Apple faces a growing discovery problem

  15-08-2016 19:38
  
  Apple’s App Store is primed to swell with apps in the next four years according to app research group Sensor Tower.
  The group's research states that by 2020, there will be five million apps on the digital storefront, that will be beneficial to Apple’s coffers but will see an exacerbation of the store’s discovery issue.
  The app ecosystem has grown almost exponentially since its inception in 2008 where it recorded a mere 5,000 apps by the end of its opening year. The st
  
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• Who is Andy Donkin, ex-Amazon marketer and now Under Armour’s CMO?

  15-08-2016 19:10
  
  Last week, sporting giant Under Armour quietly announced a radical shake-up to its top-management team. Interim top marketer Kip Fulks has returned to what he spent the bulk of his near 20-year career with the retailer doing – overseeing its products – while Andy Donkin, brand marketer at Amazon, has been poached to take a permanent grip of the reins. 
  Fulks, who at one time had served as president of footwear and innovation, has been acting chief marketing officer (CMO)&nb
  
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• Sony gets a much-needed rise from Sausage Party

  15-08-2016 19:06
  
  Sony Pictures’ raunchy animation romp, Sausage Party, debuted to a smokin’ $33.6m at the box office, finally giving a win to the pummeled studio.
  Rory Bruer, Sony’s distribution chief, told Variety that he thought the freshness and outrageousness of the movie struck a chord with audiences that had grown weary of Sony’s attempts at manufacturing blockbusters. Its reboot of Ghostbusters was Sony’s most notable flop, in a list that includes “Pride and Prejudice a
  
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• Creatives underline Brexit threat to EU nationals with London Pokemon Go flyers

  15-08-2016 18:59
  
  Japanese monster-hunting franchise Pokemon has experienced a resurgence in popularity across the globe thanks to the launch of augmented reality mobile game, Pokemon Go.
  Now that popularity has been leveraged by a trio of creatives looking to underline the dangers they claim Brexit poses to EU workers in the UK. By creating the #PokemonGoHome campaign in London, the campaign draws "attention to the uncertainty surrounding the fate of EU Nationals in the UK".
  The guerrilla cam
  
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• Swarovski hires Conde Nast to produce branded magazine Salt as it gets serious about content

  15-08-2016 18:53
  
  Condé Nast has partnered with Swarovski to produce a bi-annual glossy print magazine, Salt, as part of the jewellery brand’s move into content creation.
  Last month, Swarovski appointed content agency Somethin' Else to develop and implement its content and social strategy, as part of the brand's ambitions to up the ante with content.
  In a move that shows the brand is serious about content, the jewellery brand is launching a Swarovski-branded magazine under Conde Nast’s directio
  
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• Jerry Seinfeld hints at TV return on top of his Emmy nomination

  15-08-2016 18:45
  
  Jerry Seinfeld has plenty of Emmy nominations to his name, as well as a win. His Crackle series, Comedians in Cars Getting Coffee, has been nominated several times under the Short Format category. But it seems that the comedian has gotten back to the big time, with a nomination for a Variety Talk Series Emmy, along with late night mainstays like The Tonight Show Starring Jimmy Fallon and Jimmy Kimmel Live!
  Seinfeld, 62, told the Hollywood Reporter in a recent interview, "To be still in a world o
  
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• Graham's the Family Dairy launches unhomogenised organic whole milk

  15-08-2016 18:44
  
  Available now in Waitrose nationwide, Graham’s Organic Whole Milk comes from organic cows grazed on Scots pastures
  
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• Martech convergence: the coming of platform agnostic data

  15-08-2016 18:42
  
  If you have any teens or tweens in your life you probably know they can turn almost anything into an instrument. From tapping pencils on school desks to plastic tub bongos – if they are gripped by a rhythm then nothing can stop it from coming out.
  It got me thinking about digital messaging and how at one time jungle tribes used drums to communicate over long distances. It didn’t matter what kind of drum was used. It was recognizing the message behind the pattern that was important.
  A
  
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• Rokkan brings on Laura Mulloy and Michael Ma as first two executive creative directors in NY office

  15-08-2016 17:46
  
  Publicis Groupe’s Rokkan is continuing its growth push with the appointments of Laura Mulloy and Michael Ma as the agency’s first two New York executive creative directors.
  Ma joins from the Barbarian Group, where he most recently served as head of design and managing group creative director. During his time there, he led visual design for brands including AOL, Red Bull and Tommy Hilfiger. Mulloy has been freelancing for the past year and a half, according to her LinkedIn profile, an
  
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• Thomas J Fudge’s makes Marmite Savoury Biscuits

  15-08-2016 17:42
  
  The launch follows Marmite’s previous tie-up with Fudge’s for Marmite Flatbreads
  
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• Leblon Cachaça sales up at Waitrose as consumers go Brazilian

  15-08-2016 17:42
  
  The spirit has outsold Pernod and sambuca in the supermarket’s stores
  
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• Snapchat's Rio 2016 coverage attracted almost 50 million viewers in the first week alone

  15-08-2016 17:00
  
  It looks like Snapchat is aiming for gold when it comes to Rio 2016 social coverage, revealing that within the first seven days of the Olympics, 49 million viewers turned to the app to watch coverage from the event.
  Data from the messaging startup published in the Financial times has revealed that close to one in three of Snapchat's 150 million daily users viewed Olympic clips within the Live Stories section of the app throughout week one of the Games.
  Snapchat's Live Stories offering has been s
  
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• Why Brexit will not stop Europe’s finest marketing talent coming to London

  15-08-2016 16:45
  
  I’ve recently returned from the International Advertising School in Berlin where I was one of the lecturers on a unique, week-long course for 100 final year students at top European universities plus agency staffers in their first and second years of employment. The emphasis was on participatory learning, practical mentoring and enabling a new wave of European ad stars to embrace the important stuff that will propel them to the top. Among the lecturers was the legendary Steve Henry, the hi
  
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• Heineken launches match-finding platform so US fans can catch European soccer

  15-08-2016 16:43
  
  Heineken is attempting to leverage the increasing popularity of European soccer in the US through a new partnership with Google which guides fans to the nearest bars showing live broadcasts.
  Using the ‘Soccer Is Here’ website, fans can find out which New York bar is broadcasting a fixture from the Uefa Champions League, Premier League, La Liga as well as the MLS.
  The program allows users to search by league, match or venue and will initially only be available in New York City, howeve
  
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• Step into my office: TVC on storytelling and Ralph Lauren

  15-08-2016 16:41
  
  'Step Into My Office', a new series of interviews powered by The Future Factory and The Drum Network, focuses on the challenges and the opportunities facing agencies this year. We will be taking a sneak peek into the lives of agencies, how they work, what their motivations are and what their thoughts are on the current state of the industry. James Myers, the managing director of TVC, talks to us about storytelling and emotional connections in the ever-changing digital world.
  What does TVC d
  
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• Pokemon Go sees 60 per cent of users returning to download more Pokemon-themed products this past July

  15-08-2016 16:17
  
  Pokemon Go is on a roll with 60 per cent of smartphone users surveyed noting that they return to purchase more Pokemon-themed products after initially downloading the Pokemon Go products, with restaurants and bars cited as one of the top types of businesses that are benefiting from offering Pokemon-themed products or discounts. 
  With Pokemon Go gets more people out and about at parks, restaurants, and entertainment venues, the survey suggests that promotions for Pokemon Go were most noted a
  
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• Prepare for a wave of marketing startups – and this is what they might look like

  15-08-2016 16:12
  
  Back in May, I wrote about startups here on The Drum.
  We at Green Square were wondering why there weren’t more startups, particularly in a creative industry increasingly consolidated among a few international mega-groups. Creative and/or entrepreneurial types are often looking to start anew and afresh with like minds, so it is a source of puzzlement that these breakaways don’t happen more often.
  This is a subject we wanted to revisit, because things have changed quiet a bit in t
  
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• Learn how legacy TV brands are staffing to win social at SXSW 2017 (vote now)

  15-08-2016 16:00
  
  SXSW 2017 is already upon us as thousands begin to cast their vote for panels for the interactive conference in March. With the help of Text100 Found Remote is participating in a panel with Syfy, USA Network, Bravo, Oxygen and MTV on how legacy TV brands are staffing to win social.
  You can vote for the panel by clicking here and logging in through September 2nd.
  The panel that I'll moderate includes:
  Thomas Fishman, MTV
  Adam Zeller, Bravo and Oxygen Media
  Colleen Mohan , USA
  
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• How programmatic salespeople learn programmatic

  15-08-2016 15:51
  
  In the beginning of the summer I started on a mission to understand how to sell programmatic advertising. I did a bit of research, hosted a meetup, and spoke with a group of peers from Xaxis, iProspect, and ONE by AOL about how they tackle explaining, selling value, and the future of programmatic sales.
  I learned a lot, but what stood out is the education process for programmatic is basically nonexistent. For most, they fell into programmatic sales by way of selling traditional display advertisi
  
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• Pete Harvey, partner and ECD of BarrettSF, chops it up about being a great creative

  15-08-2016 15:33
  
  It’s fairly safe to say that boredom is not a hallmark of the creative industries. That said, there are some mundane things or rote approaches to the work that could get creative people into a pattern of malaise. 
  Pete Harvey, partner and executive creative director at BarreffSF thinks that the things that are boring are anything but. The way to make the dull sizzle is to be genuinely interested and find a way to be more interesting — especially if something has been sold the sa
  
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• Password still the preferred security log-in method for majority of Americans

  15-08-2016 15:24
  
  Biometric security checks such as voice, facial or eye recognition are still not favored by the vast majority of Americans despite the technologies’ ability to make it easier to access online services.
  A YouGov study of 1,000 US adults conducted for email provider Mail.com saw 58 per cent of respondents claim that password was still their preferred biometric authentication method to access their online accounts taken with ISPs, banks and more.
  A tenth favored fingerprint sensors like those
  
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• NHS' Missing Type blood appeal is back with international campaign

  15-08-2016 15:23 via campaignlive.co.uk
  
  'Missing Type', the appeal for new blood donors that grabbed headlines last year by mysteriously removing letters from famous brands and places such as Downing Street, is returning with an international dimension.
  
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• Who's winning the late night wars on YouTube? (exclusive)

  15-08-2016 15:00
  
  Late night television in the US is hitting a new crescendo in the digital age. Nearly seven years ago the late night wars were dominated by scandals surrounding linear scheduling. Now, as viewers watch late night TV chopped up, on different devices and at different times, the war is being fought in online video views and the battlefields are YouTube, Facebook, Instagram, Twitter and Snapchat. 
  Jimmy Kimmel Live, LastWeekTonight, Late Night with Seth Meyers
  
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• Warburtons backs project to increase use of pulse flours

  15-08-2016 14:21
  
  The three-year research initiative intends to explore the development of pulse-based bakery products
  
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• Savse fruit & veg smoothies listed in Northern Irish Spar stores

  15-08-2016 14:21
  
  The drinks are rolling out to 300 Spar branches
  
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• Meat freezing advice 'misleading' consumers, claims survey

  15-08-2016 14:21
  
  Retailers encouraged to explain that length of freezing relates to product quality rather than food safety
  
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• YouTuber Leanne Lim-Walker fronts campaign for Unilever's Impulse brand

  15-08-2016 14:21
  
  Unilver-owned body spray Impulse has enlisted YouTube star Leanne Lim-Walker to front its latest campaign, which aims to bring the brand's 'Live Life on Impulse' ethos to life. 
  The spot will run across TV and online, and sees the fashion and lifestyle blogger take on a series of challenges over the course a week, with each one designed to help her discover new experiences spontaneity. 
  From hula hooping to meringue making and even getting a new set of wheels, the Y
  
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• Team GB’s epic medal haul highlights the commercial value of the brand

  15-08-2016 14:13
  
  If there was ever any doubt that Team GB would struggle to be a commercial brand post-London 2012, the athletes’ epic medal haul this weekend is the strongest indicator of the value it now has.
  Buzz around the athletes could not be higher at the moment. While Super Saturday didn’t hit the heights of four years ago for the athletics team, it didn’t matter as Max Whitlock, Justin Rose, Andy Murray and Giles Scott gave Britain its greatest ever day at the Olympics on a sensational
  
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• Research: Young children are key influencers in home-entertainment mix

  15-08-2016 14:07
  
  Young children have a huge impact on the device and entertainment mix in the home, impacting viewing behavior, tablet ownership, Subscription Video on Demand (SVOD) usage and pay TV change behavior. Homes with young children show some of the most drastic shifts towards non-linear viewing and connected devices. Only teenagers and very young adults show greater shifts.
  Homes with young children show some very specific behaviors around tablet usage in particular. Across Europe and the US, the prese
  
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• Twitter reportedly in talks to open up its NFL, MLB and NHL live streaming rights through an app on Apple TV

  15-08-2016 14:00
  
  With Twitter expanding its live streaming TV rights seemingly on a daily basis, the company is reportedly in talks with Apple to have its app feature on Apple TV.
  This proposed deal, speculated by the New York Times, is not confirmed by either company but would open up a whole new audience of potential Twitter users, those using the Californian company’s set-top box.
  Twitter has acquired the streaming rights of NFL Thursday nights, Major League Baseball (MLB) and National League Hocke
  
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• The Drum and gyro launch major initiative examining the impact of sustainability on B2B marketing

  15-08-2016 14:00
  
  The Drum has launched its first major initiative examining the impact of sustainability on business, B2B4Good.
  Launched in partnership with leading global B2B marketing agency gyro, the centerpiece of the B2B4 Good project is a global research study entitled: “Sustainability and the Transformation of Business Marketing.” 
  We are asking fresh questions with the potential to unearth new findings about this vital topic.
  To take part in the survey please click here.
  The re
  
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• Euro Car Parts appoints Epiphany to drive brand awareness

  15-08-2016 13:28
  
  Euro Car Parts, a leading UK distributor of car parts with over 200 branches nationwide, has appointed Epiphany to handle its SEO, PPC and display advertising activity.
  Epiphany, a Jaywing agency, will be helping Euro Car Parts to raise brand awareness and reach new audiences through online activity, ultimately boosting revenue growth and market share for the UK company.
  Paul Baylis, head of communications and PR for Euro Car Parts, said: “We’re really excited to be working with Epip
  
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• Vodafone to sponsor Evening Standard's one-off night Tube edition

  15-08-2016 13:21 via campaignlive.co.uk
  
  Vodafone will sponsor the London Evening Standard's special late-night edition to celebrate the opening of the 24-hour service on the London Underground this week.
  
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• Lidl brings forward commitment to phase out caged hen eggs

  15-08-2016 13:19
  
  Lidl has decided to align with the rest of the market and all other UK supermarkets
  
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• Wingman targets women in change of marketing strategy

  15-08-2016 13:09
  
  The moves comes after a brand survery found 90% of female consumers do their partner’s weekly shopping
  
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• Valve’s Dota 2 eSports Championships lure professionals with gigantic $20m purse

  15-08-2016 12:40
  
  Chinese team Wings Gaming has taken home the largest ever prize in eSports after toppling US team Digital Chaos in a best of five heat playing Valve's strategy game Dota 2.
  A combined kitty of over $20m was offered by Valve, a figure that puts professional gaming the global big leagues.
  To put the kitty into perspective, elite tennis tournament Wimbledon offered a combined pool of £28.1m ($36.28) in 2016. Gentlemen's and Ladies' Singles Champions went home with $2.58m a piece.
  Wi
  
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• Why I'm having a digital detox week and giving up everything except Twitter

  15-08-2016 12:38
  
  “Hello, my name is Kerrie Finch and I’m addicted to social media”.
  In my experience, the standard response to “How are you?” these days is, “Really busy”. And like a lot of people, I spend too much time on my phone. The daily average time spent on a mobile phone is five hours. Me? It’s closer to nine. Texting, emailing, Instagramming, Tweeting and Facebooking on the go are essentially what gets me through an average work week. As an entrepreneur wh
  
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• NFL and Pepsi deny Adele's claim that she was asked to perform during the Super Bowl 2017 halftime slot

  15-08-2016 12:35
  
  British singer Adele has claimed that she turned down the chance to perform at the halftime show during the 2017 Super Bowl, but the event organisers have brushed off claims the 'Hello' crooner was officially invited to take to the stage. 
  Adele told fans on Saturday during a concert at LA's Staples Center that she said no to the coveted halftime slot, previously filled by the likes of Beyonce, Coldplay and Katy Perry, because the show was "not about music."
  “First of all, I’m n
  
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• Hertz taps Nissan's Vincent Gillet to lead international marketing

  15-08-2016 12:28
  
  Hertz has appointed Vincent Gillet to the role of vice-president, marketing international to oversee its international vehicle rental brands.
  Most recently Gillet served as the global vice-president of brand at Nissan's luxury arm Infiniti, he will now be responsible for leading the marketing strategy and plans for the Hertz, Dollar, Thrifty and Firefly brands across Europe, Middle East, Africa, Asia Pacific and Latin America.
  The senior marketer has inter
  
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• TV push for Hula Hoops Golden Hoops in £1.5m spend

  15-08-2016 12:18
  
  The ad will run until 25 September to promote the crisps as a ‘permissible snacking’ option
  
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• Pepsi is first brand to use Twitter's Promoted Stickers

  15-08-2016 11:52 via campaignlive.co.uk
  
  Twitter has launched a new sponsored Stickers ad format, with Pepsi signing up as the first advertiser as part of its ongoing #PepsiMoji campaign.
  
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• Havas Worldwide Germany bids auf wiedersehen to Felix Glauner

  15-08-2016 11:47
  
  Havas Worldwide Germany's long term chief creative officer Felix Glautner has announced his decision to leave the agency in September, drawing his ten year career with the business to a close.
  During this time Glauner was responsible for setting creative initiatives within Havas’ Global Creative Council as well as playing a key role in winning new business throughout Europe.
  Glauner commented: “I am proud and grateful to have contributed to Havas’ growth journey in Germany and
  
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• The place to be is B2B: The Drum Network meets Maxwell Painter of Unrival

  15-08-2016 11:38
  
  Maxwell Painter, founder and chief executive of Bristol and London based B2B insight agency Unrival, believes that current trends in consumer marketing such as ‘personalisation’, ‘lifetime customer value’ and ‘influencer marketing’ are simply catching up with techniques that smart B2B marketers have been using for many years.
  “I find it funny that, traditionally, B2B marketing has been viewed as less dynamic, less creative, a little bit less ‘sexy&
  
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