FMCG news

• 72andSunny film producer and “Bachelor” contestant Sarah Herron starts nonprofit for girls with disabilities

  12-08-2016 22:43
  
  In ad land, Sarah Herron is a designer-turned-film producer at 72andSunny who is currently working on a holiday campaign for Target. Yet to the rest of the world, Herron is one of the contestants on the third season of ABC’s “Bachelor in Paradise,” which premiered earlier this month.
  Off the back of the buzz she’s gotten from the show so far, Herron has launched SheLift, a nonprofit that organizes events, day camps and weekend adventures for girls with disabilities. Herro
  
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• AT&T awards consolidated creative and media accounts to Omnicom

  12-08-2016 19:50
  
  Omnicom has won AT&T's consolidated creative, digital and media accounts following a review that kicked off in June. 
  As such, the network's agencies will now have a remit to create work for a large portion of the telecom giant's US creative, media, digital and data offerings, however AdAge has reported that a spokesperson also said the win would include Mexico also. 
  The closed review pitted Omnicom against rival WPP, and the outcome means that incumbent ad agency BBDO i
  
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• Former Arsenal star Ray Parlour warns brands they can no longer ignore football fans

  12-08-2016 19:10
  
  Brands can no longer afford to treat the Premier League as a simple badging exercise and must respect the value that fans bring to football or risk damaging it in the long-run, warns former Arsenal midfielder Ray Parlour.
  While he’s the first to admit he’s no marketing expert, the former player is sure brands could do more to ensure they don’t price the sport out of the “working class’” reach. Football is unrecognisable from Parlour’s era and while much
  
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• General Mills poised for lawsuit over 'deceiving' Cheerios Protein marketing

  12-08-2016 18:53
  
  Food giant General Mills must face a lawsuit over the marketing of its Cheerios Protein brand according to a ruling from a federal judge. 
  The company has failed in its fight to stave off the prospect of legal action from consumers over the product, which billed itself as a high-protein alternative to regular Cheerios. The main difference between the two was in fact that the protein version contained 17-times more sugar per recommended serving. 
  In a decision taken in San Francisco on
  
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• Amazon to open third Doncaster fulfilment centre next summer

  12-08-2016 18:46
  
  Amazon said the development would double the number of people it employed in the area to 1,000
  
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• Lidl to appeal against ruling it should recognise GMB union

  12-08-2016 18:43
  
  The Central Arbitration Committee ruled in favour of the union this week
  
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• Mail Online publisher Martin Clarke defends 'sensible' Chinese state media copy-swap deal

  12-08-2016 18:08
  
  The Mail Online came under fire on Friday after it emerged it was conducting a copy-swapping scheme with China’s state media.
  Since March 2015, the company has, without ceremony, featured stories from the People’s Daily of China, an arrangement Guardian columnist Roy Greenslade dubbed a "propaganda coup for China" before questioning how “the partnership between a capitalist media group renowned for its advocacy of press freedom and a newspaper in a communist country renowned fo
  
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• Nike responds to Kobe Bryant’s retirement letter to basketball

  12-08-2016 18:04
  
  Nike has responded to Kobe Bryant’s heartfelt letter which he addressed to the game of basketball upon announcing his retirement last year.
  The US sports brand has posted a poignant retort to Bryant on behalf of the game of basketball in which it thanked him for his contributions to the sport.
  The tweet was captioned, “He has given the game everything. Now it’s giving back,” while showing a black-and-white image of The Black Mamba looking onto the court.He has given the g
  
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• The New York times snaps up experiential ad agency Fake Love to boost native capabilities

  12-08-2016 18:00
  
  The New York Times has purchased Fake Love, an experiential ad agency with a focus on virtual and augmented reality projects. 
  The deal will help the publisher boost its branded content division, T Brand Studio, which works with a variety of clients like Ford, General Electric and Emirates. 
  According to the Wall Street Journal, Fake Love and its 10 full time staff will join the media outlet's native arm, which now employs more than 110 people in New York and London with expansion plan
  
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• Sainsbury's Hackney Road to host 'big gay kiss in'

  12-08-2016 17:53
  
  Nearly 300 people have indicated on Facebook that they will attend the protest
  
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• 'Uncertainty should delay apprenticeship levy' claims BRC

  12-08-2016 17:53
  
  The BRC said it supported the levy’s aims and “wanted it to succeed” but warned against an “over-hasty introduction”
  
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• Retail Grocery Advisory Board forms to boost UK sales

  12-08-2016 17:53
  
  The board aims to tackle some of the UK’s most challenging data quality issues
  
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• If we did the social media for... a Premier League footballer

  12-08-2016 17:48
  
  There was a time when footballers earned tuppence ha’penny and all they did was, well, play football. But those days are long gone, granddad. If you haven’t got your own line of perfumes, cooking sauces, luxury blankets, or condoms, you’ll be laughed out of the dressing room.
  But it’s not all huge pay cheques and tasteful product endorsements. Players today must face up to the dreaded fact that they are role models. In the old days that just meant signing a few programmes
  
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• Pinterest takes aim at Google with auction-based pricing as it shakes up ad offering

  12-08-2016 17:31
  
  Visual bookmarking tool Pinterest has debuted an auction-based system that allows advertisers to bid on CPM campaigns. 
  Pinterest previously only allowed brand partners to purchase CPM, or cost per-thousand impressions, slots at a fixed price but the latest shakeup means they will now be able to bid on inventory on a case-by-case basis.
  The bidding offering is available to all US, UK and Canadian ads using Pinterest via its Ads Manager platform, and is similar to Google'
  
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• Are the Rio Olympics ads living up to the greatest, most emotional show on Earth?

  12-08-2016 17:29
  
  So the greatest show on earth is back for another instalment and currently gluing us to our TV screens. No, not Game of Thrones, that’s still a whole year away and even then, it’s only seven episodes long. Unbelievable. No, live from Rio, it’s the Olympic and Paralympic games, one of the most jaw-dropping and inspiring achievements of humanity.  
  Of course, no major sporting event is complete without a whole host of sponsors’ ads, activations and experiences, all cla
  
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• Nestlé workers accept pension package after year of talks

  12-08-2016 17:11
  
  A two-year 3% pay rise aims to lessen the impact of increased contributions for employees
  
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• VW’s keyless entry systems can be hacked

  12-08-2016 16:47
  
  Volkswagen certainly doesn’t need any more bad news, but the German automaker got some more recently when a study by a team at the University of Birmingham recently uncovered that the keyless entry systems in nearly every vehicle manufactured by the company is vulnerable to hacking.
  The security hole puts up to 100 million cars at risk, according to the study. And the hack for thieves is as easy as getting a cheap radio transceiver and combining it with one of the few cryptographic key cod
  
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• Nordstrom racks up earnings in Q2

  12-08-2016 16:32
  
  Online shopping may be making a huge dent in the retail world, but Seattle-based retailer Nordstrom recently reported unadjusted earnings of $0.67 per share, which exceeded company expectations, according to a Nordstrom press release regarding second quarter sales.
  Analyst expectations were for $0.57 a share, so the numbers were definitely welcomed by the high-end store. That noted, revenue fell slightly short, at $3.65 billion under projections of $3.68 billion.
  "Over the past several quarters,
  
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• The Premier League returns with a new brand banking on entertainment

  12-08-2016 16:26
  
  If you grew up in the 80s you’ll know that there was only one football club that mattered. Whatever part of the country you lived in, the only team worth supporting was Liverpool.
  My brothers were never that bothered about football but I was. Despite my dad’s best efforts to convert me to Pompey I was a Liverpool fan and there was nothing he could do about it. 
  It wasn’t enough to have the kit though was it? I remember kids in the playground having their names on the
  
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• Business on the Move: Holland & Barrett, the AA, the Happy Egg Company

  12-08-2016 16:16
  
  Holland & Barrett has added FCB Inferno to its agency roster as the retailer begins to move away from above-the-line advertising and toward a more digital and content led approach.
  RKCR/Y&R took on the £9m creative account three years ago and has overseen all of the health retailer's major ATL campaigns under the ‘Good Life’ positioning.
  While the agency will remain on the roster, the majority of Holland & Barrett’s ad spend will now be diverted to FCB Inferno
  
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• Bounce launches Protein Energy Bites in sharing format in H&B

  12-08-2016 16:06
  
  The pouched NPD is available in three gluten-free flavours: Coconut Cranberry, Sweet & Salty Almond, and Cacao Orange
  
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• The Drum's ten favourite English football ads: ft KitKat, Nike, Carlsberg, Carling, John Smith's, NBC, Budweiser and Accrington Stanley...

  12-08-2016 16:05
  
  The Drum staff and readers have contributed to this compilation of the finest ten English football ads to celebrate the return of football to our TVs.
  Production values and viewing metrics aside, we were on the hunt for the ads that resonated and stuck in the minds of the public. Sit back, get relaxed and let the nostalgia flow.
  Watch the featured ads in their entirety below.
  Kit Kat: Distracted Linesman: JWT, London: 2006​
  John Smith’s: Ball Skills: TBWA\London: 2003
  National Dairy
  
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• Cadbury launches bitesized Dinky Deckers chocolate pouches

  12-08-2016 16:03
  
  Set to roll out this month, the NPD (rsp: £1.99/120g) will be on TV from September
  
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• Instagram launches Business Profiles

  12-08-2016 16:02 via campaignlive.co.uk
  
  Instagram has launched new tools aimed at small businesses which can create a profile to promote themselves, as well as collect information about users.
  
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• Charlton Athletic slammed for imposing social media behaviour contract upon fan

  12-08-2016 15:39
  
  Charlton Athletic have courted a backlash after demanding a fan signs a 'social media behaviour contract' in order to receive his season ticket.
  A letter sent to a supporter from League One side has demanded he “refrains from posting derogatory or inflammatory comments on social media websites”.
  The club have confirmed a fan, who has remained anonymous, was sent an 'Agreed Behavioural Contract' to delete his criticism of the club, this is despite him reportedly being a season ti
  
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• Johnston Press reviews Sky AdSmart deal

  12-08-2016 15:32 via campaignlive.co.uk
  
  Johnston Press is reportedly reviewing its TV ad sales deal with Sky because of fears it may be losing key advertisers.
  
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• USA Today debuts Rio Ad Meter to ‘drive the ad community conversation’

  12-08-2016 15:31
  
  Good news, sports fans throughout the ad industry: You don’t have to wait for Super Bowl LI in Houston for your next chance to assess ads during a live event.
  That’s because USA Today has expanded its Super Bowl Ad Meter, which, for 28 years, has allowed viewers to rate ads throughout the NFL championship game. In other words, this year there’s an Olympics Ad Meter, too.
  Sports are one of the few events consumers watch live anymore – in fact, 112 million people repor
  
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• Infant milk formula Similac launches in UK with Boots and Thinking Juice

  12-08-2016 15:28
  
  Abbott Nutrition, the team behind globally renowned and trusted infant formula brand Similac, has launched in Boots, making it available to British consumers for the first time in the company’s 90-year history.
  Similac, the first commercial milk based infant formula to be developed, was first marketed in 1925 and is now sold in over seventy-five countries worldwide. While the UK marketplace is currently dominated by four long-established brands, Abbott Nutrition hope that capture a share o
  
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• Three ways influencer marketing is changing

  12-08-2016 15:24
  
  Influencer marketing is dead. Long live influencer marketing.
  The influencer marketing world is changing. What used to be seen as the magic pill for big brands to reach the heart of millennials is now beginning to become a tool that most if not all businesses can use – albeit at different scales and sizes. As both the founder of Fanbytes, the UK's largest video influencer platform and part of the millennial audience being a 21-year-old, I predict three main shifts in the influenc
  
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• Ad of the Day: Dove Australia asks 'What is your daughter searching for?'

  12-08-2016 15:19
  
  Dove Australia has worked with J Walter Thompson Sydney to create a powerful campaign highlighting the issue of low self-esteem among young girls.
  Titled ‘Searching’, the campaign reveals what girls are searching for online from how to kiss a boy to can teens get cosmetic surgery. It then asks parents a simple, yet significant question, ‘what is your daughter searching for?’.
  “At face value ‘what is your daughter searching for?’ talks to girls’ onl
  
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• Disney unveils unseen Rogue One trailer at Rio 2016 as it kicks up marketing push with Darth Vader teaser

  12-08-2016 15:08
  
  Disney is at it again with the teasers. Employing the same marketing strategy it used for The Force Awakens, Lucasfilm has now unveiled the second trailer for Rogue One: A Star Wars Story, teasing the return of Star Wars villain Darth Vader. 
  Debuting during the Olympics during NBC's primetime Rio 2016 coverage, the two-minute long ad follows on from the teaser trailer released earlier this year.
  It divulges a little more information about the mission faced by
  
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• David&Goliath taps Gustavo Sarkis as lead creative on agency’s Kia business

  12-08-2016 15:00
  
  Gustavo Sarkis is joining David&Goliath as executive creative director to lead the independent LA shop’s Kia business, an account the agency won in 1999 as its founding client.
  Colin Jeffery, managing partner and chief creative officer at David&Goliath, previously had creative reigns on the Kia account. Jeffery will continue to oversee the agency’s entire creative department once Sarkis begins his role on September 1.
  Sarkis joins from Crispin Porter Bogusky (CP+B) Miami wher
  
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• Optimising your competitive appeal in continuing flat-line

  12-08-2016 14:41
  In order to identify and capitalise upon the ‘obvious’ opportunities, the following steps are essential: First, having survived the past eight years, it is important to redefine what risk means for you and your business. Next, it is necessary (more…)
  
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• Denial-based optimism?

  12-08-2016 14:38
  Or real opportunities ahead for those that can stand the reality of a hot kitchen… Well, eight years on from the global financial crisis and many of us are still here…  In 2008, we cautioned that interest rates would continue (more…)
  
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• The digitisation of the Premier League brand

  12-08-2016 14:22
  
  From Opta to the Sun, brands have exploited the online community blossoming around the Premier League for some time with little challenge from football chiefs until now.
  It was clear that “we needed a fundamental overhaul,” admitted head of digital, Martin Axford, who has shaped what he calls a “mobile first solution” for a “mobile-first generation”. This boils down to a revamped site and its first app that it hopes can give it skin in the game when it comes t
  
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• Ocado wins over the City with signing of Morrisons deal

  12-08-2016 13:58
  
  The new agreement between Morrisons and Ocado sent Ocado shares soaring this week
  
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• Blakemore targets Cumbrian growth with £1m Penrith investment

  12-08-2016 13:58
  
  The Penrith depot will now feature dual Blakemore Wholesale and Blakemore Foodservice
  
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• Grubby adultery's just the thing to sell Rubicon Spring

  12-08-2016 13:50
  
  It’s refreshing to see such a straightforwardly crass take on the category
  
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• Kallo puts Chocolate Rice Cake Minis into snack packs

  12-08-2016 13:47
  
  The new format features four individually packaged 21g servings
  
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• Zim startup brings efficiency to FMCG sector - ITWeb Africa

  12-08-2016 13:37
  ITWeb Africa
  Zim startup brings efficiency to FMCG sector
  ITWeb Africa
  A Harare-based startup claims to have solved the problem of keeping products on shelves in stores across Africa. FigJam says its mobile software app comes to the aid of consumers, retailers and suppliers alike in order to avoid "out of stock events ...
  
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• E.coli outbreak is over, says Public Health England

  12-08-2016 13:35
  
  There had been no further cases of the “rare strain” of E.coli since 5 July
  
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• Magazine ABCs prove there is still a healthy appetite for print products

  12-08-2016 13:33
  
  Print is far from being over – reports of its demise have indeed been greatly exaggerated. While there is no doubt the numbers are not where they used to be – as the latest ABCs can attest – this is to be expected in a world where fragmentation has gathered apace across all mediums.
  The latest ABC audits for the country's magazine industry  have been revealed for the first half of 2016, with overall circulation falling by 5.3 per cent.
  Print is still the dominant medi
  
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• Birmingham Airport appoints RBH as growth continues to soar

  12-08-2016 13:21
  
  Birmingham Airport has appointed RBH Creative Communications Agency to produce a range of new marketing collateral.
  The appointment will see RBH’s creative team develop a brand video for Birmingham Airport, as well as producing advertising and exhibition stand collateral for the World Routes Conference. Birmingham Airport celebrated its seventeenth consecutive month of record breaking growth in July, with 1.2 million passengers passing through its gates.
  Justine Howl, head of communication
  
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• Unilever’s Persil ties up with laundry app as tries to get ahead of changing consumer behaviour

  12-08-2016 13:12
  
  Persil, the Unilever-owned detergent brand, has inked a three-month tie-up with ZipJet, an app that picks up and delivers laundry as its marketers try to get to grips with the trends driving change within the category.
  The deal will see users of the app given the option to have their clothes cleaned using Persil products. People can also book to have their clothes washed by the brand via its website.
  Similarities to its tie-up with ZipJet have been drawn to its recent acquisition of the Dollar S
  
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• Unilever’s Persil ties up with laundry app as it tries to get ahead of changing consumer behaviour

  12-08-2016 13:12
  
  Persil, the Unilever-owned detergent brand, has inked a three-month tie-up with ZipJet, an app that picks up and delivers laundry as its marketers try to get to grips with the trends driving change within the category.
  The deal will see users of the app given the option to have their clothes cleaned using Persil products. People can also book to have their clothes washed by the brand via its website.
  Similarities to its tie-up with ZipJet have been drawn to its recent acquisition of the Dollar S
  
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• Adidas partners with Stormzy for new Manchester United film in First Never Follows series

  12-08-2016 13:01
  
  Adidas has rolled out the latest installment in its First Never Follows series with a new film centred on Manchester United and the media frenzy around the club’s big name signings this summer.
  The film supports the recent launch of the Premier League club’s new third kit and, as was the case for the announcement around Paul Pogba’s arrival, Adidas have once again partnered with rapper Stormzy.
  The new film opens with Stormzy looking on at a dismissively at a billboard outside
  
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• Daily Beast removes 'deplorable' Olympics Grindr article following Twitter fallout

  12-08-2016 12:54
  
  The Daily Beast has been forced to remove an article penned by one of its reporters which went into detail about gay athletes participating in the Rio 2016 Olympic games. 
  Nico Hines, a straight reporter at the politics and pop culture website, published the article on Thursday night (10 August) under the headline: 'The Other Olympic Sport In Rio: Swiping'.
  The premise of the piece was based around Hines signing up to gay dating app Grindr while stationed in Rio to cover the Summe
  
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• Mail Online partnership with official Communist Party newspaper, People’s Daily of China, attacked

  12-08-2016 12:52
  
  The Mail Online has come under fire in the Guardian's Roy Greenslade column for seemingly being in partnership with the Chinese communist party’s news outlet.
  A header appears above numerous stories dating back as far as 5 March 2015 stating: “This story was produced in partnership with The People’s Daily - people.cn.”
  Greenslade asked the question: "So how did the partnership between a capitalist media group renowned for its advocacy of press freedom and a
  
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• Think Jam partners with offline publicity house RKP Media to offer full service campaigns

  12-08-2016 12:50
  
  Think Jam, a global entertainment marketing agency, and RKP Media, a New York based entertainment public relations and management firm, have announced a strategic partnership to provide full service publicity services to entertainment clients in the US.
  Think Jam's clients, across a range of entertainment marketing disciplines, include Universal Pictures, Netflix, HBO, Warner Bros. and Twentieth Century Fox.
  RKP Media, led by founder and chief executive Richard Parker, has over sixteen years exp
  
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• Adidas creates content playbook to move beyond just capturing consumers attention to engaging with them

  12-08-2016 12:40
  
  Adidas has partnered with digital agency AllTogetherNow to come up with a playbook for content marketing that willl help it go from just capturing fans' attention to actually engaging with them more.
  Adidas has been aggressive in its pivot to more social media activations in order to get more people talking about the brand. However, the German brand also understands that, to compete with publishers, broadcasters and rival sportswear manufacturers, it must also maintain global engagement and rewa
  
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