FMCG news

• Showcasing a city, video depicts the trending tastes of Anaheim, California

  08-08-2016 23:52
  
  Visit Anaheim, the official destination marketing organization (DMO) of Anaheim, released last week the first video of an 18-part series showcasing the diverse, regional craft brew and local dining scene. The video series was launched last week in conjunction with National IPA Day, with Noble Ale Works as the first featured video.
  The series comes in part as a response to the massive growth in the last two years of the local dining and the IPA scene — IPAs typically have a strong hop
  
  Read more

• Pearlfisher opens its doors in San Francisco with Brian Steele at the helm

  08-08-2016 23:46
  
  International design agency Pearlfisher, which has offices in London, New York, and Copenhagen, has announced that it is opening up shop in San Francisco.
  The West Coast team will be led by Brian Steele, who will serve as creative director. He joins from San Francisco-based branding agency CBA, where he also served as creative director. Throughout his career, he has worked with brands including Coca-Cola and Levi’s and has won a number of awards from organizations including D&AD, Canne
  
  Read more

• Pealfisher opens its doors in San Francisco with Brian Steele at the helm

  08-08-2016 23:46
  
  International design agency Pearlfisher, which has offices in London, New York, and Copenhagen, has announced that it is opening up shop in San Francisco.
  The West Coast team will be led by Brian Steele, who will serve as creative director. He joins from San Francisco-based branding agency CBA, where he also served as creative director. Throughout his career, he has worked with brands including Coca-Cola and Levi’s and has won a number of awards from organizations including D&AD, Canne
  
  Read more

• Nearly 20 years after its founding, The Venetian rolls out its first TV spot

  08-08-2016 21:12
  
  The Venetian, one of Las Vegas’s premier resorts, has rolled out a quirky TV spot called ‘Come As You Are’ that plays up the anticipation of travelers before they embark on a vacation.  
  According to The Venetian, this is the first time the hotel has aired a commercial since it was founded 17 years ago. The spot is part of a larger campaign that includes social media & print elements and aims to differentiate the hotel from other Vegas resorts by showing off the unique
  
  Read more

• Advertisement

• FMCG sales growth slows to 3.2% in Apr-Jun - Business Standard

  08-08-2016 20:38
  
  Business Standard
  FMCG sales growth slows to 3.2% in Apr-Jun
  Business Standard
  The growth in sales of fast-moving consumer goods has slowed down in April-June to 3.2 per cent, year on year, from 5.6 per cent in January-March, according to research agency AC Nielsen. Growth of FMCG sales by volume and value has declined from 7.2 ...
  
  Read more

• New virtual and augmented reality applications on the rise as VR and AR shift to corporate, gaming

  08-08-2016 20:34
  
  As augmented reality (AR) usage for enterprise businesses continues its rise, it is likely that companies will need to prepare for a tidal wave of new enterprise applications as the industry shifts its focus to the corporate and gaming verticals.
  In a report by ABI research, both augmented and virtual reality (AR and VR) devices are slated to flood the market with smart glasses for gaming forecast to grow by 82 per cent through 2021. Further, virtual reality is starting to see similar crossover
  
  Read more

• New virtual and augmented reality applications on the rise as VR and AR shift to corporate and gaming

  08-08-2016 20:34
  
  As augmented reality (AR) usage for enterprise businesses continues its rise, it is likely that companies will need to prepare for a tidal wave of new enterprise applications as the industry shifts its focus to the corporate and gaming verticals.
  In a report by ABI research, both augmented and virtual reality (AR and VR) devices are slated to flood the market with smart glasses for gaming forecast to grow by 82 per cent through 2021. Further, virtual reality is starting to see similar crossover
  
  Read more

• Twitter suspends fake Rio 2016 ‘Rule 40’ Olympic bot account

  08-08-2016 19:48
  
  Twitter has moved to remove a fake account which styled itself as a tool being used by Rio 2016 organisers to prevent non-sponsors from gate-crashing the event online.
  Rule 40 is meant to prevent anyone who is not a direct sponsor of the United States Olympic Committee (USOC) or the International Olympic Committee (IOC) from tweeting or posting about the Olympics.
  The bot (@Official_Rule40) claimed to provide “automated alerts for infringement of Rio 2016 guidelines.” It appeared to
  
  Read more

• Advertisement

• Hulu shuts down free streaming service as it expands distribution deal with Yahoo

  08-08-2016 19:05
  
  Hulu fans will have to say goodbye to free streaming, as the company switches over to a subscription only model.
  The platform says that it will phase out its free ad-supported offering over the next few weeks, which until now has allowed people to watch the most recent five episodes of several Fox, ABC, and NBC show for free.
  The news comes as the streaming service has inked a partnership with Yahoo around the launch of a new online video gateway dubbed Yahoo View. The portal will feature Hulu&r
  
  Read more

• Free Hulu now only available via newly launched Yahoo View

  08-08-2016 19:04
  
  In a quick and surprising turn of events, Hulu is no longer offering a free, ad-supported version of its platform. Rather, there will be a $7.99-per-month version with limited commercials and a no-ads version for $11.999 per month.
  For those still not willing to make a paid commitment to Hulu, the streaming service is partnering with Yahoo View, which launched today and will offer for free the last five episodes of ABC, NBC, FOX shows (eight days after original broadcast), shows from other netwo
  
  Read more

• Bailey Lauerman hires former movie marketer Erica Lee to head up media strategy

  08-08-2016 18:46
  
  Nebraska-based Bailey Lauerman has appointed Erica Lee as director of media strategy. Lee joins the agency from Universal McCann (UM), where she led a ten person team for the Sony Pictures business. Lee will lead media and digital strategy for the agency’s top consumer brands including Cuties, Phillips 66 and Panda Express.
  Leveraging her 12 years of experience in the fast-paced movie marketing business, Lee’s experience includes media campaigns for blockbuster films i
  
  Read more

• Exclusive: Inside Ash vs. Evil Dead's social strategy for #InternationalBeerDay

  08-08-2016 18:41
  
  Season 2 of Starz’s critically acclaimed Ash vs. Evil Dead – a continuation of the classic Evil Dead franchise -returns October 2, and fans of the show know that Ash Williams is using the summer break to indulge in one of his favorite activities: drinking lots of Shemp’s Beer.
  Last Friday also happened to be International Beer Day, and the Starz marketing team saw a perfect opportunity to engage on social: “After Halloween, International Beer Day is the next best occasion
  
  Read more

• 'You're Asking For It' proxy purchasing campaign goes viral

  08-08-2016 18:39
  
  The campaign message on the Police Scotland’s Edinburgh division Facebook page reached over 78,000 people
  
  Read more

• Federal Trade Commission setting stricter guildelines on paid celebrity posts that aren’t clear ads

  08-08-2016 18:34
  
  The Federal Trade Commission has cracked down on celebrities and Internet personalities who may be posting or promoting a brand or product but omitting the fact that they are being paid to endorse the content or product.
  According to a Bloomberg news article, the FTC is putting more pressure on advertisers to comply with its Ad Practices Division rather than allowing the practice of endorsing a product without saying so.
  Influential celebrities posting brand messages on their personal accou
  
  Read more

• Martha Stewart and Snoop Dog to co-host a weekly ‘Dinner Party’ on VH1

  08-08-2016 18:21
  
  VH1 has announced that Martha Stewart and Snoop Dogg will pair up to present a cooking show titled, ‘Martha and Snoop’s Dinner Party’.
  The unscripted 10-part series will see the Drop It Like It’s Hot singer pair up with the iconic TV chef to host dinner parties with their “exclusive” set of celebrity friends.
  “My homegirl, Martha and I have a special bond that goes back. We’re gonna be cooking, drinking and having a good time with our exclusive fri
  
  Read more

• How Shazam is approaching the challenge of advertising to such a rapid user flow

  08-08-2016 18:06
  
  It takes a user just a few seconds to identify a song in Shazam, then leave, making monetisation of user flow tricky. To offer a more attractive buy to advertisers, the music recognition service is looking at new ways to retain user attention.
  As an app which serves a very quick consumer need, Shazam faces a unique challenge in monetising its users. Now that AOL’s research has found video is going to be the biggest driver of revenue in 2016, Shazam’s head of programmat
  
  Read more

• Honda celebrates International Cat Day with bizarre cat choir spot

  08-08-2016 18:04
  
  While a number of brands have sent out a tweet or two to celebrate International Cat Day, Honda is going all out for the holiday this year with a “catvertising” campaign complete with a short video, GIFs and memes.
  Created by RPA, the campaign includes a 30-second video called ‘Meow is the Moment’ that features a number of cats who begin to sing a rendition of The Go-Go’s 1984 hit ‘Head over Heels’ when they lay eyes on the 2016 Honda CR-V
  
  Read more

• Agencies need to shake up the creative process if they want to compete with their 'frenemies'

  08-08-2016 17:52
  
  The pressures on the modern day marketeer are exponentially greater than they were 15 years ago.
  Consumers are more questioning and demanding of brands, have less attention to give and seemingly more places to spend it. Most crucially at the same time as blocking overt marketing messages on the open web they are seemingly happy to give more and more attention, power and data to fewer and fewer closed platforms who control ever greater swathes of unblockable, native inventory.
  The response of bra
  
  Read more

• What the latest listening figures tell us about the fortunes of commercial radio's recent arrivals

  08-08-2016 17:51
  
  These are the first Rajars we’ve had since stations were launched on the second national multiplex back in March, making them a very interesting set of figures.
  Whilst none are yet matching the likes of the now-established digital stations such as Absolute 80s, Kisstory and BBC 6 Music for reach and hours, the increased level of choice has helped to push the weekly reach of commercial radio back above that of the BBC. The national commercial stations clearly outperformed local and BBC
  
  Read more

• 'Change forces people to think differently': Scottish agencies weigh in on what Brexit means for them

  08-08-2016 17:50
  
  Since June’s Brexit vote we’ve witnessed London mayor Sadiq Khan profess 'London is Open', European cities make power plays for the UK’s startup scene and vocal Remain supporter Ryanair start to scale back from the UK.
  It’s certainly been an interesting few months.
  On the day of the result, The Drum reported the decision had pushed the UK’s advertising industry into unchartered territory which – to this day – it’s still figuring out.
  But what of th
  
  Read more

• Southampton eyes international growth with overhauled digital strategy

  08-08-2016 17:39
  
  Southampton is making moves to ensure it can remain competitive off the field ahead of the start of the new Premier League season and has appointed Delete as its new digital partner to help boost its international presence.
  The Saints will work with the London-based digital agency to develop a digital transformation strategy centred on increasing fan engagement within the UK and building a greater international fan base.
  Part of the fan engagement focus will see Delete creating a range of new di
  
  Read more

• What is Snapchat doing with your data?

  08-08-2016 16:35
  
  I have a theory, a conspiracy theory if you will, and I’m not the only one.
  We’re all aware there are five major players within the digital space – Apple, Microsoft, Amazon, Google and Facebook – right? So what enables a new company to be instantaneously catapulted into – or above – their league? For me, it’s data. Stay with me here.
  On a personal level, I am a big Snapchatter – I’m a self-confessed filter-loving
  
  Read more

• The impact of Pokémon GO on global demand for the TV series

  08-08-2016 16:26
  
  Parrot Analytics' Data Scientist takes an in-depth look at the effect of Pokémon GO on the audience demand for Pokémon’s titles across the globe.
  The ‘Poké-fever’ epidemic is spreading worldwide, and it looks like nothing can stop us from trying to ‘catch’em all!’
  Pokémon GO was officially released on July 6th in a select number of countries and is quickly becoming more accessible in other markets. Characteristic of an epi
  
  Read more

• Starbucks switches digital for out-of-home to create noise around UK Teavana launch

  08-08-2016 16:22
  
  Starbucks has switched up the marketing strategy around its Teavana range in the UK, ‘dialling up’ its outdoor spend instead of leading with digital in the hope that a high impact launch will pitch tea alongside coffee as part of the fabric of the Starbucks brand.
  Out-of-home will form the back bone of the Teavana campaign in lieu of spending big on TV advertising, according to Starbucks’ digital marketing manager Jamie McQuary, who told The Drum that t
  
  Read more

• Mobile budgets widely tipped by marketers to grow despite privacy concerns

  08-08-2016 16:15 via campaignlive.co.uk
  
  Privacy concerns pose the biggest threat to mobile as a marketing channel, says new research from Warc and the Mobile Marketing Association.
  
  Read more

• Twitter pulls fake Olympics 'Rule 40' account

  08-08-2016 16:09 via campaignlive.co.uk
  
  Twitter has pulled an account which claims to enforce the Olympics' Rule 40, which prevents non-sponsors from hijacking the event.
  
  Read more

• Strongbow reassures health campaigners over Team GB sponsorship

  08-08-2016 15:57
  
  Twenty key health campaigners fear the activity links sport to alcohol in children’s minds
  
  Read more

• Müller defends milk pricing after Farmers for Action protest

  08-08-2016 15:57
  
  FFA chairman David Handley cited Müller’s decision to hold its September price while rival processors increased theirs
  
  Read more

• Abbey Logistics MBO backed by NorthEdge

  08-08-2016 15:57
  
  Liverpool-headquartered Abbey was set up more than 25 years ago by the Lucy family specialising in the liquid food ingredients transportation market.
  
  Read more

• Ditch online and walk to the shops says Dame Sally Davies

  08-08-2016 15:35
  
  Professor Dame Sally Davies said small lifestyle changes could help adults meet exercise guidelines
  
  Read more

• Tesco extends Project Reset plan to One Stop stores

  08-08-2016 15:32
  
  One Stop said prices had been reduced by 8.5% on average as part of the programme
  
  Read more

• NBC presenter responds to 'sexism' backlash after ascribing Olympian Katinka Hosszu's win to her husband

  08-08-2016 15:31
  
  NBC presenter Dan Hicks has come under fire after suggesting that an Olympic swimmer husband, rather than herself, was responsible for her gold medal.
  Hungarian athlete Katinka Hosszú took home the gold gong for the 400-metre individual swim over the weekend, but Hicks remarked that her husband and coach Shane Tusup was the one behind her win.
  As the camera panned in on Tusup hicks said: "There's the guy responsible for turning his wife into a whole different swimmer,” courting cont
  
  Read more

• Target and Red Lobster see largest Social Lift from commercials in July

  08-08-2016 15:00
  
   
  Loading... 
  Loading...
  Last month Found Remote announced an exciting new partnership with 4C to look at brands' Social Lift after their commercials air. This past month Target and Red Lobster received the most lift due to back to school and Crabfest. Here are the full insights for the above charts.
  Target launched its new kid-created back-to-school campaign this month. The new spots resonated on social driving 92.8% social lift for Target’s broadcast ads and 80.6% social lift
  
  Read more

• California Milk Processor Board wants skateboarding tweens to embrace its #BonesLoveMilk message

  08-08-2016 14:50
  
  The California Milk Processor Board (CMPB), the organization behind the long-running ‘Got Milk?’ campaign, is hoping to battle sluggish dairy milk sales in the state with a new campaign aimed at tweens involved in extreme sports.
  Called #BonesLoveMilk, the board’s latest effort stems from research out of its agency of record Grupo Gallegos that found that pre-teens are more likely to ditch milk in favor of trendier drinks like flavored water than other age groups.
  “Kids d
  
  Read more

• Cat nip or cat nap? How brands’ #InternationalCatDay posts got scratched on Twitter

  08-08-2016 14:45
  
  A long time ago, brands learned that cute animals could help boost their engagement on social media. 
  Inevitably, along came #InternationalCatDay on 8 August to celebrate felines on the social network sparking a maelstrom of pussy content between brands.
  The term was the top trend on Twitter on Monday.
  Here are some of the finest brand tweets.
  Xbox
  Happy #InternationalCatDay https://t.co/Zdxu9rsGhJ
  — Xbox UK (@xboxuk) August 8, 2016Clash of Clans
  Happy #InternationalCatDay! pic.twitte
  
  Read more

• Former Jamie Oliver Group execs launch content venture

  08-08-2016 14:40
  
  Jonathan Almond, Katie Nelson and Steve Cardwell aim to produce “the most engaging and provoking content for food & drink”
  
  Read more

• Modern Slavery Act: new powers enable searches at sea

  08-08-2016 14:37
  
  Offenders arrested at sea for modern slavery offences face up to life imprisonment under the Modern Slavery Act
  
  Read more

• DFS "Adam Peaty wins Gold" by Krow

  08-08-2016 14:35 via campaignlive.co.uk
  
  DFS has rolled out a series of tactical ads to celebrate British swimmer Adam Peaty winning Gold at the Rio Olympics 2016 for the 100 metres Breaststroke.
  
  Read more

• Sainsbury's broadens menswear portfolio with Admiral range

  08-08-2016 14:17
  
  The Admiral Performance collection is now available in 170 Sainsbury’s stores
  
  Read more

• The challenge of finding – and keeping – creative experts

  08-08-2016 13:59
  
  To stay relevant as a creative director today, where the idea landscape is so diverse, you not only need to have a rich, top-level understanding of your industry, but must have the right mix of creative experts at your side.
  You’ve got to ‘walk the talk’ and have a team that complements what you, as a creative director, promise to deliver. But with a spike in exceptional creative out there and low employment retention, how can you identify the skills needed to find the right cr
  
  Read more

• Twitter reacts as Delta Airlines grounds all flights following computer outage 'everywhere'

  08-08-2016 13:55
  
  A worldwide system failure has caused severe disruption and delays to all departing Delta Air Line flights this morning.
  The aviation firm said on Twitter that its systems were down “everywhere” leaving passengers stranded at airports across the globe. The power outage was first noted in the carrier’s home city of Atlanta in the early hours but has since affected flyers around the world.
  Flight status displays, website and mobile airport tech were among the processes affected.
  
  Read more

• Do It Day returns: Can you help save the high street, bridge the digital skills gap or tackle climate change?

  08-08-2016 13:34
  
  The Drum is once again challenging the marketing industry to achieve extraordinary feats in just 24 hours as Do It Day returns.
  In its inaugural year, the event saw leading brands including IBM, Mashable and Dennis Publishing join forces with creatives from across the UK and US to lend their skills to a range of crucial causes for one day. Highlights included planting an entire forest in a matter of hours and building the BeWorthwhile app which is on course to reinvent volunteering for charities
  
  Read more

• Rubicon gets Light & Fruity range ‘with half the sugar’

  08-08-2016 13:26
  
  And Rubicon Spring unveils its Fruity Fling TV ad
  
  Read more

• Highland Speciality supplier undergoes MBO

  08-08-2016 13:26
  
  Highland Speciality supplier Right Angle Marketing has been acquired from its founders in a management buyout.
  
  Read more

• Haribo and Chewits tempt trick or treaters with sharing bags

  08-08-2016 13:20
  
  The Haribo packs include a twist on Starmix called Scaremix
  
  Read more

• Creative Work of the Week: Lovehoney turns to innuendo for 'Fuzzy Buzzy Slinky Kinky' ad push

  08-08-2016 13:20
  
  Brave has won over The Drum readers with its ‘humorous and playful’ TV ad for online sex toy retailer Lovehoney, scooping Creative Work of the Week.
  Debuted in late July, the ad features bonking furry bunnies and cheeky spanking with a fly swatter but no sex toys thanks to broadcasting restrictions.
  Cleared to run after 9pm, the creative follows previous Lovehoney campaigns which featured couples talking about their positive experiences shopping with Lovehoney. With the new ad the Ba
  
  Read more

• Tyrrells sold for £300m to US group Amplify Snack Brands

  08-08-2016 13:17
  
  Premium crisps brand Tyrrells has been sold to US-listed Amplify Snack Brands for £300m by its private equity owner Investcorp.
  
  Read more

• Samsung teams up with Biffy Clyro for a VR-led ‘Hypercube’ tour

  08-08-2016 13:17
  
  Samsung has unveiled a new touring structure – the ‘Hypercube’ – which will give more than 10,000 festival goers a chance to watch rock band Biffy Clyro perform in virtual reality.
  In what Samsung is dubbing a ‘world first’, the multi-storey Hypercube has been kitted out with Gear VR headsets that up to 50 people per session can wear. They will be transported through the power of virtual reality to an abandoned warehouse where Biffy Clyro are set up to play in
  
  Read more

• GiveADinnerParty.com gets things cooking with Rooster PR

  08-08-2016 13:14
  
  GiveADinnerParty.com, a new online platform that empowers people to connect with like-minded individuals from their local community to prepare meals, make friends and raise money for charity, has appointed Rooster PR.
  Launching in September this year, GiveADinnerParty.com brings a new concept to the market, offering an innovative way for individuals or couples to connect with others while helping those less fortunate. Users can either host or attend all manner of gatherings in a variety of locat
  
  Read more

• Talent Management Manager, APAC - Leading US FMCG MNC - HRM Asia

  08-08-2016 13:07
  Talent Management Manager, APAC - Leading US FMCG MNC
  HRM Asia
  Long standing history and strong global operations, they have a full range of products with many well-known names and best selling brands. Constantly innovating with strong focus on product development, they work to be the leader in being the fastest ...
  
  Read more

Follow @FMCGNewsUK on Twitter!